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digitální transformace

Digitální transformace (Digital Transformation) refers to the integration of digital technology into all areas of a business or organization, resulting in fundamental changes to how the business operates and delivers value to its customers. This process involves a cultural shift that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. Digital transformation is driven by the adoption of digital tools and technologies, such as cloud computing, data analytics, artificial intelligence, and digital communication channels, which enhance business processes, improve customer experiences, and enable more agile operations. Organizations undergoing digital transformation often seek to leverage data to make informed decisions, streamline operations, enhance online interaction with customers, and develop new business models. Ultimately, the goal of digital transformation is to improve efficiency, foster innovation, and ensure competitiveness in an increasingly digital marketplace.
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