2025 Wireless Audio Showdown: Hottest New Earbuds & Headphones (and 2026’s Next Big Things)

A Revolution in Wireless Audio

The wireless headphones and earbuds market in 2025 is booming – and it’s more exciting than ever. Major brands like Apple, Sony, Bose, Sennheiser, Samsung, Beats, and JBL have all pushed the envelope with new releases, while emerging players are shaking things up with bold innovations. From over-ear titans with world-class noise cancellation to compact in-ear buds packed with smart features, consumers worldwide are spoiled for choice. Global availability of these devices is broader than ever, meaning whether you’re in North America, Europe or Asia, you can likely get your hands (or ears) on the latest gear. In this report, we’ll dive deep into 2025’s most popular wireless headphones and earbuds, spanning over-ear, on-ear, and in-ear categories. We’ll compare their cutting-edge features – from advanced Active Noise Cancellation (ANC) and spatial audio to voice assistants and health sensors – as well as comfort, battery life, durability, and pricing (budget to audiophile). We’ll also highlight standout products (with expert quotes) and peek at the most anticipated models coming in 2026. Let’s tune in!

Over-Ear Headphones: Flagship ANC and Hi-Fi Sound

Sony’s new WH-1000XM6 over-ear headphones offer cutting-edge noise cancellation and now fold up for portability whathifi.com whathifi.com. When it comes to premium over-ear headphones in 2025, Sony and Bose continue to dominate the conversation. Sony’s WH-1000XM6 (launched mid-2024) builds on a legendary lineup and has quickly become a top pick. Priced around $449 (a bit higher than rivals) whathifi.com, the XM6 justifies it with a suite of upgrades. Notably, Sony brought back the folding design that was missed in the XM5, making the new model more travel-friendly whathifi.com. Inside, it uses a new 30mm carbon-fiber “Soft Edge” driver and an upgraded processor, delivering even better sound and ANC performance. In fact, in What Hi-Fi’s tests, “they sound even better than the XM5, which is quite an achievement” whathifi.com. Sony’s ANC system now utilizes 12 microphones (six per earcup) with an adaptive optimizer that constantly tweaks noise reduction based on your environment whathifi.com. Features like Speak-To-Chat (auto-pausing when you talk) and Adaptive Sound Control return, and Sony added support for the new Bluetooth LE Audio standard and Auracast broadcasting whathifi.com. Audiophiles will appreciate LDAC codec support and even tech borrowed from Sony’s hi-res Walkman players (like a low-noise oscillator and gold solder for improved signal quality) whathifi.com. Battery life remains around 30 hours with ANC – solid, though not the absolute highest – but a new perk is you can listen while charging (finally!) whathifi.com. With these refinements, the WH-1000XM6 is arguably the headphone to beat this year, blending superb noise cancellation, rich sound, and extensive smart features. It’s no wonder Sony boldly claims it’s “the best noise-cancelling product in the market” and reviewers have “absolutely love[d] them” in early testing whathifi.com.

Bose QuietComfort Ultra headphones introduce Bose’s Immersive Audio (spatial sound) and adjustable ANC modes soundguys.com soundguys.com. Of course, Bose isn’t sitting idle. Late 2023 saw Bose introduce the QuietComfort Ultra Headphones, its new flagship over-ear model replacing the Noise Cancelling Headphones 700 soundguys.com. Bose’s reputation for noise cancellation is legendary, and the QC Ultras deliver outstanding ANC that arguably challenges (and in some cases, edges out) Sony. With an array of microphones and Bose’s next-gen adaptive NC system, the QC Ultra actively listens and adapts to external noise. Uniquely, Bose even lets users manually adjust ANC levels and create custom modes – a feature Sony still doesn’t offer whathifi.com. One headline feature is Bose Immersive Audio, a proprietary spatial audio system with head-tracking that creates a surround-sound-like experience soundguys.com. Users can choose “Still” mode for couch listening or “Motion” mode on the go, enveloping themselves in 360º sound. The QC Ultra Headphones also sport a refreshed, more premium design and up to 24 hours battery (with Immersive Audio off; ~18 hours with it on) soundguys.com. At $429 MSRP soundguys.com, they slightly undercut Sony’s XM6, yet deliver top-tier noise cancelling and audio quality. CNET and other reviewers have noted that Bose has effectively “sorted out” the noise-cancelling formula on these flagships, putting them back in the ANC crown conversation. Bose also launched a step-down QuietComfort Headphones (2023) at $349, essentially a successor to the QC45 with improved adjustable ANC and multipoint Bluetooth soundguys.com soundguys.com (but no Immersive Audio). For Bose fans, both models provide that signature clear, balanced sound and supreme comfort (the new pads and headband make long listening a joy).

Apple’s AirPods Max, while an older release (late 2020), remain part of the premium over-ear mix – especially for iPhone/iPad users. With an aluminum and steel build, the AirPods Max exude luxury and still offer very good ANC and the industry’s benchmark for seamless device integration. Features like Spatial Audio with dynamic head-tracking (for an “theater-like” experience in movies) and Adaptive Transparency (which automatically dampens sudden loud noises in transparency mode) keep them relevant apple.com apple.com. However, at $549 they’re pricey, heavy (385g), and many competitors now outperform them in pure noise cancellation. Rumors abound that Apple is working on an AirPods Max 2, but insiders suggest we might not see that until 2026 or 2027 macrumors.com. In the meantime, Apple did push some firmware updates (adding Spatial Audio personalization and new Adaptive Audio modes for AirPods Pro 2 – more on that later) and even enabled a form of Lossless Audio when AirPods Max or Pro are used with the upcoming Vision Pro headset apple.com apple.com. If you’re deep in the Apple ecosystem, the Max still offers a beautifully integrated experience, but most general consumers will find better value in the newer Sony or Bose.

Other notable over-ear contenders in 2025 include Sennheiser’s Momentum 4 Wireless, Beats Studio Pro, and high-end audiophile options. Sennheiser’s Momentum 4 (from late 2022) remains a formidable all-rounder – especially now as its price has dropped to ~$300. It boasts a remarkable 60-hour battery life with ANC on (a class-leading figure that’s “quite remarkable” in today’s market) whathifi.com. Its sound profile is praised for neutrality and musicality, delivering a rich, balanced output that pleases audiophiles and casual listeners alike. “Neutral, musical sound keeps you entertained,” wrote one expert, noting the M4 also has good noise-cancelling too whathifi.com. While its ANC isn’t as extreme as Sony/Bose, it’s effective for most needs, and the companion app allows some customization. Given its comfort and battery endurance, the Momentum 4 is a top recommendation for travelers. Sennheiser hasn’t released a Momentum 5 yet – predictions suggest a 2025 or 2026 launch if they follow a 2-3 year cycle whathifi.com whathifi.com – so the Momentum 4 stays relevant. Meanwhile, Beats Studio Pro (launched in mid-2023) is Apple/Beats’ flagship over-ear, improving significantly on the older Studio3. It packs Apple’s H1 chip, Spatial Audio support, and even wired lossless audio capability. Priced around $349, the Studio Pro offers a fun, bass-forward sound and solid ANC – though it’s generally agreed Bose and Sony still outperform it in pure noise canceling. Beats did nail the comfort (these are lighter and comfier than their predecessors for long listening) and the design retains that iconic Beats style. JBL also made waves in 2025 with the Tour One M3 over-ear headphones (launched April 2025 for $399) soundguys.com. The Tour One M3 is feature-packed: it sports JBL’s True Adaptive ANC 2.0 system with 8 mics, JBL Spatial 360 Sound (with head-tracking) for immersive audio, and an impressive 70-hour battery life (50h with ANC on) audioxpress.com. Uniquely, JBL includes a “Smart Talk” transmitter dongle that lets you use the headphones wirelessly with any 3.5mm audio source (airplane seatback, older devices) – a clever addition for travelers news.jbl.com audioxpress.com. Early reviews have positioned the Tour One M3 as a serious challenger to Bose/Sony, especially for those who value long battery life; SoundGuys even called it “the next generation of ANC” in JBL’s lineup soundguys.com. And for those with luxury tastes, brands like Bowers & Wilkins and Focal cater to the audiophile segment: B&W’s Px8 (2022) at $699 wowed critics with its build (fine leather, aluminum) and “outstanding clarity” with a fast, punchy sound whathifi.com whathifi.com – it’s a favorite for those who want style and substance. We anticipate a B&W Px9 possibly on the horizon (What Hi-Fi speculates B&W might be readying a new flagship to push even higher in performance and price) whathifi.com. On the ultra-high end, Focal’s Bathys offers audiophile-grade planar magnetic drivers in a wireless can (around $799), and companies like HiFiMAN and Mark Levinson have dipped into Bluetooth headphones for discerning listeners willing to pay for top-notch sound.

On-Ear Headphones: Lighter Alternatives

The on-ear category (headphones that sit on your ears rather than around them) is smaller nowadays but still worth a nod. On-ears are generally lighter and more compact, though they often can’t match over-ears for noise isolation or deep bass. In 2025, the most notable new on-ear release comes from Beats. Apple’s Beats brand quietly launched the Beats Solo 4 in 2024, updating its popular Solo line. The Solo 4 carries the Beats signature style and strong bass, and now features Active Noise Cancellation (the previous Solo3 had none) and the Apple H1 chip for seamless connectivity. It’s gotten attention via special editions – for example, Beats collaborated with fashion designer Sandy Liang on a limited-edition Solo 4 with a playful pink ribbon motif macrumors.com macrumors.com. Priced around the mid-$200s, the Solo 4 is a solid on-ear choice for iPhone users, with reviewers noting its improved comfort and sound over prior generations. JBL and Jabra also offer on-ear models (like the JBL Live series or Jabra Evolve2 45) targeting mid-range buyers, often under $150, with decent ANC and multipoint Bluetooth. On-ears can be great for those who find over-ears too bulky or earbuds uncomfortable – but keep in mind they let in more noise and may leak sound. Overall, while on-ear releases are fewer, it’s nice to have options like the Solo 4 keeping this category alive for fans of a lighter, minimalist headphone form factor.

Comparison: Top Over-Ear Headphones (2025) – Key specs and features of leading models.

<span style=”font-size: 90%”># Momentum 4 battery: Sennheiser claims 60h with Bluetooth+ANC on whathifi.com. Real-world tests confirm over 55h – far above industry norms.</span>

As the table shows, battery life can vary widely – from 18-30 hours on most flagships up to an astounding 60 hours on the Sennheiser Momentum 4. Generally, 20-30 hours of playtime with ANC is standard in 2025’s premium over-ears, which is plenty for long flights or a full day of listening. Some models (JBL, Sennheiser) prioritize endurance, while others (Apple) seem to accept shorter battery for other design trade-offs.

ANC performance is stellar across the board on the top models – Bose and Sony still lead by a hair in how much noise they can cancel across different environments. Bose’s ANC is often lauded for handling a broad range of frequencies (from low rumbles to higher-pitched sounds) and now they even include an anti-wind noise mesh over the mics whathifi.com. Sony’s new mic array and algorithms are equally impressive, and the XM6, Bose QC Ultra, and Apple AirPods Max all will silence airplane drone, city traffic, and chatter to a whisper. For context, Samsung’s latest earbuds boast ANC strong enough to hush “the low rumble of bus engines, ambient chatter, and shrill subway brakes” rtings.com – flagship over-ears perform on that level or better, thanks to larger size and more mics. One difference: Bose gives you more manual control, whereas Sony/Apple handle it “automagically” (which most users find convenient).

In terms of sound quality, all these models aim for high fidelity, but with different flavor profiles. Sony tends toward a warm, punchy sound with deep bass, Bose focuses on a balanced, smooth signature, and Sennheiser leans neutral and refined (the Momentum 4’s “neutral, musical sound” earned it praise whathifi.com). Audiophile-oriented sets like B&W Px8 or Focal Bathys put ultimate sound quality first (often with less aggressive ANC). Notably, some of these headphones support lossless or high-res audio: Sennheiser includes aptX Adaptive (and even aptX Lossless in Momentum 4 if using their dongle) newsroom.sennheiser.com newsroom.sennheiser.com, Sony has LDAC, B&W offers aptX HD, etc. If you have the right source (and in some cases, cables or dongles), you can get better-than-CD quality sound, which audiophiles will love.

Moving on, let’s put a spotlight on the in-ear contenders – the tiny tech-packed earbuds that continue to outsell larger headphones.

True Wireless Earbuds: Pocketable Powerhouses

Wireless earbuds (in-ear monitors, particularly the fully wire-free “true wireless” kind) saw major launches in 2025 as well. These in-ear marvels now offer features and sound quality rivalling their over-ear cousins, but in a much smaller package. From the latest Apple AirPods to Samsung’s Galaxy Buds and audiophile-grade Sennheisers, there’s a huge range of options. Let’s break down the top picks:

Apple’s AirPods Pro (2nd Gen) remain top picks for iPhone users, with Adaptive Audio blending ANC and transparency smartly apple.com apple.com. Apple AirPods Pro 2 are still among the most popular high-end earbuds in 2025 – especially after Apple gave them a mid-cycle refresh. Originally released late 2022, the AirPods Pro 2 earned a rare five-star review from critics, who called them “Apple’s best buds to date” whathifi.com whathifi.com. Apple hasn’t changed the hardware much since, but through iOS updates they added new features: Adaptive Audio (which dynamically blends ANC and Transparency mode based on your environment) apple.com apple.com, Personalized Volume, and Conversation Awareness (the buds will lower volume and amplify voices when you start speaking to someone). These smart features, enabled by Apple’s H2 chip, keep AirPods Pro 2 feeling fresh and very smart. In terms of core specs: they have excellent ANC (Apple claims “up to 2× more noise cancellation” than first-gen Pros) apple.com – and while Bose and Sony’s best might still edge them out, most reviewers put Apple’s ANC in the top tier. The Transparency Mode on AirPods Pro 2 is often praised as the most natural-sounding, letting outside sound in as if you weren’t wearing earbuds, but now also dampening loud sudden noises (thanks to Adaptive Transparency processing at 48,000 times per second apple.com). Battery life is a decent 6 hours per charge with ANC (30 hours with case). Sound quality is balanced and improved, with Apple using adaptive EQ to tailor output to your ear shape. And of course, the integration with iPhones and Macs is seamless – instant pairing, “Hey Siri” voice commands, audio sharing, etc. One unique new capability: when paired with Apple’s upcoming Vision Pro headset, the AirPods Pro 2 can deliver Lossless Audio with ultra-low latency by using a proprietary wireless connection between two H2 chips apple.com apple.com. This hints at Apple’s future direction (maybe a new codec or AirPlay spec). Looking ahead, AirPods Pro 3 are rumored for late 2025 or 2026; insiders expect a new H3 chip that could further boost ANC (possibly using AI) and maybe even health sensors macworld.com whathifi.com. But for now, AirPods Pro 2 (including the 2023 revision with USB-C charging) remain an easy recommendation for Apple users seeking a mix of sound quality, top-notch ANC/transparency, and smart features in a pocketable form.

On the Android side, Samsung’s Galaxy Buds3 Pro have emerged as a top contender. Released in summer 2024 (and widely adopted through 2025), the Buds3 Pro refine Samsung’s formula with outstanding ANC performance. In fact, Rtings reports these buds “boast an outstanding ANC system” that significantly blocks out noise across the spectrum rtings.com. Uniquely, Samsung’s app lets you manually adjust ANC levels, so you can dial it up or down – a handy feature if you sometimes want awareness without fully switching to transparency rtings.com. The Buds3 Pro are stem-style earbuds that are comfortable and very secure, with an IP57 ruggedness (dust and water resistant enough for workouts and even rain) rtings.com rtings.com. Battery life is around 6 hours with ANC, plus 18 extra via the case rtings.com rtings.com. These buds also introduced Samsung’s new Seamless codec for high-bitrate audio (similar to LDAC/aptX-HD, but works only with Samsung Galaxy devices) rtings.com. And for spatial audio fans, Buds3 Pro support 360 Audio, Samsung’s Dolby Atmos-like surround feature (again best with Samsung phones). All told, they’re arguably Samsung’s best earbuds yet, and a “solid choice for sports and exercise” too, given their secure fit and waterproofing rtings.com rtings.com. Samsung also released a lower-cost Galaxy Buds FE (Fan Edition) in late 2023 for budget-conscious buyers, showing the brand’s commitment to covering all price segments rtings.com rtings.com. Looking forward, rumors suggest Galaxy Buds 4 Pro could land by late 2025 with further improvements (possibly even smarter ANC via AI or new bio-sensors), but as of mid-2025, the Buds3 Pro are the ones to get for Galaxy users.

Moving to the traditional audio giants: Sony’s WF-1000XM5 and Bose QuietComfort Ultra Earbuds are the heavyweight champs in premium true wireless. Sony WF-1000XM5 launched in mid-2023 and continue to be phenomenal. They’re smaller and more comfortable than the XM4, yet manage even better noise cancellation and sound. Sony uses dual processors and 6 microphones in these buds for adaptive ANC, which can hush everything from airplane engine noise to office chit-chat impressively well (many consider them neck-and-neck with Bose for the best ANC in earbuds). They also support advanced features like 360 Reality Audio (Sony’s spatial format) and have an 8.4 mm driver that delivers rich, detailed sound with punchy bass. Battery life is around 8 hours (ANC on), above average, and up to 24h with the case. Notably, Sony’s buds support LDAC codec for high-res audio wireless, a rarity among earbuds. All that at a list price of $299 (though street prices often closer to $250 now). While the WF-1000XM5 have been out a bit, Sony tends to update this line every two years or so – speculation is already brewing for a potential WF-1000XM6 in late 2025 or 2026 whathifi.com tomsguide.com, but nothing official yet. For now, the XM5 are still among the absolute best sounding and noise-cancelling earbuds you can buy.

On the other hand, Bose QuietComfort Ultra Earbuds (2nd Gen) were introduced alongside the QC Ultra headphones in late 2023 as Bose’s flagship buds soundguys.com. Replacing the previous QC Earbuds II, the Ultra Earbuds keep Bose at the top of the ANC game. Their noise cancellation is superb – Bose has the formula well and truly sorted for earbuds, as one expert put it whathifi.com. Even without music playing, popping these in can make a noisy cafe go nearly silent. Bose also brought its Immersive Audio spatial tech to the Ultra Earbuds, meaning you can get a surround-sound effect in two modes (Still or Motion) just like the headphones soundguys.com. They have a new metallic design and come with stability bands for a more secure fit soundguys.com. Battery life is about 6 hours (down to ~4 hours if you use Immersive Audio constantly) soundguys.com. One slight disappointment: the case doesn’t natively support wireless charging, although Bose sells an optional $49 wireless charging case cover for those who want it soundguys.com. Priced at $299, the QC Ultra Earbuds are expensive but deliver on performance. Bose also released a cheaper model simply named QuietComfort Earbuds (2024) at $179 – these lack the “Ultra” features, but introduced a new design and app that likely foreshadows Bose’s next gen. Given Bose’s 2-year cycle, we might even see QuietComfort Ultra Earbuds II in late 2025, possibly with improved battery and call quality whathifi.com whathifi.com. But right now, if you want the pinnacle of noise cancelling in a bud, Bose and Sony are the go-to, with Apple and Samsung not far behind.

Other strong contenders in the premium earbud arena: Sennheiser Momentum True Wireless 4, Google Pixel Buds Pro, Jabra Elite 10, and Beats. Sennheiser’s Momentum True Wireless 4 (released early 2024) is the fourth-gen of Senn’s flagship earbuds, and they are packed with tech. Built on Qualcomm’s new S5 chipset, they support aptX Lossless and Bluetooth 5.4 with Auracast broadcast audio newsroom.sennheiser.com newsroom.sennheiser.com – making them among the first with next-gen Bluetooth audio. They also have improved Adaptive ANC, a slightly revamped design with optional fins for secure fit, and even Qi wireless charging for the case newsroom.sennheiser.com newsroom.sennheiser.com. Sound quality is typically Sennheiser: very refined, with deep bass and clear mids/highs tuned for audiophiles. They boast about 7.5 hours per charge (ANC on) newsroom.sennheiser.com newsroom.sennheiser.com, which is solid, and around 28h total with case. At $299, they’re directly up against Sony/Bose, and while their ANC might be a notch behind, some prefer the Momentum TW4’s sound signature. Google’s Pixel Buds Pro (late 2022) got a notable firmware update in 2023 adding a full 5-band EQ and spatial audio with head tracking for Pixel phone users. With a price around $199, Pixel Buds Pro have become a great value in 2025 – they offer good ANC, a very comfortable fit, automatic Google Assistant integration (just say “Hey Google” anytime), and one of the best transparency modes outside of AirPods. Their battery is about 7 hours ANC on. Google hasn’t announced a Pixel Buds Pro 2 yet, but they continue to iterate via software (there’s even a beta feature for hearing wellness that measures volume exposure). Jabra, known for ergonomic buds, released the Elite 10 in late 2023. These are Jabra’s first earbuds with Dolby Atmos spatial audio (via Dolby Head Tracking) and feature Jabra’s Advanced ANC which adapts to your environment similar to Bose. The Elite 10 impressed reviewers with superb comfort (Jabra’s oval ear tips) and very clear call quality. They support multipoint (connecting to two devices) and have 6-hour battery life with ANC. For ~$249, they are a compelling mid-premium choice, especially if call quality and fit are top priorities (Jabra has a long history in the pro headset space). Meanwhile, Beats Studio Buds+ (mid-2023) deserve mention for style and iOS/Android dual friendliness. These $169 earbuds gained fame for their funky transparent design option (you can see the circuitry inside) and improved ANC/transparency over the original Studio Buds. While they lack the Apple H2 chip features, they do have one-touch pairing on both Android and Apple, and a powerful bass-heavy sound that Beats fans expect. Battery runs ~6 hours. They’re a great mid-range pick, especially for those who want some AirPods-like convenience without the higher price. And Beats isn’t done: in early 2025, they released Powerbeats Pro 2, the successor to their popular ear-hook earbuds for fitness. The new Powerbeats Pro 2 finally added Active Noise Cancellation (absent in the original) thanks to Apple’s H2 chip, and even introduced built-in heart rate monitoring for workouts macrumors.com. These are aimed at athletes – with over-ear hooks for stability, an IPX5 sweatproof rating, and up to ~9 hours playback (ANC off). Beats priced them at $249 and positioned them as a sporty alternative to AirPods Pro (indeed Apple calls them “a sportier, fitness-focused alternative to AirPods Pro”) macrumors.com. One caveat: early reviews (like DC Rainmaker’s) noted the heart-rate feature only works for tracking on gym equipment, not continuous music + HR at the same time due to firmware limits macrumors.com macrumors.com. Even so, it’s a unique feature, and we expect Apple/Beats to refine it via updates. For gym-goers, Powerbeats Pro 2 are now among the best, alongside Jabra Elite 8 Active (another rugged 2023 release with MIL-STD durability and strong ANC).

Budget and Mid-Range Earbuds: Not everyone wants to spend $200–$300 on earbuds. Fortunately, 2025 has fantastic options under $150. Some examples: Anker Soundcore Space A40 and Liberty 4 series ($99–$130) offer shockingly good ANC and sound (the Space A40 can reduce noise almost on par with AirPods Pro, and Liberty 4 introduced dual drivers and even heart-rate sensing in the ear). Nothing Ear (2) ($149) from the hyped startup Nothing brings a flashy transparent design and audiophile tuning (they support LHDC high-res codec and have personalized sound profiles). Samsung Galaxy Buds FE ($99) gives you solid ANC and sound for a bargain. OnePlus Buds Pro 2 (often on sale ~$129) were co-engineered with Dynaudio, delivering punchy sound and ANC, plus special head tracking audio when paired with OnePlus phones. And SoundPEATS, JLab, Sony’s C-series all have sub-$100 models that cover the basics very well. In short, the budget segment is ultra-competitive, and you don’t have to sacrifice much anymore – you’ll find ANC, water resistance, and decent audio in earphones that cost a fraction of the big names. (We’ll summarize price segments in a later section.)

Before moving on, here’s a quick comparison table for top true wireless earbuds of 2025:

Comparison: Top True Wireless Earbuds (2025)

(Prices are MSRPs; street prices may vary. Battery life is for buds only, case provides additional 2-3 full charges typically.)

As shown, the feature sets in earbuds have become incredibly rich. Many of these buds offer some form of spatial audio – whether it’s Apple’s Personalized Spatial Audio with head-tracking, Samsung’s 360 Audio, Sony’s 360 Reality Audio, or Dolby Atmos support in Jabra. If you love a theater-like surround effect for movies or concerts, you can now get that in tiny earbuds. Adaptive transparency and adaptive ANC are also common: the earbuds use mics and AI to adjust how much outside sound to let in or block, in real time. Apple’s Adaptive Audio is the poster child, “automatically prioritizing sounds that need your attention as you move through the world” apple.com, blending noise canceling and transparency so you don’t have to toggle modes constantly. Jabra and Samsung let you manually fine-tune ANC levels, which some power users appreciate. Voice assistant integration is another smart feature: with many of these, you can just speak “Hey Google” or “Alexa” or “Siri” (depending on brand) to summon help hands-free. Pixel Buds Pro effectively put Google Assistant in your ear – you can ask for directions, send texts, etc., without touching your phone. Apple and Beats with the H2/H1 chip support always-on “Hey Siri” as well.

Sound quality in modern wireless earbuds has closed the gap with wired earphones significantly. Dual-driver designs (like Soundcore Liberty 4 or the upscale Noble Fokus Pro) aim to improve fidelity by dedicating drivers to bass and treble. Support for advanced Bluetooth codecs (LDAC, aptX Adaptive, LHDC) means if you have compatible devices and music files, you can get near-lossless audio wirelessly – great for audiophiles who use services like Tidal/Qobuz or lossless libraries. And for true lossless sticklers, some earbuds (e.g., B&W PI7 S2, NuraTrue Pro) even offer Qualcomm aptX Lossless, though device support for that is still emerging. Interestingly, a few models now also support USB-C audio: you can plug the charging case or buds into a phone/computer via USB-C and get a full-quality digital audio stream. This essentially turns the wireless buds into USB DAC+earphones, bypassing Bluetooth limitations (Beats Studio Pro headphones do this; and earbuds like the upcoming FIIL CC Pro are exploring it).

Comfort & fit remain crucial in earbuds. We’ve seen brands include multiple ear tip sizes (Apple even added an extra-small tip option with AirPods Pro 2) and wing or fin stabilizers for sports (Bose, Sennheiser, Jabra include optional wings). Some, like Jabra’s Elite 7/8, use a semi-open design to relieve pressure and cut down on the “occlusion effect” (your own voice booming). A comfortable seal is not only key for sound and ANC, but for wearing these for hours without fatigue. The good news: there’s now an earbud for nearly every ear shape. If one doesn’t fit you well, another likely will, so it’s worth trying different brands if you have comfort issues.

Next, we’ll discuss some common trends and innovations driving this 2025 generation of wireless audio gear, and then break down the market by price segments to help you find the right device for your budget.

Key Innovations in 2025: ANC, Spatial Audio, Smarts and More

The past year has seen some major innovations in audio technology for headphones and earbuds. Here are the standout trends and features making waves in 2025:

• Active Noise Cancellation (ANC) reaches new heights: We’ve come a long way from simple noise cancelers. Flagship ANC headphones like the Sony XM6 and Bose QC Ultra use multiple microphones and advanced algorithms to adapt in real time to your environment whathifi.com. The XM6 even has mics covered by mesh to cut wind noise whathifi.com, and Bose’s adaptive system can be manually customized to your liking whathifi.com. On earbuds, having ANC was a luxury feature a few years ago; now even $50 no-name buds advertise it. The difference in 2025 is the quality. Top-tier models can nullify deep rumbles (planes, trains) and high-pitched sounds (fans, chatter) far more effectively. Adaptive ANC means the device automatically boosts or relaxes noise canceling based on whether you’re in a quiet library or a noisy street – no user input needed. We’re also seeing multi-mode ANC: for example, Apple’s Adaptive Audio will seamlessly switch to Transparency when it detects you need to hear something (like someone talking to you) apple.com. And manufacturers are leveraging more processing power – Apple’s H2, Bose’s CustomTune tech, Sony’s Integrated Processor V2 – sometimes even using AI algorithms to optimize ANC on the fly (Apple is rumored to do this in future AirPods) whathifi.com. All this means the listening experience is more user-friendly: you get peace and quiet when you need it, but without feeling isolated or constantly reaching for controls.
• Spatial Audio and Virtual Surround: The battle for immersive sound is in full swing. With more media (movies, music) mixed in Dolby Atmos and other 3D formats, headphones are becoming virtual home theaters. Apple’s Spatial Audio popularized the idea of head-tracked surround sound on AirPods. Now Bose has Immersive Audio on its Ultra line, Sony has 360 Reality Audio, Samsung has 360 Audio, Jabra and Google support Dolby Atmos, and even JBL built head-tracking spatial processing into their Tour series audioxpress.com. What does this mean practically? When you watch a movie or concert with these headphones, it can genuinely feel like the sound is coming from around you – voices anchored to the screen, instruments in a room, etc., rather than inside your head. The head tracking aspect means if you turn your head, the audio mix adjusts so the sound seems locked to the environment (a neat trick for realism). Gamers also benefit from spatial audio for pinpointing sounds in 3D space. While it’s not for every scenario (many still prefer stereo for music), spatial audio is a big selling point, and brands will keep refining it. Look for more content and even streaming services offering tailored spatial audio modes for these headphones.
• Adaptive Transparency & Hearing Augmentation: On the flip side of ANC is transparency – letting outside sound in so you’re aware of surroundings. 2025 devices are way smarter about this. We mentioned Apple’s Adaptive Transparency, which can automatically dampen sudden loud noises (a siren blaring nearby) to protect your ears apple.com while still letting you hear ambient sound. Bose and Sony have similar tech that can reduce harsh sounds (like wind or a coffee grinder) in aware modes. Some earbuds even do conversation detection: they’ll pause your music and go transparent when you start speaking (Sony’s Speak-to-Chat does this, and Apple’s Conversation Awareness is similar). Essentially, headphones are becoming aware of context. The ultimate goal is that you might wear your earbuds all day and hardly ever need to take them out – they just intelligently adjust to whether you need noise canceling, transparency, or something in between. On top of that, a few products dip into the hearing assistance realm. Apple surprised everyone by announcing AirPods Pro 2 can function as a Hearing Aid of sorts (with iOS 17+, it can do a hearing test and amplify speech for those with mild hearing loss) apple.com apple.com. This blurs the line between consumer earbuds and medical devices – a very interesting development that could expand accessibility.
• Bluetooth LE Audio and New Codecs: 2025 is the year Bluetooth LE Audio finally began appearing in products. This is a next-gen Bluetooth standard that brings several benefits: lower power consumption (so potentially better battery life), Broadcast Audio (Auracast) that lets one device broadcast to many receivers (imagine sharing one phone’s audio to multiple earbuds at a gym or museum) whathifi.com, and a new codec called LC3 which can maintain good audio quality at much lower bitrates than classic Bluetooth SBC. We see LE Audio support on the Sony WH-1000XM6 whathifi.com, Sennheiser Momentum True Wireless 4 newsroom.sennheiser.com, and a few others so far. As phones get updated to support it (Android 13+ has some support; Apple is mum on it but their Vision Pro suggests some adoption), we’ll likely see more headphones tout it. Alongside LE Audio, proprietary high-quality codecs are proliferating – Sony’s LDAC remains popular, Qualcomm’s aptX Adaptive and aptX Lossless are in several premium devices, and as noted, Samsung has Seamless, Huawei has L2HC, etc. All this is a boon for audio quality: wireless sound today can truly approach wired quality. Audiophiles can enjoy 24-bit, 96 kHz lossless music on select gear (Sennheiser and Nura have proven it works). We expect more widespread lossless wireless as these codecs and LE Audio become standard in 2026 and beyond.
• Smart Features & Integration: Headphones are increasingly extensions of our phones and voice assistants. All major players offer some voice assistant integration – be it Siri, Google Assistant, Alexa, or Bixby. Sony and Bose let you choose whether you want Google or Alexa as your default assistant when paired with Android. Apple and Beats of course prioritize Siri. Expect this to deepen: e.g., future AirPods might integrate with Siri’s upcoming AI upgrades, or Google’s Pixel Buds tapping into Google’s AI for real-time translation (already, Pixel Buds can do real-time Interpreter mode for conversations in different languages). Auto-pause when you remove an earbud or take off headphones has become a given at midrange and up. Multipoint Bluetooth (connecting to two devices simultaneously) is now almost standard in over-ears and is appearing in more earbuds (Jabra, Google, Sony post-update). Companies like Jabra and Sony also include find-my-earbuds functions via their apps (handy if you drop a bud). Another neat feature on the rise: sensors for health. We’ve seen heart rate sensors in a few devices: Amazfit PowerBuds had one, Soundcore Liberty 4 added it, and now Beats and Sennheiser Momentum Sport include heart rate (and Sennheiser even has a temperature sensor) newsroom.sennheiser.com newsroom.sennheiser.com. This trend could make your earbuds double as fitness trackers – logical since they’re in your ears and can detect pulse from the ear canal. So don’t be surprised if by 2026 your earbuds track your workouts, steps, maybe even blood oxygen, all while playing your workout playlist.
• Battery Life & Charging: Incremental improvements continue here. Over-ear headphones saw a bump with some hitting 50–60 hours on a charge (JBL, Sennheiser) which is fantastic – you can go a week or two without charging in moderate use. Earbuds generally stay in the 5–8 hour range per charge (physics of tiny batteries) but the cases usually give 3-4 extra charges, so total 20–30 hours is standard. Quick-charging is common: e.g., “5 minutes gives 1 hour” type of specs are now expected. A standout is the new Nothing Headphone (1): this emerging over-ear set claims a whopping 80 hours on one charge (ANC off) and ~35 hours with ANC on whathifi.com whathifi.com, far surpassing most competitors. If that holds true in real use, it sets a new bar for battery longevity. On the earbuds side, some like OnePlus Buds Pro 2 and Anker boast fast-charge that gives hours of use from just 10 minutes plugged in. Wireless charging for earbud cases is also prevalent in mid/high-end models – drop the case on a Qi charger and you’re topped up (Apple, Samsung, Google, Sennheiser all support this). Notably, Apple’s latest cases even work with the Apple Watch charger and have Precision Find My features with a speaker integrated. These little conveniences add up. By 2025’s end, USB-C has basically taken over as the port of choice (even Apple shifted AirPods and Beats to USB-C, ahead of EU regulations). This simplifies charging cables for consumers.
• Comfort, Design & Durability: Brands are paying a lot of attention to comfort and build. Many new over-ear models use memory foam ear pads for better seal and less pressure. Sony widened and flattened the XM6’s headband to distribute weight more comfortably whathifi.com. Bose redesigned the Ultra’s clamping force to be snug but not too tight. Weight is a factor – for example, Apple is expected to make AirPods Max 2 lighter when it eventually comes, as the first gen’s weight was a common complaint reddit.com. Meanwhile, build materials are getting premium: aluminum, steel, and vegan leather on luxury models (B&W Px8’s metal/leather build is a beauty, earning praise for its “luxurious build elements” whathifi.com). On the flip side, some trendy designs include transparent casings – Nothing pioneered this aesthetic with the Ear(1)/Ear(2) and now the Nothing Headphone (1) follows, featuring a partially transparent headband and earcup that show off the tech inside (and it’s tuned by high-end speaker maker KEF, no less) whathifi.com whathifi.com. For durability, water and dust resistance is more common: virtually all earbuds above $50 have at least IPX4 sweat resistance now. Some push higher (IP55, IP57 as seen in Samsung Buds3 Pro rtings.com, and Jabra’s Active series even IP68). Over-ear headphones are typically not water-resistant (electronics and water don’t mix, and big headphones aren’t meant for rain or gym), though we saw a rare example like the Adidas RPT-02 SOL which is IPX4 and even solar-powered! Generally, if you need durability for workouts, go for earbuds or on-ear “sport” models that are ruggedized. Sustainability in design is emerging too: some companies use recycled plastics or even bio-based materials (Jabra Elite 8 Active uses 90% recycled aluminum for instance), and modular designs that allow replacing parts (the new Fairbuds XL headphones are user-repairable).
• Price Segmentation & Value: Innovation isn’t just for flagships – it’s trickling down fast. Features like ANC, spatial audio, multi-point, etc., are now available in mid-range and even budget devices. This means consumers have great choices at all price levels, which we’ll break down next.

Choosing by Price: Budget, Mid-Range, Premium, Audiophile

One convenient way to navigate the headphone/earbud market is by price segment, since price often (though not always) correlates with feature set and sound quality. Let’s outline what to expect in each tier and highlight some examples:

• Budget (< $100): You might think “budget” means junky, but not so in 2025. While you won’t get everything, budget models now often include ANC, water-resistance, and solid battery life. Sound quality has improved leaps, as companies like Anker (Soundcore), SoundPEATS, JLab, and Xiaomi have really pushed value. For instance, the Soundcore Life Q30 over-ear (around $79) offers ANC that’s surprisingly effective, up to 40h battery, and a comfortable build – it’s often recommended as a best bang-for-buck. In earbuds, SoundPEATS’ T3 or TrueAir2 (often $50 or less) get you decent sound and stable connectivity. JBL Tune 760NC ($99) is an over-ear ANC headphone that covers the basics with JBL’s signature bassy sound. Of course, in this range the ANC will cancel maybe ~50-60% of what Bose/Sony can, and materials may be all-plastic. But you absolutely can get respectable wireless audio for under $100 now. Tip: Many last-gen premium models dip into this price on sale – e.g., Sony WH-CH710N (older midrange ANC) or Jabra 75t earbuds sometimes hit ~$99, bringing formerly $150+ performance down cheap. Global availability of budget brands is generally good; Soundcore, for example, is sold worldwide and frequently tops Amazon charts in multiple countries.
• Mid-Range ($100–$250): Here you’ll find the sweet spot for price-to-performance. This bracket includes “step-down” models from big brands and premium models from smaller brands. Expect very good ANC, good sound, and many premium features. Examples: Sony WH-CH720N ($149) is Sony’s midrange over-ear released in 2023 – it’s lightweight, has ANC nearly as good as the XM4, LDAC support, and 35h battery rtings.com rtings.com. Jabra Elite 7 Pro (often $179) or the newer Elite 8 Active ($199) are excellent true wireless earbuds with adjustable ANC and clear calls. JBL Live Pro 2 earbuds ($129) pack ANC, wireless charging, and solid app EQ. Apple sits slightly above this range with AirPods ($169 for 3rd-gen without ANC), but the Beats Fit Pro often go on sale for $179 – those give you ANC, spatial audio, and a sport wingtip design, a great alternative for both iPhone and Android. In headphones, Soundcore Space Q45 ($149) is a standout – it offers 50h battery, adaptive ANC, LDAC, and a sound signature you can EQ to your liking; many reviewers say it competes with models twice the price. At the upper end of midrange ($200–$250), you basically get 90% of flagship performance. For instance, Sennheiser Accentum and Accentum Plus (new in 2024 at $179–$229) aim to be a mid-priced alternative to the Momentum series, offering 50h battery and a lot of the same sound quality newsroom.sennheiser.com newsroom.sennheiser.com. They cut a few frills (cheaper build, fewer accessories), but as Rtings noted, the original Accentum “offer better value for people who want some flagship features without the Momentum 4’s hefty price tag” rtings.com rtings.com. In short, mid-range is where many savvy shoppers land – you often get premium trickle-down tech without the luxury tax.
• Premium ($250–$400): This is flagship territory for mainstream brands. Here you’re paying for the absolute top ANC, best build, and brand prestige. Models like Sony XM6, Bose QC Ultra, AirPods Pro/Max, Momentum 4, etc., all fall in this range (as detailed earlier). You can expect top-notch noise canceling, very refined sound tuning often tested by audio engineers for months, premium materials (e.g., memory foam, metal hinges), and the full suite of features (multi-point, app support, etc.). At the lower end of premium (~$250), you might find some outstanding niche products – e.g., Etymotic EVO (an audiophile earphone with unique triple drivers, though wired), or last-gen flagships discounted (like Bose QC45 often sells at $249 after its successor came). But generally, if you want the best of the best in 2025, you’re looking at this bracket or above. It’s worth noting that customer support and warranty might be stronger with the big brands too – something to consider as part of what you pay for. Global availability here is usually excellent – Apple, Sony, Bose, etc., are sold in most countries via official retail.
• Audiophile & Luxury ($400 and up): This segment is for enthusiasts and professionals who demand the very highest sound quality – and are willing to pay for it. We’re talking planar magnetic headphones, electrostatic drivers, boutique brands, and luxury materials. Some examples: Focal Bathys ($799) – audiophile wireless headphones with a built-in DAC mode; Bowers & Wilkins Px8 ($699) – we discussed their impeccable build and sound which “wowed” reviewers whathifi.com; Mark Levinson No.5909 ($999) – an over-ear from a high-end hi-fi brand that offers reference-grade sound and ANC; Audeze Maxwell ($299–$329) – a planar magnetic wireless headset geared for gaming but with audiophile cred (its sound is amazingly clear and distortion-free, albeit it’s heavy). Also in this realm are specialized IEMs (in-ear monitors) which can be wired or wireless: e.g., Noble Fokus Pro ($349) – a hybrid triple-driver wireless IEM favored by audiophiles for its rich sound; Sony IER-Z1R (a cool $1,700 wired) for those chasing perfection in soundstage and detail. While these aren’t for the average consumer, they showcase what’s possible when money is no object. Sometimes the gains are subtle – diminishing returns is real. But for audio purists, the incremental improvement in clarity, the use of exotic driver tech (planar drivers can produce extremely low distortion and fast transients), or just the craftsmanship (polished metal, carbon-fiber shells, etc.) justifies the cost. In terms of features, some of these have ANC/spatial (the Mark Levinson does, Bathys does with EQ presets), but often the focus is on sound first, features second. Global availability can be more limited – often sold through specialty audio retailers rather than general electronics stores.

To sum up the price discussion: there’s something for everyone. If you’re on a tight budget, you can get a satisfying wireless audio experience for under $100 now. If you’re in the mid-tier, you’re spoiled with near-flagship choices. And if you want the crème de la crème, plenty of high-end options await with incremental but sometimes important benefits (especially for critical listening). The competition at each level is fierce, which is great for consumers – it pushes companies to pack more value at every price.

Emerging Players & Noteworthy Newcomers

While we’ve covered the big names, it’s worth shining a light on some emerging players and newcomers in the wireless audio space. These companies often bring fresh ideas or aggressive pricing that shakes up the market:

• Nothing: This London-based startup (led by OnePlus co-founder Carl Pei) has quickly gained a cult following for its design-centric tech. After successful launches of the Ear (1) and Ear (2) earbuds – known for their transparent casings – Nothing in 2025 is expanding to headphones. Their upcoming Nothing Headphone (1) (over-ear) is generating buzz by combining style with serious specs. It features a unique transparent visually striking design and is tuned by high-end British audio brand KEF for a rich, balanced sound whathifi.com whathifi.com. Early hands-on impressions noted the Headphone (1) delivered “a balanced and authoritative sound” with solid detail and control whathifi.com. Nothing also claims a class-leading 80-hour battery (ANC off) and around 35h with ANC – which dwarfs most competitors whathifi.com whathifi.com. It supports LDAC and even has hi-res audio via USB-C and 3.5mm analog inputs for lossless listening whathifi.com whathifi.com. Priced at £299 (around $349), Nothing is clearly aiming at the Sonys and Boses of the world. The challenge? Breaking into an “incredibly tough market” dominated by giants whathifi.com. But if Nothing can deliver on sound and battery, it could be the dark horse – plus, consumers who want something different-looking may love the aesthetic. Nothing’s earbuds (Ear 2, Ear Stick) have already proven the company can punch above its weight in audio, so this is definitely a brand to watch going into 2026.
• Soundcore by Anker: Anker has built a solid rep for value, and its Soundcore subdivision is now known for some great mid-range audio gear. While not exactly “new” anymore, Soundcore’s presence is growing globally. Their Space and Liberty series are often recommended alternatives to big brands. For example, the Space Q45 headphone and Space A40 earbuds both won awards for offering ANC and sound quality rivaling products twice the price. Soundcore also experiments with features like heartrate sensors (Liberty 4) and in-app sound personalization (HearID) where the app tests your hearing and adjusts the EQ to your hearing curve. By aggressively pricing and iterating quickly, Soundcore is an emerging powerhouse in the budget to mid-tier segment. Audiophiles might not choose them over Sennheiser just yet, but for mainstream users, Soundcore devices are often pleasantly surprising. Look for Anker to possibly adopt LE Audio in upcoming models and keep undercutting the big names.
• Chinese HiFi Brands (Edifier, 1MORE, Moondrop, etc.): A wave of audio-focused brands from Asia are making a global impact. Edifier has some highly-rated headphones and buds (their Stax Spirit S3 brought planar magnetic tech to a $400 wireless headphone). 1MORE (in partnership with Xiaomi) frequently wins CES Innovation awards – their 1MORE Evo buds pack LDAC and multiple drivers at around $150. Moondrop is an IEM specialist that released the Moondrop Alice TWS, featuring audiophile-grade tuning and even user-replaceable ear tips with different sound filters. These brands cater to audio enthusiasts on a budget – offering sound quality that often punches above what you’d expect for the price, by keeping marketing costs low and selling direct online. They might lack some polish in apps or noise canceling finesse, but they’re rapidly improving. For instance, Edifier’s NeoBuds Pro was one of the first TWS to support LHDC hi-res audio and active noise canceling under $130. For those willing to venture beyond the mainstream, these emerging brands can be very rewarding finds.
• Gaming and Specialized Headsets: The likes of SteelSeries, HyperX, and Audeze are blending high-fidelity audio with gaming features, effectively “emerging” into the broader headphone market. The Audeze Maxwell (released early 2023) is notable: a wireless planar magnetic headset primarily for Xbox/PC gaming, but its audio quality is so good that many use it for music too. It offers a massive 80-90h battery and broadcast-quality mic, showing that specialization can drive innovation (in this case, catering to gamers who also want audiophile sound). SteelSeries Nova Pro Wireless is another example – a wireless gaming headset with active noise canceling, simultaneous Bluetooth+2.4GHz connections, and a built-in DAC base station – bridging the gap between leisure listening and gaming communications. These might not be everyone’s pick for daily music, but as these companies refine their tuning, we could see them become alternatives to Bose/Sony for those who want one headset for everything.
• Sonos: Known for home speakers, Sonos finally entered personal audio in 2024 with the Sonos Era 100 headphones (also referred to as “Ace”). Sonos’s strategy often emphasizes seamless multi-room and ecosystem integration. If their headphones follow suit, you might be able to have your Sonos headphones easily switch from on-the-go listening to joining your home speaker group when you walk in – interesting for the smart home crowd. The first-gen Sonos headphones garnered curiosity but somewhat mixed reviews, indicating room to grow whathifi.com. Still, Sonos is a beloved brand in HiFi, and an “Ace 2” is likely in development whathifi.com. Given Sonos’s partnerships (they have Dolby Atmos expertise, etc.), their next attempt could bring something novel, perhaps focusing on spatial audio content or extreme comfort for home use.

All these emerging or cross-over players mean more choice for consumers. Established brands no longer have a monopoly on innovation – a small startup might introduce a feature that later Apple or Sony adopt, for example. It’s an exciting time because a new idea can come from anywhere: a fitness-focused earbud with advanced biometrics, a fashion-collab headphone that becomes a trend, or a budget brand that cracks the code for great ANC cheaply. For the general public, it’s worth keeping an eye on these names when shopping – sometimes the best value or the perfect niche feature for you is offered by a brand you haven’t heard of yet.

The Most Anticipated Models of 2026

As we look ahead, there’s already chatter about what 2026 might bring in the world of wireless headphones and earbuds. Here are some of the most anticipated releases and trends on the horizon:

• Apple AirPods Pro 3 & AirPods (4th Gen): Apple tends to update AirPods every couple of years, and rumors strongly suggest AirPods Pro 3 are due in 2025 macrumors.com whathifi.com. Fans are hoping for improvements like longer battery (the 6 hours today is decent but more is always welcome), even better ANC (possibly leveraging machine learning on the H3 chip), and perhaps new health features. Some reports claim Apple is testing built-in health sensors – anything from monitoring your posture via accelerometers to measuring heart rate or body temperature via the ear canal. Given Apple added hearing health features already apple.com, it’s plausible AirPods Pro 3 could inch further into health/fitness territory, maybe even integrating with Apple’s Fitness+ or Health app more deeply. Design-wise, don’t expect a radical departure – maybe a new color (black AirPods, anyone?) has been a top request 9to5mac.com. Standard AirPods (non-Pro) 4th Gen are also expected by 2025, possibly adopting some Pro features like Adaptive Audio or even a lower-end ANC. By 2026, an AirPods Max 2 might finally surface, though the latest intelligence from analysts like Ming-Chi Kuo hints at 2026-2027 for that reddit.com. If and when it comes, AirPods Max 2 will likely be lighter and have the H2/H3 chip for feature parity with AirPods Pro (the current Max missed out on Adaptive Audio, etc., due to its older H1 chips). For Apple aficionados, 2026 should be exciting – just don’t expect Vision Pro’s $3500 price tag to trickle to the headphone line!
• Sony WF-1000XM6 & WH-1000XM7: Sony’s cadence suggests we might see the WF-1000XM6 earbuds by late 2025 or early 2026. Audio sites are already making wishlists: smaller size, more comfort, maybe water resistance (one area Sony lags, as the XM5 buds are only IPX4). Given Sony added LE Audio to the XM6 headphones, the WF-XM6 will surely have it too, possibly enabling Auracast broadcast audio from your phone to multiple earbuds – a very cool party trick. Also, Sony might surprise us with new driver tech; they’ve been researching graphene drivers and other materials to enhance sound. As for the next over-ear, WH-1000XM7 will be highly anticipated whenever it comes (likely 2026 if XM6 was 2024). It could push battery life further (maybe 40h+ ANC on), refine the folding design, and perhaps incorporate new sensors (some speculate head-gesture controls or even biometric sensors could happen). Sony knows competition is stiff (Bose overtook them briefly in some reviews), so expect XM7 to double down on Sony’s strengths: sound quality and features galore. There’s even speculation that Sony could integrate their 360 Spatial Sound Mapping tech (from their speakers/AV receivers) into headphones for movies – that’d be something for cinema lovers.
• Bose QuietComfort Ultra II & New Sports Buds: Bose refreshed its whole lineup in 2023, so 2025 might be quiet, but by 2026 we could see second-gen Ultras. What might they add? Possibly better battery – as What Hi-Fi mused, 6h on the buds is just “okay” and Bose will likely aim higher next time whathifi.com whathifi.com. They might also integrate that new Bose Music app fully (the 2024 non-Ultra Earbuds got a new app first, interestingly whathifi.com). We might also see Bose AR make a comeback (Bose had experimented with augmented reality audio in the past – imagine audio that reacts to your location/movements for gaming or travel guides). For sports enthusiasts, Bose’s SoundSport line has been dormant; perhaps a SoundSport Quantum (just speculating a name) could emerge, combining Bose’s excellent sound with secure fit and maybe bone conduction awareness for runners. Bose has patents on bone conduction tech, so that could be an area to watch.
• Sennheiser Momentum 5 Wireless: Sennheiser’s Momentum 4 is still excellent, but by 2025/26 a Momentum 5 over-ear is expected soundguys.com whathifi.com. Audiophiles will have high hopes – perhaps Sennheiser will introduce even larger drivers or a new codec support. One wishlist item is improved ANC to truly match Bose/Sony (Sennheiser’s ANC has been good, but just a step behind the titans). Given their focus on sound, maybe they’ll incorporate some open-back listening mode or enhanced soundstage virtualization. At CES 2024, Sennheiser showed they’re innovating with features like Polar smartwatch integration on their sport buds newsroom.sennheiser.com – maybe the Momentum 5 could similarly partner with other brands (imagine a collab with a high-end audio software like Dirac for room-corrected sound). One thing likely: they’ll maintain the 60h battery bragging rights, as that’s a standout spec whathifi.com.
• Bowers & Wilkins PX9 / Pi9: Audiophile and luxury brand B&W is rumored (or at least strongly expected) to follow up their Px7 S2 and Px8 with a Px9 in late 2025 whathifi.com. If the Px8 was $699, a Px9 might push higher, possibly incorporating exotic materials (titanium drivers? who knows) and even more luxurious build. B&W might also increase the tech: they were slower to adopt customizable ANC or ambient modes, so a new model might catch up there. On the earbuds side, their Pi7 S2 (2023) was notable for its retransmit case (you could plug the case into a source and it would act as a transmitter to the earbuds – great for airplane TVs). Perhaps a Pi9 down the line will refine that and improve battery (the Pi7 had shorter life). One thing’s for sure: B&W will keep aiming at the very high-end buyer who wants style AND sound as a status symbol.
• New players and concepts: It’s worth speculating on a few conceptually different products that could land in 2026:
  • Augmented Reality Audio Glasses/Headphones: Meta (Facebook) and Ray-Ban already have glasses with speakers, Bose had Frames. Apple is rumored to be exploring a Vision Pro-adjacent AR audio neckband or something. By 2026, we might see more wearable audio that isn’t strictly headphones – e.g., a neckband that projects sound to your ears (for spatial experiences) or smart glasses with beam-forming audio. These might not replace headphones for fidelity, but could carve a niche for AR/VR applications and convenience.
  • Enhanced Health Earbuds: With Beats and Sennheiser adding HR sensors, maybe 2026 earbuds will go further. Some startups are working on earbuds that track blood pressure via the ear (the ear is a good spot to measure certain vitals). Bose or Apple could integrate features for stress monitoring or posture (using gyro data). Imagine earbuds that warn you if your hearing is getting fatigued (some already do via software).
  • Sustainable & Modular Headphones: Following the trend of Fairphone in phones, we might see more modular headphones where you can replace the battery, pads, even drivers easily. A company called Fairbuds released a user-repairable ANC headphone in 2023, and others might follow if eco-conscious consumers demand it. A modular design also could allow future upgrades (like swap in a new Bluetooth board for LE Audio 2.0 someday).
  • Surprises from tech giants: Don’t count out companies like Amazon or Microsoft either. Amazon has their Echo Buds line (a new version in 2025 with Alexa enhancements could drop, especially as Alexa’s AI gets smarter). Microsoft had Surface Headphones; a Surface Headphones 3 could appear with productivity-focused features (like Teams integration, live transcription). Also, Tesla has been putting their brand on various tech – a wild card could be a Tesla-branded headphone focusing on high-tech materials (Elon Musk likes that space). This is speculative, but 2026 could see a non-traditional entrant make a splash.

In summary, 2026 looks to build on the strong foundation of 2025 with evolutionary upgrades: better ANC, smarter features, longer battery – and perhaps a few revolutionary leaps like new health capabilities or listening formats. The arms race between Apple, Sony, Bose, Samsung, and others will only intensify, which means as consumers we can expect amazing new toys to listen to our music with.

Conclusion: Finding Your Perfect Pair

The wireless audio landscape of 2025 is both exciting and a bit overwhelming – there are just so many great options to choose from. Whether you prioritize sound quality, noise cancellation, smart features, comfort, or price, there’s likely a headphone or earbud that fits your needs perfectly.

If you’re a frequent traveler or commuter needing silence, you can’t go wrong with top ANC over-ears like the Sony WH-1000XM6 or Bose QuietComfort Ultra Headphones – these will cocoon you in peace, with experts already calling Sony’s XM6 a new benchmark that “sounds even better” than its award-winning predecessor whathifi.com. For those deeply integrated with Apple devices, the AirPods family offers unmatched convenience and some of the most advanced transparency and spatial audio features on the market apple.com apple.com. If you’re an audiophile, you might seek out Sennheiser or B&W for their renowned sound tuning – as one review noted about B&W’s flagship, they can deliver “outstanding clarity” and a “punchy sonic presentation” that truly elevates your listening whathifi.com. And let’s not forget the emerging gems: a brand like Nothing is showing that even newcomers can bring serious innovation (80-hour battery, anyone?) whathifi.com, and value champions like Soundcore are ensuring great tech is accessible at lower prices.

When deciding, consider global availability (most of the models discussed are available worldwide, but some niche ones might be region-specific). Check if the product’s smart features align with your ecosystem (e.g., Google fans might lean Pixel Buds, Apple users to AirPods, etc.). Think about your use case: office and calls? Pick something with good mic quality and multipoint (Jabra or Bose are known for call clarity). Gym and runs? Maybe a secure-fit sports model with waterproofing (Beats Fit Pro, Powerbeats Pro 2, or Jabra Active series). Travel and movies? Over-ears with spatial audio will shine.

Importantly, real user and expert reviews are your friend. We’ve linked to many throughout this report – reading those can provide deeper insight. As an example, Samsung’s Buds3 Pro were lauded for blocking out city noise effectively rtings.com, and What Hi-Fi’s extensive tests on dozens of models each year can help identify subtle pros/cons. We even included quotes from experts: like how What Hi-Fi “absolutely love” the Sony XM6 for its meaningful upgrades whathifi.com, or how Rtings highlighted the Buds3 Pro’s “outstanding ANC” specifically rtings.com. These insights help confirm if a product lives up to its promises.

Looking ahead, the remainder of 2025 into 2026 will likely bring even more impressive developments – as we covered, features like Auracast broadcast audio, deeper AI integration, and health-tracking earbuds are on the cusp of becoming mainstream. It’s not a stretch to say we’re entering a golden age of personal audio, a “wireless audio revolution” where the sound coming from tiny batteries and chips can astonish us just as much as a high-end stereo system. As one senior reviewer put it: “Most of the big hitters currently all have five-star pairs… any successor will not only be huge news but hugely exciting.” whathifi.com whathifi.com – meaning every new model has to be really impressive to beat the last.

In the end, the best wireless headphones or earbuds for you will depend on your individual preferences and needs. But the good news is, with so many excellent choices in 2025, you almost can’t go wrong. From budget picks that punch above their weight to premium models that deliver awe-inspiring audio, whathifi.com the perfect pair is out there. We hope this comprehensive guide has helped map the landscape and bring you closer to finding your ideal wireless audio companion. Happy listening!

Sources: This report cited information and quotes from a range of expert reviews, product announcements, and industry analyses, including What Hi-Fi, Rtings, TechRadar, MacRumors, and official press releases to ensure accuracy and up-to-date context on 2025–2026 audio products whathifi.com whathifi.com rtings.com whathifi.com. Each key point is referenced so you can explore further – be sure to check out those in-depth reviews for a deeper dive into any model that caught your interest. Here’s to enjoying your music and podcasts with the best that modern wireless tech has to offer! 🎧📱🎶