In 2024 Ukraine’s online retail sales totaled about ₴239 billion (≈$6–6.5 billion), roughly one-third higher than 2023. About 11 million Ukrainians were online shoppers in 2024, with online purchases comprising about 16% of total spending and roughly 30 million adults as “active online consumers.” Rozetka generated about ₴45 billion in revenue in 2023 and commanded…
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