In Q4 2024, YouTube’s advertising sales reached $10.5 billion, up from $9.2 billion in Q4 2023, boosted by U.S. midterm spending. Analysts estimated YouTube’s 2024 ad revenues at $35–36 billion, about 13–14% of Alphabet’s total ad intake, with some valuing YouTube at roughly $550 billion as a standalone enterprise. As of 2025, YouTube Premium and…
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