Key Facts & Highlights Panasonic Lumix: Brand Overview & Philosophy Panasonic’s Lumix division has a well-earned reputation for innovation in the digital camera world. In 2008 Panasonic introduced the Lumix G1, the world’s first mirrorless interchangeable-lens camera, blazing a trail that bigger rivals would follow amateurphotographer.com. This pioneering move stemmed from a core Lumix philosophy:…
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Key Facts Overview of the Lumix Brand and Market Position Panasonic’s Lumix brand has been a mirrorless pioneer since the late 2000s. In partnership with Olympus, Panasonic co-created the Micro Four Thirds (MFT) system, introducing one of the first mirrorless interchangeable-lens cameras in 2008 rtings.com. Lumix gained a reputation for innovation in video: the GH…
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