Marcin Frąckiewicz

May 1, 2026, 11:39 AM EDT. Diageo shares have slumped about 30% over the past year and more than 50% in five years, pressuring investors. Applied Nutrition, a FTSE 250 nutritional supplement supplier, offers a contrasting growth story with a 57% rise in sales over six months and a near 90% rise in share price over one year. The company benefits from booming health and wellness trends, expects 8% market growth annually through 2028, and features strong financials including a £25.4 million net cash position, 49% return on capital, and a modest forward price-to-earnings ratio of 17.5. Its business-to-business model with retailers like Tesco and Amazon helps navigate industry competition. Investors seeking to recover losses from Diageo may consider Applied Nutrition's robust outlook and expanding market.