DJI’s 8K Osmo 360 vs Insta360, GoPro & More – 2025’s Ultimate 360° Camera Showdown

Introduction: A New Era in 360° Cameras

DJI has officially joined the 360 camera game — and it’s doing so with a bang dronedj.com dronedj.com. In mid-2025, drone-giant DJI unveiled the Osmo 360, its first 360-degree action camera, directly challenging market leaders like Insta360 and GoPro. This comes at a time when 360° cameras are surging in capability – from ultra-high video resolutions and AI-powered features to rugged designs for adventure. With 8K video, advanced stabilization, and creative tools, DJI’s Osmo 360 aims to leapfrog the competition. Meanwhile, established players Insta360 and GoPro (with a long-awaited GoPro Max 2 due in 2025) are pushing their own innovations, as are niche contenders like Kandao and Ricoh. This report provides an in-depth comparison of DJI’s latest and upcoming Osmo 360 cameras (2025–2026) against top 360° camera competitors. We’ll examine video/photo quality, stabilization, stitching, frame rates, AI features, waterproofing, software ecosystems, battery life, durability, use case suitability, and pricing – complete with expert insights, spec tables, and a look at what’s next for 2025–2026.

Meet the Contenders: DJI and the 360° Camera Leaders

Before diving into feature-by-feature comparisons, let’s introduce the major 360° cameras in this showdown:

• DJI Osmo 360 (2025) – DJI’s first 360° action camera, boasting dual 1-inch sensors, 8K video capability up to 50fps, 120MP photos, and an innovative design focused on pro-level performance dronedj.com dronedj.com. Priced around $549 (standard kit), it targets high-end creators and adventurers. We’ll detail how DJI used its “wait time wisely,” packing the Osmo 360 with top-notch hardware and creator-friendly tools dronedj.com.
• Insta360 X5 (2025) – The flagship 8K 360° camera from the brand that has dominated consumer 360 cameras in recent years wired.com. The X5 offers dual 1/1.28″ sensors (approx. 0.8″ type) with 8K@30fps 360 video, 72MP stills, a host of creative modes, and rugged, waterproof construction. Insta360’s X series (One X2, X3, X4…) built a reputation for ease of use and quality, and the new X5 ups the ante with larger sensors, FlowState stabilization, and even user-replaceable lens protectors wired.com prnewswire.com. MSRP is about $549. We’ll see why Wired calls the X5 “the most compelling 360 camera on the market” wired.com.
• GoPro Max (2019) & Max 2 (2025) – GoPro’s Max introduced 360° capture to the action-cam legend’s lineup back in 2019, with 5.6K30 video and GoPro’s trademark stabilization. But it’s now aging, and even GoPro’s CEO teased that the next Max would be “worth the wait,” acknowledging the long gap since 2019 theverge.com. GoPro Max 2 is expected to launch in late 2025 theverge.com, likely bringing higher resolution (possibly 5.7K or 8K), improved frame rates, and GoPro’s latest HyperSmooth tech. While specs remain under wraps, promo images are out and the 360° community is eager to see GoPro catch up to Insta360 and DJI in the 8K arena theverge.com. We’ll include GoPro in our comparisons based on what’s known and anticipated.
• Kandao QooCam 3 Ultra (2024) – An up-and-coming challenger from Kandao, a Chinese company known in VR circles. The QooCam 3 Ultra captures 8K@30fps 360 video and 96MP photos diyphotography.net diyphotography.net. It features dual 1/1.7″ sensors (larger than GoPro’s older 1/2.3″ and Insta360 X4’s 1/2″ sensors) and offers 10-bit color video, giving more post-processing flexibility diyphotography.net. With IP68 waterproofing (10m), built-in 128GB storage, and f/1.6 lenses for low light, Kandao clearly aimed to “challenge the Insta360 X4” and stake a claim in the high-end 360 market diyphotography.net diyphotography.net. Priced around $599 (after early-bird $499) diyphotography.net diyphotography.net, QooCam 3 Ultra is slightly more expensive than comparable Insta360 models, and notably heavier – something we’ll discuss.
• Ricoh Theta Series (Z1, X, A1) – Ricoh pioneered consumer 360 cameras and still caters to professionals and virtual tour creators. The Theta Z1 (2019) with dual 1-inch sensors remains revered for its photo quality (23MP RAW stills) and low-light performance panoraven.com, though it tops out at 4K video. The newer Theta X (2022) introduced a touchscreen, 5.7K30 video and 60MP photos with two 1/2″ sensors panoraven.com panoraven.com. And in 2025, Ricoh launched the Theta A1, a rugged, enterprise-focused 360 camera built for long-duration field use (construction, inspections, etc.) ricoh.com ricoh.com. Theta cameras excel at static image quality and easy workflow for virtual tours, but they are not intended as action cams – no significant waterproofing, limited stabilization, and shorter video endurance panoraven.com. We include Ricoh to highlight use-case specialization: for photo-centric VR capture, Theta is a gold standard, whereas for action 360 video, others lead the pack.

Now that we know the players, let’s compare them across the features that matter most.

Resolution & Image Quality: 8K and Beyond

Video Resolution & Frame Rates: 2025 has firmly brought 360 cameras into the 8K video era. DJI’s Osmo 360 and Insta360 X5 both shoot 8K equirectangular video – albeit with different strengths. Osmo 360 records 8K at up to 50 fps, surpassing the X5’s 8K 30 fps cap theverge.com theverge.com. This higher frame rate gives DJI an edge for smoother motion in 360 videos. Insta360 X5, meanwhile, supports 5.7K up to 60fps and even 4K up to 120fps (for slow-motion) in 360 mode us.kandaovr.com diyphotography.net. DJI matches some of this: Osmo 360 can do 6K at 60fps and 4K (360) up to 100fps theverge.com dronedj.com, and notably can achieve 4K@120fps when using a single lens (i.e. as a wide-action cam) theverge.com.

Competitors are catching up: Kandao QooCam 3 Ultra also delivers 8K30 and goes further in slow-mo with 4K@120fps 360 video (matching DJI) us.kandaovr.com. The older Insta360 X4 first introduced 8K30 in late 2023 panoraven.com, and GoPro’s upcoming Max 2 is expected to at least hit 5.7K60 or 8K30 to “not miss the 8K boat,” as TechRadar quipped techradar.com. (The original GoPro Max was limited to 5.6K30 threesixtycameras.com, so a jump is overdue.) Ricoh’s Thetas lag here: Theta X maxes at 5.7K30, and Theta Z1 only 4K. These aren’t aimed at high-res video; Ricoh prioritizes stills (more on that below).

Photo Resolution: DJI raised the bar with 120 MP 360° still images on the Osmo 360 dronedj.com dronedj.com – nearly double Insta360 X5’s 72 MP photos theverge.com. In practical terms, that means DJI can capture finer details for panoramic photos or virtual tours, though at the cost of larger file sizes. (Interestingly, DJI notes that HDR 360 photos are limited to 30MP on the Osmo 360 to allow multi-exposure processing theverge.com.) Kandao QooCam 3 Ultra sits between these: it shoots 96 MP stills diyphotography.net, which was one of the highest until Osmo 360’s launch. Insta360’s 72MP (used in X4 and X5) is still plenty for most uses, and Ricoh’s Theta X offers 60MP images panoraven.com. However, Ricoh’s Theta Z1 with 23MP sounds low, but its dual 1″ sensors produce extremely clean, RAW-capable images that many professionals consider superior in quality despite the lower pixel count panoraven.com panoraven.com. For pure image fidelity and dynamic range, the Theta Z1 and Insta360’s 1-Inch sensors (from the ONE RS 1-Inch 360) have been favorites for photographers panoraven.com panoraven.com – but now DJI’s 120MP might redefine the top resolution for pros, assuming lens quality and processing hold up.

Sensor Sizes & Low-Light: Sensor size drives both low-light performance and effective resolution. DJI uses new 1-inch square sensors (one per lens) on the Osmo 360 dronedj.com – notably larger than Insta360 X5’s 1/1.28″ sensors (approx 0.8″) wired.com. DJI’s sensor is not only larger but also fully utilized in a square aspect (the X5’s rectangular sensors apparently don’t use their full area in 360 mode) theverge.com. The result: larger pixels (2.4μm) on Osmo 360 for better light capture dronedj.com, contributing to exceptional low-light video and reduced noise. Insta360 X5’s sensors are a big step up from the 1/2″ size of the previous X4 wired.com and deliver great image quality – Wired’s reviewer said the X5 footage is the best-looking he’s seen from a 360 camera wired.com. But by spec, DJI’s 1″ sensors should yield even cleaner results in dark scenes. Kandao’s QooCam Ultra has 1/1.7″ sensors, slightly smaller than X5’s, yet it compensates with that fast f/1.6 aperture and 10-bit capture for dynamic range boosting diyphotography.net diyphotography.net.

In low light, 10-bit HDR video modes on DJI and Kandao can shine. The Osmo 360 records 10-bit color and even offers a D-Log M profile for post-production grading dronedj.com. QooCam 3 Ultra similarly can shoot 10-bit HEVC in a Rec.2020 HLG profile for expanded dynamic range techradar.com – something no pocketable Insta360 camera offers (all Insta360 consumer cams are limited to 8-bit) diyphotography.net. This means QooCam and Osmo can capture billions of colors and retain more highlight and shadow detail, which professional editors will appreciate when color-correcting footage diyphotography.net diyphotography.net. For example, side-by-side tests have shown 8-bit footage tends to show banding and noise faster when pushed, whereas 10-bit from QooCam holds up with smoother gradations diyphotography.net. DJI’s 10-bit log video should offer similar flexibility. Insta360’s approach to low light has been via clever AI noise reduction (their PureShot and “PureVideo” night mode on X5 use AI to reduce noise) rather than 10-bit encoding prnewswire.com. According to reviewers, the X5’s low-light is indeed improved over its predecessors – “better low-light footage” is one of Wired’s praises wired.com wired.com – but it may still not match the raw sensor advantage of DJI or the color depth of Kandao in extreme conditions.

Optics and Stitching: All these cams use dual fisheye lenses. Differences in lens design and calibration affect stitching quality (how well the two hemispherical images blend into one 360 image). Insta360 and DJI place lenses exactly opposite each other in a slim body, which generally yields a neat stitch line. Kandao’s QooCam Ultra has an “offset” lens design (the two lenses are not back-to-back on the same centerline) diyphotography.net. This allowed Kandao to fit larger sensors but can introduce minor parallax stitching errors for near subjects – one reviewer noted potential alignment issues in some scenarios due to the offset design diyphotography.net. That said, in most action shots (where subjects are a few feet away or more), modern stitching algorithms handle this well. All the cameras offer in-camera stitching for videos (at least at lower resolutions or via phone/desktop software for full res). Ricoh Theta is known for very good optical calibration – the Theta X and Z1 can stitch in-camera for both photos and videos smoothly, albeit at lower resolutions. Kandao touts real-time stitching even during live-streaming on the QooCam 3 Ultra us.kandaovr.com, which is impressive for on-the-fly sharing.

Below is a spec comparison table summarizing core imaging specs of the main cameras:

<small>Table: Key specifications of leading 360° cameras (as of 2025). ^※ DJI Osmo 360’s exact native waterproof spec is not explicitly listed in sources; it is expected to be splash-proof or moderately waterproof like 5m without case (DJI has not advertised a depth yet in the press theverge.com). GoPro Max 2 specs are to be confirmed – assumptions based on rumors and GoPro’s historical design.</small>

As shown above, DJI and Insta360 now sit at the top with 8K capture, while GoPro’s new model is poised to rejoin the fight. Kandao’s QooCam Ultra also offers 8K, though with a trade-off in size/weight. If shooting photos or virtual tours, DJI’s huge 120MP and Kandao’s 96MP give unprecedented detail, but Ricoh’s Theta line (especially Z1) still wins for photographers who value large sensor image quality over sheer pixels panoraven.com panoraven.com. Next, we’ll look at how these cameras keep footage stable and smooth.

Stabilization & Stitching: Smoothing the Immersion

One of the biggest advantages of 360 cameras for action shooters is their ability to stabilize footage in every direction. You can mount a 360 camera on a mountain bike or snowboard, and the horizon stays level while shakes are ironed out – all via software. Let’s compare stabilization systems:

• DJI Osmo 360: Leverages DJI’s well-known electronic stabilization tech. It features RockSteady 3.0 and HorizonSteady for 360 video dronedj.com. RockSteady smooths out bumps and jitters, while HorizonSteady locks the horizon level even if you rotate the camera. This combo should deliver gimbal-like stability – critical for an “action” 360 cam. DJI’s drone and action cam pedigree suggests Osmo 360’s stabilization will be top-tier, keeping footage “butter-smooth” even during intense motion dronedj.com.
• Insta360 X5: Insta360’s proprietary FlowState stabilization has been a benchmark in the industry. It uses the camera’s gyro data and advanced algorithms to eliminate shake, and 360° Horizon Lock ensures your video stays perfectly level regardless of camera orientation prnewswire.com. FlowState is so effective that you can literally spin the X5 around on a selfie stick and the video remains stable and upright. Combined with features like “Me Mode” (which uses one lens to capture the user, auto-stabilized around them) and Bullet Time slow-mo, Insta360 provides a very polished stabilization + editing toolkit prnewswire.com. In practice, FlowState and DJI’s RockSteady likely perform comparably for smoothing out motion; both are considered excellent.
• GoPro Max / Max 2: The 2019 GoPro Max used GoPro’s HyperSmooth stabilization (360 edition), which was very good but not as advanced in horizon locking as newer algorithms. It could stabilize rotational movement to some extent and allow reframing in post with their Reframe software. The upcoming Max 2 will almost certainly incorporate GoPro’s latest HyperSmooth 6.0 (or beyond) with full 360 horizon leveling. GoPro typically excels at real-time in-camera stabilization – expect the Max 2 to deliver “gimbal-like” steady footage and perhaps improved horizon lock to match Insta360/DJI.
• Kandao QooCam 3 Ultra: Kandao doesn’t brand its stabilization with a fancy name, but it has a built-in 6-axis gyroscope and does stabilization in-camera (and via software) us.kandaovr.com. Reviews note that it is effective, though the larger form factor means it’s slightly less suited to very rough motion compared to the slimmer Insta360 cams techradar.com. Still, QooCam Ultra’s stabilization combined with its weight (which can actually dampen small vibrations) yields smooth video for most uses. One should ensure mounts are extra secure due to its heavier 336g weight, as TechRadar warns for things like bike handlebars techradar.com.
• Ricoh Theta: Theta models have basic gyro-based leveling (to keep the image orientation correct) but no aggressive stabilization for motion. In fact, Ricoh cameras are not recommended for action shots – any walking or fast movement will introduce shake since there’s no advanced EIS. They are intended for stationary or slow pan usage (on tripod, monopod, or held steady). Theta users doing virtual tours rely on the camera being still; for video, you wouldn’t choose Theta for activities. So, on stabilization, Theta is outclassed by the others which are purpose-built for moving scenarios panoraven.com.

Horizon Leveling & 360 Reframing: By nature, all 360 cameras allow you to reframe your shot after capture – you can choose any angle as “down” or “forward.” This means even if you mount the camera at an odd angle, you can produce a normal-looking video in post. DJI, Insta360, GoPro, Kandao all have horizon leveling features to automate this. Insta360’s Horizon Lock and DJI’s HorizonSteady keep the horizon line fixed in the original 360 footage, so when you export a reframed standard video, it doesn’t tilt. This is crucial for, say, VR footage or action shots where the camera might roll upside down – the horizon stays put. GoPro Max’s existing horizon leveling worked up to a point (Max’s software allowed rotation up to ~360° slowly), and likely Max 2 will fully lock it.

Stitching quality: As mentioned, lens placement and algorithms govern how seamless the stitch is. Most of these cameras can stitch video in-camera at lower res or via software at full res. Insta360’s software is known for excellent stitching and even eliminating the selfie stick (the “Invisible Selfie Stick” effect) automatically prnewswire.com. DJI’s Osmo 360 also offers an Invisible Selfie Stick feature out of the box dronedj.com dronedj.com, so creators can get that floating camera look. Kandao’s stitch is also helped by large overlap between lenses; plus they have introduced an AI-based Dynamic Range Boost HDR that can merge exposures but at lower photo resolution (30MP) techradar.com – which indicates sophisticated image processing in their pipeline.

In summary, on stabilization and stitching: DJI and Insta360 are on very equal footing at the top, with GoPro’s new entry likely catching up. Kandao is competitive but slightly bulky, and Ricoh Theta is not in the race for stabilization. The result is that for any fast-paced activities (mountain biking, skiing, vlogging while walking), you’ll get silky smooth, level video from Osmo 360, X5, or Max 2 with minimal effort.

Advanced Features & AI: Smarter 360 Shooting

Modern 360 cameras leverage AI and software to simplify shooting and open creative possibilities. Here we compare their smart features and editing ecosystems:

• DJI Osmo 360 – Smart Features: DJI baked in a host of “creator-friendly tools” dronedj.com. These include:
  • Voice and Gesture Control: You can start/stop recording with voice commands or hand gestures on Osmo 360 theverge.com, useful when the camera is mounted out of reach (on a helmet or pole).
  • Subject Tracking: In the DJI Mimo app, Osmo 360 can auto-detect and track people, vehicles, or pets in your 360 footage theverge.com. This means when exporting a reframed video, the software can keep a chosen subject centered in frame – a big help for creating dynamic edits from 360 video without manual keyframing.
  • GyroFrame Reframing: DJI introduced a GyroFrame feature where you can use your phone’s motions to point the camera view during editing dronedj.com. Instead of painstakingly keyframing the angle changes, you simply rotate your phone as if it were the camera – the app records those movements to create a smoothly reframed video.
  • Single-Lens Mode: The Osmo 360 doubles as a standard action cam by using one lens at a time. In this mode it can shoot wide 170° POV video (non-360) at up to 5K/60fps dronedj.com. Essentially, it’s like having a GoPro-mode built in for times you don’t need a full 360 shot.
  • Quick Editing & Plugins: DJI’s Mimo app offers intuitive editing for reframing, adding music, and applying templates. For pros, DJI Studio desktop software and Adobe Premiere plugins are available dronedj.com, so you can integrate Osmo 360 footage into professional workflows easily. This shows DJI is serious about supporting both casual and advanced users with software.
• Insta360 X5 – AI and Ecosystem: Insta360 arguably set the standard for 360 editing software. The Insta360 mobile app and Insta360 Studio desktop are packed with AI features:
  • Auto Reframe: The app can automatically pick the most interesting part of a 360 video and output a reframed edit. It uses scene detection and subject recognition. For instance, if you did something cool on a bike, the AI might track you through the frame automatically.
  • Shot Lab & Effects: Insta360’s app has “Shot Lab” which offers one-tap creative effects (e.g. cloning yourself in 360, stop-motion planet, hyperlapses) that are powered by AI. Classic examples are “Bullet Time,” where you swing the camera overhead and slow the footage, or “Tiny Planet” effects – these are made very straightforward in the app.
  • PureShot / PureVideo: For low light, the X5’s PureShot uses AI to reduce noise and enhance detail in photos, and PureVideo (new on X5) presumably does multi-frame noise reduction for video amazon.com. This computational photography approach helps overcome limitations of smaller sensors by intelligently stacking or denoising frames.
  • MultiView and Deep Track: Insta360 has a Deep Track feature similar to DJI’s tracking – you can tag a subject and the software will follow it, panning the view to keep it centered. Also, for vlogging, the app has a MultiView mode to create split-screen videos showing front and back (popular for interviews or motovlogging).
  • Editing Plugins: Insta360 provides plugins for Adobe Premiere and Final Cut as well, and their file format is widely supported. The ecosystem also includes Insta360 Studio for more control on a PC, including applying stabilization and stitching with custom settings if needed.

Given the maturity of Insta360’s software, many creators love how easy it is to get a polished video from their cameras. However, DJI’s first effort seems to cover most bases, even adding 105 GB internal storage so you might not need to juggle SD cards theverge.com. (By contrast, Insta360 X5 relies on microSD and has no internal storage beyond a few GB buffer).

• GoPro Max/Max 2 – Software: GoPro’s strength has historically been hardware and stabilization; software was decent but not as feature-rich as Insta360’s. The original Max used the GoPro Quik app and a GoPro Player on desktop to reframe 360 footage. It had keyframing and some presets, but not the AI-driven auto edits that Insta360 offers. That said, GoPro has improved Quik with more editing tools recently, and a clue from a GoPro press mention: “MAX (2025) introduces powerful new software capabilities including seamless cloud editing, advanced object tracking with cinematic reframing…” gopro.com. This suggests the Max 2 will come with object tracking (auto-framing) and possibly cloud-based editing where you can upload footage and let GoPro’s servers render reframed videos for you. We’ll have to see, but GoPro likely realized they need to match Insta360’s app magic.
• Kandao QooCam Ultra – Software: Kandao provides the QooCam app and QooCam Studio. They may not have as many “fun” effects as Insta360, but they focus on functionality:
  • The app can control the camera and do basic reframing and sharing.
  • Kandao Studio (desktop) is more advanced, supporting the 10-bit HLG footage, LUT application for color grading, and advanced stitching options. Kandao also uniquely has features like live streaming (with real-time stitch) and a GPS overlay (thanks to built-in GPS, you can log coordinates and even overlay speed or maps on your video – a perk for motorsports enthusiasts) diyphotography.net diyphotography.net.
  • As for AI, Kandao’s standout is the Dynamic Range Boost HDR mode mentioned earlier, and presumably some noise reduction in their processing pipeline. They might not have the robust mobile editing templates that Insta360 does, which could make them slightly less plug-and-play for casual users.
• Ricoh Theta – Software: Ricoh’s ecosystem is geared towards photographers and enterprise use:
  • The Theta app is simple for remote shooting and basic viewing. For virtual tour creation, they have Theta360 tools and partnerships with services to upload tours directly.
  • Ricoh’s images can be edited in Lightroom using a plugin (especially for Theta Z1 RAW images). They don’t have fancy auto-edit videos because Theta is rarely used for dynamic video. However, Ricoh’s new Theta A1 is said to “integrate seamlessly into workflows” with cloud sync, AI auto-adjust of settings for the scene, and open APIs for custom integration ricoh.com ricoh.com. This highlights the professional slant: Theta A1 might, for example, automatically choose optimal exposure and compression for long construction site timelapses, rather than user doing it manually.

In summary, Insta360 leads in consumer-friendly AI editing and effects, turning 360 shots into shareable content easily. DJI has made a strong entrance by including similar capabilities (voice control, tracking, quick editing). GoPro is likely upping its software game with the Max 2, possibly adding tracking and simplifying editing for users who are in the GoPro ecosystem or subscribe to their cloud service. Kandao and Ricoh serve more niche audiences (enthusiast/professional) where raw capability (10-bit, live-stream) and workflow integration matter more than auto-generated effects.

For a travel vlogger or casual user, the Insta360 app’s one-tap “wow shots” (like an automatically reframed hyperlapse through a city) are incredibly appealing. DJI’s Mimo might not have as many novelty effects yet, but it covers the essentials and even integrates with DJI’s wider product ecosystem (like editing drone and Osmo footage together).

Design, Durability & Battery Life

A 360° camera’s design isn’t just about looks – it affects how you use it in the field. We’ll compare physical build, ruggedness, battery endurance, and accessories:

Size & Form Factor:
Most consumer 360 cams are stick-like or candy-bar shaped, with lenses on opposite faces. DJI Osmo 360 follows this trend, looking similar in silhouette to an Insta360 X series device. It has a compact form and weighs 183 g theverge.com, which is on the lighter side given its 1″ sensors – a testament to DJI’s design efficiency. Insta360 X5 is slightly taller and weighs ~200 g panoraven.com. The prior X4 was 203 g panoraven.com, and X5 with bigger battery is around that range, but still quite handholdable. GoPro Max 2 – not yet in hand – likely will resemble the original Max’s blocky design. The original was about 154 g and had a rectangular body with a small touchscreen on one side. If GoPro keeps similar, Max 2 might be a touch heavier if it packs a bigger battery, but likely under 180 g.

The outlier is Kandao QooCam 3 Ultra: it is much chunkier at 336 g including battery techradar.com, and physically larger (around 71.5 x 103 x 26.6 mm) techradar.com. It’s almost double the weight of Osmo or X5, making it the heftiest of the bunch. Kandao chose a more substantial build perhaps for thermal reasons (8K is intensive) and to accommodate the removable battery and internal storage. TechRadar notes it’s “larger and heavier than the competition” and while it feels robust, you must secure it well when mounting due to the weight techradar.com.

Ricoh Theta cameras are slim and small (Theta X is 170 g, quite thin, with a large touchscreen). They are pocketable, but their protruding lenses are even more delicate than others because Theta bodies are narrow – one reason Theta is usually used on a monopod held carefully, not tossed around.

Build Quality & Durability:
All these devices have protruding fisheye lenses that are vulnerable to scratches – a critical concern for 360 cams. Lens protectors are a must-have accessory. DJI Osmo 360 offers optional transparent lens guards to snap on theverge.com. Insta360 typically includes or sells sticky lens guards, and the X5 has user-replaceable lens covers (a new design improvement) – you can unscrew a damaged lens protector and replace it wired.com wired.com. Kandao QooCam Ultra’s lens protectors are sold separately and pop-on, and reviews say they “stay attached well” and are highly recommended techradar.com. GoPro Max’s lens protectors were also included (the original Max shipped with two protective caps and a rubber hood).

Waterproofing:
For action cams, being waterproof without an extra case is a huge benefit. Insta360 X5 leads here with a robust IPX8 rating to 49 ft (15m) depth without a case prnewswire.com. That is significantly deeper than typical (the X3 was 10m). DJI did not explicitly state the Osmo 360’s waterproof spec in the press; DroneDJ didn’t mention it, and The Verge omitted it theverge.com. Given DJI’s Osmo Action cams are usually 10m without case, we can guess Osmo 360 is at least 10m waterproof, if not more, but we’ll await confirmation. It’s certainly dustproof and freeze-proof – DJI says it operates down to -20°C (-4°F) dronedj.com, indicating a well-sealed body. Kandao QooCam Ultra is rated IP68 (waterproof to 10m) diyphotography.net techradar.com, on par with typical action cams. GoPro Max (original) was waterproof to 5m (16ft) without a case; hopefully Max 2 matches or exceeds Insta360, perhaps 5m or 10m (GoPro might aim for at least 5m to cover surf use, with a dive case for deeper). Ricoh Theta X and Z1 are not waterproof or dustproof at all – Theta A1 is the first Ricoh to have a rugged casing (waterproof, dustproof, and extreme temperature resistance) ricoh.com, but that model is targeted at industrial use.

For typical travel and sports, Insta360 X5 and Kandao QooCam can handle going underwater for snorkeling or heavy rain out-of-the-box. DJI’s Osmo 360 likely can as well (we’ll assume moderate water resistance until official spec is confirmed).

Battery Life & Swappability:
Battery performance is crucial, especially as 8K recording taxes the system. Let’s compare:

• DJI Osmo 360: Built-in 1,950 mAh battery (non-removable in device). DJI advertises a fantastic 100 minutes of continuous 8K/30fps recording on one charge dronedj.com dronedj.com. This is notably without overheating – they emphasize it can sustain that, which addresses a common 8K problem (devices getting too hot). Additionally, DJI offers an optional Battery Extension Rod – a selfie stick handle with an extra battery – that can extend recording by +180 minutes at 8K/30 theverge.com dronedj.com. That means with the extension, you could get up to 4.5 hours! The rod also doubles as a grip/tripod and likely has control buttons. DJI also touts fast charging: 50% charge in 12 minutes dronedj.com, which is incredibly quick, suggesting a high wattage charging capability (likely using DJI’s adaptive charging tech). So, out-of-the-box Osmo 360 lasts ~1.5+ hours, and with accessories you can push all-day usage.
• Insta360 X5: It uses a removable 2,400 mAh battery (Insta’s largest yet). Because of the high capacity, X5’s endurance is excellent:
  • Up to 135 minutes at 5.7K/30 prnewswire.com.
  • In a special Endurance Mode, it can reach 185 minutes (presumably by optimizing settings, perhaps lowering bitrate or disabling preview) prnewswire.com.
  • At full 8K/30, it can run 88 minutes on a charge prnewswire.com. So about 1.5 hours at max spec, slightly less than DJI’s 100 min claim – but in the same ballpark.
    These numbers are impressive; it shows Insta360 worked on efficiency too. X5’s battery is removable, meaning you can carry spares. The Essentials bundle includes a spare battery and a fast-charge hub store.insta360.com. Swapping is useful for heavy users, whereas DJI’s approach is to use the extension stick for more juice since its internal isn’t swappable on the go.
• GoPro Max 2: Unknown battery specs. The old Max had a 1,600 mAh battery and lasted around 60-70 minutes of 5.6K recording. If Max 2 supports higher res, expect a bigger battery (maybe 1,800–2,000 mAh) to keep similar ~1 hour at high settings. GoPros are usually swappable battery as well, so likely yes for Max 2.
• Kandao QooCam Ultra: It has a 2,280 mAh removable battery bhphotovideo.com techradar.com. However, its power draw is high: official specs say 50 minutes at 8K/30, 60 min at 5.7K/60 us.kandaovr.com bhphotovideo.com. So about half of what DJI/Insta360 manage. This suggests the QooCam runs less efficiently (possibly due to a less advanced chipset or simply pushing those 10-bit files). Kandao’s strategy is swappable batteries – you can carry multiples. They even have a battery charging case accessory (similar to how you charge earbuds or 360 cam batteries on the go) techradar.com. So while one battery is shorter-lived, you can quickly pop in another. Still, if doing a continuous shoot, QooCam might need external power or frequent pauses.
• Ricoh Theta: Theta X had a removable battery (approx 1,700 mAh) but it only recorded ~30 minutes of video per charge panoraven.com – not great. Theta Z1 does ~60 min of 4K (with a fixed battery). Theta A1 presumably has an extended battery for time-lapse usage, but the details aren’t clear; likely hours of operation for photos, but video might not be a focus. In any case, Theta’s not meant for continuous video recording the way action 360 cams are.

Displays & Controls:
All these cameras (except Theta Z1) have a small touchscreen:

• DJI Osmo 360: It has a color touchscreen (size not given, likely ~2.2” like others) for menu navigation and preview. Basic controls (shutter, power) are on the body as well techradar.com.
• Insta360 X5: Features a large 2.5” touchscreen – improved from X3’s 2.29” and X4’s 2.5”. It’s durable and allows full camera control and preview playback.
• GoPro Max 2: If like original, it’ll have a front-facing touchscreen for setting up shots and maybe preview (Max 1’s was a small 1.7” screen). GoPro might enhance it, but not confirmed.
• Kandao QooCam: Has a 2.19” touchscreen and quite a few buttons (power/mode, shutter, a “Q” quick menu button) techradar.com. The UI seems similar to an action cam style.
• Theta X/A1: Theta X has a 2.25” touchscreen (for the first time in Theta series). Theta A1 likely has one or at least physical controls suited to gloves, etc., given its target field usage.

Touchscreens greatly ease changing settings and reviewing shots on the fly. DJI and Insta360 likely have the more refined UI, while Kandao’s is serviceable but not as slick according to some users. Notably, DJI integrated a magnetic quick-release mount system on Osmo 360 dji.com (similar concept to the Action 2 cams) for snapping it on accessories easily – a nice design touch for quick rigging.

Accessory Ecosystems:
This can affect how versatile each camera is:

• DJI Osmo 360 accessories: At launch, DJI announced optional lens protectors, the Battery Extension Selfie Stick, various lengths of extended selfie sticks (one goes 8 feet long) theverge.com, and support for DJI Mic wireless microphones plugging in directly (via OsmoAudio, which is basically a USB-C port with audio interface) theverge.com dronedj.com. The Adventure Combo includes a multifunction battery case (likely to charge batteries or act as a grip), and an invisible selfie stick theverge.com. DJI’s ecosystem, while new for 360, benefits from the company’s experience – e.g., using DJI Mic without a receiver is a huge convenience for getting high-quality audio tracks directly recorded in-camera theverge.com. They even allow two DJI mics at once for dual audio tracks theverge.com, which is perfect for interviewing or capturing ambient + voice separately.
• Insta360 accessories: Insta360 has a ton: various lengths of invisible sticks, Bullet Time handle (doubles as a tripod and spinning handle for slow-mo shots), Dive cases (since even though X5 is waterproof 15m, for deeper dives to 40m you need a specialized dome case), Lens cap, extra batteries, quick chargers, a GPS remote (for adding GPS data to footage for overlays), and specialized mounts (bike, helmet, drone mounts, etc.). The X5 is backward-compatible with some X3/X4 accessories except where noted (lens guards are different due to new lens design, for example) panoraven.com. There’s even a fun “No Drone? No Problem” corded kite-like kit to swing the camera for aerial shots. Insta360’s accessory ecosystem is arguably the most mature – they think of almost every scenario a creator might have.
• GoPro Max accessories: GoPro will certainly have its standard mount compatibility (the fold-out mounting fingers on the camera allow it to attach to any GoPro mount). So one immediate advantage – hundreds of GoPro mounts (helmet, chest, suction cup, etc.) can be used. On the original Max, they had a pole called the Max Grip, and a tripod, and perhaps a dive housing. For Max 2, expect similar: likely a dedicated dive case (if not fully needed due to new waterproofing), and integration with mods like the GoPro Volta grip or audio mods might be considered. Audio-wise, the GoPro Max 1 had 6 mics for spatial audio; if Max 2 continues this, external mic might be less necessary, but we’ll see.
• Kandao accessories: Kandao sells a charging case (which stores and charges a spare battery, akin to how you’d charge wireless earbud case – quite neat for travel) techradar.com, spare batteries, lens protectors, a car suction mount, various selfie sticks. They did not include a stick in the base kit, which some reviewers noted was a bit of a miss techradar.com. Being a standard 1/4” thread mount, it’s compatible with generic tripods and poles too.
• Ricoh Theta accessories: Theta sticks to basics – they have a few cases, a selfie stick where the camera’s shutter can be triggered via BLE remote, and the big one: TA-1 3D microphone for spatial audio (for Z1, specifically for 360 audio capture). Theta is 1/4” thread mount so it’s often used with any tripod/monopod. Theta A1 might have bespoke mounts for hardhats or vehicles, given its target users, but not certain.

Durability:
DJI and GoPro likely test their cams for drops and extreme conditions (GoPros are known to survive a beating, and DJI’s build quality on Osmo Action and Pocket lines has been solid). DJI Osmo 360’s chassis is likely metal or high-grade plastic that can endure knocks, and it’s rated to work in very cold weather dronedj.com. Insta360 X5 has a rugged design, but some users note you should be a bit careful – it’s durable for action, yet a direct lens hit can ruin your day (same with all). The X5 did improve lens durability by that replaceable lens guard design wired.com, which implicitly acknowledges previous models’ lenses could crack and needed full repair. Kandao is built like a tank according to hands-on reports – chunkier often means sturdier, but again those lens bulges remain a weak point if dropped. Ricoh Theta A1 is explicitly built for “extreme environments … long missions in challenging conditions”, with a reinforced, sealed body ricoh.com. So among all, Theta A1 might actually have the most hardcore durability (shock, weather) but at the cost of being a specialty tool (not optimized for casual use or high-end video).

In terms of usage scenarios:

• If you’re vlogging or traveling, the form factor and weight matter – walking around holding a stick out. Insta360 X5 and DJI Osmo 360 are both comfortable for this. DJI’s internal storage means you won’t run out of space mid-shoot (105 GB can store roughly ~40 minutes of 8K footage or more) theverge.com, whereas with others you must monitor your SD card (though you can put 1TB cards in Insta360/Kandao) diyphotography.net.
• If you’re doing high-adrenaline sports, waterproof and sturdy build are key – Insta360 has proven itself on everything from skydiving to skiing; DJI likely will too (with its drone/action experience). Kandao’s heavier cam might be a bit cumbersome on a helmet or drone (less aerodynamic).
• For VR filmmakers or long timelapses, battery and overheating are concerns – DJI’s passive cooling claims and battery rod are appealing for shooting a concert or a conference in 360 continuously. Insta360’s removeable batts and possible external USB-C power (all these cams can likely be powered via USB-C while recording) also give flexibility.

All told, each camera balances portability and ruggedness differently. DJI and Insta360 find a sweet spot of compact but tough, GoPro will leverage its mount ecosystem and known durability, Kandao prioritizes spec at expense of heft, and Ricoh Theta emphasizes pro build for static use. Next, let’s consider which camera is best suited for which use case and value for money.

Use Case Suitability: Which Camera for Whom?

Not all 360 cameras target the same audience. Here’s a breakdown of who benefits most from each, considering vlogging, travel, action sports, professional VR, etc. and the value proposition (features vs. price):

• DJI Osmo 360 – For Pro Creators & Adventurers: With its high price (around $549–$699 depending on combo) and top-of-line specs, the Osmo 360 is ideal for professional content creators, filmmakers, and serious enthusiasts. If you’re a YouTuber or filmmaker wanting the absolute best 360 image quality (8K50, 10-bit color, huge photos) and plan to incorporate 360 shots into high-end productions, DJI delivers. It’s also great for adventure sports – hikers, divers (with case if needed), skiers – due to its battery life and stabilization. The ability to plug in two wireless mics directly theverge.com makes it perfect for vlogging or interviews in 360, which few others can do so seamlessly. And if you already use DJI drones or gimbals, the ecosystem integration (same app, possible cross-device workflows) is a plus. The Osmo 360 basically positions itself as the “premium 360 action cam” that can do it all. As DroneDJ puts it, DJI “used the wait time wisely” to build a tiny powerhouse with features “squarely ahead of the competition” in many aspects dronedj.com dronedj.com. The only downsides: it’s new (so less field testing out yet), and availability is limited initially (in the US it’s preorder only as of mid-2025) theverge.com.
• Insta360 X5 – For All-Around 360 Enthusiasts: The X5 is arguably the best all-rounder. It balances high quality with user-friendliness. Travel vloggers, social media creators, and even casual users who want to document trips in a fun interactive way will love the X5. Its app makes it easy to get cool edits without being a pro editor. It’s also slightly more affordable than Osmo 360 for similar core specs. It’s versatile: good for action sports (waterproof 15m, very durable), good for family events or travel logs, and even capable for semi-pro work (some indie filmmakers do use Insta360 footage, especially now with larger sensors). The X5’s replaceable lenses and included editing tricks mean it’s forgiving to use and experiment with. If someone is starting in 360 content creation, the X5 is an “obvious choice” panoraven.com because of that blend of power and simplicity. As one review said, “for anyone ready to take 360° seriously, it’s an obvious choice” panoraven.com. Insta360 also has great community support and frequent firmware updates (they even did a “Summer Update” adding new features and an Endurance mode insta360.com). One consideration: if you primarily shoot low-light 360 photography or virtual tours, Insta360’s ONE RS 1-Inch or Theta might still be better. But for video and multipurpose use, X5 is extremely compelling.
• GoPro Max 2 – For GoPro Loyalists and Athletes: GoPro’s upcoming Max 2 will likely appeal to those already in the GoPro ecosystem or those who value robust build and simple operation. Extreme sports athletes (surfers, mountain bikers, motorsports) often lean towards GoPro for its proven reliability and the huge array of mounts. If Max 2 indeed features new tracking and seamless integration with the GoPro Quik app/cloud gopro.com, it could attract people who want a 360 camera that works with their GoPro subscription (unlimited cloud backup, auto edits, etc.). GoPro also often nails audio – the Max’s 360 audio was quite good for immersive sound, and Max 2 will likely continue that with multiple mics for wind reduction and spatial audio capture. So for VR filmmakers wanting good sound or those doing POV sports who want their camera to take a beating, Max 2 will be interesting. Price-wise, GoPro might undercut slightly or bundle with subscriptions. However, if GoPro doesn’t hit 8K, serious resolution chasers might skip it. It’s a bit of a wildcard until it launches.
• Kandao QooCam 3 Ultra – For Tech Enthusiasts and Niche Use Cases: Kandao’s Ultra is a bit niche/high-end. It’s for users who really want 10-bit 8K but perhaps at a lower cost than a pro rig. Think of 360 videographers or VR content creators who don’t mind a larger device if it gives them internal storage, swappable batteries, and the highest specs on paper. It could be the best choice for, say, a 360 live-streaming setup (with its real-time stitch and possibly PC tethering). It also could be useful for scientific or documentary 360 shoots where the extra storage and GPS metadata are advantageous (e.g., wildlife 360 filming, where you might leave the camera out in the field – internal memory + battery swapping is great there). Its image quality is reportedly excellent, but the trade-offs (bulk, shorter battery per pack) mean it’s perhaps less convenient for casual use or travel. Price at $599 also positions it between mainstream and pro. Some early adopters and reviewers praise Kandao for pushing boundaries, calling QooCam 3 Ultra possibly the “best 8K 360 camera of 2025” with the caveat of cost us.kandaovr.com. If you want maximum dynamic range and don’t mind doing manual edits to exploit that 10-bit, Kandao could be your pick. On the other hand, if you just want to shoot and share with minimal fuss, Insta360 or DJI’s ecosystem might serve you better.
• Ricoh Theta Z1/X/A1 – For Photographers and Enterprise: The Ricoh Theta line, especially Theta Z1, remains the go-to for 360 photographers who create virtual tours for real estate or Google Street View, etc. The RAW photo capability and large sensors deliver image quality (stitch lines nearly invisible, great dynamic range) that even 120MP smaller-sensor shots might not match in noise or tonal range. If you need to produce a high-end virtual tour with controlled lighting and want to do multi-bracket HDR merges, Theta Z1 is designed for that. Theta X made this process faster (with instant in-camera stitching and a screen) – good for fast-paced tour capture or where you need results quickly (like insurance documentation). The new Theta A1 is for industrial and professional fieldwork – long battery life, drop resistant, and able to take a lot of photos or videos in tough conditions ricoh.com. For example, a construction company might mount a Theta A1 on a hardhat or a rover to document progress daily; its selling point is reliability and integration (cloud, API) rather than highest resolution. Theta cameras are not for action or vlogging at all – they lack stabilization and are not waterproof, as noted earlier panoraven.com. They also tend to be expensive (Z1 still around $1000). Thus, the average consumer is better off with Insta360/GoPro, but professional photographers who need the best stills or businesses needing a 360 solution will consider Theta. One might say, if your focus is 360 photos (for print, marketing, or VR exhibits), Theta Z1 or maybe DJI (with 120MP) could serve – though DJI’s lens quality versus Theta’s isn’t proven yet. If your focus is 360 videos (for VR video, YouTube, etc.), you’d lean toward DJI, Insta360, or Kandao for their video-centric features.

Pricing & Value:
Here’s a recap of pricing (2025):

• DJI Osmo 360: $499 (early bird) to $549 standard, Adventure Combo $699 dronedj.com dronedj.com.
• Insta360 X5: $549 base, often sold in bundles up to $659 with accessories store.insta360.com store.insta360.com.
• GoPro Max 2: Not announced, likely $499 if they keep competitive (original Max was $499 at launch). Possibly with discounts via GoPro subscription.
• Kandao QooCam Ultra: $599 (was $499 preorder) diyphotography.net diyphotography.net.
• Ricoh Theta X: $799 launch, now around $599 on sale panoraven.com; Theta Z1: $1045 (no change) panoraven.com; Theta A1: enterprise pricing (not even sure if publicly sold, likely $1000+).

In terms of value, Insta360 X5 and DJI Osmo 360 give a lot for ~$550 – they are right at the cutting edge. Kandao asks a bit more (599) for arguably similar or slightly narrower use (though the internal memory is a value-add). GoPro might try to undercut slightly, or they bank on brand. If GoPro Max 2 comes out at $399-$449, it could aggressively grab market, but that’s speculative.

For those on a budget, older models like Insta360 X3 or X4, or even Qoocam 3 (non-Ultra) or GoPro Max (original, still on sale around $399) are options, but since this report is about latest/upcoming, we focus on the flagship range.

Release Timeline & Future Innovations (2025–2026)

The 360 camera market is heating up, and 2025 has been pivotal with multiple launches. Here’s a timeline and a peek into expected innovations through 2026:

• 2024 Recap: Kandao QooCam 3 Ultra was unveiled at CES 2024 and shipped by Aug 2024 techradar.com, bringing 8K to consumers ahead of many rivals. Insta360 had released the One X4 in late 2023 panoraven.com introducing 8K/30 in a compact form, and in early 2024 perhaps a modular ONE RS 1-Inch 360 Edition refresh (though that largely remained a 2022 tech). Ricoh was preparing the Theta X’s successor aimed at pros (Theta A1).
• Early 2025: Insta360 announced the X5 in April 2025 prnewswire.com, pushing the envelope with 8K and improved hardware. In June 2025, Ricoh launched Theta A1 (rugged pro model) ricoh.com. Rumors of GoPro Max 2 started swirling mid-year with teaser images in July theverge.com. All eyes were on DJI’s entry.
• Mid 2025 (July): DJI Osmo 360 launched (July 31, 2025) theverge.com theverge.com, marking DJI’s official entry into 360 cameras. This is a significant milestone – a company of DJI’s scale validating the 360 action cam space means competition will escalate. On launch, DJI’s device is not immediately in the US market (a peculiar choice, possibly related to regulatory or market strategy, releasing in Europe/Canada first) theverge.com. But it is expected to hit US later in 2025 with the listed $549 price theverge.com.
• Late 2025: GoPro Max 2 is anticipated by the holiday season 2025. The CEO’s “worth the wait” and official teaser imply a launch perhaps aligned with GoPro’s usual product cycle (they often launch new cameras in September/October). If so, by end of 2025 consumers will have the choice of DJI, Insta360, GoPro, Kandao all offering modern 360 cams. This holiday season could see heavy comparison reviews and possibly price wars (it wouldn’t be surprising if Insta360 or DJI run promotions to capture market share from GoPro).
• 2026 Outlook: We can expect iterative improvements and new entrants:
  • Insta360 might plan an X6 with perhaps 8K/60 or higher resolution stills, or maybe a dual 1-inch sensor consumer model (though they did that via the 1-Inch edition earlier). They might also push more on computational photography – e.g., real-time AI editing on camera using “Triple AI chips” (as mentioned the X5 has three AI chips) amazon.com.
  • DJI will likely listen to user feedback on Osmo 360 and could release an Osmo 360 “2” or maybe a lower-tier model. It’s possible DJI could also integrate 360 cameras in drones or gimbals (imagine a DJI drone carrying an Osmo 360 for truly immersive aerial 360 video – not far-fetched).
  • GoPro, if Max 2 does well, could follow up with quicker iterations than the 6-year gap since Max 1. Perhaps a Max 3 in 2026/27 with 8K if Max 2 stays at 6K.
  • Kandao might refine the QooCam line – maybe a QooCam 4 or a lighter version that addresses the Ultra’s heft, or push into even higher res (they have pro cams like Obsidian going 12K for VR – some of that tech could trickle down).
  • Emerging brands: We might see newcomers or less known players try something new. For instance, Labpano has pro 360 cams, Trisio focuses on photo-only 360, HumanEye Vuze had 3D 360 cams – one of these could introduce a novel feature like integrated 3D180/360 switchable lenses or something in 2026. Also, as AR/VR interest grows with products like Apple Vision Pro, demand for 3D VR180/360 content might rise – future cameras could cater to that by capturing stereoscopic 360 (currently that’s in the realm of very expensive cameras or dual-camera rigs).
  • AI advancements: Expect even more AI assistance. Perhaps auto-editing straight in-camera – e.g., a mode where the camera itself picks highlights and produces a reframed clip right after you stop recording. Also improved object detection (maybe recognizing faces and making sure they’re in frame optimally – useful for 360 videos of groups/events).
  • Higher frame rates & resolution: By end of 2026, we might see the first consumer 12K 360 camera or at least 8K at 60fps become standard. 8K 30 will seem normal. There’s always the trade-off of file size and processing – note that 8K equirectangular is enormous (and effectively yields ~4K when reframed). Some argue anything beyond 8K has diminishing returns for most uses. However, for VR headset viewing, more resolution is welcome to reduce the screen-door effect. So a 10K or 12K 360 camera could appear from someone like Insta360 (they have an 11K pro cam called Titan, maybe a mini version someday).
• Software and Platform Integration: By 2026, sharing 360 content might also evolve. Social media (Facebook, YouTube) already support 360, but perhaps new platforms (or VR-specific networks) will encourage more people to capture in 360. If headsets like Meta Quest or Vision Pro become common, consumer demand for immersive footage may increase – which in turn could spur companies to simplify 360 content creation even more.

In essence, 2025 set the stage with DJI’s entry and multiple 8K cameras vying for top spot. In 2026, we expect an innovation race in both hardware (sensor upgrades, maybe global shutter sensors to eliminate stitch misalignment with movement?) and software (AI, AR integration). The competition between DJI, Insta360, and GoPro will especially be worth watching, as each has considerable resources and distinct strengths: DJI with hardware and professional market experience, Insta360 with software savvy and community engagement, GoPro with brand legacy and mount ecosystem.

Conclusion

The 360-degree camera market in 2025–2026 is brimming with innovation, offering creators an impressive array of choices. DJI’s Osmo 360 has burst onto the scene as a formidable flagship, delivering bleeding-edge specs (native 8K50, 1″ sensors, 120MP stills) and thoughtful design touches for serious creators dronedj.com dronedj.com. It leapfrogs competitors in key areas – as DroneDJ noted, DJI “ups the ante” with higher frame rates, bigger pixels, and endurance dronedj.com – potentially making it the new gold standard for 360 action cams. Meanwhile, Insta360’s X5 remains a powerhouse and the go-to all-rounder. It offers nearly the same 8K fidelity (at 30fps) with a proven, feature-rich ecosystem that’s incredibly appealing for both newcomers and seasoned users. Reviewers hail it as a “worthy upgrade” that keeps Insta360 on top for user-friendly 360 capture wired.com wired.com.

The GoPro Max 2, set to arrive soon, adds a dose of anticipation – GoPro seems poised to finally update its 360 offering to modern standards, which could re-energize its fan base and give added competition (especially if GoPro brings its famed durability and simplicity at a competitive price) theverge.com. Not to be overlooked, Kandao’s QooCam 3 Ultra demonstrates how smaller players can drive innovation, packing 10-bit 8K in a device aimed at enthusiasts who crave those spec-sheet extras diyphotography.net. And for those with specialized needs – like virtual tour photographers or enterprise users – Ricoh Theta’s line continues to serve with top-tier photo quality and workflow integration, albeit in a different class than the “action” 360 cams panoraven.com panoraven.com.

In comparing all these, it’s clear no single 360 camera is “best” for everyone. If you want maximum video quality and pro features and don’t mind a premium price, the DJI Osmo 360 is extremely compelling. If you need versatility, ease of use, and a robust mobile editing suite at a slightly lower price, the Insta360 X5 is hard to beat. GoPro’s Max 2 will likely appeal if you trust the brand’s reliability and prefer its workflow or mounting options. Kandao’s offering is perfect for the pixel peepers and early adopters who don’t mind heft for the sake of image excellence. And Ricoh remains the specialist’s choice for photography and professional documentation.

One thing is for sure: the advancements in 360 cameras mean that capturing immersive, stabilized, high-resolution 360° footage is more accessible than ever. Creators can now film first-person adventures or cinematic VR experiences with gear that fits in a pocket or backpack. As these devices continue to evolve with better sensors, smarter AI, and more robust designs, we’re heading into an exciting era where 360 content could become mainstream – not just for VR enthusiasts but for everyday storytelling and sharing. Whether you’re planning to record your next vacation as an interactive VR story, livestream an event in 360, or produce professional VR films, the class of 2025 cameras has you covered. And with titans like DJI, Insta360, and GoPro pushing each other, we the consumers are likely to see even more amazing capabilities (maybe 12K? 3D360?) in the coming year.

In conclusion, DJI’s Osmo 360 vs. Insta360 X5 vs. GoPro Max 2 (plus the rest) is a win-win for content creators. It’s a fierce fight that drives innovation up and prices (hopefully) down. Each model has its strengths, but all are seriously impressive pieces of tech. As you choose, consider your specific usage – action sports, travel vlogs, professional VR, or creative experiments – and pick the camera whose strengths align with your vision. Whichever you choose, you’ll be joining the forefront of immersive storytelling, capturing not just moments but entire experiences for viewers to explore.

Sources:

• DJI Osmo 360 official specs and launch news dronedj.com dronedj.com theverge.com theverge.com
• Insta360 X5 features and expert review commentary prnewswire.com prnewswire.com wired.com wired.com
• The Verge and DroneDJ coverage of 360 camera market (DJI vs Insta360 vs GoPro) theverge.com dronedj.com theverge.com
• Kandao QooCam 3 Ultra spec sheet and DIYPhotography/TechRadar analyses diyphotography.net diyphotography.net techradar.com techradar.com
• Ricoh Theta X, Z1, A1 details from Ricoh and Panoraven (virtual tour perspective) panoraven.com panoraven.com ricoh.com