Amex Platinum’s $895 Shake-Up: Luxe Perks Galore – But Is It Still King of Premium Cards in 2025?

Major 2025 Refresh: American Express hiked the Platinum Card’s annual fee from $695 to $895 (effective Sept 2025 for new applicants) and rolled out new perks like a $400 annual Resy dining credit and $300 in Lululemon credits to justify the increase ^[1] ^[2]. Existing cardholders won’t be charged $895 until renewals after Jan 2026 ^[3]. This is the Platinum’s first fee hike since 2021’s jump from $550 to $695 ^[4].
Huge Perks Value (If You Use Them): Amex claims cardmembers “can unlock $3,500+ in annual value” with the refreshed Platinum ^[5]. That includes at least $850 worth of lounge access (Centurion Lounges, Delta Sky Clubs, Priority Pass, etc.) and $600 in hotel credits (now $300 every six months for prepaid luxury hotel bookings) ^[6]. The card still offers a stack of travel and lifestyle credits – from up to $200 in airline fee rebates to $200 in Uber rides/Uber Eats credits and elite hotel statuses (Hilton & Marriott Gold) – which can offset the hefty fee if you maximize them ^[7] ^[8].
Premium Travel Rewards & Features: Earn 5X Membership Rewards points on flights booked directly with airlines (or via Amex Travel) and on prepaid hotels booked through Amex, and 1X point on other purchases ^[9]. Points are highly flexible, transferable to 20+ airline and hotel partners for potentially outsized value. The Platinum shines in travel luxury: it grants access to 1,500+ airport lounges worldwide (the broadest lounge network of any card) ^[10], top-tier travel protections (trip delay/cancellation insurance, baggage insurance, rental car status/coverage), and perks like Fine Hotels & Resorts benefits (hotel upgrades, free breakfast, late checkout) at luxury properties. Cardholders also get annual credits for Global Entry/TSA PreCheckfees and elite status with rental car agencies and even Walmart+ membership credits ^[11].
“Bougie Coupon Book” Drawbacks: The Platinum Card is often dubbed a “bougie coupon book” of perks ^[12] – amazing only if you’ll actually use them. At $895/year (plus $195 per authorized user) ^[13], it’s one of the priciest cards on the market. Many benefits require activation or have narrow redemption windows (e.g. credits parceled out monthly or quarterly, specific partner merchants) ^[14] ^[15]. Everyday spending rewards are underwhelming for such a premium card – non-travel purchases earn just 1X point ^[16], so this is not a great daily driver for rewards on groceries or dining. You’ll likely need a companion card (like Amex Gold for groceries/dining) to maximize points earning ^[17]. Bottom line: if you can’t reliably use a large share of the credits and travel perks, the Platinum’s cost is hard to justify. As The Points Guy puts it, “this refresh is credits-heavy — and while that can be lucrative, it also adds friction… if you don’t plan for them.” ^[18]
2025 New Perks in Detail: The September 2025 refresh added or enhanced a slew of benefits. Key new credits for personal Platinum include: $400/year in dining credits via Resy (up to $100 quarterly at 10,000+ Resy network restaurants) ^[19] ^[20], $300/year at Lululemon workout apparel (up to $75 quarterly) ^[21], a $200 annual credit for Oura Ring wellness trackers ^[22], and $120/year in Uber One membership fees (covers the $10 monthly Uber One cost) ^[23] ^[24]. Existing credits got boosts too: the hotel credit jumped from $200/year to $300 twice a year (total $600) ^[25], and the digital entertainment credit increased from $20 to $25 per month (now $300/year) with new eligible services like Paramount+, YouTube Premium/TV, etc. ^[26] ^[27]. Meanwhile, all the prior credits – $200 airline incidental fees, $200 Uber Cash, $155 Walmart+, $300 Equinox gym, $100 Saks Fifth Avenue, $100 Global Entry/TSA, etc. – remain unchanged ^[28] ^[29]. The core travel benefits (lounge access, hotel statuses) and point earning rates also remain the same ^[30] ^[31]. In short, Amex piled on more lifestyle perks to justify the fee hike, rather than expanding point multipliers or adding broader reward categories ^[32] ^[33]. (Enrollment required for many credits.)
Amex Business Platinum Differences: The Business Platinum Card likewise saw its annual fee jump to $895 in 2025 and gained similar hotel and status perks ^[34] ^[35]. However, the business version’s credits are tailored to companies: it offers up to $400 in Dell Technologies credits (now potentially $1,150 with new spend-based bonuses) ^[36], up to $250 in Adobe software credits ^[37], and continued Indeed hiring credits ($360/year), wireless phone credits ($10/mo), and $200 in airline fee credits ^[38] ^[39]. Notably, Business Platinum enhanced its rewards earning on business spend – it now earns 2X points (up from 1.5X) on big-ticket items over $5,000 and in key B2B categories like U.S. tech equipment, construction supplies, electronics, shipping, and cloud software (up to $2M spend/year) ^[40] ^[41]. This can significantly boost points for high-spending businesses. The trade-off: Amex devalued the Business Platinum’s “Pay with Points” rebate in 2025, now giving a 35% points refund only on flights with your one chosen airline (no longer any business/first class flight) ^[42]. Both Platinum versions now come with hefty welcome bonuses (targeted offers up to 175,000 MR points personal, 250,000 business) for big spenders ^[43]. In short, the Business Platinum caters to owners who can leverage tech/travel credits and charge hundreds of thousands through the card to unlock maximum value.
Platinum vs. Chase Sapphire Reserve (CSR): The Chase Sapphire Reserve – long a chief rival – also got a makeover in 2025. Chase raised the CSR’s annual fee to $795 (from $550) in June 2025 and added new benefits ^[44]. The refreshed CSR now offers 8× points on travel booked via Chase’s portal and 4× points on travel booked directly with airlines/hotels (up from 5× and 3× respectively) ^[45] ^[46], while continuing to earn 3× on dining. To justify the fee, CSR introduced a valuable $500 annual hotel credit for bookings in Chase’s new luxury hotel program (“The Edit”) – essentially up to $250 credit twice a year ^[47] ^[48] – alongside its easy-to-use $300 annual travel credit (which automatically wipes out your first $300 of any travel purchases each year) ^[49]. Chase also threw in perks like a year of complimentary Lyft Pink, DoorDash credits, and even limited Apple TV+/Apple Music subscriptions for cardholders ^[50] ^[51]. The CSR’s lounge access now includes Chase’s own nascent Sapphire Lounges by The Club (opening in select airports) plus Priority Pass (1,300+ lounges, though notably no free restaurant access) and even access to Air Canada Maple Leaf Lounges ^[52]. Point redemption: CSR’s Ultimate Rewards points can be cashed out via the Chase Travel portal at 1.5¢ each or transferred to partners like United, Southwest, Hyatt, etc. – making them very versatile. Overall, Amex Platinum vs CSR boils down to your priorities: the Platinum is packed with luxury travel perks (Centurion lounges, elite statuses, myriad credits) but has a sky-high fee and complicated “coupon book” usage ^[53]. The Sapphire Reserve, at ~$100 less, offers more straightforward value: between the $300 flexible travel credit and $500 hotel credits, a maximizer can fully offset the $795 fee each year ^[54] ^[55]. CSR also rewards everyday travel/dining spend more generously (3–10× vs. Amex’s 1–5×) and its Visa acceptance is broader than Amex. However, CSR lacks the depth of luxury extras – no annual airline fee rebates, no elite hotel status, no Uber or retail credits – and its lounge network (Priority Pass and a handful of Chase clubs) still trails Amex’s global Centurion Lounge Collection in exclusivity and coverage ^[56] ^[57].
Platinum vs. Capital One Venture X: Capital One’s Venture X is the value disruptor in the premium travel card space. It carries a comparatively modest $395 annual fee – which is effectively erased if you use its simple built-in perks. Venture X gives a $300 annual travel credit for bookings via Capital One Travel and 10,000 bonus mileseach anniversary (worth ~$100 toward travel), offsetting the fee for anyone who travels at least once a year. Like Amex and Chase, it provides global lounge access (unlimited visits to Priority Pass lounges and Capital One’s growing network of Capital One Lounges in select airports). It earns a flat 2X miles on all purchases, plus elevated rewards on travel (e.g. 10X on hotels and 5X on flights via Capital One’s portal). Those “miles” are flexible: you can transfer to partner airlines or simply erase travel purchases at a fixed 1¢ per point. Venture X doesn’t come with the laundry list of credits or elite statuses that Amex Platinum offers – no retail or lifestyle coupons to track – and that’s exactly the appeal for many. It’s a “set it and forget it” travel card: high earning, easy redemption, and enough perks (like lounge access and primary rental car insurance) to satisfy moderate travelerswho don’t need ultra-luxe benefits. Notably, Venture X allows free additional cardholders (who also get lounge access), whereas Amex Platinum charges $195 for each authorized user ^[58]. For travelers who want premium perks without the headache or cost of maximizing dozens of credits, Venture X can deliver solid value at a fraction of Platinum’s fee. The trade-off is that it won’t grant the VIP treatment – no Centurion Lounges, no hotel upgrades or fancy credits – that Platinum aficionados enjoy. It’s a classic simplicity vs. luxury choice.
Who Should Get the Amex Platinum? In 2025, the Platinum Card is more niche than ever: best suited for frequent flyers, luxury travelers, and those who relish premium services. If you travel often enough to regularly hit airport lounges (Centurion lounges truly elevate the travel experience, with gourmet food and quiet workspace ^[59]), stay in upscale hotels, and can take advantage of multiple credits (from airline fees to Saks and Equinox), the Platinum can absolutely pay for itself – even twice over in value. By Amex’s math, maximizing just half the available perks easily offsets the $895 fee ^[60] ^[61]. High spenders who want to transfer points to airlines for first-class flights or who value having a “one-stop” elite travel card also stand to benefit. The Business Platinum makes sense for similar profiles in the corporate world – owners or executives with large travel and tech budgets who can leverage its B2B credits and earn 2X on big expenditures. On the other hand, casual travelers or deal-seekers should think twice. As Sara Rathner, a credit card expert at NerdWallet, advises: “When a credit card costs as much as the high three figures, you definitely want to sit down and do the math. How much value are you going to get out of the card versus how much are you actually going to spend to carry the card?” ^[62]. If you fly only a couple times a year, don’t care for airport lounges, or won’t use niche perks like $300 at Equinox gyms or $200 in airline incidentals, a lower-fee card will likely serve you better. The Chase Sapphire Reserve and Venture X mentioned above are excellent alternative picks for frequent travelers who prefer more straightforward rewards. And if even $395 is too steep, there are mid-tier travel cards (Chase Sapphire Preferred, Amex Gold, etc.) with $95–$250 fees that might hit a sweeter spot for occasional travelers. Bottom line: The Amex Platinum Card remains the gold standard for luxury travel perks – now with an even higher price of admission. It offers an unparalleled suite of VIP benefits and potential value if you maximize everything. But it’s no longer trying to be a general-purpose travel card for the masses (if it ever was). With competition heating up in 2025, consumers have more choice in the premium card space. Whether the Platinum’s prestige and perks are worth the cost will depend entirely on your lifestyle and spending habits. As one expert put it, these ultra-premium cards are “geared toward frequent travelers”, and you should only pay for them after careful consideration of your usage pattern ^[63]. For the right user – the globetrotting, fine-dining, airport-loyalty elite – the refreshed Amex Platinum is an indulgence that can deliver huge payoffs. For others, an $895 metal card in the wallet might be overkill, no matter how shiny (even literally, with the new limited-edition mirrored design ^[64] ^[65]).

Sources

American Express – Official Press Release on Platinum Card 2025 Updates ^[66] ^[67]
The Points Guy – “Amex Platinum Refresh: Higher Fee, Richer Perks – Is It Worth $895?” (M. Moffitt, Sept 18, 2025) ^[68] ^[69]
NerdWallet – “Why I’m Actually Excited About the New AmEx Platinum Changes” (S. French, Sep 18, 2025) ^[70] ^[71]
WRTV Indianapolis (ABC News) – “Annual fees on credit cards increasing – when is it worth paying?” (J. Gruenling, Sep 2025) ^[72] ^[73]
Chase – Official Sapphire Reserve 2025 Benefits Page ^[74] ^[75]
Business Insider – “Chase Sapphire Reserve… upping its annual fee to $795” (K. Notopoulos, Jun 24, 2025) ^[76] ^[77]

Unboxing American Express Platinum Credit Card #amex #amexplatinum #howtokeepmore

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Amex Platinum’s $895 Shake-Up: Luxe Perks Galore – But Is It Still King of Premium Cards in 2025?

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