Apple Stock Near Record Highs as iPhone 17 Demand Soars – Analysis & 2025–2026 Forecast

Apple Stock Today (Nov. 19, 2025): China iPhone 17 Boom, India AppleCare+ Push and Buffett Selling – What to Know Before the Bell

Apple shares head into Wednesday’s U.S. trading session sitting near record territory, even as much of Big Tech is under pressure from growing fears of an “AI bubble.”

As of early trading around 12:38 UTC (about 7:38 a.m. ET), Apple (NASDAQ: AAPL) was changing hands near $267.44, roughly flat versus yesterday and not far from its late‑October all‑time high around $277. [1]

At the same time, U.S. index futures are modestly higher as traders focus on Nvidia’s earnings later today and whether the AI selloff will deepen or stabilize. [2]

Over the last 24–48 hours, several fresh headlines have dropped that matter for Apple stock today, including:

  • New data showing iPhone 17 has driven a 37% year‑over‑year surge in China sales, giving Apple about 25% of that market in October. [3]
  • Apple’s expansion of AppleCare+ in India, now including Theft and Loss coverage and flexible monthly plans, strengthening its high‑margin services story. [4]
  • A widely shared MarketWatch piece explaining why Apple’s stock is outperforming other “Magnificent Seven” names in the current tech selloff. [5]
  • A new Barclays note raising its price target to $230 but keeping a Sell rating, plus fresh commentary from RiverPark’s latest investor letter praising Apple’s better‑than‑expected results. [6]
  • Ongoing coverage of Warren Buffett/Berkshire Hathaway trimming its Apple position again, sparking debate about valuation. [7]
  • Product and platform developments, from Mac Pro being pushed to the “back burner” to new AI‑related features in macOS and continued iPhone 18 Pro rumors. [8]

Here’s how those stories fit together — and what traders are likely watching in Apple stock before the opening bell today.


1. Where Apple Stock Stands Before the Market Opens

Price and recent performance

  • Latest price: Around $267 in early trading today. [9]
  • Near record highs: Apple set an all‑time high near $277.32 at the end of October 2025, so the stock is only a few percent below its peak. [10]
  • Year‑to‑date: Apple shares are up roughly 7% in 2025, putting the company in the middle of the “Magnificent Seven” pack. [11]

What makes that notable is the backdrop: a sharp pullback in many AI‑heavy names. Amazon and Nvidia have slipped into correction territory (10%+ off their highs), and Meta has fallen into a bear market, while Apple and Alphabet are down less than 3% from recent peaks. [12]

Why Apple is holding up better than other mega‑cap tech

According to MarketWatch and other analysts, Apple is benefiting from a perception that it’s less exposed to the current AI spending frenzy:

  • Apple has been seen as an “AI laggard” in terms of data‑center buildout and headline‑grabbing AI investments.
  • That was a liability earlier in the year, but as investors start to question the return on massive AI capex, Apple’s more conservative approach looks like a strength. [13]

Combine that with solid recent earnings and new evidence of a strong iPhone 17 upgrade cycle, and Apple is increasingly viewed as a defensive large‑cap growth name rather than a pure AI momentum play.


2. China’s iPhone 17 Surge: The Biggest Bullish Catalyst Right Now

The most important Apple‑specific data point of the last 24 hours is coming out of China.

25% China market share and 37% sales growth

New numbers from Counterpoint Research, reported by Reuters, Bloomberg, MacRumors, 9to5Mac and others, show:

  • Apple captured about 25% of China’s smartphone market in October 2025, up from roughly 19% a year earlier. [14]
  • iPhone 17 drove a 37% year‑over‑year jump in Apple’s China smartphone sales for the month. [15]
  • All three iPhone 17 models saw strong growth, with the base model leading the charge. [16]

China’s overall smartphone market grew about 8% in October, meaning Apple is growing significantly faster than the broader market — a reversal from earlier concerns that local brands were permanently eroding its share. [17]

Why that matters for AAPL today

  1. Near‑term revenue expectations
    The surge supports the company’s guidance that it can return to growth in Greater China after several choppy quarters. Analysts expect the strong October data to feed into a potentially big December quarter for iPhone revenue. [18]
  2. Narrative shift vs. Huawei and local rivals
    Earlier this year, the market worried that Huawei’s flagship launches would permanently squeeze Apple at the high end. New data suggests Huawei is still a threat but not enough to derail Apple’s comeback, according to analysts quoted by Investing.com and other outlets. [19]
  3. Explains yesterday’s relative strength
    In Tuesday’s premarket session (Nov. 18), Investopedia highlighted Apple as one of the rare gainers on the back of the China sales data, even as tech stocks broadly remained under pressure. [20]

For traders this morning, the key question is whether fresh buying interest in Apple as a “China recovery plus defensive AI” play can offset broader AI‑bubble jitters tied to Nvidia’s results later today.


3. AppleCare+ Expansion in India: Small Today, Big for the Services Story

Another fresh headline for Apple comes from India, one of the company’s most important long‑term growth markets.

What Apple just announced

On November 18, Apple’s Newsroom in India confirmed: [21]

  • Apple is expanding AppleCare+ coverage options in India.
  • It is launching AppleCare+ with Theft and Loss for iPhone, covering up to two incidents of theft or loss per year and including all the usual AppleCare+ benefits (battery service, 24/7 support, unlimited accidental damage repairs with genuine parts).
  • Plans start at about ₹799 with both monthly and annual subscription options, and customers can enroll directly from the Settings app on iPhone, iPad or Mac. [22]

Local coverage from NDTV, India Today, The Economic Times, the Times of India and others is framing this as a major upgrade in device protection for Indian iPhone owners, with a clear insurance‑like angle that could make high‑end iPhones feel less risky to buy. [23]

Why it matters for the stock

  • Services and recurring revenue: Apple’s services segment (which includes iCloud, Apple TV+, App Store fees and AppleCare) already delivered record revenue of roughly $28.75 billion in the September quarter, helping push total quarterly revenue to about $102.5 billion, up nearly 8% year over year. [24]
  • India is still early in its iPhone adoption curve, so layering on subscription‑style AppleCare+ in that market is a long‑run margin and ARPU (average revenue per user) story, not an immediate earnings swing.

Traders focused on today’s session may not see AppleCare+ India as a big single‑day catalyst, but it reinforces the bigger thesis that Apple can grow high‑margin services on top of its hardware base, especially in emerging markets.


4. Wall Street Sentiment: Optimistic Earnings, Higher Targets – But Also Buffett Selling

4.1. Better‑than‑expected results still underpin the bull case

In the background of this week’s headlines is Apple’s recent earnings performance:

  • For its latest reported quarter (fiscal Q4 2025, reported Oct. 30), Apple delivered about $102.47 billion in revenue, up roughly 7.9% year over year, and earnings per share of $1.85, beating analyst estimates by around $0.08. [25]
  • Management pointed to record September‑quarter iPhone revenue (~$49.0 billion) and an all‑time record in Services (~$28.75 billion). [26]

A new Insider Monkey piece summarizing RiverPark Large Growth Fund’s Q3 investor letter (published this morning) notes that the fund sees Apple as “one of the most innovative and durable franchises,” highlighting:

  • A 2.2‑billion‑device installed base.
  • A growing ecosystem of high‑margin recurring revenue.
  • New initiatives in on‑device AI, AR and manufacturing localization that should strengthen its strategic position. [27]

That kind of commentary continues to support the long‑only institutional bid in AAPL, even as some growth investors rotate out of high‑multiple AI names.

4.2. Barclays raises its price target but stays bearish

Early today, a note highlighted on FinViz and Yahoo Finance shows Barclays raising its price target on Apple from $180 to $230 — but maintaining a Sell rating. [28]

Key points from that analysis:

  • Barclays acknowledges Apple’s stronger‑than‑feared results and resilient hardware revenue.
  • However, it cites softness in some demand indicators (a 4% month‑over‑month decline in October according to KeyBanc’s card‑data checks) and expects iPhone revenue in fiscal Q1 2026 to come in slightly below prior expectations, even if total hardware revenue is roughly on target. [29]

For traders, that’s a reminder that not every analyst is on board with the current valuation, even as targets creep higher.

4.3. Buffett keeps trimming his Apple stake

One of the most closely watched headlines on Nov. 18 came from The Motley Fool:

  • Warren Buffett’s Berkshire Hathaway has once again reduced its Apple position, even though Apple remains its largest holding by dollar value. [30]
  • In the latest reported quarter, Berkshire sold another 42 million Apple shares, continuing a multi‑quarter trend of trimming. [31]
  • The article argues that Apple’s revenue growth has slowed relative to some peers and that the stock’s price‑to‑earnings ratio in the high‑30s looks demanding versus faster‑growing rivals like Alphabet and Microsoft. [32]

Buffett selling doesn’t automatically mean the stock is overvalued, but it adds a psychological overhang: some investors will hesitate to pay up if the company’s most famous long‑term shareholder is steadily de‑risking.


5. Product and Strategy Headlines: Mac Pro, macOS AI and iPhone 18

Beyond markets and macro, several product‑roadmap stories from the last couple of days are shaping sentiment around Apple’s innovation pipeline.

5.1. Mac Pro reportedly on the “back burner”

Bloomberg’s Mark Gurman, summarized by MacRumors and others, reports that Apple’s high‑end Mac Pro desktop is now “on the back burner” and “largely written off” internally, with the Mac Studio increasingly seen as the flagship pro desktop. [33]

Takeaways for investors:

  • The Mac Pro is a niche product, so this is more about signaling than revenue.
  • It suggests Apple is prioritizing higher‑volume Macs and focusing engineering resources on machines that better showcase its Apple silicon roadmap.

This isn’t likely to move the stock directly today, but it feeds a broader narrative about where Apple chooses to spend its R&D and silicon budget.

5.2. macOS AI features and clustering

A Computerworld piece published yesterday highlights a subtle but important change in macOS 26.2, which will make it easier for Macs to be used in AI compute clusters. [34]

While highly technical, this points to:

  • Apple quietly extending the role of Macs in AI workloads, especially for developers and smaller teams that might want on‑premise compute.
  • A potential future where Apple leverages its own hardware more aggressively for on‑device and edge AI, instead of trying to match the hyperscalers in massive data‑center spending.

It reinforces the “slow and deliberate AI strategy” story that’s supporting Apple’s stock relative to other AI‑heavy names.

5.3. iPhone 18 Pro rumors keep the roadmap looking busy

This morning, MacRumors published a piece listing “10 reasons to wait for next year’s iPhone 18 Pro,” citing expected camera upgrades, design tweaks and performance improvements based on Apple’s multi‑year roadmap and supplier leaks. [35]

From a stock perspective, the details matter less than the signal that Apple’s product pipeline remains full, which can help support the idea of:

  • A multi‑year upgrade cycle from older devices.
  • Continued strength in high‑end ASPs (average selling prices), especially if Pro‑tier features stay compelling.

6. Risks Traders Are Watching: Succession, Antitrust and Data Privacy

6.1. CEO succession noise

Earlier this week, Reuters and others reported that Apple is stepping up succession planning for CEO Tim Cook, following a Financial Times report suggesting Cook could step down as early as next year. Hardware chief John Ternus is widely seen as the leading internal candidate. [36]

Important nuance:

  • Some analysts, such as Wedbush’s Dan Ives, doubt Cook will actually leave before 2027, especially with Apple’s AI strategy still unfolding. [37]
  • Cook himself has repeatedly emphasized that detailed succession plans exist and has signaled a preference for an internal successor.

For now, this is more of a medium‑term overhang than an immediate trading catalyst, but it’s increasingly mentioned in analyst notes (including the MarketWatch piece on Apple’s stock resilience). [38]

6.2. Antitrust and regulatory headwinds

Apple continues to face regulatory and legal challenges that investors can’t ignore:

  1. Elon Musk/X Corp antitrust lawsuit over Apple–OpenAI
    • A U.S. judge in Texas recently rejected Apple and OpenAI’s bid to dismiss X Corp’s lawsuit, meaning the case will move forward for now. [39]
    • The suit alleges Apple and OpenAI conspired to monopolize smartphone and AI chatbot markets through exclusive integrations; Apple and OpenAI deny the claims. [40]
  2. App Store pressure in China and Europe
    • In China, a group of consumers has filed a new complaint accusing Apple of abusing App Store dominance and charging high commissions, escalating past disputes and drawing scrutiny from state regulators. [41]
    • In Europe, Apple is still appealing a €500 million EU antitrust fine related to music‑streaming practices under the bloc’s new digital rules. [42]

These issues are unlikely to move the stock intraday unless a major ruling hits, but they cap the multiple investors are willing to pay if they see a risk of forced changes to key profit centers like the App Store.

6.3. New privacy rules for developers using AI data

On the privacy front, Apple has quietly updated its rules so that developers must disclose and obtain user permission before sharing AI‑related data, according to the CDP Institute’s privacy newsletter. [43]

For investors, this is a double‑edged sword:

  • It strengthens Apple’s privacy brand, which supports customer loyalty and premium pricing.
  • It could also add friction for some developers, potentially influencing how fast third‑party AI features roll out on Apple platforms.

7. How All of This Could Shape Apple Stock Today

Putting the last two days of news together, here’s the setup for Apple stock before today’s open:

Short‑term trading dynamics

Bullish forces:

  • China iPhone 17 boom: 37% YoY sales growth and 25% market share in October reinforce expectations for a strong holiday quarter. [44]
  • Defensive position in an AI‑skittish market: Apple is seen as disciplined on AI capex, making it less vulnerable if Nvidia’s results tonight fan fears of an AI bubble. [45]
  • Solid earnings backdrop: Record iPhone and Services revenue, plus steady hedge‑fund interest (as in RiverPark’s letter), provide fundamental support. [46]

Bearish or cautionary forces:

  • Valuation: Even after the recent tech selloff, Apple trades at a premium multiple versus some peers with faster growth, a key reason Barclays still rates the stock Sell and why Buffett keeps trimming. [47]
  • Succession and regulatory overhangs: Questions about Tim Cook’s eventual exit and ongoing antitrust cases add longer‑term uncertainty that can cap upside if sentiment turns. [48]

What traders may focus on today

Going into the U.S. open, AAPL is likely to trade as:

  • A relative safe harbor within tech if Nvidia’s earnings or AI commentary later today spark more risk‑off moves in high‑multiple AI names. [49]
  • A China recovery story, with any new smartphone data or China macro headlines potentially amplifying the recent positive momentum. [50]
  • A valuation tug‑of‑war, with strong fundamentals on one side and Buffett’s selling plus cautious analyst views on the other.

For longer‑term investors, the last two days of news mostly reinforce the existing thesis: Apple remains a highly profitable, broadly owned mega‑cap with:

  • A robust iPhone upgrade cycle (now backed by fresh China data).
  • Expanding, high‑margin services (illustrated by AppleCare+ in India).
  • Manageable but real risks around regulation, succession and AI positioning.

Disclaimer: This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. Always do your own research or consult a licensed financial adviser before making investment decisions.

How To Buy Apple Stock In 2025 (AAPL)

References

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