Best Buy (BBY) Stock Today, Nov. 25, 2025: Price, 5% Yield and What to Watch Before Earnings

Best Buy Co., Inc. (NYSE: BBY) heads into a critical earnings report tomorrow with its share price under pressure, its dividend yield hovering around 5%, and investors trying to gauge how tariffs and holiday demand will shape the next leg for the stock.

On Monday, November 25, 2025, BBY slipped about 1.1% in regular trading to close at $75.62, underperforming a strong broader market rally, before rebounding modestly in after-hours trading to around $76.03. ^[1]

Below is a look at how BBY traded today, what Wall Street expects from tomorrow’s results, and the key themes that could move the stock through the 2025 holiday season.

Key takeaways for BBY stock on Nov. 25, 2025

Price action: BBY closed at $75.62, down roughly 1.1% on the day, while the S&P 500 gained about 1.55% and the Dow rose 0.44%, marking clear underperformance by the electronics retailer. ^[2]
Volume spike: Roughly 7 million BBY shares changed hands today, versus a three‑month average volume of about 3.4 million, signaling elevated positioning ahead of tomorrow’s earnings report. ^[3]
Valuation & income: At today’s close, Best Buy carries an annual dividend of $3.80 per share (about a 5% yield) and trades around 21x trailing earnings and ~11–12x forward earnings, with a price‑to‑sales ratio of roughly 0.4x. ^[4]
Earnings catalyst: Best Buy reports fiscal Q3 2026 results tomorrow morning, Nov. 25, with Wall Street expecting EPS of about $1.31 on revenue near $9.6 billion, a modest year‑over‑year increase. ^[5]
Macro crosswinds: The company enters the core holiday period as U.S. holiday sales are forecast to grow just 2.9%–3.4%, the slowest pace since the pandemic, while tariffs on imported electronics continue to pressure margins. ^[6]

BBY stock today: Underperforming a strong market

BBY’s 1.1% decline to $75.62 came on a day when the S&P 500 jumped to 6,705.12 (+1.55%) and the Dow Jones Industrial Average rose to 46,448.27 (+0.44%). ^[7] That divergence underscores a cautious stance toward Best Buy ahead of its earnings release.

Other large-cap peers in technology and retail fared better:

Apple (AAPL) climbed about 1.6%
Amazon (AMZN) gained roughly 2.5%
Home Depot (HD) slipped nearly 2% ^[8]

Trading was unusually active in BBY, with intraday volume close to 7 million shares—roughly double its typical three‑month average near 3.4 million. ^[9] That kind of pre‑earnings volume often signals that both bulls and bears are repositioning aggressively.

From a longer‑term technical perspective:

BBY is roughly 20% below its 12‑month high of $95.49, reached late last year. ^[10]
The stock is also trading below its 50‑day moving average (~$77.4) but still above its 200‑day moving average (~$73.5), suggesting a stock that has pulled back from recent peaks but hasn’t broken its longer‑term uptrend. ^[11]

With a beta around 1.4, BBY has historically been more volatile than the broader market, so tomorrow’s results could trigger an outsized move in either direction. ^[12]

Earnings preview: What Wall Street expects from Best Buy on Nov. 25

Best Buy is scheduled to report Q3 FY26 earnings before the market opens on Tuesday, Nov. 25, 2025, with a webcast and conference call planned at 8:00 a.m. ET. ^[13]

Current consensus expectations cluster around:

EPS: about $1.31, up slightly year over year
Revenue: roughly $9.58–$9.60 billion, implying ~1–2% top‑line growth versus last year’s Q3 ^[14]

Analysts and commentators are focusing on a few key themes:

Comparable sales and the “replacement cycle”
Management previously guided for Q3 comparable sales growth similar to the 1.6% increase posted in Q2, which was the company’s best comp performance in three years. ^[15]
- Tailwinds include a PC replacement cycle tied to the approaching end of support for Windows 10 and strong demand for the new Nintendo Switch 2 console, where Best Buy has been a major retail partner. ^[16]
Margins vs. product mix
Q2 showed that growth is being led by lower‑margin hardware categories—gaming, computing and mobile phones—rather than higher‑margin services. ^[17]
- Management has telegraphed that Q3 adjusted operating margin is likely to be roughly flat year over year at around 3.7%, as hardware mix, promotions, and tariff‑related costs offset operating leverage from higher sales. ^[18]
“Hidden” ad revenue and retail media
One bullish angle heading into the print is Best Buy’s retail media business, “Best Buy Ads”, which some analysts view as an underappreciated profit engine. Jefferies has estimated that this ad segment could generate roughly $250 million in profit in 2025, helping cushion hardware margin pressure. ^[19]
Will Best Buy tweak its full‑year guidance?
The company reaffirmed FY26 guidance after Q2, calling for:
- Revenue: $41.1–$41.9 billion
- Comparable sales: -1.0% to +1.0%
- Adjusted EPS: $6.15–$6.30 per share ^[20]
  Given ongoing tariff uncertainty, management explicitly chose not to raise that outlook despite beating consensus in Q2—a decision that weighed on the stock at the time. ^[21]

Analysts at firms tracked by Zacks and other services generally expect a small EPS beat versus consensus, citing Best Buy’s history of modest upside surprises and recent upward estimate revisions. ^[22]

Recent performance: Q2 set a higher bar

Best Buy’s Q2 FY26 (reported August 28, 2025) was widely seen as a solid quarter that raised expectations for the back half of the year:

Revenue: $9.44 billion, up 1.6% year over year and above analyst estimates around $9.23 billion. ^[23]
Enterprise comparable sales: +1.6%, the best comp performance in three years. ^[24]
Domestic comps: +1.1%, led by gaming, computing, and mobile phones; partially offset by weaker home theater, appliances, tablets, and drones. ^[25]
Domestic online sales: +5.1% on a comparable basis, reaching $2.86 billion and 32.8% of domestic revenue. ^[26]
Adjusted EPS:$1.28, modestly below last year’s $1.34 but ahead of consensus around $1.22. ^[27]

CEO Corie Barry highlighted new product innovation, omni‑channel investments and strong vendor partnerships as key drivers of the turnaround in comps, while CFO Matt Bilunas emphasized that Q3 comps should be similar to Q2 and that the company is trending toward the upper half of its full‑year sales range—even as it holds guidance steady due to tariff risk. ^[28]

Tariffs, rates and a slower holiday season

A big part of the Best Buy story right now is macro rather than micro:

In August, Best Buy beat Q2 expectations but kept its annual forecast unchanged, citing uncertainty from new U.S. tariffs on imported goods, particularly electronics with heavy exposure to China. ^[29]
Management noted that it has reduced the share of product costs tied to China to roughly 30–35%, down from about 55%, by diversifying suppliers and negotiating better terms with key partners, but tariffs are still expected to pressure margins and prices. ^[30]
At the same time, customers remain price‑sensitive and increasingly “deal‑focused,” concentrating big‑ticket spending around events like Black Friday and back‑to‑school promotions. ^[31]

The broader holiday backdrop is also lukewarm:

Deloitte projects U.S. holiday sales growth of just 2.9%–3.4% for the November 2025–January 2026 period—slower than last year’s 4.2% and the weakest pace since the pandemic. ^[32]
E‑commerce is still expected to grow faster, around 7–9%, but bricks‑and‑mortar trends are forecast to cool. ^[33]

Given that holiday quarter performance is crucial for electronics and appliances, investors will listen closely to any Q4 commentary on:

Consumer demand for big‑ticket items
Promotional intensity and pricing strategy
The impact of tariffs on both costs and customer behavior

Jim Cramer echoed this mixed picture on his show, arguing that Best Buy “will be okay” but noting that higher interest rates and tariffs are meaningful headwinds even as a PC refresh cycle offers some support. ^[34]

Dividend, valuation and institutional support

Despite macro worries, BBY’s valuation and capital return profile are drawing attention from income‑oriented investors.

Dividend and shareholder returns

Annual dividend:$3.80 per share, paid quarterly at $0.95. ^[35]
Dividend yield: about 5.0% at today’s close—placing Best Buy among the higher‑yielding names in the S&P 500. ^[36]
Track record: At least seven consecutive years of annual dividend increases, with a three‑year average dividend growth rate in the low double digits. ^[37]

On top of the dividend, Best Buy has been using share repurchases to shrink its share count by roughly 1–1.5% year over year, contributing to a total shareholder yield (dividends plus buybacks) north of 6%. ^[38]

Valuation snapshot

Based on the latest data:

Market cap: about $15.9–16.0 billion
Trailing EPS: roughly $3.6 per share
Trailing P/E: about 20.8–21.0x
Forward P/E: around 11.6–11.7x
Price-to-sales: ~0.39x
Free‑cash‑flow yield: roughly 8.4% ^[39]

Independent valuation tools generally suggest that while BBY’s trailing P/E is above its own recent average and somewhat richer than the U.S. specialty‑retail group, its forward P/E looks more reasonable given expected earnings growth. ^[40]

Analyst ratings and price targets

Sell‑side sentiment on Best Buy is cautious but not pessimistic:

Aggregated data from several platforms show an overall Hold to Buy consensus, with the majority of analysts rating BBY somewhere between “Hold” and “Buy.” ^[41]
Average 12‑month price targets cluster around $82–84, implying roughly 8–11% upside from today’s close, with individual targets ranging from $60 on the low end to $110 on the high end. ^[42]
Recently, UBS raised its target on BBY to $93 with a Buy rating, while Telsey Advisory Group reiterated an Outperform rating with a $90 target. ^[43]

Institutional investors also remain heavily involved. A new filing shows Charles Schwab Investment Management increased its stake by about 69,500 shares in Q2, bringing its holdings to over 7 million shares (roughly 3.3% of the company), while Vanguard and other major asset managers have also added to positions. ^[44]

Bull vs. bear case into earnings

The bull case

Supporters of BBY stock typically highlight:

Strong cash generation relative to its market cap, supporting a 5% dividend yield and ongoing buybacks. ^[45]
Improving sales trends, with the best comp growth in three years in Q2 and guided continuity into Q3. ^[46]
The PC and gaming replacement cycle, especially with Windows 10 support ending and new console launches, which could sustain demand into 2026. ^[47]
Emerging, high‑margin businesses such as the Best Buy Ads retail media network and services like warranties, memberships, and in‑home tech support that can help offset lower hardware margins. ^[48]

From this perspective, a stock trading under 0.4x sales and around 11–12x forward earnings, with a 5% yield and a still‑solid balance sheet, looks reasonably priced if the company can navigate tariffs and maintain even low‑single‑digit growth. ^[49]

The bear case

Skeptics focus on several risks:

Tariffs and inflation could continue to squeeze margins and force unwelcome price increases in a price‑sensitive category. ^[50]
Big‑ticket discretionary demand remains fragile after several years of pull‑forward spending during the pandemic and early AI‑PC cycles. ^[51]
Competition from online‑first players like Amazon and ecosystem‑driven vendors such as Apple remains intense, with some peers outperforming BBY’s stock in recent sessions. ^[52]
The stock’s recent volatility and elevated trailing P/E multiple relative to its own history could leave it vulnerable if Q3 or guidance disappoints. ^[53]

What to watch in tomorrow’s Best Buy earnings call

For investors and traders following BBY on Nov. 25, key metrics and commentary to monitor include:

Q3 comparable sales vs. the guided “similar to Q2” message.
Gross margin trends and any detail on how tariffs, promotions, and product mix are affecting profitability.
Outlook for Q4 and FY26, including whether management nudges guidance toward the higher end of the range or stays conservative.
Updates on Best Buy Ads, services, and membership programs, which are crucial to the long‑term margin story.
Any color on holiday demand so far, especially Black Friday and early shopping patterns in November.

Bottom line

On November 25, 2025, BBY stock is trading below recent highs, offering a 5% dividend yield and modest implied upside to consensus price targets, but it sits at the center of several powerful crosscurrents: tariffs, higher rates, a slower holiday season, and intense competition in consumer electronics.

Tomorrow’s Q3 FY26 report is likely to set the tone for how investors weight those opposing forces into 2026.

Disclosure: This article is for informational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any security. Always do your own research and consider consulting a licensed financial advisor before making investment decisions.

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