Mumbai, 27 November 2025 – Whirlpool of India Limited shares went into a steep tailspin in Thursday’s trade after a large promoter-linked block deal hit the market, sparking heavy institutional churn and panic among retail investors. The sell-off came even as benchmark indices hovered near lifetime highs, making Whirlpool one of the standout underperformers of the day. [1]
Whirlpool of India Share Price Today: Key Levels on 27 November 2025
By mid- to late-afternoon trade on Thursday:
- Current price: Around ₹1,070–1,075 per share, down roughly 10–11% for the day. Screener showed Whirlpool of India at ₹1,072, down 10.64%, at 2:39 p.m. IST. [2]
- Intraday low: The stock slipped to an intraday low near ₹1,041, a fall of about 13–13.5% from the previous close, according to intraday analyses and exchange data. [3]
- Mid-session levels: Around 12:30–12:40 p.m. IST, Whirlpool was trading near ₹1,074–1,075, still down about 10.5%. [4]
- Volumes:
- On the NSE, volumes swelled to ~97.7 lakh shares by 14:14 IST – almost 69 times the two‑week average daily volume of 1.42 lakh shares. [5]
- On the BSE, more than 1.64 crore shares reportedly changed hands by mid‑day, roughly 1,500+ times the two‑week average, signalling intense institutional activity. [6]
At these levels, Screener pegs Whirlpool’s market capitalisation around ₹13,600 crore, with the stock still trading at a price-to-earnings (P/E) multiple of about 40x and a price-to-book (P/B) of ~3.3x despite the sell-off. [7]
What Triggered Today’s Crash? The Promoter Block Deal Story
Initial Reports: 7.5% Stake Sale at 14% Discount
The immediate trigger for the slide was news that the promoter entity, Whirlpool Mauritius Limited, planned to pare its stake via a large block deal:
- Early morning reports indicated a sale of up to 95 lakh shares, roughly 7.5% of Whirlpool of India’s equity. [8]
- The floor price for the deal was set around ₹1,030 per share, implying a ~14% discount to Wednesday’s closing price. [9]
- The estimated deal size was about ₹965 crore, according to broadcast and online reports citing deal term sheets. [10]
As the news broke, Whirlpool’s share price gapped down sharply at the open and quickly slid over 11% to levels near ₹1,060–1,070 on the NSE. [11]
From 7.5% to ~11.8%: Block Deal Size Appears to Grow
As the session progressed, data and commentary suggested the actual stake changing hands may have been larger than the initially flagged 7.5%:
- Moneycontrol and other outlets reported that around 1.5 crore shares – about 11.8% of the company’s equity – traded in large block deals on the exchanges. [12]
- The Economic Times highlighted that Whirlpool of India shares cracked 13.2% to a day’s low of ₹1,041 on the BSE after the likely 11.8% promoter stake sale via block deals. [13]
- Daijiworld likewise pointed to an intraday fall of nearly 13.2%, with the stock dipping slightly above ₹1,040 before recovering part of the losses. [14]
Separately, international publication IFR reported that Whirlpool had completed an “upsized ₹14.9 billion selldown” in its India unit, indicating that the block transaction may have been scaled up versus initial expectations. [15]
Taken together, today’s flows strongly suggest a large reduction in the promoter’s stake, with the final percentage and realisation likely to be clarified in forthcoming exchange filings and updated shareholding patterns.
Promoter Strategy: March Toward a 20% Holding
Today’s block deal is not a one‑off surprise; it fits into a multi‑year plan by the US parent, Whirlpool Corporation, to reduce its holding in the Indian arm:
- In early 2024, Whirlpool Corporation sold about 24% in Whirlpool of India via a block deal, raising roughly $468 million and cutting its stake from 75% to 51%. [16]
- In a subsequent communication, the parent said it intended to further trim its shareholding to around 20% by mid‑ to late‑2025, via one or more market sales. [17]
With promoters holding 51% as of September 2025 (per public shareholding data), a confirmed 11.8% selldown would mathematically bring the stake down towards the high‑30s. [18]
However, investors should note:
- Exact post‑deal shareholding will only be known once the next shareholding pattern is filed.
- The parent has signalled it intends to remain the largest shareholder even after reaching ~20% ownership, underpinned by long‑term brand and technology licensing agreements with the Indian subsidiary. [19]
In other words, today’s sale appears to be part of a planned deleveraging and portfolio rebalancing exercise at the global level, rather than a sudden strategic exit from India.
Fundamentals Under Strain: Q2 FY26 Earnings Snapshot
The timing of the block deal comes against a backdrop of soft earnings and margin compression for Whirlpool of India.
For the September quarter of FY26 (Q2 FY26):
- Net profit fell about 21.9% year‑on‑year to ₹41.8 crore, from ~₹53.5 crore in the same quarter last year. [20]
- Revenue from operations declined roughly 3.8% YoY to around ₹1,647 crore. [21]
- Operating metrics show EBITDA and margins under pressure, reflecting weaker demand in consumer durables, elevated input and competitive pressures, and a promotional environment. [22]
Screener’s historical data underline that this isn’t a one‑quarter blip:
- 5‑year sales growth is modest at roughly 5–6% annually.
- Return on equity (ROE) has hovered around 7–9% in recent years, well below high‑teens levels that investors often expect from premium consumer names. [23]
On the positive side:
- Whirlpool remains almost debt‑free, with improved balance‑sheet strength, and has maintained a healthy dividend payout ratio of ~25% over recent years. [24]
Still, with the stock trading at around 40x earnings and 3.3x book value even after today’s fall, many investors may question whether valuation fully reflects the near‑term growth and margin headwinds. [25]
How Bad Is the Damage? Performance vs Market and Sector
Today’s plunge amplifies an already difficult year for Whirlpool shareholders:
- Samco’s performance snapshot shows the stock is down ~23% over the last month, nearly 15% over six months, and about 41% year‑to‑date. [26]
- Screener estimates a 1‑year price CAGR of roughly –33%, indicating substantial underperformance relative to broader Indian indices. [27]
The contrast with the broader market on 27 November 2025 is stark:
- Sensex and Nifty hovered near record highs, supported by optimism around potential global rate cuts and robust large‑cap flows. [28]
- Whirlpool, meanwhile, was:
- Among the top losers in the Nifty Smallcap 100, with shares off nearly 11% as per intraday reports. [29]
- Listed as a lead loser in the BSE ‘A’ group, according to Capital Market’s intraday notes. [30]
- Posting a one‑day return around –11%, versus an estimated –4% decline for its Domestic Appliances/Electronics & Appliances sector and a marginal gain for the Sensex, based on MarketsMojo data. [31]
Simply put, today’s move is both stock‑specific and promoter‑flow driven, rather than a broad market event.
Volume, Liquidity and Technical Picture: Bears in Control
Several indicators point to aggressive institutional repositioning in Whirlpool of India today:
- NSE volumes surged to ~97.7 lakh shares by early afternoon, nearly 69x the recent two‑week average of 1.42 lakh shares. [32]
- Daijiworld reported over 1.64 crore shares traded on the BSE, about 1,500+ times the stock’s two‑week average volume, underscoring block‑deal driven churn. [33]
- MarketsMojo’s intraday analysis notes:
- A gap‑down opening of around 8.4%,
- An intraday slide of over 13% versus the previous close, with the weighted average price skewed to the lower end of the day’s range, signalling seller dominance. [34]
- The stock is now trading below all key moving averages – 5‑day, 20‑day, 50‑day, 100‑day and 200‑day – indicating a broad‑based bearish trend across time frames. [35]
Capital Market’s liquidity snapshot adds more colour: at ₹1,069, Whirlpool’s price was down about 11% around 14:14 IST, at a time when volumes had already ballooned. [36]
For traders, this cocktail of gap‑down, heavy volume, and persistent selling below moving averages is typically interpreted as a strong negative technical signal, at least into the very near term.
Investor Sentiment: What Are Markets Worried About?
Today’s reaction goes beyond simple arithmetic around stake sales. The key sentiment overhangs seem to be:
- Promoter Commitment & Overhang Risk
- A large promoter selldown – on top of past stake cuts – fuels worries about continued supply of shares into the market as the parent moves toward its ~20% target holding. [37]
- Investors often see persistent promoter selling as a signal of limited near‑term comfort with valuations or growth visibility, even if the official explanation is balance‑sheet deleveraging.
- Fundamental Performance vs Valuation
- With earnings under pressure, muted sales growth, and mid‑single‑digit margins, Whirlpool’s premium valuation multiple may feel stretched to some institutional investors. [38]
- The stock has already significantly underperformed broader indices over 1–3 years, intensifying pressure on long-only holders to reassess exposure. [39]
- Sector and Macro Context
- The Electronics & Appliances/consumer durables segment is battling sluggish demand, competitive pricing and promotional intensity, even as input cost volatility lingers. [40]
- In today’s session, Whirlpool underperformed its sector by several percentage points, reinforcing fears that it may be a weaker name within its peer basket. [41]
Is the Sharp Fall an Opportunity or a Warning?
From an investor perspective, today’s move can be read in two very different ways:
Bearish Interpretation
- Persistent Promoter Selling:
Multiple waves of stake reduction – 24% in 2024 and a fresh double‑digit percentage today – create a lingering supply overhang and questions about long‑term commitment. [42] - Earnings & Growth Concerns:
With earnings contracting, topline growth muted, and mid‑single‑digit margins, it’s hard to justify a 40x P/E multiple, especially in a market where other consumer names offer better growth‑to‑valuation trade‑offs. [43] - Technical Damage:
The break below key moving averages, combined with huge volumes and underperformance vs indices, often signals further near‑term downside or at best a prolonged consolidation.
Contrarian (Cautiously Bullish) Interpretation
- Quality Franchise, Debt‑Light Balance Sheet:
Whirlpool remains a well‑known brand with strong distribution, an almost debt‑free balance sheet, and a history of consistent dividends – characteristics many long‑term investors value. [44] - Institutional Churn, Not Just Retail Panic:
Today’s trade looks like institution‑to‑institution handover via block deals, not purely retail capitulation. New long‑term buyers stepping in at lower prices could stabilise the shareholder base over time. [45] - Valuation Reset Under Way:
A 10–13% single‑day drop on top of already steep 1‑year declines brings the stock closer to fair value for some investors who previously felt it was too expensive.
What Should Investors Watch Next?
Given the volatility and complexity around today’s move, investors considering Whirlpool of India may want to focus on a few concrete checkpoints:
- Final Block Deal Data and Shareholding Pattern
- Confirm exact stake sold, realised price, and identity of major buyers via block‑deal disclosures and upcoming shareholding filings.
- Track how much further the promoter intends to sell to reach the ~20% target and over what timeline.
- Management Commentary
- Any clarification from Whirlpool of India and Whirlpool Corporation around strategic intent, capital allocation, and the role of the parent post stake reduction will be critical for sentiment.
- Upcoming Quarters’ Results
- Watch whether revenue growth, margins, and profitability stabilise or improve from the weak Q2 FY26 baseline. A couple of strong quarters could help offset concerns triggered by stake sales. [46]
- Valuation vs Peers
- Compare Whirlpool’s P/E, P/B, ROE and growth trajectory with other listed consumer durable and appliance companies to evaluate whether the post‑correction price offers a justified risk‑reward.
Key Takeaways From Whirlpool of India’s 27 November 2025 Session
- Double‑digit intraday crash: The stock fell as much as 13%, hitting lows near ₹1,041, before trimming losses to trade around ₹1,070–1,075, still down roughly 10–11%. [47]
- Block deal driven: A large promoter‑linked block sale – initially guided at 7.5% stake and later reported closer to 11.8% of equity – triggered the sell‑off. The deal was priced at a ~14% discount, with an estimated size of at least ₹965 crore, and potentially more as per international commentary. [48]
- Record volumes: Trading volumes on NSE and BSE exploded to dozens of times the usual daily average, signalling intense institutional churn and high value turnover. [49]
- Underperformance despite strong markets: Whirlpool was among the top losers in the Nifty Smallcap 100 and BSE A group, even as Sensex and Nifty touched or hovered near record highs. [50]
- Fundamentals remain soft: Recent quarters show declining profit, muted revenue growth, and compressed margins, while valuations are still on the richer side versus the company’s growth and return profile. [51]
References
1. www.business-standard.com, 2. www.screener.in, 3. www.marketsmojo.com, 4. daijiworld.com, 5. www.capitalmarket.com, 6. daijiworld.com, 7. www.screener.in, 8. www.businesstoday.in, 9. www.businesstoday.in, 10. www.businesstoday.in, 11. www.moneycontrol.com, 12. www.moneycontrol.com, 13. m.economictimes.com, 14. daijiworld.com, 15. www.ifre.com, 16. upstox.com, 17. upstox.com, 18. www.screener.in, 19. upstox.com, 20. upstox.com, 21. upstox.com, 22. daijiworld.com, 23. www.screener.in, 24. www.screener.in, 25. www.screener.in, 26. www.samco.in, 27. www.screener.in, 28. www.moneycontrol.com, 29. www.moneycontrol.com, 30. www.capitalmarket.com, 31. www.marketsmojo.com, 32. www.capitalmarket.com, 33. daijiworld.com, 34. www.marketsmojo.com, 35. www.marketsmojo.com, 36. www.capitalmarket.com, 37. upstox.com, 38. www.screener.in, 39. www.screener.in, 40. www.marketsmojo.com, 41. www.marketsmojo.com, 42. upstox.com, 43. www.screener.in, 44. www.screener.in, 45. www.moneycontrol.com, 46. upstox.com, 47. www.marketsmojo.com, 48. www.businesstoday.in, 49. www.capitalmarket.com, 50. www.moneycontrol.com, 51. upstox.com
