Amazon Stock Today (AMZN) – November 28, 2025: Price, Black Friday Strikes, India Loan Push and New AI Deals

Amazon (NASDAQ: AMZN) is edging higher in early U.S. premarket trading on Friday, November 28, 2025, trading around $230–231 per share, roughly 0.7% above Wednesday’s close of $229.16. That leaves the stock about 11% below its early‑November record high near $258.60, after a sharp but so‑far orderly pullback from this month’s peak. ^[1]

Broader U.S. markets head into the Black Friday session on a four‑day winning streak, as investors price in a rising probability of another Federal Reserve rate cut in December following stronger‑than‑expected economic data. ^[2]

Against that macro backdrop, Amazon stock today is being shaped by fresh news on labor unrest, fintech expansion in India, AI partnerships, holiday demand and new fundamental analysis.

Key Takeaways for Amazon Stock Today (November 28, 2025)

AMZN price action: Early premarket quotes show Amazon around $230–231, modestly higher vs. Wednesday’s close of $229.16 after a late‑month correction from all‑time highs near $260. ^[3]
Black Friday labor pressure: Workers at multiple Amazon warehouses in Germany are striking on Black Friday, part of a broader “Make Amazon Pay” campaign spanning more than 30 countries. Amazon says customer orders will not be affected. ^[4]
India fintech expansion: A Reuters exclusive reports Amazon is preparing to offer loans to small businesses and consumers in India via its acquired non‑bank lender Axio and new embedded finance products, escalating competition with traditional banks and local fintechs. ^[5]
AI & cloud catalysts: A new HCLTech–AWS partnership aims to accelerate AI‑driven modernization for banks and insurers, while analysts at Rosenblatt and Needham reiterate bullish ratings and price targets as they view Amazon as a key long‑term AI winner. ^[6]
Retail & autos momentum: Amazon has launched a partnership with Ford to sell certified used “Blue Advantage” vehicles on the Amazon Autos portal, while Amazon India is pushing aggressive Black Friday discounts and GuruFocus notes Amazon and Walmart riding strong early holiday demand to recent market highs. ^[7]
Bullish fundamental calls: New pieces from Motley Fool, Zacks and Validea highlight Amazon as a top growth name. Validea’s Peter Lynch strategy gives AMZN a 91% score, and a Motley Fool article dubs Amazon “the ultimate growth stock to buy with $1,000 right now.” ^[8]
Institutional flows: A wave of fresh 13F updates shows a mix of buying and trimming, with funds such as Cambiar Investors, TIAA Trust, Welch & Forbes, Ciovacco Capital and others increasing positions, while some smaller managers (e.g., SS&H, Regal Partners, Crystal Rock) lock in profits. ^[9]

Amazon Stock Price Today: Modest Rebound After a Healthy Correction

Last regular close (Nov 26): $229.16
Early premarket (Nov 28): ~$230.8, up about 0.7%
52‑week / record high: ~$258.60 set earlier in November
Drawdown from high: roughly 10–11%

Data from MarketWatch, Macrotrends, the Financial Times and TradingView all confirm that after a powerful run to new highs at the start of November, Amazon has spent the last two weeks in a controlled correction, with no major technical damage to its long‑term uptrend. ^[10]

A Finviz/MarketBeat analysis published on November 27 notes:

Amazon rallied about 60% from its April lows before pulling back.
The stock slid from near $260 to around $215 at the worst of the sell‑off.
Key moving averages and longer‑term support zones remain intact, with the sell‑off described as more of a “healthy reset” than a breakdown. ^[11]

Macro support: Zacks’ market wrap for November 28 highlights that the Dow, S&P 500 and Nasdaq all closed higher on Wednesday, driven by AI‑heavy tech names and optimism around potential Fed rate cuts. That improved risk appetite has helped stabilize mega‑cap tech, including AMZN. ^[12]

Labor Front: Black Friday Strikes and the #MakeAmazonPay Campaign

Germany strike:

Reuters reports that workers at Amazon logistics centers across Germany — including facilities in Bad Hersfeld, Dortmund, Frankenthal, Graben, Koblenz, Mönchengladbach, Rheinberg, Werne and Winsen — walked out on Black Friday, with union Ver.di expecting around 3,000 participants. ^[13]

Key details:

The strike is timed to disrupt operations on one of the busiest sales days of the year.
Amazon says it expects no impact on customer orders, citing its sizable German logistics workforce of roughly 40,000 employees plus 12,000 seasonal hires. ^[14]

Global context – Make Amazon Pay:

UNI Global Union, co‑convenor of the #MakeAmazonPay Day 2025 campaign, says protests and strikes are planned between November 28 and December 1 across more than 30 countries, from India and Canada to Brazil, South Africa and Australia. The campaign accuses Amazon of labor abuses, environmental harms and contributing to a “techno‑authoritarian” model, and demands better wages, safer conditions and stronger union rights. ^[15]

Investor takeaway:

In the near term, Amazon insists the German strikes won’t disrupt orders, suggesting limited direct impact on holiday revenue. ^[16]
Over the longer term, the growing coordination of global labor actions keeps wage inflation, regulatory scrutiny and reputational risk on investors’ radar.

India Fintech Push: Amazon Takes Aim at Banks With New Loans

The most financially significant headline for Amazon stock today may be its aggressive expansion into lending in India.

A Reuters exclusive reports that: ^[17]

Amazon is preparing to offer small‑business loans and other financial products in India.
Earlier this year, Amazon acquired Axio, a Bengaluru‑based non‑bank lender currently focused on buy‑now‑pay‑later (BNPL) and personal loans. Under Amazon’s ownership, Axio will restart small‑business lending and offer cash management solutions.
Walmart‑owned Flipkart is simultaneously seeking regulatory approval for its own non‑bank lender, Flipkart Finance, with BNPL products planned for consumer durables.
Both companies are leveraging their huge payments apps and troves of customer data to tap India’s rapidly growing consumer loan market, which has roughly tripled since 2020.

Reuters notes that India’s central bank has given tech platforms a green light to lend through wholly owned units, opening the door for foreign‑backed firms like Amazon to become meaningful players in credit. ^[18]

For Amazon investors, this matters because:

It adds a new high‑margin fintech revenue stream on top of e‑commerce and cloud.
It deepens Amazon’s ecosystem lock‑in for merchants and small businesses on its Indian marketplace.
It introduces regulatory and credit‑risk exposure in a fast‑growing but competitive loan market.

AI & Cloud: HCLTech Partnership and Massive Infrastructure Spend

HCLTech–AWS partnership boosts AI credentials

Finviz relays an Insider Monkey piece detailing a new HCLTech partnership with Amazon Web Services, announced November 25. The deal targets financial institutions, aiming to: ^[19]

Combine HCLTech’s industry expertise with AWS’s cloud and AI services.
Modernize banks’ and insurers’ legacy systems and improve digital customer experiences.
Deliver pre‑built, compliant solutions for contact centers, digital engagement and core banking platforms.

The article also highlights two bullish analyst views: ^[20]

Rosenblatt Securities reiterated a Buy rating with a $305 price target.
Needham’s Laura Martin recently maintained her Buy rating as well.

Both cite Amazon’s strong fundamentals, focus on return on invested capital and free cash flow, and its ability to leverage AI across logistics, energy and custom chip design.

Mega‑scale data‑center and AI investments

In the background, Amazon continues to announce huge infrastructure commitments tied to AI and cloud:

Indiana data centers: Reuters reports Amazon will invest $15 billion to build new data center campuses in northern Indiana, adding about 2.4 gigawatts of capacity and creating roughly 1,100 jobs. ^[21]
U.S. government AI cloud: Separate coverage cites Amazon’s plan to invest up to $50 billion to expand AI and supercomputing infrastructure for U.S. government agencies via AWS GovCloud and classified regions, adding around 1.3 GW of capacity starting in 2026. ^[22]
India cloud bet: Earlier reports this year reiterated AWS’s long‑term plan to spend $12.7 billion in India by 2030 on AI‑ready cloud infrastructure, underscoring how India is becoming a strategic hub for Amazon’s AI ambitions. ^[23]

A brief TradingView “key facts” note circulating this morning even frames Amazon’s global data‑center and AI pipeline as potentially reaching hundreds of billions of dollars over time, though those larger figures combine multiple regions and multi‑year plans rather than a single discrete project. ^[24]

For AMZN, this reinforces the long‑term narrative: heavy upfront capex today aimed at owning the AI infrastructure layer for the next decade.

Retail & Autos: Used Ford Vehicles, Black Friday and Holiday Demand

Amazon Autos adds certified Ford used cars

Retail Customer Experience reports that Amazon has partnered with Ford Motor Co. to sell certified used Ford “Blue Advantage” vehicles through the Amazon Autos portal: ^[25]

Ford becomes the second automaker on the platform after Hyundai’s 2024 launch.
Shoppers can browse certified inventory, arrange financing and complete purchases on Amazon.
Delivery and final handoff are managed by participating Ford dealers.

This move pushes Amazon a step further into high‑ticket automotive commerce, potentially adding a new commission‑based revenue stream and deepening its role as a discovery and transaction layer for big‑ticket retail categories.

Black Friday traffic and India deals

In India, Amazon is running a multi‑day Black Friday sale from November 28 to December 1, with steep discounts across smartphones, laptops, TVs, gaming gear and fashion. ^[26]

Separately, GuruFocus’ retail wrap — syndicated across Yahoo Finance and other platforms — notes that Amazon and Walmart shares recently hit or approached fresh highs on strong early holiday demand, as U.S. shoppers pulled forward purchases into early November deals. ^[27]

Taken together, Amazon’s core commerce engine enters the crucial holiday stretch with:

Strong early season data points,
Ongoing category expansion (autos), and
A global push in key growth markets like India.

Advertising & “Guru” Views: Why Many See Amazon as a Top Growth Stock

Ad business still accelerating

The Zacks Analyst Blog focusing on Meta, Alphabet and Amazon highlights Amazon’s growing role in global digital advertising: ^[28]

In Q3 2025, Amazon’s advertising revenue rose 24% year‑over‑year to $17.7 billion.
Zacks expects Meta, Alphabet and Amazon together to capture over 50% of global ad spending in 2025, climbing to about 56% by 2026.

The Motley Fool’s “Ultimate Growth Stock to Buy With $1,000 Right Now” piece published today echoes that theme, crediting Amazon’s use of AI to optimize ad campaigns and improve targeting, which supports high‑margin growth in its sponsored‑ads business. ^[29]

Validea’s Peter Lynch model and Motley Fool praise

A fresh Nasdaq/Validea report applies Peter Lynch’s P/E‑to‑growth framework to Amazon and gives AMZN a 91% score, noting that: ^[30]

Amazon passes tests on PEG ratio, sales and P/E, EPS growth and debt/equity.
Free cash flow and net cash metrics are rated neutral but not problematic.
A score above 90% suggests strong interest from this strategy’s perspective.

On the same day, the Motley Fool article argues that Amazon: ^[31]

Is “the ultimate growth stock to buy right now”,
Is seeing powerful operating leverage in its North American retail segment,
Continues to grow AWS revenues at about 20% year‑over‑year, with AI‑driven capex likely to re‑accelerate growth, and
Trades at a forward P/E in the high‑20s on 2026 earnings, below some large retail peers like Costco and Walmart.

For sentiment, this combination of quant‑style guru approval and high‑profile growth‑investor endorsements is a clear tailwind.

Fundamental Snapshot: Earnings, Valuation and Street Targets

Recent filings and coverage paint the following picture for Amazon’s fundamentals:

Revenue scale: Around $638 billion in trailing‑12‑month revenue and roughly $59 billion in net income, with a market cap near $2.4–2.5 trillion, according to TradingView’s latest overview. ^[32]
Profitability trend: Q3 2025 earnings came in at $1.95 per share vs. $1.57 expected, on revenue of about $180.2 billion (+13.4% YoY), with notable margin expansion in North America and AWS. ^[33]
Street expectations: MarketBeat’s consensus, as cited in multiple 13F recap articles, has Amazon on track for roughly mid‑single‑digit EPS this year (around $6.3 per share) with continued double‑digit revenue growth. ^[34]

On valuation:

TradingView and Finviz data show Amazon at a trailing P/E in the low‑30s and a forward multiple under 30x 2026 estimates — elevated vs. the market, but arguably reasonable for its growth profile and dominance across e‑commerce, cloud and digital ads. ^[35]
The Finviz “correction zone” piece highlights a street‑high price target around $360, with Rosenblatt at $305 and other major brokers remaining firmly in the Buy camp despite the recent pullback. ^[36]

Institutional Activity: Mixed Profit‑Taking and Fresh Buying

MarketBeat’s AMZN news feed today is dominated by institutional ownership updates: ^[37]

Net new buys / increased stakes:
- Cambiar Investors LLC holds about $59 million in AMZN after increasing its position.
- TIAA Trust National Association, Welch & Forbes LLC, Ciovacco Capital Management and others disclosed new or larger positions.
- Several managers list Amazon as one of their top three to ten holdings, underscoring its role as a core portfolio name.
Trimmed positions:
- Smaller holders such as SS&H Financial Advisors, Regal Partners and Crystal Rock Capital reported modest reductions in Amazon holdings, likely reflecting profit‑taking after this year’s big run‑up.

While no single 13F filing is market‑moving, the overall picture still looks like broad institutional support with some rotation at the margins.

What It All Means for AMZN Investors Today

Putting today’s headlines together:

Short‑term trading tone
- Price action suggests buyers are returning after a 10–11% correction from record highs.
- Macro conditions (AI‑led tech strength, potential rate cuts) remain supportive for mega‑cap growth. ^[38]
Business momentum
- Retail & ads: Early holiday signals, India Black Friday promotions and strong ad growth all point to a healthy Q4 demand backdrop. ^[39]
- Cloud & AI: The HCLTech partnership and massive AI infrastructure spend reinforce AWS’s role at the center of the AI stack — albeit with heavy capex and execution risk. ^[40]
Risk factors
- Labor & regulation: Black Friday strikes and the global Make Amazon Pay campaign keep labor practices and regulatory scrutiny firmly in focus. ^[41]
- Capital intensity: Tens of billions in AI/data‑center commitments will pressure free cash flow if returns don’t materialize as planned. ^[42]
- Fintech exposure: The India lending push opens an attractive opportunity but also exposes Amazon to credit cycle and regulatory risk in a complex emerging market financial system. ^[43]
Long‑term setup
- Fresh bullish commentary from Motley Fool, Zacks and Validea, combined with resilient earnings momentum and supportive analyst targets, suggests the core long‑term thesis remains intact: Amazon as a dominant platform across cloud, commerce, ads and now fintech. ^[44]

Bottom Line: Amazon Stock on November 28, 2025

For today, 28 November 2025, Amazon stock is trading like a leadership name in a pause rather than a broken story:

The price has stabilized after a healthy correction, with premarket trading pointing slightly higher.
Fundamental news flow is net positive, with AI, cloud, fintech and autos all adding to Amazon’s long‑term growth canvas.
Labor and regulatory risks are elevated but not yet translating into visible holiday‑season disruption.

For short‑term traders, the key watchpoints will be:

How AMZN trades through Black Friday and Cyber Monday,
Whether the stock can reclaim the $240–245 zone highlighted by technicians as a sign that buyers are back in control, ^[45]
And any surprise headlines on labor actions or regulatory moves.

For long‑term investors, today’s mix of news largely reinforces the existing bull case: Amazon remains a highly profitable, cash‑generative platform reinvesting heavily into AI and cloud to stay ahead of the curve, while still enjoying strong consumer and advertiser demand.

Disclaimer: This article is for informational purposes only and does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Always do your own research or consult a licensed financial adviser before making investment decisions.

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