New York, January 30, 2026, 20:07 ET — The market has closed.
Coca-Cola shares jumped about 1.9% on Friday, closing at $74.81—its highest finish in a year. The stock surpassed its previous 52-week high of $74.38, with trading volume reaching 26.3 million shares. This came as the S&P 500 dropped 0.43% and the Dow lost 0.36%. PepsiCo climbed 3.32%, while Mondelez International added 2.02%. (MarketWatch)
With the market closed over the weekend, all eyes shift to Coca-Cola’s upcoming quarterly report. Investors will be watching for signs of how much more the company can raise prices before volume takes a hit. Pushing into record territory leaves little margin for missteps.
A January securities filing revealed Coca-Cola’s plan to shake up leadership on March 31. Henrique Braun will take over as CEO, while a new Chief Digital Officer position will be created for Sedef Salingan Sahin, who will absorb some digital and commercial duties currently held by John Murphy. “We believe our ongoing growth depends on understanding consumers even more deeply,” Braun said, as James Quincey moves into the executive chairman role.
The upcoming earnings call will likely focus on how pricing and product mix — the combination driving revenue — stack up against case volumes. Investors will also watch for any signs that marketing and input costs are squeezing margins. Comments on foreign-exchange fluctuations will be closely scrutinized, as they can cloud growth figures outside the U.S.
Yet the rally carries risks. Should Coca-Cola report weaker volumes or adopt a cautious outlook, its shares might pull back from recent highs.
Coca-Cola announced it will release its fourth-quarter and full-year 2025 earnings before the New York Stock Exchange opens on Feb. 10, with a conference call scheduled for 8:30 a.m. ET. Additionally, Braun and Murphy are set to speak at the Consumer Analyst Group of New York conference in Orlando, Florida, on Feb. 17. (Coca Colacompany)
