London, Jan 31, 2026, 22:11 GMT
- BYD signs on as an EVUK partner to counter electric vehicle (EV) myths.
- EVUK says it will step up consumer events and fact-based outreach.
- UK industry data show BYD registrations jumped in 2025, ahead of Tesla.
Chinese automaker BYD said on Thursday it had joined Electric Vehicles UK (EVUK), an industry-to-consumer group founded in 2024, as the two sides push back on misinformation about electric vehicles (EVs). “We’re delighted to be joining EVUK to fully support its mission to increase consumer awareness of electric vehicles,” said Bono Ge. (Transport + Energy)
EVUK has made combating disinformation a central plank, saying it hosts events such as test drives for sceptics and presses policymakers and the media for fact-based messaging. The group also says it campaigns to lower the barriers that stop motorists switching from petrol and diesel cars. (EV Powered)
The backdrop is a market moving fast but still uneven. Battery-electric vehicles, which run only on a battery, made up 23.4% of new car registrations in 2025 and 32.2% in December, according to data from the Society of Motor Manufacturers and Traders. Its figures show BYD registered 51,422 vehicles last year, ahead of Tesla on 45,513. (SMMT)
In comments reported by GB News, Tanya Sinclair said the partnership would help “provide clear information and insight.” Ge said the pair would stress benefits of electric cars, including “reduced running costs”. (GB News)
The partnership gives BYD access to consumer events and closer coordination with EVUK in public and media outreach. It is also meant to put the brand in front of people who are curious, doubtful, or just tired of the noise.
“New energy vehicle” is the catch-all term used by BYD and others for fully electric cars and plug-in hybrids. Plug-in hybrids can drive on electricity but still carry a fuel tank.
This is not only about marketing. EVUK wants fewer myths repeated as fact, and more plain answers to the everyday stuff — range, charging time, what a battery does over years.
The UK’s zero-emission vehicle mandate requires manufacturers to sell a rising share of cars with no tailpipe emissions. That makes consumer confidence more than a brand problem; it hits planning and pricing.
But messaging does not build charging bays. If public charging stays patchy, or if buyers balk at upfront prices, the shift can slow again even as more models arrive.
For BYD, the tie-up is another push to normalise the idea of buying electric in Britain — not as a leap, but as a standard choice.
