Adidas AG stock edged higher on Thursday, November 27, 2025, as investors weighed upbeat analyst sentiment and solid third‑quarter results against ongoing tariff and competitive pressures in the global sportswear market.
Adidas AG share price today: modest gain after recent rally
On the Frankfurt Xetra exchange, Adidas AG (ticker: ADS, often shown as ADSGn on data platforms) closed Thursday at approximately €160.85, up €2.00 or about +1.26% from Wednesday’s close of €158.85. [1]
Intraday trading data show: [2]
- Open: ~€159.40
- Day high: ~€161.70
- Day low: ~€159.10
- Volume: around 137,000 shares, below the prior day’s heavier turnover but still active.
MarketScreener data put Adidas’ market capitalisation at roughly €28.4 billion (about $32.9 billion), based on a recent price near €159–161.
Macrotrends, using the U.S. ADR (ADDYY), estimates Adidas’ market value at about $31.9 billion as of November 27, 2025, underscoring small differences between data providers and FX rates. [3]
From a longer‑term perspective: [4]
- 52‑week range: roughly €150.40 (low) to €263.80 (high).
- At today’s close, the stock is about 7% above its 52‑week low and still around 39% below its 52‑week high.
- Year‑to‑date (YTD): Adidas shares are down roughly 32% in 2025, and about 27% lower over the past 12 months, according to MarketScreener’s performance data.
By comparison, key peer Nike is down about 17% over the past year, while Swiss challenger On Holding has also retreated, highlighting sector‑wide pressure even as sportswear demand remains solid.
Today’s key Adidas stock news – November 27, 2025
1. Analyst consensus remains firmly in “buy” territory
A fresh note on Thursday from MarketBeat covering the Adidas ADR (OTCMKTS: ADDYY) highlights that nine research firms currently cover the stock, with a consensus recommendation of “Buy”. The breakdown: [5]
- 2 analysts rate the shares “Hold”
- 4 rate them “Buy”
- 3 assign a more optimistic “Strong Buy”
The report reiterates Adidas’ recent quarterly numbers for the ADR lens:
- Recent quarterly EPS of about $1.50, slightly below the consensus estimate of $1.57
- Revenue around $7.73 billion, ahead of analyst expectations
- A net margin near 5% and return on equity above 21%
On the European listing, MarketScreener aggregates 28 analysts with a mean consensus of “BUY” and an average 12‑month target price of €229.48. That implies upside of roughly 43–44% from the current €160 region, depending on which closing price is used.
While price targets are never guarantees, the alignment between U.S. ADR coverage and European sell‑side research underscores a broadly constructive analyst view on Adidas heading into year‑end.
2. Valuation spotlight: Simply Wall St flags Adidas as notably undervalued
Also published today, a Simply Wall St piece on “3 European Stocks That Could Be Undervalued by Up To 37.7%” features Adidas (XTRA: ADS) as one of its highlighted ideas. [6]
Key points from that analysis:
- Current price used: €158.85
- Estimated fair value (DCF‑based): €255.14
- Implied discount: about 37.7% to that fair value estimate
- Market cap: roughly €28.36 billion, consistent with other data sources
- Fundamental momentum:
- Earnings reportedly grew about 218% year‑on‑year
- Earnings are forecast to grow around 22% annually, outpacing the broader German market
- Recent Q3 2025 sales cited around €6.63 billion and net income near €461 million
Simply Wall St stresses that its work is general, model‑driven analysis rather than personalised advice, but its inclusion of Adidas in an “undervalued” screen adds to the narrative that the market may be under‑pricing the company’s cash‑flow potential. [7]
3. Corporate access: Adidas on a Madrid virtual roadshow
From Adidas’ own financial calendar, November 27, 2025, is marked as a “Madrid Virtual Roadshow (CaixaBank)” under the company’s Roadshows & Conferences section. [8]
This event follows a busy investor‑relations schedule in November, including New York and Boston roadshows earlier in the month, and precedes a West Coast roadshow slated for December 1–2. Roadshows give management another opportunity to:
- Reinforce the updated full‑year outlook
- Address concerns around U.S. tariffs
- Discuss brand momentum in key franchises like Samba, Gazelle and performance running
Such engagements don’t usually move the stock intraday, but they help shape medium‑term investor sentiment and can influence how buy‑side analysts model future earnings.
4. Sector backdrop: Puma takeover chatter puts sportswear in focus
While not directly about Adidas, today’s headline M&A speculation in European sportswear is highly relevant context for the stock.
Reuters reports that Chinese sportswear firms Anta Sports and Li Ning are exploring a potential bid for Puma, with Japan’s Asics also mentioned as a possible interested party. Puma’s shares jumped about 15% on the news. [9]
A separate European markets wrap notes that the Stoxx Europe 600 index closed higher, with Puma’s surge a standout move in the session. [10]
For Adidas investors, this matters because:
- It highlights strategic interest and potential consolidation in the sector.
- It underlines Puma’s struggles relative to rivals like Adidas and Nike, reinforcing Adidas’ stronger position in terms of brand traction and margins. [11]
Any successful Puma transaction — particularly involving a major Chinese player — could reshape competitive dynamics in key markets and might lead investors to re‑rate Adidas’ own strategic value over time.
Fundamental backdrop: record Q3 and upgraded 2025 guidance
Today’s trading is happening against the backdrop of a very strong third quarter and a sharply improved full‑year outlook.
Record Q3 revenues and margin expansion
Adidas’ official Q3 2025 results, released in late October, show: [12]
- Revenue: about €6.63 billion, a 3% increase in reported terms, and around 8% growth on a currency‑neutral basis (or about 12% when excluding the prior year’s Yeezy sales).
- Gross margin: improved to roughly 51.8% from 51.3% a year earlier, despite headwinds from FX and tariffs.
- Operating profit: surged to about €736 million, up from €598 million, implying an operating margin of roughly 11.1% (vs. 9.3% last year).
- Net income: around €460–480 million, up low‑single‑digit percent year‑on‑year, reflecting both stronger operations and some cost headwinds.
Management described the quarter as delivering record revenues, powered by broad‑based double‑digit growth for the Adidas brand across regions, channels and categories. [13]
Full‑year 2025 profit forecast lifted to around €2 billion
On October 21, 2025, Adidas raised its full‑year operating profit guidance for 2025 to about €2.0 billion, up from a prior range of €1.7–1.8 billion, citing stronger‑than‑expected business performance and “brand momentum.” [14]
The company also now expects currency‑neutral revenue growth of around 9% for the year, even after cycling the end of its Yeezy partnership in 2024. [15]
Tariffs and pricing: absorbing a €120 million hit
A key overhang has been the new U.S. import tariffs introduced in 2025. Adidas has said it expects these tariffs to have a direct negative impact of about €120 million on 2025 operating profit, with the largest hit coming in the fourth quarter. [16]
To offset higher import costs, Adidas has raised prices on certain products in the U.S., including increasing the entry price of its popular Samba sneakers from around $90 to $100. [17]
Despite the tariff drag, the company’s improved guidance suggests that pricing power, mix improvements and cost control are more than compensating for the hit, at least for now.
How the market is valuing Adidas on November 27, 2025
Multiples and yield
MarketScreener’s valuation snapshot for Adidas shows:
- Market cap: ~€28.36 billion (€32.89 billion equivalent).
- 2025e P/E: about 39.9x (on current‑year earnings).
- 2026e P/E: roughly 14.6x, reflecting expectations of strong earnings growth.
- Dividend yield:
- 2025e: ~1.8%
- 2026e: ~2.6%
These numbers suggest that the market is paying up for the near‑term rebound, but also that consensus expects profitability to normalise rapidly next year.
Analyst targets vs current price
Putting together the different valuation signals: [18]
- Average sell‑side target (Europe): €229.48
- Current price (Xetra close today): ~€160.85
- Implied upside: roughly 43% versus today’s level
Meanwhile, Simply Wall St’s DCF‑based fair value of €255.14 implies an even larger ~58% upside from today’s price, although that figure is model‑dependent and relies on long‑term cash‑flow assumptions. [19]
On the ADR side, MarketBeat notes that Adidas is trading at a P/E around the mid‑20s on U.S. figures, which factors in currency translations and ADR structure but broadly lines up with the notion of a company valued as a recovering consumer brand rather than a distressed asset. [20]
Net worth and capital structure
Macrotrends pegs Adidas’ “net worth” (market cap) at about $31.93 billion as of November 27, 2025. [21]
According to MarketBeat, the group maintains a debt‑to‑equity ratio around 0.34, with current and quick ratios of about 1.25 and 0.67 respectively, signalling a moderately leveraged but generally solid balance sheet for a global consumer brand. [22]
Technical picture and short‑term signals
From a purely price‑action standpoint: [23]
- Adidas has gained about 5–6% over the past week, helped by the post‑earnings rebound and today’s move.
- Shares remain around 7% above their 52‑week low and about 39% below their 52‑week high, indicating plenty of overhead resistance but also a meaningful recovery off the bottom.
- MarketScreener’s performance table shows the stock down ~27% over 12 months, and ~32% YTD, significantly lagging the broader European indices.
Technical‑analysis site StockInvest.us, in an update tied to November 27, 2025 pricing, characterises Adidas as a “hold candidate” rather than an outright buy or sell, after upgrading its technical stance from “Sell” to “Hold.” The site also publishes nearby support and resistance levels and a predicted “fair opening price” for today around €157.18, but emphasises that this is model‑driven and subject to trading volatility. [24]
What could move Adidas stock next?
Looking beyond today’s modest gain, several catalysts and risks stand out for investors watching Adidas:
- Execution on the raised 2025 guidance
- The market will scrutinise whether Adidas can deliver the upgraded ~€2 billion operating profit target, particularly with tariffs biting hardest in Q4. [25]
- North America and inventory management
- Adidas is still working through the aftermath of its first annual loss in three decades and prior inventory issues, especially in North America. [26]
- Investors will watch for continued improvement in that region in upcoming updates and the projected Q4 2025 earnings release (currently pencilled in around March 10, 2026, per MarketScreener’s company calendar).
- Tariff and pricing dynamics
- Any changes to U.S. trade policy — or evidence that consumers are resisting higher sneaker prices — could affect margins and revenue growth. [27]
- Competitive landscape and potential M&A
- Puma’s reported talks with potential Asian buyers highlight both the vulnerability of smaller players and the strategic value of global sportswear brands. As a larger, more profitable competitor, Adidas could see indirect valuation support if sector consolidation accelerates. [28]
- Brand momentum and product pipeline
- The continued strength of retro lines like Samba and Gazelle, plus innovation in performance categories, are central to sustaining the double‑digit brand growth Adidas highlighted in Q3. [29]
- ESG and labour relations
- Adidas has a strong AAA ESG rating from MSCI, according to MarketScreener, but is also facing labour tensions in Germany after withdrawing from an industry‑wide collective pay agreement, an issue mentioned in press coverage of the Q3 results. [30]
Key takeaways on Adidas AG stock today
- Price action: Adidas AG shares closed around €160.85, gaining about 1.3% on the day and extending a short‑term rebound, but the stock remains deeply below its 2025 highs and down more than 30% YTD. [31]
- Analyst sentiment: Both European and U.S. coverage maintain a consensus “Buy” rating, with the average 12‑month target implying low‑to‑mid‑40% upside from current levels. [32]
- Valuation debate: Independent fundamental models, like Simply Wall St’s DCF approach, see Adidas as trading at a near‑40% discount to estimated fair value, though such models depend heavily on long‑term assumptions. [33]
- Fundamentals: Q3 showed record revenues, higher margins and a sharply upgraded full‑year profit outlook, demonstrating that the Adidas brand has regained momentum after a difficult 2023–24 period. [34]
- Risks: U.S. tariffs (~€120 million profit hit), competitive pressure, currency headwinds and lingering North American weakness remain important watchpoints. [35]
For investors and traders following Adidas AG (ADS.DE / ADSGn / ADDYY / ADDDF), November 27, 2025, brings incrementally positive sentiment: the stock is up on the day, analysts reaffirm constructive views, and the valuation case is being actively discussed — all while the company continues a busy schedule of investor outreach and navigates a fast‑moving global sportswear landscape.
References
1. www.investing.com, 2. www.investing.com, 3. www.macrotrends.net, 4. www.investing.com, 5. www.marketbeat.com, 6. simplywall.st, 7. simplywall.st, 8. www.adidas-group.com, 9. www.reuters.com, 10. somoshermanos.mx, 11. www.reuters.com, 12. www.adidas-group.com, 13. www.adidas-group.com, 14. www.reuters.com, 15. www.ft.com, 16. www.reuters.com, 17. www.reuters.com, 18. simplywall.st, 19. simplywall.st, 20. www.marketbeat.com, 21. www.macrotrends.net, 22. www.marketbeat.com, 23. www.investing.com, 24. stockinvest.us, 25. www.reuters.com, 26. www.reuters.com, 27. www.reuters.com, 28. www.reuters.com, 29. www.adidas-group.com, 30. www.ft.com, 31. www.investing.com, 32. www.marketbeat.com, 33. simplywall.st, 34. www.adidas-group.com, 35. www.reuters.com
