Apple’s entire AirPods lineup just became the star of Black Friday 2025. Amazon has kicked off its official Black Friday Deals Week, and today we’re seeing record‑low prices on AirPods 4 with ANC and AirPods Pro 3, alongside huge cuts on AirPods Pro 2 and fresh details on Apple’s own gift‑card‑based “Shopping Event.” [1]
Below is a breakdown of the most important AirPods deals and news for November 20, 2025, plus guidance on which model is the smartest buy at today’s prices.
Today’s headline AirPods deals at a glance (US)
As of the morning of November 20, 2025, here’s where the major deals stand:
- AirPods 4 with Active Noise Cancellation (ANC)
- $109.99 at Amazon (MSRP $179) – new Amazon all‑time low, ~39% off [2]
- AirPods Pro 3 (2025 model)
- $219.99–$220 at Amazon (and Best Buy) (MSRP $249) – official Black Friday deal, biggest discount since launch [3]
- AirPods 4 (non‑ANC)
- Hit $89.99 earlier this month and briefly $85 at Amazon in early Black Friday promos – around 30–34% off their $129 list price. Current prices are hovering closer to $117–$119 at major retailers. [4]
- AirPods Pro 2 (previous‑gen)
- $139 at Walmart (MSRP $249) – a massive ~44% discount and the lowest price reviewers have ever tracked. [5]
- Apple Store Black Friday Shopping Event (gift cards instead of discounts)
- Apple isn’t cutting sticker prices; instead, it’s bundling gift cards up to $75 with AirPods (and higher amounts with Macs and other devices) as part of a limited‑time Shopping Event starting Black Friday. [6]
Prices and availability change fast during Black Friday week; treat these as a snapshot for November 20, 2025.
AirPods 4 with ANC drop to $110 — Amazon’s standout Black Friday earbud deal
The biggest new development today is on AirPods 4 with Active Noise Cancellation.
Deal‑tracking site 9to5Toys reports that Amazon has cut AirPods 4 with ANC to $109.99 shipped, calling it a new all‑time low and highlighting it as one of the strongest Apple deals of the 2025 Black Friday season. [7]
Given an MSRP of $179, that’s roughly a 39% discount, and importantly, it puts the ANC version just a few dollars above what we’ve seen for the standard non‑ANC AirPods 4.
Why this AirPods 4 ANC deal matters
Until recently, the entry‑level AirPods 4 (no ANC) were the story: Forbes flagged them at $89.99—around 30% off—as an early Black Friday standout. [8] Amazon and others then pushed that even lower to $85 in flash promos that deal sites like 9to5Toys and SoundGuys described as their lowest price ever. [9]
But today’s twist is that the upgraded ANC model has crashed to $110. According to 9to5Toys, that’s not only $69 off list, but also just $10 more than the typical “good” deals we’ve seen on the base version — making the ANC model the far better value right now. [10]
AirPods 4 (with ANC): key features in plain language
Apple’s AirPods 4 lineup is the first time this “open” AirPods design has offered an ANC option at all. Deal roundups highlight a few headline features of the ANC version: [11]
- Redesigned fit for comfort and stability – shorter stem, tweaked contour, and squeeze controls for playback and calls.
- H2 chip with improved sound & call quality – stronger processing for clearer vocals and better noise reduction on calls.
- Personalized Spatial Audio with head tracking – creates a surround‑style effect for movies, games, and music when used with compatible Apple devices.
- Deep iOS integration – hands‑free “Siri”/“Hey Siri,” quick pairing, Audio Sharing with another pair of AirPods, automatic play/pause when you remove an earbud, and Find My tracking for the buds and case.
At $110, you’re effectively getting most of Apple’s latest AirPods magic — including true ANC — at a price that undercuts many mid‑range third‑party earbuds.
AirPods Pro 3 hit $220 — first major discount on Apple’s newest flagship earbuds
Apple’s newest flagship earbuds, AirPods Pro 3, launched in September at $249 and stubbornly stuck near MSRP. Early on, Amazon briefly shaved just $10 off, clearly more of a price‑match than a real sale. [12]
That changes this week:
- Amazon’s official Black Friday week sale has AirPods Pro 3 at $219.99 shipped, an all‑time low and the first proper cash discount from a major retailer. [13]
- Engadget, which tracks consumer tech deals closely, is also highlighting the $220 price as the biggest discount since launch. [14]
- Best Buy is mirroring the discount in its own Black Friday promotions, according to 9to5Toys. [15]
While ~12% off may sound modest next to the AirPods 4 and AirPods Pro 2 deals, remember: Pro 3 is the brand‑new top‑tier model, and deep cuts this soon after launch are rare.
What’s new in AirPods Pro 3?
Deal coverage and early reviews point to several upgrades that distinguish Pro 3 from Pro 2 and AirPods 4: [16]
- Much stronger ANC – Apple claims “up to 2x more” noise reduction than AirPods Pro 2, and reviewers say it’s noticeably better in loud environments.
- New acoustic architecture – reworked drivers and tuning for richer bass, clearer treble and improved detail.
- Heart‑rate sensing in the earbuds – track heart rate and calories in workouts without an Apple Watch, integrated with Fitness and Apple Intelligence features.
- Live Translation – when paired with Apple’s newer software features, Pro 3 can help with real‑time language translation in supported scenarios.
If you care about best‑in‑class ANC, fitness tracking without extra gear, or want the latest “Apple Intelligence” hooks, Pro 3 is the premium option — and today’s pricing finally takes some of the sting out of that MSRP.
From leaks to reality: how AirPods Black Friday deals evolved this month
The current price picture didn’t appear overnight. The story through November looks something like this:
- November 9–17:
- November 14:
- A 9to5Toys “PSA” dug into Black Friday ad leaks showing AirPods Pro 3 at full price but bundled with a $100 gift card at regional chain Meijer. The same piece predicted that Amazon and Best Buy might follow with similar gift‑card‑style offers, and suggested a $50 straight discount to $199 as a “best‑case” scenario. [19]
- November 18:
- 9to5Toys spotted an in‑store‑only Staples deal with AirPods Pro 3 at $219, their lowest price so far — but stock was limited and required going to a physical store. [20]
- November 19–20:
- Amazon’s official Black Friday Week kicked off with AirPods Pro 3 at $219.99 and AirPods 4 with ANC at $110, turning what had been scattered, in‑store, or regional promos into nationwide, widely available online deals. [21]
In other words, the Meijer and Staples leaks were the canary in the coal mine: they signaled that a sub‑$220 Pro 3 price was coming, and Amazon has now made that official — while also undercutting expectations on AirPods 4 ANC.
How Apple is handling Black Friday: gift cards, not discounts
While Amazon, Walmart, and others are cutting prices outright, Apple itself is sticking to its usual Black Friday playbook:
- Instead of discounting hardware, Apple is bundling gift cards “up to $250” as part of a limited‑time Black Friday Shopping Event. [22]
- Coverage from Macworld and others indicates that, in the U.S., the 2025 gift card tiers for AirPods look roughly like this: [23]
- AirPods 4 (with or without ANC): ~$25 Apple Gift Card
- AirPods Pro 3: ~$50 Apple Gift Card
- AirPods Max: ~$75 Apple Gift Card
Apple’s approach means:
- At the Apple Store, you’ll pay full MSRP, but effectively get part of that back as store credit toward future purchases (like a MagSafe charger or AppleCare).
- At Amazon/Walmart/Best Buy, you’ll often pay a lower cash price, but without the Apple gift card attached.
For shoppers who know they’ll spend more at Apple anyway, the gift card can be a meaningful bonus. For anyone focused on up‑front savings, the Amazon/Walmart/Best Buy discounts are generally better value right now.
AirPods Pro 2 and AirPods Max: huge value if you don’t need the newest model
Even as AirPods 4 and Pro 3 grab most headlines, two older models are quietly delivering some of the best pure discounts.
AirPods Pro 2 at $139: still a top pick for many
Audio specialists What Hi‑Fi? are calling AirPods Pro 2 at $139 (down from $249) at Walmart an “epic Black Friday sale” and the lowest price they’ve ever seen. [24]
Why it matters:
- Pro 2 earned five‑star reviews for class‑leading ANC, strong sound quality and improved battery life.
- At about 44% off, they’re now dramatically cheaper than Pro 3 while still offering:
- In‑ear fit with silicone tips
- Excellent noise cancellation
- Spatial Audio and deep iOS integration
If you don’t care about heart‑rate sensing or the very latest Apple Intelligence perks, Pro 2 may now be the best value AirPods for many buyers.
AirPods Max (USB‑C) around $429
On the over‑ear side, AppleInsider and Macworld list AirPods Max with USB‑C at roughly $429, about $120 off their $549 MSRP during Amazon’s Black Friday Deals Week. [25]
They’re still expensive, but if you’ve been waiting for a discount on Apple’s premium over‑ears, these are among the best prices seen in 2025 so far.
Which AirPods should you buy at today’s prices?
If you’re staring at all these numbers wondering what actually makes sense, here’s a simple decision‑tree based on the deals live on November 20, 2025.
1. Budget‑conscious but want active noise cancellation
- Best pick:AirPods 4 with ANC at $110 (Amazon)
- Pros: Latest design, ANC, lighter “open” fit, H2 chip, Spatial Audio, good integration.
- Cons: Open‑style fit doesn’t isolate as much as the in‑ear “Pro” models; ANC isn’t as aggressive as Pro 3 or Pro 2 according to early impressions. [26]
If you’re jumping from old wired EarPods or first‑gen AirPods, this is an excellent sweet spot.
2. Want the best ANC, sound and features Apple offers
- Best pick:AirPods Pro 3 at $220 (Amazon/Best Buy)
- Pros: Flagship ANC, improved drivers, heart‑rate tracking, Live Translation, tight integration with iPhone and Apple Intelligence features. [27]
- Cons: Higher price than Pro 2 or AirPods 4; deep discounts may be limited during this first holiday season.
If you spend a lot of time commuting, flying, or working in noisy environments — and you want the newest tech — this is the pair to beat.
3. Want maximum value and don’t mind last year’s model
- Best pick:AirPods Pro 2 at $139 (Walmart)
- Pros: Huge ~44% discount, still excellent ANC and sound, widely praised by reviewers, and fully integrated with Apple’s ecosystem. [28]
- Cons: Misses some Pro 3 extras like heart‑rate sensing and Live Translation; may see inventory run down over time as Apple focuses on Pro 3.
For many buyers, particularly if you mainly care about noise cancelling and sound, Pro 2 at this price is arguably the best deal in the lineup.
4. Prefer over‑ear comfort and immersion
- Best pick:AirPods Max around $429 (Amazon)
- Pros: Over‑ear form factor with strong ANC and soundstage, comfy for long listening.
- Cons: Still pricey even on sale, and they lack some of the newer AirPods Pro features according to Macworld’s overview. [29]
How long will these AirPods Black Friday deals last?
Based on Amazon’s own schedule and deal‑watcher experience: [30]
- Amazon’s Black Friday Week runs from November 20 through November 28, then transitions into Cyber Monday on December 1.
- Many of the best Apple and AirPods deals go live during this week and may continue into Cyber Monday — but stock‑based offers can end earlier.
- Amazon is aggressively price‑matching rivals like Best Buy, Target, and Walmart and sometimes undercuts them by a dollar or two, so similar prices may pop up across multiple retailers.
If you’re targeting AirPods 4 ANC at $110 or AirPods Pro 3 at $220, there’s no guarantee those exact prices will improve significantly before Black Friday itself — and there’s always the risk of stock selling through on the most attractive SKUs.
Quick FAQ for AirPods Black Friday 2025
Is $110 a good price for AirPods 4 with ANC?
Yes. With an MSRP of $179, the $109.99 Amazon deal is roughly 39% off and is currently being described by multiple deal trackers as an all‑time low for that model. [31]
Will AirPods Pro 3 get cheaper than $220 this Black Friday?
It’s possible but not guaranteed. Early ad leaks suggested retailers might lean more toward gift card bundles than huge cash discounts on Pro 3, and deal watchers initially thought $199 could be a stretch goal. [32] With Amazon now officially at $220, any further drop is likely to be brief and highly competitive rather than a sustained price.
Are AirPods Pro 2 still worth buying over Pro 3?
For many people, yes. At $139, AirPods Pro 2 deliver much bigger savings and still rank among the best noise‑cancelling earbuds for iPhone users. If features like heart‑rate tracking and the latest Apple Intelligence tricks are not priorities, Pro 2 is arguably the better value right now. [33]
Is it better to buy from Apple or Amazon/other retailers?
- Apple: Pay full price but get gift cards worth up to $25–$75 depending on the AirPods model, which is useful if you already plan more Apple purchases. [34]
- Amazon/Walmart/Best Buy: Get lower up‑front prices with no Apple gift card.
Purely on out‑of‑pocket cost, the Amazon/Walmart/Best Buy deals win today, especially for AirPods 4 ANC, Pro 3 and Pro 2.
If you’re shopping AirPods on November 20, 2025, this is arguably the best moment so far this year:
- Brand‑new AirPods Pro 3 finally have a real discount,
- AirPods 4 with ANC are priced like mid‑range buds, and
- AirPods Pro 2 have dropped into true bargain territory.
Just remember: prices can move quickly during Black Friday week, so always double‑check the current total (and the seller) before you hit buy.
References
1. 9to5toys.com, 2. 9to5toys.com, 3. 9to5toys.com, 4. www.forbes.com, 5. www.whathifi.com, 6. www.forbes.com, 7. 9to5toys.com, 8. www.forbes.com, 9. 9to5toys.com, 10. 9to5toys.com, 11. 9to5toys.com, 12. 9to5toys.com, 13. 9to5toys.com, 14. www.engadget.com, 15. 9to5toys.com, 16. 9to5toys.com, 17. www.forbes.com, 18. www.engadget.com, 19. 9to5toys.com, 20. 9to5toys.com, 21. 9to5toys.com, 22. www.forbes.com, 23. www.macworld.com, 24. www.whathifi.com, 25. appleinsider.com, 26. 9to5toys.com, 27. 9to5toys.com, 28. www.whathifi.com, 29. www.macworld.com, 30. 9to5toys.com, 31. 9to5toys.com, 32. 9to5toys.com, 33. www.whathifi.com, 34. www.forbes.com
