Published: November 14, 2025
Amaze Holdings, Inc. (NYSE American: AMZE) lit up the micro-cap tech screens on Friday after reporting third-quarter 2025 results showing a 1,884% year‑over‑year revenue surge and outlining an aggressive path to profitability built around AI‑powered creator commerce. The stock spiked more than 50% intraday on extremely heavy volume as traders digested the numbers and a week of product and M&A announcements. [1]
Q3 2025: Revenue explodes, losses widen
In an earnings release issued at 8:30 a.m. ET, Amaze reported Q3 2025 net revenue of $1.25 million, up from about $60,000 in the same quarter last year — a 1,884% year‑over‑year increase. Management also highlighted a 44% sequential revenue increase versus Q2, despite Q3 being described as the company’s “seasonally slowest period.” [2]
Behind that revenue spike:
- Gross profit climbed to roughly $1.17 million, up 668% year over year, as the Amaze platform’s digital and hybrid commerce model scales at higher margins than the legacy wine business that dominated prior-year results. [3]
- Gross merchandise value (GMV) for the quarter hit about $2.7 million, a key indicator of sales flowing across the creator storefront network. [4]
Despite the top‑line surge, Amaze is still losing money:
- Net loss for Q3 was approximately $5.15 million, versus $0.32 million in Q3 2024, driven largely by a roughly $4.3 million jump in SG&A expenses tied to the expanded creator-commerce business, reverse‑merger and legal costs, and marketing investment. [5]
- The company ended the quarter with about $0.30 million in cash, but says it has since raised roughly $9.2 million in gross proceeds, primarily through its at‑the‑market (ATM) program and an equity line of credit. [6]
Management frames Q3 as a building block: heavy spending today to establish the product stack, data infrastructure, and creator relationships they expect to monetize at scale heading into the holiday season and into 2026. [7]
Inside Amaze’s creator‑commerce machine
Amaze describes itself as an “end‑to‑end, creator‑powered commerce platform”, offering no‑code storefronts, fulfillment, and analytics so creators can “sell anything, anywhere.” The software plugs directly into platforms such as YouTube, TikTok Shops, Twitch, Discord, OnlyFans, Linktree, and Beacons, and ties into a global on‑demand supply chain so creators can launch products without holding inventory. [8]
The latest earnings release puts some scale behind that story:
- Total active creators with stores: ~12.2 million
- Total active visitors: more than 350 million all‑time
- U.S. conversion rate: around 0.33% of traffic converting to orders
- Average order value (AOV): about $50.20 year‑to‑date
- Creator lifetime value (LTV): estimated at about $200 per creator [9]
These are still modest monetization metrics compared with big‑platform e‑commerce, but they underscore Amaze’s strategy: build a large network of small and mid‑sized creators, then layer in AI tools and higher‑value verticals to lift AOV, conversion, and LTV over time.
Food Channel deal: buying a legacy culinary brand for creator scale
One of the biggest strategic moves feeding into Q3’s story landed just two days earlier. On November 12, 2025, Amaze closed the acquisition of The Food Channel® assets for $650,000, paid via a convertible promissory note rather than cash. [10]
Key points from that deal:
- The Food Channel is a long‑standing culinary media brand, founded in 1989, online since 1993, and formerly part of the USA Today network. [11]
- Amaze plans to relaunch FoodChannel.com as an “immersive, community‑driven” social commerce and entertainment platform, integrating AI tools and e‑commerce so its network of more than 60,000 food creators can monetize their audiences. [12]
- By structuring the $650,000 consideration as a convertible note, Amaze preserves cash while gaining control of the brand — but leaves open questions around future dilution when that note converts. [13]
The Food Channel play fits squarely into Amaze’s thesis: combine well‑known niche media brands with creator communities and AI‑driven storefronts, then capture commerce flowing through those ecosystems.
AI‑powered “Amaze Moments” and a push into music
The other pillar of Amaze’s growth story is AI‑driven real‑time commerce.
In recent weeks, the company has:
- Launched “Amaze Moments”, described as an advanced AI engine to detect spikes in traffic, engagement, or cultural relevance and help creators act on those “moments” with targeted product drops and offers. [14]
- Integrated with Dubit, a leading metaverse and gaming studio, to build 3D storefronts inside platforms like Roblox and Fortnite, extending creator commerce into virtual worlds. [15]
- Rolled out high‑profile creator stores, including gossip and entertainment influencer Perez Hilton and gaming creator Mystic7, using Amaze Moments to power dynamic merchandising. [16]
On November 13, Amaze followed that up with a strategic partnership with Jedari Technology, a music‑focused platform. Jedari will embed Amaze’s AI framework and storefront technology, giving musicians the ability to spin up AI‑driven stores with real‑time product recommendations and responsive layouts tied directly to fan behavior. [17]
Taken together, these moves show Amaze leaning into data‑rich verticals — food, music, gaming, and lifestyle — where fast‑moving trends and fandoms are core to commerce behavior.
Stock reaction: AMZE whipsaws on huge volume
The market’s response today has been dramatic.
- According to StockAnalysis, AMZE was trading around $0.41 early Friday afternoon, up roughly 3–4% on the day, after swinging between approximately $0.42 and $0.64 earlier in the session. Intraday volume topped 290 million shares versus a market cap of about $2.7 million, underscoring just how speculative and momentum‑driven the name has become. [18]
- ChartMill flagged AMZE as one of Friday’s “unusual volume” stocks, noting volume in the neighborhood of 287 million shares, roughly 50 times its 50‑day average around 5.4 million, with the stock up mid‑single digits at about $0.42 at 1:00 p.m. ET. [19]
Intraday, the moves have been even sharper:
- In a 9:42 a.m. ET market update, Benzinga reported Amaze shares up about 55% to $0.62 following the Q3 release. [20]
- By 12:02 p.m. ET, a second Benzinga piece tracking broader commodity moves again listed Amaze as a notable gainer, saying the stock was up roughly 61% to about $0.61, still fueled by the earnings news. [21]
For context, just before today’s session:
- Some data providers showed pre‑market quotes near $0.55, while prior closes were around $0.40, emphasizing how tightly today’s move is tied to the earnings headline rather than a long, steady re‑rating. [22]
Bottom line: AMZE is behaving like a high‑beta, micro‑cap momentum stock. Even small shifts in sentiment or liquidity can produce double‑digit percentage swings over the course of a few hours.
A complex balance sheet and an ambitious profitability timeline
While today’s numbers look like a growth breakout on the surface, Amaze is still working through the financial hangover of its past as Fresh Vine Wine and the costs of transforming into a software‑led creator-commerce platform.
Third‑party analysis from GuruFocus — based largely on trailing data — paints a picture of a company with: [23]
- Deeply negative operating and net margins,
- A current ratio near 0.05, signaling historical liquidity strain, and
- An Altman Z‑Score around -1, a level often associated with financial distress risk.
At the same time, valuation metrics like:
- Price‑to‑sales (P/S) around 0.5, and
- Price‑to‑book (P/B) near 0.03,
suggest the market is pricing Amaze at a steep discount to both its recent revenue run‑rate and stated asset base — a mix that often attracts speculative traders who believe a turnaround could unlock upside.
Management, for its part, is leaning into a relatively aggressive profitability timeline:
- The Q3 release reiterates expectations for sequential net‑revenue growth in Q4 2025,
- Near‑profitability in Q4 2025, and
- Full GAAP profitability in Q1 2026, aided by seasonal holiday demand and cost reductions, including roughly $215,000 per month in labor savings as AI automates more functions across the business. [24]
Those goals will require:
- Continued growth in GMV and AOV,
- Successful integration and monetization of The Food Channel and Jedari partnerships, and
- Careful management of dilution and financing, especially around the new convertible note and ATM usage.
Where Amaze sits in the market today
Amaze’s identity is still in transition, and that shows up in how different data sources classify the stock:
- The company’s own investor relations site calls Amaze a Technology / SaaS provider serving creators through integrated commerce software and global on‑demand fulfillment. [25]
- Some financial portals, however, still list it under “Beverages – Wineries & Distilleries” because of its Fresh Vine Wine heritage, even as more recent filings emphasize software and creator‑economy operations. [26]
Investors and readers should be aware of this split: screening purely by sector label may miss the fact that Amaze is now, functionally, a small creator‑commerce and AI‑tools company with a legacy beverage segment, not a traditional wine producer with a side hustle in software.
Key risks and what to watch next
Given the sharp stock moves and the ambitious guidance, risk management is front and center for anyone following AMZE.
Key risks highlighted in today’s filings and third‑party analysis include: [27]
- Execution risk on integrating The Food Channel, Jedari, Dubit, and other partners into a cohesive product and revenue engine.
- Liquidity and dilution risk, given past cash constraints and ongoing dependence on ATM programs, equity lines of credit, and convertible notes.
- Platform risk, including the need to keep pace with rapid changes across creator ecosystems (YouTube, TikTok, Roblox, etc.) and maintain deep integrations with those platforms.
- Micro‑cap volatility, with extremely high daily trading swings and volumes relative to market cap, making AMZE unsuitable for many risk‑averse investors.
- Legacy business complexity, as historical financials still reflect the wine operation, which can complicate trend analysis and screening.
Catalysts and milestones to watch after today:
- Holiday‑season performance: Whether GMV and net revenue meaningfully ramp in Q4 as management expects. [28]
- FoodChannel.com relaunch: Any public beta or launch announcement that shows real creator and brand adoption. [29]
- Creator and music vertical traction: Data points or case studies emerging from the Jedari partnership and high‑profile creators like Perez Hilton and Mystic7. [30]
- December 10, 2025 special stockholder meeting, which could bring governance, capital structure, or strategic updates. [31]
- Q4 2025 and Q1 2026 results, where the company will need to back up today’s profitability timeline with concrete margin and cash‑flow progress.
Bottom line
For November 14, 2025, Amaze Holdings sits at the intersection of explosive short‑term growth, bold AI‑driven strategy, and high financial and execution risk.
The company has:
- Posted eye‑catching 1,884% year‑over‑year revenue growth,
- Announced a string of deals in food, music, gaming, and AI commerce, and
- Captured market attention with a surging, hyper‑volatile stock and unusual trading volume. [32]
At the same time, Amaze remains a loss‑making micro‑cap that is still integrating major acquisitions and partnerships, funding itself via equity‑linked structures, and operating in the shadow of a legacy business model.
For readers discovering AMZE through Google News or Discover, this is not a buy‑or‑sell call. It’s a snapshot of where the company stands today: a high‑risk, high‑story stock trying to turn creator data, AI, and niche media brands into a sustainable, profitable business.
Always do your own research, read the company’s SEC filings and risk disclosures in full, and consider speaking with a qualified financial adviser before making any investment decisions.
References
1. ir.amaze.co, 2. ir.amaze.co, 3. ir.amaze.co, 4. ir.amaze.co, 5. ir.amaze.co, 6. ir.amaze.co, 7. ir.amaze.co, 8. ir.amaze.co, 9. ir.amaze.co, 10. www.stocktitan.net, 11. www.stocktitan.net, 12. www.stocktitan.net, 13. www.stocktitan.net, 14. ir.amaze.co, 15. ir.amaze.co, 16. ir.amaze.co, 17. www.stocktitan.net, 18. stockanalysis.com, 19. www.chartmill.com, 20. www.benzinga.com, 21. www.benzinga.com, 22. www.investing.com, 23. www.gurufocus.com, 24. ir.amaze.co, 25. ir.amaze.co, 26. stockanalysis.com, 27. ir.amaze.co, 28. ir.amaze.co, 29. www.stocktitan.net, 30. ir.amaze.co, 31. ir.amaze.co, 32. ir.amaze.co
