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Category: Advertising

Major AdTech Developments – June & July 2025

June and July 2025 have been eventful months for the advertising technology (AdTech) industry, marked by significant news, strategic acquisitions, evolving tech trends, and crucial regulatory moves. This report compiles the major developments from this period – including key announcements, market forecasts, trend analyses (from programmatic and CTV to mobile, identity, AI, and privacy), regulatory…
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