Amazon Stock Today (Nov. 11, 2025): AMZN Edges Higher as Amazon Ads Unboxed Debuts 315M‑Viewer Reach; Prime Video Adds The Game Awards & Soccer PPV
Snapshot: How AMZN Is Trading Today Amazon (NASDAQ: AMZN) was up about 0.4% at $249.30 in mid‑afternoon New York trading as of 2:36 p.m. ET. Regular U.S. stock trading hours are in effect on Veterans Day, though the U.S. bond market is closed. MarketWatch+2Barron’s+2 Top Takeaways What’s Moving Amazon Stock Today 1) Amazon Ads unBoxed 2025: Audience Scale + AI Tools Amazon’s advertising unit kicked off its annual unBoxed conference with two levers investors care about: reach and automation. Industry press and trade coverage are reading today’s unBoxed reveals as a structural move to make Amazon’s ad stack more accessible to a broader base of advertisers—not just enterprises. Digiday