The 2025–2026 SEO Survival Guide: AI Search Shakeups, Google’s New Rules & How to Win Rankings
Google’s March 2024 Core Update targeted unhelpful, unoriginal content and spam, with Google reporting a 45% reduction in low-quality, repetitive content in search results. In March 2024, INP (Interaction to Next Paint) replaced FID as Google’s Core Web Vitals metric, with targets like LCP