Amazon’s All‑New Luna: How Snoop Dogg, Social Games and 50+ Free Titles Redefine Prime Gaming
Rethinking Cloud Gaming – Why Amazon Is Relaunching Luna Amazon launched Luna in 2022 as a competitor to Xbox Cloud Gaming and Nvidia GeForce Now. Three years later, executives admit that the service hasn’t reached its potential. Jeff Gattis told Variety that the revamped Luna is “rebuilt and reimagined from the ground up,” from the user interface to how people interact with games variety.com. Prime members told Amazon that gaming hardware is expensive, games are intimidating and isolating, and that they want social experiences rather than solitary play amazongames.com. Gattis argues the industry hasn’t welcomed the hundreds of millions of people who want