Streaming Wars 2025: Apple TV+ vs Amazon Prime Video vs Max – Who Wins on Price, Content & Quality?
Apple TV+ launched in 2019 at $4.99/month and, after price hikes, reached $12.99/month in August 2025 in the U.S., with no ad-supported tier and annual plans around $99. Prime Video is included with Amazon Prime for $14.99/month or $139/year, or available as a standalone $8.99/month, and from early 2024 ads began by default with a $2.99/month ad-free upgrade (about $17.98/month for Prime + ad-free). Max offers an Ad-supported plan at $9.99/month, Standard Ad-Free at $16.99/month, and Ultimate Ad-Free at $20.99/month with 4K HDR and Dolby Atmos, and in 2023 it rebranded to Max before returning to the HBO Max branding