Inside the $13.1B Halloween Boom: Record Spending, Candy Bankruptcies, and Surprising Trends
Below we unpack these developments in detail, citing industry experts, recent news, and the latest data on retail performance, consumer behavior, and cultural trends in the Halloween 2025 season. Record Spending Across Retail Categories The National Retail Federation’s 2025 consumer survey (conducted by Prosper Insights) confirms record spending this Halloween. Total consumer spending is projected at $13.1 billion nrf.com – a 13% jump over 2024 and the highest ever. Costs per household have climbed too: the average spender anticipates $114.45 this year (up nearly $11 from 2024) nrf.com. The breakdown of categories shows broad growth: consumers will spend an estimated
