The $350B Shake-Up: How AI Summaries Rewire Publisher Traffic
How AI Summaries Are Disrupting SEO, Ads, and Publisher Traffic AI Summaries Take Center Stage: Google, Bing, OpenAI & More In the past two years, AI-generated answers have moved from novelty to a core feature of search engines and digital assistants. Google’s Search Generative Experience (SGE) is perhaps the most consequential implementation due to Google’s dominant market share (~90% globally). Rolled out in beta to U.S. users in mid-2024 and expanded since, SGE produces an “AI Overview” at the top of search results for many queries. This overview is a few sentences to a few paragraphs long (median ~67 words