Accenture’s Name Change Secret & AI Leap: How “Accent on the Future” Ignited 25 Years of Growth – and What’s Next for Its Stock
“Accent on the future”: The 2000 Rebrand Breakthrough In late 2000 Andersen Consulting, under pressure from a legal split with Arthur Andersen, raced to find a new brand. A worldwide naming contest – dubbed “brandstorming” – called on 65,000 employees