Live Nation Bets on Feel‑Good, Non‑Alcoholic ‘Social Tonics’ With New Hiyo Partnership
Published: December 2, 2025 Live Nation is deepening its push into non‑alcoholic and “better‑for‑you” drinks, announcing a multi‑year partnership — and equity investment — in Hiyo Social Tonics that will bring the brand’s functional, alcohol‑free beverages to select venues and