YouTube Music’s Exclusive Fan Perks vs Spotify, Apple & More – A New Era of Superfan Rewards?
YouTube Music’s New Tools to Reward Superfans YouTube Music just announced a trio of new features aimed at bringing artists and fans closer together. Unveiled at YouTube’s “Made On” event in mid-September 2025, these tools mark a significant push to deepen artist-fan connections on the platform techcrunch.com. Here’s what’s new on YouTube Music: These features follow on the heels of YouTube Music’s 10th anniversary updates in August 2025, which added more social and interactive elements. The service introduced collaborative “Taste Match” playlists (combining friends’ music tastes, similar to Spotify’s Blend), badges for listeners (like “First to Watch” or “Top Listener”),