Winn-Dixie’s Big Rebrand: Grocer Abandons Alabama to Focus on Florida Boom
Winn-Dixie Co. Rebrand and Store Divestitures On Oct. 21, Southeastern Grocers (SEG) announced it will drop the Southeastern Grocers name and unify under the Winn-Dixie brand in early 2026, concentrating on its Florida market grocerydive.com pulseratings.com. In a press release Hucker explained, “For a century, Winn-Dixie has proudly called Florida home… as we enter our next century as The Winn-Dixie Company… we are accelerating growth where our roots run deepest” businesswire.com. The plan is to pump capital into Florida stores – remodeling dozens, expanding liquor stores, and improving customer services (delivery apps, return kiosks, etc.) businesswire.com mainstreetdailynews.com. To fund this