Headphone & Speaker Frenzy: Bose’s New Flagships, IFA Surprises & Audio Innovations (Sept 5–6, 2025)
Key Facts In-Depth Report Bose Debuts QuietComfort Ultra Flagship Headphones & Earbuds Bose made headlines by unveiling its next-generation QuietComfort Ultra series – a top-tier wireless over-ear headphone and matching true wireless earbuds. These new “Ultra” models introduce Bose’s own Immersive Audio technology (the company’s take on spatial 3D sound) and upgrade to Qualcomm’s Snapdragon Sound platform for hi-res, lossless audio over Bluetooth ts2.tech. In practice, that means the QuietComfort Ultra Headphones finally migrate to USB-C connectivity and can deliver full CD-quality wireless playback (via the aptX Adaptive codec) on supported devices ts2.tech. Bose also refreshed the design with more
