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Lenses News 7 September 2025 - 1 October 2025

Macro Magic: Sony’s New 100mm f/2.8 GM Macro Lens Delivers Insane 1.4× Life-Size Shots

Macro Magic: Sony’s New 100mm f/2.8 GM Macro Lens Delivers Insane 1.4× Life-Size Shots

Sony’s First G Master Macro Lens Sony Electronics has unveiled a game-changing macro lens for its mirrorless Alpha cameras: the FE 100mm F2.8 Macro G Master OSS petapixel.com. This is Sony’s first macro prime in the top-tier G Master lineup, arriving roughly a decade after the acclaimed 90mm F2.8 Macro G OSS petapixel.com. Sony says the new lens “delivers stunning detail” at up to 1.4× magnification, and PetaPixel points out it “promises to be the best macro lens for full-frame mirrorless cameras, period” petapixel.com. According to Sony’s executives, the 100mm GM is meant to expand creative possibilities. “We’re on a
1 October 2025
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Camera World Explodes: 48-Hour Blitz of New Cameras, Lenses, and Shocking Industry Moves (Sept 9–10, 2025)

Camera World Explodes: 48-Hour Blitz of New Cameras, Lenses, and Shocking Industry Moves (Sept 9–10, 2025)

Major Camera Announcements and Releases Nikon Enters Cinema: ZR Launch with RED DNA Nikon stole headlines by unveiling the Nikon ZR, its first-ever digital cinema camera, on September 10. Nikon teamed up with RED Digital Cinema to infuse the ZR with true Hollywood DNA – even co-branding it with RED’s logo. The ZR packs a 24.5MP full-frame sensor (apparently the same sensor as the Nikon Z6III) but repurposed for video, minus any mechanical shutter. It can record up to 6K/60p internally and introduces a new “R3D NE” RAW codec based on RED’s Redcode RAW format. This means ZR users can
10 September 2025
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New Cameras, Lens Bombshells & Bold Shake-Ups: What Rocked the Camera World This Week (Sept 6–7, 2025)

New Cameras, Lens Bombshells & Bold Shake-Ups: What Rocked the Camera World This Week (Sept 6–7, 2025)

Canon Hypes a New Video-Focused Camera Canon set the rumor mills ablaze this week by teasing a new camera launch for September 9. Canon UK’s Instagram post declared “something new is coming” and invited users to a YouTube Premiere on Sept. 9 at 3 PM CEST (9 AM ET) dpreview.com. Canon USA echoed the campaign with the tagline “a new way to capture the world,” stoking excitement across regions digitalcameraworld.com. The accompanying teaser image, though cloaked in shadow, is telling: it depicts a boxy, compact camera body with no viewfinder hump, a large red Record button on the grip, and a front-facing
7 September 2025
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