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Marketing Technology News 10 July 2025 - 16 November 2025

Alembic Raises $145M for Causal AI as Accenture and Jeffrey Katzenberg’s WndrCo Back Marketing’s New Supercomputer

Alembic Raises $145M for Causal AI as Accenture and Jeffrey Katzenberg’s WndrCo Back Marketing’s New Supercomputer

San Francisco–based AI startup Alembic Technologies has closed a $145 million Series B round to scale its causal AI platform and build what it claims is one of the fastest privately owned supercomputers in the world. The funding is led by Prysm Capital and Accenture, with participation from Jeffrey Katzenberg’s WndrCo, Silver Lake Waterman, Liquid 2 Ventures, NextEquity and others. WebProNews+3The Wall Street Journal+3Venturebeat+3 The deal values Alembic at around $645 million, a massive leap from its roughly $49–50 million valuation at its Series A round in early 2024, which was led by WndrCo. The Wall Street Journal+1 Today, November
16 November 2025
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Inside Salesforce’s Generative AI Revolution: How Marketing GPT and Einstein GPT Are Reshaping CRM

Inside Salesforce’s Generative AI Revolution: How Marketing GPT and Einstein GPT Are Reshaping CRM

Marketing GPT was announced in mid-2023 as part of Marketing Cloud to generate emails, segments, and journeys via natural-language prompts, grounded in Data Cloud with general availability in February 2024. Marketing GPT features include AI-driven Segment Creation, Generative Email Content Creation, Segment Intelligence & Insights, Rapid Identity Resolution, and Visual and Image Generation through a Typeface partnership. Einstein GPT launched in March 2023 as the world’s first generative AI for CRM, delivering AI-created content across Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Slack, Tableau, and developers using OpenAI models with Data Cloud grounding. Salesforce’s AI Cloud launched in June
28 July 2025
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MarTech Industry News & Trends (June–July 2025)

MarTech Industry News & Trends (June–July 2025)

The number of MarTech solutions grew to 15,384 in 2025, up 9% from 14,106 in 2024 per Chiefmartec. MarTech has achieved roughly 100× growth since 2011, with AI-native startups flourishing as legacy products consolidate or exit. Only 25% of marketers report well-integrated tech stacks while 96% are satisfied with their tools, highlighting ongoing data integration challenges. Snowflake and Acxiom announced a strategic partnership to build an AI-powered marketing data environment using first‑party data at scale. Salesforce released Agentforce 3, adding 200+ pre-built actions, a new Command Center, updated architecture, and Slack Channels for AI-assisted collaboration. Adobe expanded GenStudio with Firefly-powered
10 July 2025
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