War-Fueled E-Commerce Boom: Inside Ukraine’s Online Shopping Surge in 2025
In 2024 Ukraine’s online retail sales totaled about ₴239 billion (≈$6–6.5 billion), roughly one-third higher than 2023. About 11 million Ukrainians were online shoppers in 2024, with online purchases comprising about 16% of total spending and roughly 30 million adults as “active online consumers.”