Digital Marketing Unleashed: 2025’s Top Online Strategies, Tools & Must-Know Trends
Over 5.24 billion people use social media worldwide. 72% of overall marketing spend now goes into digital channels. Global digital advertising and marketing investments reached $667 billion in 2024 and are projected to approach $786 billion by 2026. Approximately 49% of businesses say organic search provides the best marketing ROI, and 33% of internet users discover new brands via search. Email marketing yields $36–$40 in revenue per $1 spent, equating to a 3600–4000% ROI. Pay-Per-Click advertising delivers about $2 in revenue for every $1 spent (200% ROI), with Google Ads and Facebook as top platforms. In 2024, 29% of marketers