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Category: Positioning

TS2 Space - Global Satellite Services

Positioning refers to the strategic process of defining how a brand, product, or service is perceived by consumers in relation to competitors within a market. It involves creating a distinct image and identity for the offering in the minds of the target audience. Effective positioning highlights unique features, benefits, and values that differentiate the offering, thereby influencing consumer perceptions and purchasing decisions. The goal is to establish a clear, favorable, and advantageous position in the market that resonates with potential customers and aligns with their needs and preferences. Positioning can be achieved through various marketing strategies, including messaging, branding, pricing, and distribution methods.

Everything You Never Knew You Needed to Know About Differential and Precise Point Positioning

Global Navigation Satellite Systems (GNSS) like GPS have revolutionized how we find our position on Earth. Yet, the standard GPS accuracy (on the order of several meters) often isn’t sufficient for missions like precision farming, engineering surveys, autonomous navigation, or tectonic measurements gssc.esa.int. To bridge this accuracy gap, two advanced techniques have emerged over the…
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