Positioning refers to the strategic process of defining how a brand, product, or service is perceived by consumers in relation to competitors within a market. It involves creating a distinct image and identity for the offering in the minds of the target audience. Effective positioning highlights unique features, benefits, and values that differentiate the offering, thereby influencing consumer perceptions and purchasing decisions. The goal is to establish a clear, favorable, and advantageous position in the market that resonates with potential customers and aligns with their needs and preferences. Positioning can be achieved through various marketing strategies, including messaging, branding, pricing, and distribution methods.
