Ferrero’s Sweet Ticket to Youth: Tic Tac TWO X Ticketmaster Promo Electrifies Airport Shoppers
Ferrero’s initiative reflects a broader trend of making travel retail more experiential. As Salvagno notes, Tic Tac TWO’s launch “represents an exciting new chapter” and a way to “better connect with different consumer profiles” by blending innovation and fun gtrmag.com. Industry experts say this approach is timely: m1nd-set CEO Peter Mohn emphasizes that Millennials currently dominate spending, but Gen Z will soon lead. “With the right mix of experiences, service and digital-first approaches, retailers can harness Millennial spending today while building loyalty with Gen Z tomorrow,” he explains asianhospitality.com. In other words, Tic Tac’s pairing with Ticketmaster and mobile loyalty messaging taps