Cookie Craze Alert: Crumbl Expands with New Stores, TikTok Hype & $2B Sale Talk
Crumbl’s latest moves: Real-estate news on Oct. 21, 2025 reports that franchisees have leased Salisbury’s Commons shopping center for the chain’s first Eastern Shore bakery ts2.tech. The 2,300‑sq‑ft corner unit (near Ulta and Best Buy) is under construction, with an opening aimed for late 2025 ts2.tech. SVN Miller broker Kelly Jeter – who helped negotiate the deal – praised Crumbl’s “changing menu” and “viral flavors,” saying the new store will be “a welcome addition to the Salisbury community” foodchainmagazine.com. (The site will open alongside a 7 Brew drive-thru café, marking a new sweet-and-coffee combo for the area.) Flavor & marketing: Crumbl’s