SEO in 2025: Embracing AI, User Experience & Evolving Search Algorithms (June 2025)
From March 13–27, 2025, Google rolled out a broad Core Update focused on relevance, quality and user intent. In 2024 Google released four confirmed core updates (March, August, November, December), with the December update rolling out in six days—the fastest on record. Google’s 2024 spam updates targeted keyword spam, malicious content, and link schemes, with SpamBrain and a scaled-content policy emphasizing behavior over quantity. By 2025, Core Web Vitals consist of LCP, CLS and INP, with INP replacing FID and thresholds of LCP under ~2.5s, CLS under 0.1, and INP in a good range. Google’s mobile-first indexing is fully in