Adobe to Acquire Semrush for $1.9 Billion in Bold AI Marketing Push: What It Means for SEO, GEO and Investors
Adobe has announced a $1.9 billion all‑cash deal to acquire Semrush, the Boston‑based SEO and brand‑visibility platform, in one of the biggest AI‑marketing bets of 2025. Under the agreement, Adobe will pay $12 per share, a roughly 77.5% premium to Semrush’s last closing price, sending Semrush stock sharply higher in premarket and early trading on Wednesday. Reuters+2FT Markets+2 The companies expect the transaction to close in the first half of 2026, subject to regulatory approvals and a shareholder vote at Semrush. Adobe has already secured support agreements from Semrush’s founders and other major shareholders representing more than 75% of voting