Adobe to Acquire Semrush for $1.9 Billion in Bold AI Marketing Push: What It Means for SEO, GEO and Investors
Adobe has announced a $1.9 billion all‑cash deal to acquire Semrush, the Boston‑based SEO and brand‑visibility platform, in one of the biggest AI‑marketing bets of 2025. Under the agreement, Adobe will pay $12 per share, a roughly 77.5% premium to