Goodbye, Cookie Pop-Ups? Inside the EU’s Battle to Fix Cookie Consent Laws
The Origin of the EU’s Cookie Consent Law (ePrivacy Directive) The story begins in the early 2000s. In 2002, the EU passed the Privacy and Electronic Communications Directive (Directive 2002/58/EC), commonly called the ePrivacy Directive. This law was intended to safeguard privacy in the digital realm – covering things like the confidentiality of communications, spam emails, and online tracking. Originally, the ePrivacy Directive said websites should give users the right to refuse or opt out of cookies, but it did not yet mandate an explicit opt-in for most cookies. However, by the end of that decade, concerns about online tracking
