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TSX:KIOXIA 19 June 2026

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  • Fox One Adds Over 1 Million Subs on World Cup Promo, Eyes $20M in Gross Billings
    July 9, 2026, 5:37 PM EDT. Fox Corporation (NASDAQ:FOXA) said Fox One picked up more than 1 million new subscribers as the FIFA World Cup kicked off, helped by big U.S. broadcast numbers. Fox paid $100,000 to influencers "Chief World Cup Watchers" Austin Franklin and Kevin Akoto, turning to cheaper creator-led marketing for subscriber growth. All 104 matches stream on Fox One in 4K. A two-month promotional subscription costs $19.99, which could bring about $20 million in gross billings. This marks a new push for Fox in direct-to-consumer, betting on social media buzz instead of big sports rights. Fox's Class A shares rose slightly to $53.74, putting its market cap around $23.2 billion.
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