Celsius Holdings (CELH) Stock Today: Price, Q3 Earnings, Buyback and Big-Money Buying

Celsius Holdings (NASDAQ: CELH) heads into the new week as one of the most hotly debated growth stories in consumer staples: the business is growing at triple‑digit rates, the stock has been hammered since earnings, and fresh 13F filings out today show institutions buying aggressively into the weakness.

As of November 23, 2025, Celsius shares last closed at $38.99, implying a market capitalization of roughly $10.05 billion. ^[1] That’s more than 40% below the stock’s 52‑week high of $66.74, but still up around 33–35% over the past 12 months and more than 80% above the 52‑week low of $21.10. ^[2]

At the same time, today’s news flow shows major institutional investors increasing or initiating large positions in CELH, even as short‑term technicals remain bearish and volatility stays elevated. ^[3]

Below is a full breakdown of all company‑specific Celsius Holdings news dated November 23, 2025, plus the key fundamentals and risks investors are weighing right now.

1. All Celsius Holdings news for November 23, 2025

1.1 Handelsbanken Fonder AB boosts its Celsius stake by 1,456%

The biggest headline hitting the tape today comes from a MarketBeat report on Swedish asset manager Handelsbanken Fonder AB. According to the article, Handelsbanken: ^[4]

Increased its stake in Celsius by 1,456.1% during Q2 2025,
Bringing its holdings to 698,700 shares,
Worth about $32.4 million at the time of the filing,
Equivalent to roughly 0.27% of the company.

The same piece notes that a variety of other institutional investors – including ProShare Advisors, Hancock Whitney, Creative Planning and Commonwealth of Pennsylvania’s public school retirement system – have also been adding to or modestly trimming positions, underscoring just how widely held CELH has become across professional portfolios. ^[5]

1.2 CenterBook Partners LP initiates a new $4.6 million CELH position

A second MarketBeat alert published today focuses on hedge fund CenterBook Partners LP, which opened a new Celsius position in Q2: ^[6]

CenterBook bought 99,175 CELH shares,
For an estimated $4.60 million position,
Joining a long list of hedge funds that have piled into the stock over the last few reporting periods.

That same article highlights that institutional ownership in Celsius sits around 61% of outstanding shares, with funds like Assenagon Asset Management adding more than 828,000 CELH shares in Q2 alone, worth roughly $38.5 million. ^[7]

In other words, today’s two fresh 13F‑based stories are both about big, sophisticated investors adding Celsius exposure, not exiting it.

2. Celsius stock price today (November 23, 2025)

Because November 23 falls on a Sunday, the most recent official close for CELH is Friday’s session:

Last close: $38.99 per share
Live quote today: multiple broker and data platforms still show $38.99 as the latest price on November 23, 2025 ^[8]
Market cap: about $10.05 billion based on 257.8 million shares outstanding ^[9]
52‑week range:$21.10 – $66.74 ^[10]
Distance from extremes: roughly ‑41.6% from the high, +84.8% above the low ^[11]

Short‑term performance has been far more painful:

Past month: share price down about 38%
Past quarter: down roughly 36%
Year‑to‑date: still up around 44% ^[12]
Last 7 days: CoinCodex estimates an ~11% drop, with a forecast that CELH will hover near $39 over the next week. ^[13]

Technical dashboards from TradingView indicate that Celsius currently screens as a sell” or strong sell” across daily and weekly time frames, reflecting the post‑earnings downtrend, even though fundamentals have improved. ^[14]

3. What’s driving all this volatility? A noisy” but huge Q3 2025

3.1 Triple‑digit revenue growth, but a GAAP loss

On November 6, 2025, Celsius reported third‑quarter 2025 results that were, by almost any operating metric, outstanding: ^[15]

Revenue:
- $725.1 million, up 173% year‑over‑year from $265.7 million
- Slightly ahead of consensus estimates around $715–724 million
North America revenue:
- $702.0 million, up 184%
International revenue:
- $23.1 million, up 24%

The explosive top‑line growth was driven by:

The acquisition of Alani Nu (closed April 1, 2025),
The acquisition of Rockstar Energy U.S & Canada (closed August 28, 2025), and
Organic growth in the CELSIUS brand, which delivered 44% revenue growth versus the prior‑year quarter. ^[16]

Profitability metrics also looked strong on an adjusted basis:

Gross profit: $372.3 million vs. $122.2 million a year ago
Gross margin:51.3%, up from 46.0% in Q3 2024 ^[17]
Adjusted EPS:$0.42 vs. $0.28 expected ^[18]
Adjusted EBITDA:$205.6 million vs. $4.4 million in Q3 2024, with margin expanding to 28.4% from 1.7%. ^[19]

But on a GAAP basis, Celsius reported a net loss of about $61 million versus a $6.4 million profit in the year‑ago quarter, largely because of $246.7 million in distributor termination costs tied to shifting Alani Nu distribution into the PepsiCo system. ^[20]

That combination – massive growth, strong underlying profitability, but a GAAP loss linked to one‑time integration costs – is why many analysts have described Q3 as a noisy quarter” rather than a clean read on earning power. ^[21]

3.2 A category leader after the Alani Nu and Rockstar deals

The company’s Q3 investor presentation and third‑party analysis paint a picture of a business that has vaulted into the top tier of the U.S. energy drink market: ^[22]

Celsius’s portfolio (Celsius, Alani Nu, Rockstar U.S & Canada):
- Contributed 27% of all U.S. energy drink category growth year‑to‑date,
- Reached 99.5% ACV (essentially full U.S. distribution),
- Is sold in over 250,600 U.S. retail outlets, and
- Holds about 20.8% dollar share of the U.S. ready‑to‑drink energy category.
Portfolio retail sales in tracked U.S. channels grew 31%, nearly double the category’s growth rate, with:
- Alani Nu retail sales up around 114%,
- The core CELSIUS brand up in the low‑teens in scanner data but 44% in revenue,
- Rockstar declining modestly as it is repositioned. ^[23]

For the first nine months of 2025, Celsius reported: ^[24]

$1.8 billion in revenue,
51.6% gross margin,
$83 million in net income, and
$486 million in adjusted EBITDA (27.1% margin).

In short, this is a high‑growth, high‑margin business that just took a large one‑time hit to accelerate a big strategic pivot.

3.3 Why did the stock plunge after such strong numbers?

Despite the blowout revenue and adjusted earnings, CELH shares collapsed immediately after earnings:

Investing.com and ChartMill both note that the stock fell roughly 20–25% in a single session on November 6, 2025, even as Celsius beat consensus on revenue and adjusted EPS. ^[25]
Investors focused on the GAAP loss, the $246.7 million termination charge, and concerns about integration risk and future margins as the company absorbs Alani Nu and Rockstar and shifts distribution to PepsiCo. ^[26]
Follow‑up commentary from outlets like Quiver Quant, Zacks, Yahoo Finance and IBD has generally framed the sell‑off as a combination of valuation reset, fear of near‑term margin pressure, and profit‑taking after a huge multi‑year run. ^[27]

Since then, the shares have drifted lower, leaving Celsius down more than a third over the last month – which is exactly the backdrop against which today’s institutional buying headlines are landing. ^[28]

4. Buyback, insider buying and institutional flows

4.1 $300 million share repurchase program

On November 10, 2025, Celsius announced that its board had authorized a $300 million share repurchase program with no set expiration date, allowing the company to buy back stock opportunistically. ^[29]

Analyses from Simply Wall St and TipRanks highlight a few key points: ^[30]

The buyback is notable for a fast‑growing company that still has substantial expansion plans, signaling confidence in cash generation and long‑term prospects.
The announcement came right as the share price slid nearly 40% in a month and more than 36% over the quarter, even though year‑to‑date returns remained in the mid‑40% range and 1‑year total shareholder return around 35%.
Some analysts view the move as management putting a floor” under the stock, though valuations and technicals remain a concern.

4.2 Insider buying flips the narrative

For most of 2025, insider activity at Celsius had been heavily skewed toward selling. Quiver Quant’s November 6 breakdown shows: ^[31]

20 open‑market insider sales and zero purchases over the prior six months,
With major holders like William H. Milmoe, CEO John Fieldly and Dean & Deborah DeSantis collectively selling well over 1.6 million shares,
And CFO Jarrod Langhans and other executives also trimming positions.

But in November, that pattern changed:

On November 12, 2025, President & COO Eric Hansonbought 4,558 CELH shares at $43.93 (about $200,000) and now directly owns 51,415 shares, according to SEC Form 4 filings and coverage from Investing.com and StockTitan. ^[32]
On November 17, 2025, Director Hal Kravitzpurchased 10,000 shares at roughly $45.24 per share, a $452,400 investment, as detailed by TipRanks and echoed in MarketBeat’s institutional‑ownership pieces. ^[33]

MarketBeat’s November 21 article adds that, even after factoring in substantial insider selling in recent months, insiders still own about 2.55% of the company. ^[34]

Taken together with the $300 million buyback, this fresh insider buying provides a strong skin in the game” signal right as the stock is testing multi‑month lows.

4.3 Institutional ownership and today’s new 13F headlines

Beyond today’s Handelsbanken and CenterBook disclosures, institutional data services depict Celsius as a heavily institutionally owned growth stock:

Fintel estimates that 1,069 institutional investors hold Celsius, with about 196.7 million shares owned long – roughly 76% of shares outstanding. ^[35]
Quiver Quant notes that in Q2 2025, 321 institutions added CELH while 261 trimmed, with big moves from Vanguard Group (+2.68 million shares), Steadfast Capital, and Susquehanna on the buy side; and significant reductions from Morgan Stanley, Norges Bank, JPMorgan and Citigroup. ^[36]

Combine that with today’s MarketBeat alerts showing Handelsbanken and CenterBook buying more stock, plus Howe & Rusling’s 24.3% position increase reported on November 21, and it’s clear that Celsius remains very much on institutional radar as a buy‑the‑dip candidate – even if opinions differ on timing and size. ^[37]

5. Analyst ratings, targets and what the Street is saying

Analyst and data‑driven services remain broadly bullish on Celsius, though several firms have trimmed targets after the Q3 sell‑off.

From Quiver Quant and MarketBeat combined: ^[38]

Around 16–20 analysts currently rate CELH Buy” or Overweight”, with only a handful at Hold” and very few outright Sell” ratings.
The median 12‑month price target sits around $70, with:
- JPMorgan: $76
- Stifel: $74
- Goldman Sachs: $72
- Piper Sandler: $69
- Truist: $70
- BofA: $55
MarketBeat’s consensus target is a bit more conservative at roughly $62.95, still implying meaningful upside from current levels.

TipRanks’ AI‑based Spark” model currently labels CELH as a Neutral idea, citing strong growth and cash generation but cautioning about overvaluation and bearish technical momentum. ^[39]

Meanwhile, platform‑level stats from TradingView show: ^[40]

EBITDA of about $390.9 million and an EBITDA margin near 12%,
Last‑quarter revenue of $725.1 million,
GAAP net income of –$61.0 million in the latest quarter after a prior‑quarter profit,
Technical analysis flashing sell” on daily and weekly time frames and sell” on the 1‑month view.

Put simply, fundamental analysts remain optimistic, but quant and technical systems still see a downtrend, which is consistent with what’s on the chart.

6. Key themes for CELH investors after today’s news

Nothing here is investment advice, but for traders and long‑term investors watching Celsius, a few big themes stand out after the November 23 news cycle.

6.1 The bull case: category leadership and earnings power

Supporters of the stock tend to emphasize: ^[41]

Category leadership: Celsius’s portfolio has quickly become the #3 U.S. energy drink platform by dollar share, contributing more than a quarter of all category growth this year.
Scale and distribution: Nearly 100% ACV coverage and over 250,000 U.S. outlets give the brands strong shelf presence and leverage with retailers.
Margin structure: Gross margins above 50% and expanding adjusted EBITDA margins suggest a business that can be both high‑growth and highly profitable once integration noise fades.
Strategic partnerships: The PepsiCo distribution relationship and the acquisitions of Alani Nu and Rockstar give Celsius a deep platform to grow across demographics and channels.
Capital allocation: A $300 million buyback, combined with fresh insider buying and robust cash generation, hints at a management team that believes the long‑term earnings trajectory justifies stepping in at current prices.

6.2 The bear case: execution risk, valuation and overhangs

Skeptics, on the other hand, point to: ^[42]

Integration and margin risk: The Alani Nu and Rockstar acquisitions, plus the distribution shift into Pepsi’s system, bring complex integration work and large one‑time and ongoing costs that could pressure margins longer than expected.
GAAP vs. adjusted divergence: While adjusted EPS and EBITDA look great, GAAP earnings flipped to a loss this quarter. If costly one‑time” charges continue, investors may question how one‑time” they really are.
Valuation sensitivity: Even after the pullback, Celsius still trades at a rich multiple relative to current GAAP earnings and EBITDA, making the stock vulnerable to any disappointment in growth or margins.
Insider and fund selling history: Although November brought notable insider buys, the preceding six months were dominated by large insider sales, and some big institutions (Morgan Stanley, Norges Bank, JPMorgan, Citigroup) have reduced positions, contributing to an overhang.
Technical downtrend: Momentum indicators and moving averages remain pointed down, and several quant services flag CELH as a short‑term sell” with negative price momentum, which can attract additional short‑term selling pressure.

6.3 How today’s news fits into that picture

Putting it all together:

Today’s fresh headlines (Handelsbanken and CenterBook buying) reinforce the idea that at least some large, long‑horizon investors see the current price as attractive relative to Celsius’s growth and category position. ^[43]
The $300 million buyback and insider purchases by Hanson and Kravitz add another vote of confidence from inside the company, after a period dominated by selling. ^[44]
However, the Q3 earnings hangover” – a GAAP loss, massive one‑time charges and fear of further integration costs – hasn’t fully washed out of the share price yet, which is why technicals still look weak even as fundamentals shine. ^[45]

For short‑term traders, CELH is likely to remain a high‑beta, event‑driven stock, reacting sharply to any new data on margins, distributor terms, or category share. For long‑term investors, today’s institutional buying stories are an extra data point suggesting that some professional money managers are comfortable riding out that noise in exchange for the potential of a scaled, global energy‑drink powerhouse.

Final note

This article is for informational and educational purposes only and does not constitute financial, investment or trading advice. Always do your own research and consider consulting a licensed financial professional before buying or selling any security.

References

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