Coca-Cola (KO) Stock: 7 Surprising Facts You Need to Know (Oct 11, 2025)

11 October 2025

Price & Valuation: As of Oct 10, 2025, KO closed around $67.0 (market cap ~$288.6B) ^[1] ^[2]. It trades at a trailing P/E ~23.8x (forward ~22.5x) ^[3] ^[4], roughly in line with peers.
Recent Performance: The stock has been relatively flat recently – roughly +0.6% over the past week and –1.2%over the last month ^[5]. It’s up about +8.4% year-to-date (and +55.9% over 5 years), though it has slightly lagged the S&P 500 in 2025 ^[6].
Dividend: Coca-Cola is a Dividend King (raising payouts for over 60 years). It recently approved a quarterly dividend of $0.51 (≈$2.04/year), yielding about 3.0% ^[7]. The payout ratio (~72%) and long history of increases underscore KO’s focus on steady income.
Analysts & Targets: Wall Street consensus remains a “Buy”. The average 12-month price target is around $76.9, implying roughly +15% upside ^[8] ^[9]. Most brokers (UBS, RBC, JP Morgan, etc.) have “Outperform/Buy” ratings and targets in the mid-$70s to $80s ^[10] ^[11].
Recent News: In early Oct 2025, Coca-Cola announced it will roll out 7.5‑oz mini cans (priced ~$1.29) and introduce a cane-sugar sweetened Coke in the U.S., aiming to attract budget‑ and calorie-conscious shoppers ^[12] ^[13]. These moves respond to “choppy” soda demand (sales gains have come from price hikes, not volume ^[14]). Notably, in June 2025 Turkey’s antitrust authority launched a probe into Coke’s sales practices ^[15], a regulatory risk to watch.
Company Snapshot: Coca-Cola is the world’s largest soft-drink company, operating in 200+ countries with over 30 brands each generating more than $1 billion in sales ^[16]. Its portfolio ranges from flagship sodas (Coke, Diet Coke, Sprite, Fanta) to waters and juices. For example, KO holds a 19% stake in Monster Beverage (leading energy drinks) ^[17] and has expanded into new categories (like protein drinks and sparkling waters). The image below shows a Coke delivery truck in Los Angeles – a glimpse of its vast distribution network worldwide:

Figure: A Coca-Cola distribution truck in downtown Los Angeles (2018). The company’s products are delivered globally.

Coke sells roughly 2 billion servings per day (over 700 million ounces) worldwide. It is a Dow-30 component and one of the largest non-alcoholic beverage companies. In emerging markets, KO often drives growth (e.g. Coca-Cola and local brands like Thums Up achieved double-digit volume growth in India ^[18]).

Figure: Coca-Cola products (Coke, Sprite, etc.) on the shelf of a Sarajevo supermarket (Bosnia, 2024). The brand’s retail presence spans countless stores globally.

Earnings & Fundamentals: In Q1 2025 (ended Mar), Coke delivered organic revenue +6% and EPS +5% ($0.77), despite a 2% FX drag on net sales ^[19] ^[20]. For Q4 2024, revenue was $11.40 B (+4.2% vs. consensus –2.5%) and EPS $0.55 ^[21]. Management reaffirmed long-term targets (5–6% organic growth) and said its “all-weather strategy” helped navigate the weak demand environment ^[22] ^[23]. However, growth is largely coming from pricing; U.S. volumes are sluggish (Reuters notes Coke’s U.S. sales gains have been driven by higher prices, not more cases sold ^[24]). Currency headwinds remain a factor: strong USD trimmed $0.2B from Q1 revenue. (Coke expects inflation to moderate eventually, but warned consumers are feeling pressure ^[25].)
Technical Outlook: From a chart perspective, KO is in a tight trading range. ChartMill notes KO has been stuck between about $65–$67 for weeks ^[26]. The stock closed just below key moving averages (50-day ≈$68.1 and 200-day ≈$69.9 ^[27]). ChartMill gives KO a very low technical rating (1/10), calling it a “bad performer” with negative medium- and short-term trends ^[28]. Immediate resistance lies around $68.0–$68.5, with support near $66.4 ^[29]. The RSI is around 30–35 (neutral to slightly oversold ^[30]). In summary, technical signals are mixed/bearish: KO needs to clear $68 to regain momentum, otherwise a break below $66–$65 could trigger further dips.
Analyst Commentary: Experts emphasize Coke’s stability. Truist analyst Bill Chappell says “Coca-Cola looks like one of the safest plays in what has become a minefield of challenges” (citing issues like tariffs, FX, and consumer health trends) ^[31]. Brian Mulberry of Zacks adds that Coke’s “diverse offerings have proven buoyant in the face of consumers cutting back on sugary drinks,” underpinning long-term demand ^[32]. MarketBeat notes that even after a 6% post-earnings dip (due to a big cash outlay), KO’s fundamentals are intact: it still trades at a premium P/E vs. PepsiCo (22.5× vs 17.1×) because of its unmatched global footprint ^[33]. Wall Street’s consensus target (~$77) assumes steady growth ahead ^[34]. Importantly, analysts highlight KO’s dependable dividend (yield ~3.1% ^[35]) as a cushion for income-focused investors.
Business Developments: Coca-Cola continues innovating. Under CEO James Quincey it has added new brands (e.g. Topo Chico water, Fairlife dairy, and a recent venture capital stake in the Celsius energy drink brand). Last year it launched Simply Pop (a prebiotic soda) and expanded ready-to-drink teas ^[36], targeting health-conscious consumers. On the flip side, it faces regulatory scrutiny: besides the Turkey probe ^[37], the company is watching shifts like soda taxes and labeling lawsuits. Coca-Cola also announced aggressive capital returns – for example, a new $6 billion share buyback program through 2030 (not yet completed) – highlighting its commitment to shareholders.
Macroeconomic Impact: Broader trends could sway KO stock. High inflation and interest rates have stressed U.S. consumers ^[38], potentially limiting soda purchases. Moreover, some analysts warn of an “Ozempic effect” – weight-loss drugs curbing junk-food and soda demand (PepsiCo’s CFO noted he’s monitoring this trend ^[39]). Trade/tariff news has also spooked markets: for instance, on Oct 10 global stocks tumbled (U.S. indices down ~2–3%) amid fears of a U.S.–China tariff escalation ^[40]. In such volatile times, KO’s low beta (0.43) and steady dividends make it a defensive favorite. Conversely, any easing of rates or inflation could boost consumer spending – Motley Fool notes that KO, a Dividend King, “could do even better if economic growth takes off” ^[41]. All told, macro factors (policy, inflation, consumer habits) are a double-edged sword: they pose risks to Coke’s pricing power and volume, but also reinforce its status as a reliable, income-oriented stock.

Sources: Authoritative analyses and news (Reuters, MarketBeat, SimplyWallSt, TS2.Tech, Motley Fool, etc.) have been used throughout this report to provide quotes and data ^[42] ^[43] ^[44] ^[45] ^[46] ^[47] ^[48]. Each cited figure is drawn from these linked sources for accuracy.

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Coca-Cola (KO) Stock: 7 Surprising Facts You Need to Know (Oct 11, 2025)

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