Google Stock Today: Alphabet Slips as German Court Hits Google With €573M Bill, Texas AI Bet and Berkshire Buying Shape Outlook (Nov. 14, 2025)

Quick take: what happened to Google stock today?

Google parent Alphabet Inc. (NASDAQ: GOOGL, GOOG) finished slightly lower on Friday, November 14, 2025, as investors weighed:

A German court ruling ordering Google to pay roughly €572–573 million (about $660+ million) in damages to two price‑comparison sites. ^[1]
A massive plan to invest $40 billion in three new data centers in Texas to support cloud and AI workloads. ^[2]
Fresh EU ad‑tech concessions aimed at avoiding a forced breakup of Google’s advertising business after a near‑€3 billion fine. ^[3]
A new class‑action lawsuit alleging Google’s Gemini AI “spied” on Gmail, Chat, and Meet users, adding to regulatory and privacy risk. ^[4]
A new stake in Alphabet disclosed by Warren Buffett’s Berkshire Hathaway, which helped lift shares in after‑hours trading. ^[5]

Despite the noise, Alphabet remains a $3.3 trillion mega‑cap AI and cloud leader, with Wall Street still broadly bullish on the stock’s long‑term trajectory. ^[6]

Google stock price today (GOOG, GOOGL) — November 14, 2025

After the closing bell (4:00 p.m. ET):

Alphabet Class C (GOOG)
- Close: ≈ $276.98
- Change:–$2.14 (–0.77%) vs. Thursday’s close of $279.12 ^[7]
Alphabet Class A (GOOGL)
- Close: ≈ $276.41
- Change:–$2.16 (–0.78%) vs. Thursday’s close of $278.57 ^[8]

Multiple data providers (Finviz, Investing.com, Yahoo Finance) show closing prices clustered around $276–277 for both classes, with intraday trading roughly between $271 and $279 per share. ^[9]

Alphabet now sits about 5% below its 52‑week highs near $292, but still up more than 45% year‑to‑date, reflecting strong earnings and the AI boom. ^[10]

How Alphabet traded vs. the broader market

According to end‑of‑day index levels:

S&P 500: around 6,734, down about 0.05%
Dow Jones Industrial Average: around 47,147, down about 0.65%
Nasdaq Composite: around 22,901, up ~0.13% ^[11]

So while the Nasdaq managed a small gain, Alphabet lagged the tech benchmark, suggesting today’s company‑specific headlines mattered more than the modest macro bounce.

Big story #1: German court orders Google to pay more than €570M to price‑comparison rivals

The headline that most clearly cut against Google today came out of Berlin.

A regional court ruled that Google abused its dominant position in search by favoring its own shopping service over rival price‑comparison platforms between 2008 and 2023, following the logic of the EU’s landmark 2017 “Google Shopping” antitrust decision. ^[12]

Key details:

Idealo, a German price‑comparison site owned by Axel Springer, was awarded about €465 million in damages. ^[13]
A second platform, Producto, received roughly €107 million, taking the total to about €572–573 million. ^[14]
Idealo had originally sought €3.3 billion, so this is still far below its initial claim. ^[15]
Google plans to appeal, arguing that changes it implemented in 2017 created a fairer environment by opening its Shopping ad unit to rivals. ^[16]

Why this matters for Google stock

On its own, a ~€573M hit is tiny relative to Alphabet’s $124B+ in annual net income and $3.3T market cap. ^[17]

But investors care because:

Precedent risk:
This is one of the clearest examples of follow‑on civil damages tied to an EU competition ruling against Google. It could embolden other European rivals to seek similar payouts.
Regulatory overhang:
Google is already juggling multiple antitrust fronts in the EU, UK, and US, including search, Android, app stores, and advertising technology. Each adverse ruling adds to the perception of long‑term regulatory drag on margins and business flexibility. ^[18]
Sentiment impact:
MarketBeat notes that today’s German judgment is one of the negative news items cited in commentary explaining why GOOG was under pressure despite positive analyst coverage. ^[19]

For now, the ruling looks more like a headline and sentiment problem than a balance‑sheet problem—but it reinforces the idea that regulatory risk is the main bear case for Alphabet in 2025.

Big story #2: Google’s $40B Texas data‑center push fuels the AI arms race

On the positive side, Google doubled down on its AI and cloud ambitions.

Bloomberg and Reuters reported that Google plans to invest $40 billion in three new data centers in Texas by 2027, expanding its US infrastructure as AI workloads soar. ^[20]

What we know so far:

The projects will be hyperscale data centers across three Texas locations (including rural counties), supporting Google Cloud, AI training and inference, and other compute‑intensive services.
The build‑out is expected to create thousands of construction jobs and significant long‑term operational roles.
The move responds to intense competition with Microsoft Azure and Amazon Web Services, and to growing AI demand from customers — including major AI labs that increasingly run on Google Cloud infrastructure. ^[21]

Investor interpretation

For Alphabet shareholders, the Texas announcement is a double‑edged sword:

Bullish angle:
- Reinforces Google’s position as a top‑tier AI and cloud infrastructure provider.
- Suggests management sees multi‑year visibility into strong AI demand that justifies tens of billions in new capex.
- Supports the long‑term narrative that Alphabet is a pick‑and‑shovels supplier to the AI boom, not just a search and ads company.
Cautious angle:
- Adds to already huge AI capex commitments across the “Magnificent Seven” tech giants, raising concerns about return on invested capital if AI spending cools or regulation bites. ^[22]
- More data centers mean higher near‑term depreciation and power costs, which can pressure margins even if revenue eventually catches up.

Today’s modest share‑price drop suggests the market mostly digested this as a long‑term positive, overshadowed in the short term by regulatory headlines and macro volatility in AI stocks.

Big story #3: EU ad‑tech concessions — Google tries to avoid a breakup

Late in the day, Bloomberg reporting (via Business Standard and other outlets) detailed how Google is responding to a near‑€3 billion EU antitrust penalty over its ad‑tech practices. ^[23]

Key points:

The European Commission fined Google about €2.95 billion in September for allegedly giving its own ad exchanges an unfair advantage in the online advertising stack.
Rather than accept calls for a partial breakup of its ad‑tech business, Google has offered behavioral remedies, including:
- Allowing publishers to set different minimum prices for bidders on Google’s Ad Manager platform.
- Increasing interoperability between Google’s ad tools and rival services to give advertisers and publishers more choice.
At the same time, Google is appealing the penalty and continues to argue it has not abused its market power. ^[24]

For investors, this matters because ads remain Google’s profit engine. The EU’s willingness to talk about structural remedies (like spinning off parts of the ad‑tech stack) keeps alive a low‑probability but high‑impact downside scenario in which Google is forced to separate parts of its advertising empire.

Big story #4: Gemini AI privacy lawsuit adds another layer of risk

In the US, Google faces a fresh class‑action lawsuit alleging that its Gemini AI assistant was quietly switched on for users of Gmail, Google Chat, and Meet, allowing Google to scan vast amounts of private communications without proper consent. ^[25]

According to the complaint, filed in federal court in San Jose:

In October, Google allegedly enabled Gemini by default across Gmail, Chat, and Meet, instead of offering an opt‑in.
Unless users dig into privacy settings to disable it, Gemini purportedly can access “the entire recorded history” of emails and attachments in their Gmail accounts. ^[26]
Plaintiffs claim this violates the California Invasion of Privacy Act, which restricts secret recording or interception of communications without all parties’ consent.

Google hasn’t publicly commented in detail yet, but is expected to contest the allegations.

How big a problem is this?

Short‑term, it’s reputational and legal risk, not a financial crisis.
Longer term, it reinforces regulatory concerns that AI and data‑collection practices at Big Tech may be a step ahead of existing privacy frameworks, inviting more lawsuits and potential rule changes.

For Alphabet’s stock, this lawsuit joins a growing stack of AI‑related regulatory questions that investors will be monitoring closely alongside antitrust actions.

Big story #5: Berkshire Hathaway quietly buys Alphabet

One of the more stock‑friendly surprises for Alphabet today came from Warren Buffett’s Berkshire Hathaway.

A regulatory filing revealed that in Q3 2025, Berkshire initiated a stake in Alphabet, even as it continued to trim its once‑massive Apple position. The Wall Street Journal reports that Alphabet shares rose around 1.7% in after‑hours trading after the news. ^[27]

While the exact size of the holding referenced in public summary snippets is limited, one related note mentions a stake of around 17.8 million shares in Alphabet, implying a multi‑billion‑dollar investment at current prices. ^[28]

Why Buffett’s move matters

Berkshire has historically admired Google but famously “missed” the stock for years, as Buffett himself has acknowledged. ^[29]
Adding Alphabet now signals that one of the world’s most conservative, value‑oriented investors sees long‑term appeal even after the stock’s huge multi‑year run.
For many retail and institutional investors, a Berkshire stake acts as a stamp of quality on Alphabet’s cash‑generation, competitive moat, and management.

Combined with other institutional filings showing firms like Good Life Advisors and Capital Investment Counsel holding Alphabet as a top position, the Berkshire news reinforces the idea that “big money” still likes the stock, despite regulatory drama. ^[30]

Fundamentals and analyst sentiment: still strong under the surface

Even with today’s pullback, Alphabet’s underlying numbers remain robust.

Recent earnings and growth

Zacks and MarketBeat data highlight that: ^[31]

Alphabet’s most recent quarter delivered:
- Revenue: about $87–102 billion, up roughly 15–17% year‑over‑year (different sources cite slightly different measures).
- EPS: around $2.87, up from $2.12 a year earlier — a ~27% earnings surprise vs. consensus.
Alphabet has beaten EPS and revenue expectations in each of the last four quarters.
Consensus forecasts now call for:
- Current fiscal‑year EPS: roughly $10.46, up about 30% vs. last year.
- Next fiscal‑year EPS: around $10.96, implying mid‑single‑digit growth on top of this year’s big jump. ^[32]

Alphabet also introduced a quarterly dividend of about $0.21 per share earlier this year (about $0.84 annually, or ~0.3% yield at current prices), giving income investors a small cash return while the company continues sizable buybacks. ^[33]

Valuation and price targets

From Finviz and Investing.com:

Trailing P/E: around 27–27.5
Forward P/E: around 24–25
PEG ratio: about 1.6–1.7, reflecting decent growth relative to valuation. ^[34]
Average 12‑month analyst target for GOOG: roughly $310–323 per share, with many major banks raising targets after recent earnings. ^[35]

That implies mid‑teens upside from today’s ~$277 level if Wall Street’s base case plays out.

Not everyone sees the stock as a bargain:

Zacks currently rates Alphabet at Rank #3 (Hold), noting that while earnings estimate revisions are positive, the stock trades at a premium to peers (Value Score “D”). ^[36]

Still, a steady stream of bullish commentary — from pieces like “History Says the Nasdaq Will Soar in 2026: 2 AI Stocks to Buy Now, According to Wall Street” and “The 1 Number That Shows Why Alphabet Is a Buy Today” — argue Alphabet is a core AI and cloud compounder with room to run. ^[37]

Is Google stock a buy after today? (Not financial advice)

Whether GOOG / GOOGL is attractive for you depends on your risk tolerance and time horizon, but today’s news flow crystallizes the main bull and bear arguments:

Bullish case in light of today’s headlines

AI and cloud flywheel:
The $40B Texas data‑center plan reinforces Google’s role as a key infrastructure provider for the AI boom, alongside its own models and consumer products. ^[38]
Strong fundamentals:
Double‑digit revenue growth, expanding margins, and repeated earnings beats signal that Alphabet can fund massive AI capex out of current cash flows. ^[39]
Blue‑chip backing:
Berkshire’s new stake and ongoing institutional buying offer a vote of confidence from professional investors with long time horizons. ^[40]

Bearish / cautious case

Escalating regulatory risk:
The German damages ruling, EU ad‑tech penalties, and a growing web of EU and US investigations make it clear that regulators are not done with Google. Remedies could become more intrusive over time. ^[41]
Privacy and AI scrutiny:
The Gemini lawsuit underscores the potential for AI features to trigger new legal battles, especially around data usage and consent, which could slow product rollouts or require costly changes. ^[42]
Valuation not “cheap”:
With a forward P/E in the mid‑20s and a Value Score “D,” Alphabet is not priced like a deep value stock; a slowdown in AI exuberance or a negative regulatory shock could compress multiples. ^[43]

In other words, Google stock today looks like a high‑quality, cash‑rich AI leader trading at a reasonable but not bargain valuation, with regulation as the key swing factor.

What to watch next if you own (or are eyeing) Alphabet

Over the coming days and weeks, Google stock traders and long‑term investors will likely focus on:

Appeals and follow‑on lawsuits in Europe
- Any signal that other comparison sites or verticals (travel, local search, etc.) plan copycat claims could incrementally increase legal overhang. ^[44]
EU response to ad‑tech concessions
- If Brussels accepts Google’s remedies, it lowers the odds of a dramatic ad‑tech breakup. If not, expect a tougher line on structural remedies. ^[45]
Developments in the Gemini privacy case
- Early motions will signal how seriously the court takes claims of default AI activation and whether an injunction on Gemini features is plausible. ^[46]
AI infrastructure and power‑grid concerns
- Articles from Investor’s Business Daily and others highlight worries about power constraints and AI “bubble” risk, which could move the whole AI basket, including Alphabet. ^[47]
Next earnings report and guidance
- Investors will want to see that AI and cloud revenue growth continues to outpace rising capex, and that regulatory costs remain manageable.

FAQ: Google stock today — November 14, 2025

Why did Google stock go down today?
Alphabet’s share price slipped less than 1% even as the broader Nasdaq ticked higher. The weakness appears tied mainly to negative regulatory headlines — especially the German court’s €572–573M damages ruling and ongoing EU antitrust pressure — plus general volatility in AI‑linked mega‑cap stocks. ^[48]

Is the German fine a major financial problem for Alphabet?
In absolute terms, €573M is a large number. But compared with Alphabet’s annual profit (over $120B) and multi‑hundred‑billion cash flows over the coming years, it’s relatively small. The bigger concern for shareholders is the precedent, which could encourage similar suits and keep regulatory risk in the spotlight. ^[49]

What’s the long‑term signal from the $40B Texas investment?
The Texas data‑center expansion is a clear sign that Google expects AI and cloud demand to remain strong for years. It reinforces Alphabet’s position as a core infrastructure provider to the AI economy, but also commits the company to huge capital spending that must be justified by future revenue and margin growth. ^[50]

⚠️ Disclaimer: This article is for informational and educational purposes only and does not constitute financial, investment, or trading advice. Always do your own research or consult a licensed financial professional before making investment decisions.

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