Google Stock Today, November 13, 2025: Alphabet Slides as EU Antitrust Probe and Tech Selloff Hit GOOGL

Alphabet’s Google stock is under pressure today, with investors reacting to a fresh EU antitrust investigation and a broad selloff in richly valued tech and AI names.

As of late U.S. trading on Thursday, November 13, Alphabet Class A shares (NASDAQ: GOOGL) are trading around $278.6, down roughly 2.8% on the day. Class C shares (NASDAQ: GOOG) hover near $279.1, off about 2.9%, putting Alphabet’s market capitalization around $2.94 trillion.

The pullback comes just days after the stock hit record highs and only weeks after Alphabet reported its first-ever quarter with more than $100 billion in revenue.

Key takeaways for Google stock today

Alphabet shares fall ~3%: GOOGL and GOOG are both down about 3% intraday, with GOOGL trading between roughly $277 and $288 during Thursday’s session.
New EU antitrust probe hits sentiment: Brussels has opened a Digital Markets Act (DMA) investigation into Google’s “site reputation abuse” spam policy, raising the risk of fines of up to 10% of global annual revenue, and up to 20% for repeat offenses. ^[1]
Tech-led market selloff adds pressure: The Nasdaq is down about 1.7%, the S&P 500 about 1.1%, and the Dow more than 380 points, as investors take profits in high-flying AI and tech stocks and rotate into value names. Alphabet is among the mega-cap losers. ^[2]
Fundamentals remain strong: In Q3 2025, Alphabet reported $102.3 billion in revenue (+16% YoY) and EPS of $2.87, its first-ever $100B quarter, powered by ads and cloud. ^[3]
Stock still up sharply in 2025: Despite today’s drop, Alphabet is up ~45–47% year-to-date and trades only a few percentage points below its all‑time high closing price of about $291 set earlier this week. ^[4]

Google stock price today: still near record territory

Alphabet’s pullback feels sharp in a single session, but it comes from very elevated levels:

GOOGL price: about $278.57, down $8.12 (~2.8%) from the prior close.
GOOG price: about $279.12, down $8.31 (~2.9%).
Intraday ranges:
- GOOGL: high near $287.66, low around $277.41.
- GOOG: high near $288.20, low around $278.07.
52‑week context: Alphabet’s 52‑week (and all‑time) high closing price is about $291.31 (Nov. 11, 2025). The 52‑week high intraday price is around $292, only ~1–2% above where the stock is trading now. ^[5]
YTD performance: Total return for Alphabet is mid‑40s percent year‑to‑date (roughly 45–47%), making it one of 2025’s standout “Magnificent Seven” names. ^[6]

Fundamentally, Alphabet looks robust on most metrics. Recent analyses put its trailing P/E around the high‑20s, with net margin above 30%, return on equity above 35%, low leverage (debt‑to‑equity around 0.07–0.09), and solid liquidity, with current and quick ratios around 1.7–1.9. ^[7]

The main story: EU opens a fresh Digital Markets Act probe into Google

The big new headline for Alphabet shareholders today is in Brussels.

What the EU is investigating

The European Commission has begun an antitrust investigation under the Digital Markets Act (DMA) targeting Google’s “site reputation abuse” spam policy. ^[8]

Google introduced this policy to crack down on “parasite SEO” – third‑party pages hosted on reputable sites purely to game search rankings.
The Commission says its monitoring suggests that news and other publishers are being demoted in Google Search when they host commercial or sponsored content, even when that content is part of normal monetization. ^[9]
EU antitrust chief Teresa Ribera has said regulators worry that Google’s rules may not treat publishers in a fair or non‑discriminatory way and could reduce their revenue at a particularly difficult moment for the industry. ^[10]

The investigation must be wrapped up within 12 months, and it’s being pursued under the DMA — a tough new rulebook designed specifically to rein in “gatekeeper” platforms such as Google. ^[11]

How big could the fines be?

Under the DMA framework:

The Commission can levy fines of up to 10% of a company’s global annual turnover, and up to 20% for repeat violations. ^[12]
Alphabet’s trailing twelve‑month revenue is around $385–386 billion, implying a theoretical maximum penalty in the tens of billions of dollars if regulators went all the way to the upper range. One analyst note today highlighted that a 20% cap would translate to a hypothetical upper bound near $77 billion – a scenario investors view as extreme but impossible to ignore. ^[13]

It’s important to stress that today’s move is the start of a process, not a verdict. In previous EU cases involving Big Tech, final outcomes have often involved smaller fines, negotiated remedies, or changes in business practices, though Alphabet has already paid several multi‑billion‑euro penalties over the past decade, including a €2.95 billion ad‑tech fine announced earlier this year. ^[14]

Google’s response

Google is pushing back aggressively:

Pandu Nayak, chief scientist at Google Search, called the investigation “misguided” and warned it could harm European users by weakening anti‑spam protections. ^[15]
Google argues the policy is meant to protect search quality, levelling the playing field by stopping sites that buy or host low‑quality sponsored pages solely to ride on a publisher’s reputation.
The company also points to a German court ruling that previously upheld its anti‑spam measures as valid and consistently applied. ^[16]

For shareholders, the key takeaway is that regulatory risk is front and center again, this time from Europe, even as Alphabet is still digesting earlier antitrust battles in the United States over search and digital advertising. ^[17]

Broader context: tech stocks tumble and investors take profits

The EU probe landed on a day when sentiment toward big tech was already fragile.

Wall Street’s risk‑off mood

U.S. equities are selling off broadly:

Nasdaq Composite: down about 1.7% today.
S&P 500: off roughly 1.1%.
Dow Jones Industrial Average: lower by around 382 points (≈0.8%). ^[18]

Reports from market desks point to:

Profit‑taking and “rotation” out of high‑multiple AI and tech names after a huge run since the summer.
Investors shifting toward value sectors, with healthcare, industrials and financials relatively stronger on the day. ^[19]
Persistent anxiety around U.S. macro data: a long government shutdown delayed key inflation and jobs releases, and markets are now bracing for a rush of information that could shape the Fed’s December meeting. Futures currently imply about a 50% chance of a December rate cut, and small moves in Treasury yields are adding pressure to growth names. ^[20]

A StockStory note summarizing the session flagged Alphabet among several big tech names falling on this combination of valuation worries, macro uncertainty and simple profit‑taking, with the stock down around 2.5–2.6% earlier in the afternoon. ^[21]

Other Google and Alphabet headlines investors are watching today

Beyond the EU probe and the market selloff, several Google‑related stories are shaping how investors think about the stock.

1. DeepMind, Demis Hassabis and the AI strategy debate

A long Reuters special report published today examines Demis Hassabis, the Nobel‑winning scientist who runs Google DeepMind and now oversees Alphabet’s AI strategy. ^[22]

Key themes from that piece:

Hassabis has prioritized deep, long‑term scientific breakthroughs – like AlphaFold and AI‑designed drugs – sometimes ahead of near‑term monetization.
Internal and external critics worry Alphabet has not fully capitalized on its early AI leadership, opening the door to rivals such as OpenAI.
At the same time, products like the Gemini model, its improved chatbot, and the “Nano Banana” AI photo editor have helped drive huge user engagement – for example, millions of new Gemini app users and billions of image requests – and contributed to Alphabet’s record share price earlier this month. ^[23]

For markets, this story matters because it highlights a tension between “visionary” AI research and immediate profit generation. Today’s EU news adds another layer: regulators are scrutinizing how Google’s algorithms affect news publishers at precisely the moment when AI is reshaping search itself.

2. Disney vs. YouTube TV: a long fight ahead?

A separate Reuters report details how Disney is warning of a potentially prolonged carriage dispute with YouTube TV, a live TV streaming service owned by Alphabet. ^[24]

Disney channels have been blacked out on YouTube TV since October 30, affecting an estimated 10 million subscribers.
Disney’s CFO said on the company’s earnings call that management has “built a hedge” into forecasts assuming the outage could drag on.
Analysts estimate that a two‑week blackout could cost Disney around $60 million in revenue, underlining how powerful YouTube TV has become as a distribution platform. ^[25]

While the financial hit appears more material for Disney than Alphabet in the near term, the spat underscores YouTube’s growing clout in the TV ecosystem — and the bargaining power (and scrutiny) that comes with it.

3. Strong Q3 earnings still underpin the bull case

Today’s drop also has to be viewed against very strong recent fundamentals:

In Q3 2025, Alphabet reported $102.3 billion in revenue, up 16% year‑on‑year, marking its first‑ever quarter above $100 billion.
Net income climbed to about $35 billion, up 33%, and EPS came in at $2.87, around 35% higher year‑on‑year and well above consensus estimates.
Google Cloud revenue jumped roughly 34% to about $15.2 billion, as demand for AI infrastructure, data analytics and security tools remained strong.
Alphabet also raised its 2025 capital expenditure guidance to $91–93 billion, from $85 billion previously, signaling continued heavy investment in AI data centers and infrastructure.

Q3 results helped send Alphabet shares sharply higher in late October; several commentators pointed out that the company is now turning massive AI spending into equally massive cash flows, with trailing 12‑month free cash flow over $70 billion.

4. Analyst sentiment and institutional flows

Wall Street remains broadly positive on Alphabet, even as some see the stock as extended:

A recent MarketBeat roundup tallied four “Strong Buy,” 37 “Buy” and nine “Hold” ratings, with a consensus price target around $304 for GOOGL — modestly above today’s levels.
The same report highlighted that institutional investor NWK Group Inc. recently increased its GOOGL stake by 47%, making Alphabet its 7th‑largest holding, while many other funds have also added shares.
A separate GuruFocus analysis notes that Alphabet’s P/E, P/S and P/B ratios are near multi‑year highs, with a P/E around 28, P/S near 9.1 and P/B around 8.9, suggesting valuation is rich versus its own history even if still reasonable compared with some AI peers.

Alphabet has also moved further into “mature mega‑cap” territory by initiating a dividend. Recent filings indicate a $0.21 quarterly payout, implying an annual yield of roughly 0.3%, with an upcoming ex‑dividend date in December 2025.

How today’s move fits into the bigger picture for Google stock

Putting it all together:

Short‑term pressure:
- The EU probe raises the specter of further fines and operational constraints in a key region.
- Macro jitters and a tech rotation are hitting all high‑valuation growth names at once.
Medium‑term overhang:
- Alphabet faces regulatory scrutiny on multiple fronts — from U.S. antitrust cases to Europe’s DMA — which could limit some business practices or add compliance costs.
Long‑term story still dominated by AI and cash flows:
- Search, YouTube and Google Cloud continue to grow at double‑digit rates, backed by aggressive AI investment and a balance sheet stacked with nearly $100 billion in cash and securities.

For now, Alphabet remains a company with excellent fundamentals trading near record highs, but with regulation and valuation acting as the main brakes on the share price.

What to watch next

For anyone tracking Google stock in the coming weeks, the main catalysts to watch are:

EU Digital Markets Act process
- Look for updates from the European Commission: formal statements of objections, possible commitments from Google, and any early indications on remedies or fines.
Developments in U.S. regulation
- Ongoing U.S. antitrust actions around search and ad tech will continue to shape how aggressively Alphabet can leverage its scale.
AI product traction
- Growth in Gemini usage, cloud AI workloads, and new consumer features like AI editing tools will be key to justifying the current valuation.
Resolution of the YouTube TV–Disney dispute
- A quick settlement would clear some noise; a drawn‑out blackout could invite more regulatory and political attention to YouTube’s growing power.
Macro data and the December Fed meeting
- Inflation, jobs data and the Fed’s next move will heavily influence risk appetite for big tech, including Alphabet.

This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. Always do your own research or consult a licensed financial professional before making investment decisions.

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