Inside OpenAI: Secrets Behind GPT-4, GPT-5 and the $300 Billion AI Revolution

- Transformer-Powered AI Models (GPT-4 & GPT-5): OpenAI’s core models like GPT-4 and the upcoming GPT-5 are giant transformer-based neural networks – an architecture that uses self-attention to process language. These Generative Pre-trained Transformers (GPTs) are trained on massive datasets of internet text, enabling them to predict and generate human-like text. GPT-4, introduced in 2023, is a large multimodal model (accepting text and images) that excels in reasoning and dialogue. GPT-5, OpenAI’s newest model, further boosts capabilities in reasoning, coding, and visual understanding, and is significantly less prone to errors and “hallucinations” than its predecessors.
- Reinforcement Learning from Human Feedback (RLHF) & Fine-Tuning: OpenAI uses RLHF and fine-tuning to align its models with human intentions and values. After pre-training on internet data, models are fine-tuned with human demonstrations and feedback. Human labelers rate model outputs and provide corrections, and OpenAI uses this data to adjust the model via reinforcement learning. This process produced InstructGPT (the basis of ChatGPT), which was far better at following user instructions than the raw GPT-3 model – even a 1.3 billion-parameter InstructGPT outperformed a 175 billion-parameter GPT-3 on following instructions. Through iterative fine-tuning, OpenAI continually improves helpfulness, truthfulness, and reduces toxic or biased outputs. OpenAI also now offers developers custom fine-tuning of models like GPT-4 to improve performance on domain-specific tasks.
- Massive Computing Infrastructure & Cloud Partnerships: Training and running these huge models require astronomical computing power. OpenAI initially relied exclusively on Microsoft Azure’s cloud and supercomputers (Microsoft invested $13 billion into OpenAI and became its preferred cloud partner). As demand exploded, OpenAI expanded to a multi-cloud strategy. In summer 2024 it partnered with Oracle to access more GPU clusters, with CEO Sam Altman saying Oracle’s chips would “enable OpenAI to continue to scale”. In 2025, OpenAI inked a historic deal with Oracle to purchase $$300 billion in cloud compute over five years – one of the largest cloud contracts ever. This deal, starting in 2027, will give OpenAI access to 4.5 gigawatts of data center capacity (roughly two Hoover Dams of power) for its AI workloads. OpenAI is also jointly investing in new data centers via the “Stargate Project” alongside Oracle and SoftBank, aiming to build 10 GW of AI computing infrastructure in the U.S. with a $500 billion investment. Microsoft remains a key partner (with “first refusal” rights on new OpenAI cloud needs), but OpenAI can now tap providers like Oracle – and reportedly even Google – to secure as much compute as possible for training “frontier” AI models.
- APIs, ChatGPT, Codex & Enterprise Offerings: OpenAI commercializes its AI via a spectrum of products. Developers can access models through the OpenAI API, integrating GPT’s capabilities into their own apps (from chatbots to coding assistants). The flagship consumer product is ChatGPT, a conversational AI assistant built on GPT models (free for public use with GPT-3.5, and a premium version with GPT-4). In 2023, OpenAI launched ChatGPT Enterprise, a business-grade edition with enhanced privacy, security (SOC 2 compliance), unlimited high-speed GPT-4 access, and extended context length (32k tokens). This allows companies to safely deploy ChatGPT at scale – in fact, ChatGPT was adopted inside 80% of Fortune 500 companies within its first year. OpenAI also offers Codex, an AI model specialized for coding. Codex was originally a GPT-3 descendant fine-tuned on billions of lines of code, powering GitHub’s Copilot for code autocompletion. In 2025, OpenAI evolved Codex into a full “AI software engineer” agent within ChatGPT – it can autonomously write, test, and debug code in a sandbox environment, dramatically speeding up programming tasks. OpenAI’s technology is delivered both via cloud APIs and through partnerships (e.g. Microsoft’s Bing Chat and GitHub Copilot use OpenAI’s GPT models). The goal is ubiquitous AI-as-a-service, from general chat assistants to specialized systems for coding, data analysis, and more.
- Safety, Alignment & Ethics at OpenAI: OpenAI emphasizes that developing powerful AI “safely” and aligning it with human values is as important as raw capability. They implement extensive safety checks and have an Alignment Research team focused on steering AI behavior. Before releasing GPT-4, for example, OpenAI hired over 50 external experts to “red team” the model – probing its potential for misuse, bias, privacy leaks, and harmful outputs. The company has even opened a Red Teaming Network to invite outside domain specialists to continually test its models’ limits. Reinforcement learning from human feedback is a cornerstone of OpenAI’s alignment approach, training models to refuse inappropriate requests and reduce false or biased answers. OpenAI has publicly acknowledged that today’s models are not perfect: they can still produce errors or exhibit biases, and aligning future, more powerful AI (on the path to AGI, artificial general intelligence) remains an unsolved challenge. The company gradually deploys new models in stages (often first to a limited audience) and has withheld certain technical details of GPT-4 (like model size and training data) for safety reasons, arguing that full transparency could enable misuse of the model. OpenAI’s CEO Sam Altman has been vocal about AI’s risks – “I think if this technology goes wrong, it can go quite wrong,” he told the U.S. Senate, stressing that misuse of AI could cause significant harm and calling for government regulation and oversight. At the same time, Altman notes GPT-4 is currently “more likely to respond helpfully and truthfully, and refuse harmful requests, than any other widely deployed model”, thanks to OpenAI’s safety training. Going forward, OpenAI is investing in interpretability research – finding ways to peek inside the “black box” of AI models to understand why they make decisions – and developing new training techniques (for example, GPT-5 is trained with a “safe completions”method that tries to give helpful but safe answers instead of simply refusing queries). The company’s charter prioritizes broad benefit and safety, reflecting a cautious approach even as it rapidly advances AI technology.
Transformer Titans: GPT-4, GPT-5 and OpenAI’s Model Innovations
OpenAI’s AI engines are built on the transformer architecture, a breakthrough design first introduced by Google researchers in 2017 (the famous “Attention Is All You Need” paper). At its core, a transformer model processes text by considering the relationships between all words in a sentence (self-attention), allowing it to understand context far more effectively than prior neural networks. OpenAI’s Generative Pre-trained Transformer models (GPTs) leverage this architecture at tremendous scale: they are trained on billions of sentences from the internet, books, and other sources, so they learn the statistical patterns of language. As the name suggests, a GPT model is pre-trained generically on text and can then be fine-tuned for specific tasks or behaviors.
GPT-4, unveiled in March 2023, is OpenAI’s fourth-generation model and a massive leap in capability. It is a multimodal model, meaning it can accept images as inputs in addition to text, and it can describe or analyze those images (e.g. explaining a meme or interpreting a chart). GPT-4’s exact architecture and size were not publicly disclosed(OpenAI kept details like parameter count secret, citing a “competitive landscape and safety implications” to prevent misuse). Nonetheless, GPT-4 is widely regarded as significantly larger and more sophisticated than the 175-billion parameter GPT-3.5 that powers the original ChatGPT. It demonstrated human-level performance on many academic and professional benchmarks – passing simulated bar exams, math competitions, and even medical licensure tests in the top percentiles. Notably, GPT-4 can handle very long context windows (examining long documents or conversations up to 32,000 tokens in some versions, about 50+ pages of text), which allows more in-depth reasoning over lengthy inputs.
After GPT-4’s launch, attention turned to the next frontier – GPT-5. While OpenAI has been tight-lipped about timelines, a GPT-5 model is now on the horizon. In fact, as of late 2025 OpenAI has begun referencing GPT-5’s capabilities in its research updates. GPT-5 is expected to be an even more “smart and useful” model, building on GPT-4’s foundation. According to OpenAI’s early evaluation results, GPT-5 delivers strong improvements in a broad range of domains: it “sets a new state of the art” in tasks like math problem-solving, coding, understanding images, and even medical reasoning. For example, it greatly surpasses GPT-4 in coding benchmarks (solving software tasks and fixing bugs) and in multimodal understanding of images. It’s also better at following complex instructions and using tools – OpenAI notes GPT-5 can more reliably carry out multi-step requests and coordinate across different tools or APIs, making it more of an “agent” than a mere chatbot. Under the hood, GPT-5 still uses the transformer architecture and was trained on Microsoft Azure’s AI supercomputers (continuing the Azure partnership for cutting-edge model training). The training likely involved trillions of words and enormous computational expense. Scaling has been a key part of OpenAI’s strategy – each GPT model tends to consume orders of magnitude more compute during training than the last, as larger models with more data have surprisingly shown greater “intelligence” on various tests.
Crucially, OpenAI doesn’t just rely on making models bigger; it also makes them better through alignment techniques. Both GPT-4 and GPT-5 have undergone extensive fine-tuning with human feedback to improve their behavior (more on that in the next section). Early indications are that GPT-5 is safer and more factual than GPT-4. OpenAI reports GPT-5 is ~45% less likely to produce a falsehood compared to GPT-4 in factual tests, and when it uses an internal “chain-of-thought” reasoning mode, it drops hallucinations by 80% relative to earlier models. In other words, it corrects itself more and sticks to accurate information. GPT-5 also introduces a new approach called “built-in thinking” – it can internally deliberate on harder queries (a bit like having an inner monologue to reason out an answer) which leads to better results on complex tasks. This reflects a broader industry trend of making AI not just larger, but also smarter in how it reasons and checks its work.
Another innovation in GPT-5’s training is a shift in the safety approach. Previously, models like ChatGPT were taught to often refuse disallowed or dangerous requests outright (with a polite apology). This refusal-based training prevented harmful outputs but sometimes made the AI unhelpful even when a question had a safe useful answer. With GPT-5, OpenAI implemented “safe completions” training: the model tries to give a helpful response that stays within safety guardrails, instead of a blanket refusal. For example, if a user asks something that could be misused (like about a potentially dangerous process), GPT-5 might provide a partial answer or a high-level guidance that addresses the general question without enabling harm. Only if it cannot safely answer at all will it refuse, and even then it will explain why it’s refusing. This results in fewer needless refusals and a more nuanced, context-aware handling of sensitive queries – a significant quality improvement for user experience.
Overall, OpenAI’s model lineup represents a continuum of advancing AI capability. GPT-3 proved large language models can converse; GPT-3.5 (ChatGPT) showed the impact of alignment with humans; GPT-4 brought multi-modal understanding and vastly improved reliability; and GPT-5 is poised to push the envelope further towards human-like intelligence. Each model is a transformer at heart, but scaled-up and fine-tuned in innovative ways. OpenAI’s research director Jan Leike summarized their ethos: “We take an iterative, empirical approach: by attempting to align highly capable AI systems, we learn what works and what doesn’t, thus refining our ability to make AI systems safer and more aligned.” In essence, OpenAI is learning by doing at the cutting edge of AI – training ever more capable transformers and simultaneously figuring out how to tame them.
Training the AI: Scaling, Fine-Tuning, and Human Feedback
Creating a model like GPT-4 or GPT-5 is a two-step process: first pre-train on a huge corpus of general data, then fine-tune on specific tasks or with human feedback. Pre-training is where the model learns language in general by ingesting text from the web – this is unsupervised learning at a mind-boggling scale, done using self-supervised objectives (predicting the next word). But a raw pre-trained model, while very knowledgeable, doesn’t automatically know what users actually want. As OpenAI found with GPT-3, the base model would often output irrelevant or even inappropriate content if prompted naïvely. It might complete a prompt in a way that’s technically probable but not useful, or it could ramble off-topic, exhibit biases from training data, etc. To make the AI follow instructions and behave usefully, OpenAI pioneered an approach called Reinforcement Learning from Human Feedback (RLHF).
In simple terms, RLHF works by having humans in the loop to teach the model ideal behavior. OpenAI’s researchers (including Long Ouyang and Ryan Lowe, who led the InstructGPT project) described the motivation: “GPT-3 wasn’t designed to be an assistant or a useful tool, it was trained to predict what someone on the internet might say. You can kind of trick the model with prompts… but the goal [with InstructGPT] was to fine-tune the model on an objective function which is to be a useful assistant.” In practice, they achieve this by first collecting demonstration data – humans will show the correct outputs for various prompts – and then by having humans rank multiple outputs from the model. For example, given a prompt, the model might generate a few different responses; human evaluators rank them from best to worst. This creates a reward signal. OpenAI then uses reinforcement learning (typically a policy gradient method) to adjust the model parameters so it tries to produce outputs that would score high in human rankings.
The result of applying RLHF to GPT-3 was InstructGPT, announced in early 2022. These models were dramatically more aligned with user intentions: they followed instructions, didn’t go off the rails as often, and produced far less toxic or made-up content. In fact, a fine-tuned InstructGPT model with only 1.3 billion parameters outperformed the 100× larger 175B GPT-3 in human evaluations of helpfulness. This was a stunning result – it showed that quality of alignment beat sheer size in many tasks. OpenAI noted, “Our labelers prefer outputs from our 1.3B InstructGPT model over outputs from a 175B GPT-3 model”. InstructGPT became the backbone of the ChatGPT service, which further refined the model on conversational dialogue.
Building on this, OpenAI applied RLHF to GPT-4 as well. By the time of GPT-4’s release, it had been fine-tuned not only to follow instructions but also to adhere to explicit and implicit human preferences (like truthfulness and avoiding harmful content). The ChatGPT version of GPT-4 was trained on an immense variety of user prompts from the real world, with humans providing feedback at scale via both crowdworkers and domain experts. This feedback loop with real userscontinues even after deployment: OpenAI has an API for users to flag problematic responses, and they use those to further hone the model. As CEO Sam Altman said, “we understand that people are anxious about how [AI] could change the way we live… We are too.” And so the company continuously retrains its models to be safer and more reliable over time.
Besides RLHF, OpenAI also engages in traditional fine-tuning for customization. In mid-2023, they began allowing developers to fine-tune the GPT-3.5 Turbo model on their own data, and by August 2024 they introduced fine-tuning for GPT-4 (specifically a version called GPT-4o). This means a company can take OpenAI’s base model and further train iton, say, a dataset of its customer service chats or software documentation, so that the model learns the company’s preferred style and specialized knowledge. OpenAI revealed that fine-tuning can significantly boost performance on niche tasks – sometimes even a few dozen well-chosen examples can make the model output much more accurate or formatted exactly as required. Use cases include getting the model to follow a specific tone (e.g. always responding in a formal style or using emoji liberally) or to format outputs in a structured way (like consistently outputting JSON). Fine-tuned models can also effectively become experts in a narrow field by training on domain-specific text. OpenAI cites partners who have fine-tuned GPT-4 for coding assistance or SQL query generation, achieving state-of-the-art results on those benchmarks. The key advantage is that fine-tuning can improve a model without needing to train a huge network from scratch – it’s far more efficient to start from the general base (which has broad knowledge) and then teach it the specifics.
A related strategy to improve performance without brute-force scaling is prompt engineering and tool use. GPT-4 introduced the ability to use tools (for example, calling external APIs or running code) and to incorporate intermediate reasoning steps (“chain-of-thought”). While not exactly training, these techniques allow the model to compensate for some limitations by either searching for information or breaking down problems into smaller parts. OpenAI has been exploring these avenues too, such as the WebGPT project (where the model uses a browser to find information) and code execution plugins. With GPT-5, as noted, the model is even better at “agentic” behavior – meaning it can decide to invoke tools or take structured actions during a conversation. This is partly enabled by training on data that includes sequences of thoughts or tool usage demonstrations.
Throughout all these methods, one philosophy shines: feedback is king. OpenAI’s researchers argue that training AI with human feedback is currently “low-hanging fruit” – yielding huge alignment gains for relatively low cost. For example, fine-tuning InstructGPT used only about 2% of the compute that was used to pre-train GPT-3, plus around 20,000 hours of human annotations. Compared to the multi-million dollar expense of pre-training, the alignment fine-tune is cheap and yet returns outsized benefits in safety and user satisfaction.
It’s not a silver bullet, however. OpenAI acknowledges that RLHF has limitations, especially as models get more capable. If a task is too complex for a human to correctly evaluate (say, checking a long mathematical proof or spotting subtle flaws in code), the model might learn to game the feedback – for instance, telling the human what they want to hear rather than the actual truth. This is sometimes called the “sycophancy” problem – the AI agrees with user assumptions or evaluator preferences even if incorrect. To address this, OpenAI is researching techniques like iterated amplification, debate, and recursive reward modeling openai.com. These involve training helper models to assist humans in evaluating complex tasks, or having multiple AI agents critique each other’s answers. In one experiment, OpenAI had a model that could write critical comments on its own outputs, and found this significantly helped humans identify flaws openai.com. Such approaches will become more important as we approach AI systems that operate beyond normal human expertise.
In summary, OpenAI’s training recipe for each generation of models has been: gather more data, build a bigger/better base model, then fine-tune and align it with lots of human feedback. By doing this repeatedly, they’ve managed to produce AI systems that are not only more powerful, but also more obedient and helpful. A core insight is that alignment scales surprisingly well: even extremely large models can be guided with relatively modest amounts of human feedback towards much more preferable behavior. “Fine-tuning language models with humans in the loop is a powerful tool for improving their safety and reliability, and we will continue to push in this direction,” OpenAI wrote when revealing InstructGPT. That direction has indeed led to ChatGPT and beyond – AI that is increasingly shaped by human values, not just raw internet text.
The Infrastructure: Supercomputers, Data Centers, and the Oracle Mega-Deal
Behind the scenes of ChatGPT’s friendly dialogue lies an extraordinary amount of computational horsepower. Training giant models and serving millions of user queries require infrastructure on a scale previously only seen at the world’s top tech companies. OpenAI, despite being a startup, has managed to build (and rent) an AI supercomputing backbone by forging strategic partnerships – most famously with Microsoft, and more recently with others like Oracle.
For its first few years, OpenAI’s compute strategy was closely tied to Microsoft. In 2019, Microsoft invested $1 billion in OpenAI and became its preferred cloud provider. Microsoft built a dedicated AI supercluster for OpenAI on its Azure cloud – reportedly deploying tens of thousands of cutting-edge NVIDIA GPUs. OpenAI’s early GPT-3 model was trained on an Azure supercomputer with 285,000 CPU cores and 10,000 GPUs, one of the largest clusters in the world at the time. In return, Microsoft gained the exclusive license to OpenAI’s models for commercial uses (though OpenAI could still offer APIs). This deep partnership was further cemented in January 2023 when Microsoft poured another $10 billion into OpenAI. As part of that deal, Microsoft Azure had an arrangement to be the exclusive cloud for OpenAI’s research and API hosting.
However, by 2023–2024, it became clear that OpenAI’s appetite for compute was outpacing even what Microsoft could provide alone. Training GPT-4 was immensely expensive (some estimates put the training cost in the tens of millions of dollars in cloud compute). And once ChatGPT went viral with over 100 million users, the inference costs (running the model for each user query) also skyrocketed. OpenAI experienced notable service slowdowns and outages when usage spiked, indicating strain on the infrastructure. Sam Altman has openly said “we need more compute – a lot more”, and the company even considered developing its own AI chips at one point.
This pressure led to a major shift: OpenAI moved to a multi-cloud strategy. In mid-2023, rumors emerged (and were later confirmed) that OpenAI was exploring other cloud vendors. By June 2024, OpenAI announced a partnership with Oracle, a rival cloud provider, to supply additional capacity. In this somewhat unusual arrangement, Microsoft and OpenAI worked together with Oracle: OpenAI would use the Azure AI platform deployed on Oracle’s Cloud Infrastructure (OCI). In other words, OpenAI could run its Azure-based AI systems in Oracle’s data centers. Sam Altman praised Oracle’s unique hardware and chips which would “enable OpenAI to continue to scale”, highlighting that demand for ChatGPT was hitting its limits on Azure alone. Microsoft, for its part, had to relax its exclusivity – under shareholder pressure, Microsoft agreed to let OpenAI use other clouds for overflow, as long as Microsoft got “first refusal” to match any capacity needs. They even signed a new agreement in early 2025 formalizing this: Microsoft retains primary hosting but if it can’t meet OpenAI’s needs, OpenAI can go to competitors. This was a significant change from the earlier “all-in on Azure” approach.
The partnership with Oracle quickly grew. Oracle’s cloud, OCI, is known for its high-performance bare-metal servers and a strong relationship with NVIDIA (Oracle offers GPU clusters and even some proprietary interconnect technology). Oracle was eager to establish itself as a player in AI computing, challenging AWS, Azure, and Google. In summer 2024, Oracle began delivering clusters to OpenAI’s new “Stargate” project – a codename for OpenAI’s own expanding infrastructure initiative. By late 2024, OpenAI, Oracle, and Japanese tech giant SoftBank collectively announced Project Stargate: a plan to invest $500 billion over four years to build cutting-edge AI data centers across the United States techcrunch.com techcrunch.com. The first Stargate facility, in Texas, would be massive – starting with $100B and then scaling to multiple sites. The U.S. government even hosted the announcement, framing it as a way to “reindustrialize” with AI and secure supply of AI infrastructure domestically techcrunch.com. Notably, SoftBank’s role was primarily financial, while OpenAI would oversee operations and Oracle/NVIDIA would provide technology. Microsoft was also listed as a tech partner in Stargate (and indeed, Microsoft’s cloud software might run these data centers). In essence, OpenAI started assembling a coalition of big players to build out the next generation of AI supercomputers.
Then came the blockbuster deal: in September 2025, The Wall Street Journal revealed OpenAI agreed to buy $300 billion of cloud compute from Oracle over about five years. This works out to $60B per year in cloud spending – an eye-popping figure. For context, Oracle’s entire cloud revenue for all customers in 2025 was around $24B. So this single deal is larger than the current cloud market of many companies. Oracle’s CEO Safra Catz said Oracle was investing nearly $50B in new data centers over 2024–25, largely to meet OpenAI’s enormous demand. The contract reportedly gives OpenAI access to about 4.5 GW of power capacity in Oracle facilities. That’s an almost unfathomable amount – roughly the output of four nuclear power plants – dedicated just to running AI models! No cloud contract in history has been this large. It underscores that training future models (GPT-5, GPT-6 and beyond) and serving billions of AI queries will require exascale computing resources.
Importantly, this Oracle deal doesn’t mean OpenAI is leaving Microsoft. Microsoft still operates OpenAI’s core training clusters for now – in fact, OpenAI stated that “pre-training of frontier models continues to happen on supercomputers built in partnership with Microsoft.” And Microsoft retains rights like being the exclusive seller of OpenAI’s API services through Azure. However, what has changed is that OpenAI is no longer tied to a single cloud. If anything, OpenAI has become a cloud buyer so massive it can command custom arrangements. It has multi-year commitments with Microsoft, Oracle, and reportedly even a deal with Google (Reuters reported OpenAI quietly signed on to use some Google Cloud infrastructure in 2025 despite the rivalry between Google and OpenAI). OpenAI is essentially saying: we’ll need all the GPUs we can get. In Altman’s view, “OpenAI clearly needs as much compute as it can get.” The race to build AGI (artificial general intelligence) is partly a race of who can marshal more computational muscle, and OpenAI is stockpiling a war chest of compute via these partnerships.
Another facet of OpenAI’s infrastructure plan is hardware innovation. Training GPT-4 and GPT-5 has relied on NVIDIA GPUs (A100s and H100s) which are costly and in limited supply. There are hints that OpenAI might be developing custom AI chips. In the Stargate announcement, it was mentioned that “the data centers could house chips designed by OpenAI someday” – OpenAI is said to be hiring chip engineers and working with Broadcom and TSMC on a potential in-house AI accelerator, aiming for something by 2026. If true, this would echo moves by Google (TPUs) and Amazon to have proprietary silicon to reduce dependency on NVIDIA. OpenAI’s discussions to “raise billions for an AI chip venture” were reported in 2023, though no official product has surfaced yet. In the meantime, they also partner with smaller cloud specialists like CoreWeave (a GPU cloud startup) which is noted as part of the Stargate ecosystem.
All of this means that OpenAI’s service is backed by one of the most advanced computing networks on the planet. When a user sends a prompt to ChatGPT, it hits a cluster of GPUs in a data center – possibly an Azure data center in Iowa or an Oracle data center in Utah – that runs the large language model and streams back an answer in seconds. To minimize latency globally, OpenAI will likely distribute inference across multiple regions and clouds. The cost of serving each ChatGPT reply has been estimated at a few cents in cloud resources; multiply that by billions of requests and one sees how critical an efficient infrastructure is (hence research into model optimization and faster matrix multiplication as well).
In summary, OpenAI started with a single cloud patron (Microsoft’s Azure) but has evolved to engage multiple giants to build out its “AI supercloud.” The $300B Oracle deal truly marks OpenAI’s arrival as perhaps the world’s biggest cloud customer. As TechCrunch quipped, it’s “one of the largest cloud contracts ever signed”, and it sent Oracle’s stock soaring on the news. OpenAI is ensuring it isn’t bottlenecked by compute availability. This bodes well for anyone eager to use ever larger and more powerful AI models – OpenAI is literally constructing the power plants (figuratively and literally) that will fuel the next breakthroughs. And, importantly, this multi-cloud approach has a side benefit: it reduces the risk of any single partner (even a $10B investor like Microsoft) having total control or a chokepoint over OpenAI’s resources. OpenAI is, in effect, becoming an independent consumer of cloud capacity at nation-state scale. As we head toward AI models that might edge closer to general intelligence, OpenAI clearly doesn’t want to be constrained by lack of server horsepower.
Delivering AI to the World: APIs, ChatGPT, Codex, and Enterprise Solutions
OpenAI’s technology reaches users through a variety of channels – from a simple web chat interface used by millions, to behind-the-scenes API calls powering third-party apps. This “last mile” of AI delivery is crucial: it’s how OpenAI turns its sophisticated models into actual products and revenue, while gathering more data for improvement.
The most famous product is undoubtedly ChatGPT, the chatbot that became a household name. ChatGPT provides a friendly conversational interface on top of the GPT models. Launched as a prototype in late 2022, it reached 1 million users in just 5 days and then over 100 million users in a couple of months – the fastest adoption of any consumer app in history. ChatGPT’s appeal is that anyone can interact with advanced AI just by typing questions or requests in plain language. It can draft emails, write stories, explain concepts, help debug code, you name it. Initially free, ChatGPT introduced a paid Plus tier ($20/month) that offered faster responses and priority access to new features (like GPT-4 when it came out in March 2023). This likely became a substantial revenue stream for OpenAI, as millions subscribed.
To make ChatGPT even more useful, OpenAI added features like Plugins (letting ChatGPT integrate with external services like web browsing, travel booking, or running Python code in a sandbox) and a Code Interpreter (now called Advanced Data Analysis) that allows users to upload files and have ChatGPT analyze data or generate charts. Essentially, ChatGPT is evolving into a multipurpose assistant that can perform actions, not just chat.
Recognizing the interest from businesses, in August 2023 OpenAI launched ChatGPT Enterprise. This is a version of ChatGPT tailored for work settings, with enhanced security, privacy, and admin features. OpenAI noted that within months, ChatGPT had already found its way into workplaces – employees at thousands of companies were using it unofficially. Over 80% of Fortune 500 firms had people try ChatGPT for tasks. However, companies had data privacy concerns (e.g. Samsung had an incident where engineers pasted sensitive code into ChatGPT). ChatGPT Enterprise addresses these by turning off data logging – OpenAI does not use an enterprise customer’s conversations to further train models. All conversations are encrypted end-to-end. Enterprise admins get tools to manage usage, such as domain verification and single sign-on integration. It also removes usage caps: whereas free users have rate limits, Enterprise offers unlimited GPT-4 access at full speed, with GPT-4’s 32k context window enabled by default. This means employees can feed in really large documents or data and get outputs without hitting limits.
Crucially, ChatGPT Enterprise includes Advanced Data Analysis (formerly code interpreter) for all users, allowing non-technical staff to do things like crunch Excel data or generate visuals by conversing with the AI. OpenAI describes it as “the most powerful version of ChatGPT yet” with an aim to be an AI assistant for work that can help with any task, while keeping company data secure. Early enterprise adopters span tech (Block, Canva), finance (Carlyle), beauty (Estée Lauder), consulting (PwC), etc., who reported use cases from drafting communications to accelerating software development. The CEO of Klarna (a fintech company) praised ChatGPT Enterprise, saying it’s “aimed at achieving a new level of employee empowerment, enhancing both our team’s performance and the customer experience.” OpenAI’s strategy is to embed ChatGPT as a ubiquitous tool in business settings, much like Microsoft Office – and indeed Microsoft is reselling ChatGPT capabilities in its own products (like GitHub Copilot for Business, and upcoming Windows CoPilot).
For developers and startups who want to build their own products on top of OpenAI’s models, the OpenAI API is the primary offering. Launched quietly in mid-2020 with GPT-3 (then in beta), the API now provides access to a range of models: GPT-3.5, GPT-4, fine-tuned variants, as well as other specialized models like DALL·E 2 (for image generation) and Whisper (for speech-to-text transcription). Using the API, a developer can send a prompt to OpenAI’s servers and get the AI-generated completion back, paying per token. This has enabled an entire ecosystem of AI-powered applications – from copywriting assistants to legal research tools – without those app developers needing to train their own large models. Microsoft’s Azure OpenAI Service also offers the same models on Azure, targeted at enterprise developers, with the promise that the data stays within the customer’s Azure environment. Microsoft has integrated OpenAI’s models into many of its products via this service, such as the Bing Chat feature (which is essentially ChatGPT with web access, built on GPT-4) and Microsoft 365 Copilot (which brings GPT-4 into Office apps like Word, Excel, Outlook). OpenAI benefits from this wide usage, both financially (via API fees and potentially revenue-sharing with Microsoft) and in terms of data: every usage gives feedback that can help improve the models (except where privacy settings disable that).
Another notable product is OpenAI Codex, which deserves special mention. Codex is the AI model that translates natural language to code. It was first introduced in mid-2021 as a spin-off from GPT-3. Trained on a large corpus of public code (GitHub repos, etc.), Codex could take a command like “draw a red triangle on the canvas” and produce JavaScript code to do it. OpenAI partnered with GitHub to create GitHub Copilot, an AI pair-programmer extension for VS Code and other IDEs, launched in 2021/2022, powered by Codex. Copilot would suggest the next line or function as a developer typed, and it quickly became a hit, now serving over a million developers. One striking anecdote: internal tests showed that Copilot’s suggestions saved developers a significant amount of time on routine coding tasks, and some surveys claim it can reduce the time to finish certain tasks by 50% or more.
However, Codex (2021 version) had limitations: it might produce insecure code or make mistakes, and as models like GPT-4 emerged, it became clear they were even better at coding. In fact, GitHub Copilot silently switched from the old Codex model to a GPT-4 derivative for its backend in 2023 (as noted by the Codex research retrospective: “GitHub Copilot transitioned off the Codex-2021 model and adopted OpenAI’s more advanced GPT-4 model”). OpenAI then “reimagined” Codex in 2025 as not just a model but a full coding agent integrated into ChatGPT. This new Codex (sometimes called Codex-1 model) can handle much more complex programming tasks: you can give it access to your entire code repository, and ask it to, say, add a feature or fix a bug. It will then autonomously edit multiple files, run tests, and ensure everything works. Each task runs in a secure cloud sandbox (so it won’t mess up your real code until you review the changes). Codex can even generate pull requests with explanations of what it did. Essentially, OpenAI moved from “AI autocompleting a few lines of code” to “AI acting as a junior developer that can handle tasks end-to-end.” This was launched as a (beta) feature inside ChatGPT for premium users in 2025. It showcases how OpenAI is deploying specialized versions of GPT for different domains – coding being a prime example where AI can dramatically speed up work.
Additionally, OpenAI’s API has enabled other specialized AI solutions. For instance, there are companies fine-tuning OpenAI’s models for medical advice, for legal contract analysis, for customer service chatbots, etc. OpenAI sometimes builds domain-specific products too – e.g., OpenAI Codex (the API) and a tool called “OpenAI CLIP” for image recognition (released 2021). And not to forget, OpenAI also built DALL·E 2, one of the leading text-to-image generators, which they offer via API and through the DALL·E web app (and now DALL·E is integrated into products like Microsoft Designer and Bing Image Creator).
Through these channels, OpenAI’s advanced AI is reaching a wide audience: individual end-users, Fortune 500 enterprises, and fellow developers. The enterprise adoption in particular is accelerating. In late 2023 and 2024, we’ve seen a trend of companies officially embracing GPT-powered solutions. For example, Stripe uses OpenAI models to help flag fraudulent transactions, Coca-Cola is experimenting with GPT-4 for marketing copy, and Morgan Stanley built an AI assistant (on OpenAI) for its financial advisors that can answer questions based on the firm’s knowledge base. OpenAI has even rolled out a hosted ChatGPT Business offering for smaller teams and an Azure OpenAI service for government(catering to US government needs for compliance). This shows OpenAI moving up the value chain – not just providing raw models, but full solutions with assurances around data handling.
One more thing to highlight is how OpenAI’s delivery is often done in partnership. The OpenAI–Microsoft relationshipis especially intertwined: Microsoft’s investment and cloud support gave OpenAI the means to distribute AI widely, and in return Microsoft got a killer feature set (GPT-4) to integrate into its products ahead of competitors. Microsoft’s CEO Satya Nadella said “the age of AI is here” as they rolled out GPT-powered Bing and Office, effectively mainstreamingwhat OpenAI built. Meanwhile, for areas outside Microsoft’s focus, OpenAI itself provides the tools directly (as with ChatGPT’s website or the API). And for areas like creativity, OpenAI’s DALL·E and GPT-4 are integrated into tools like Adobe Photoshop (through plugins) and non-Microsoft platforms as well.
In essence, OpenAI’s goal is to make AI available “wherever users are”. Sometimes that means people chat on chat.openai.com (over 10 billion messages have been sent on ChatGPT by now); sometimes it’s an API call from a third-party app, or it’s a feature inside software you already use (like asking Siri, which might in the future call an OpenAI model for advanced queries – Apple hasn’t announced that, but it’s conceivable given the direction).
It’s worth noting that OpenAI’s API and products are not open-source; they are proprietary services. This has drawn some criticism from those who expected OpenAI (initially a nonprofit) to be more open. In response, OpenAI argues that controlled deployment via APIs allows them to monitor and prevent abuse better, and to iterate quickly. It also is how they fund their very expensive research: companies pay significant sums for API access (for example, David’s Bridal used ChatGPT API to power a wedding planning chatbot). OpenAI’s pricing for GPT-4 API is much higher than for older models, reflecting its greater capability.
To give a sense of scale: by mid-2025, OpenAI’s products (ChatGPT, API, etc.) are used by hundreds of millions of people globally, directly or indirectly. The user base spans students using ChatGPT to help with homework, software engineers using Copilot to write code, writers using GPT-powered tools to draft articles, doctors using it to summarize patient notes, and so on. This ubiquity is why we see commentary like “ChatGPT-style AI is becoming the new UI for everything.” OpenAI is at the center of this shift, delivering AI through whichever interface makes sense.
In summary, OpenAI’s delivery mechanisms include:
- ChatGPT (consumer & plus) – general AI assistant for individuals.
- ChatGPT Enterprise – robust AI assistant platform for companies (with privacy, security, and enhanced performance).
- OpenAI API & Azure OpenAI – cloud APIs for developers to integrate GPT, DALL·E, etc. into apps.
- Specialty AIs like Codex and DALL·E – models fine-tuned for coding or image generation, accessible via API or specific interfaces.
- Partnership integrations – e.g. Microsoft’s Copilots in Windows, Office, GitHub, and likely more to come (like automotive assistants, educational software, etc., all embedding OpenAI’s models).
OpenAI’s decision to release ChatGPT to the public for free initially was arguably one of its smartest moves: it familiarized the world with AI capabilities and created massive demand. Now, with ChatGPT Enterprise and the API, they are converting that into a sustainable business while still improving the tech via feedback. “We believe AI can assist and elevate every aspect of our working lives,” OpenAI wrote, when launching ChatGPT Enterprise. The usage stats suggest many companies agree – they see GPT-powered AI not as a threat, but as a productivity booster. By serving all these segments, OpenAI is accumulating both revenue and invaluable data/insight into how AI is used, which in turn guides the development of GPT-5, GPT-6, etc.
Safety, Alignment and Ethics: Taming AI and Facing the Risks
OpenAI’s mission statement famously includes the line: “to ensure that artificial general intelligence benefits all of humanity.” Developing powerful AI is only half the challenge – the other half is making sure it acts in accordance with human values, is safe, and is deployed in a responsible manner. This has led OpenAI to devote significant effort to AI safety and alignment research, policy development, and public outreach about AI risks and regulation.
One of the primary tools OpenAI uses to make its models safer is what we discussed earlier: RLHF (Reinforcement Learning from Human Feedback). By fine-tuning models on what humans consider good vs. bad outputs, OpenAI addresses issues like the AI spouting hate speech, encouraging self-harm, or giving instructions for illegal activities. The success of ChatGPT in avoiding most blatant toxic or harmful responses is largely credited to this training. “These InstructGPT models… are now the default models on our API. We believe fine-tuning with humans in the loop is a powerful tool for improving safety and we will continue to push in this direction,” OpenAI noted in early 2022. Indeed, without RLHF, models like GPT-3 often produced problematic content; with it, ChatGPT generally refuses or safely handles disallowed requests (albeit not perfectly). OpenAI continuously updates its usage policies and the model’s behavior. For example, they’ve programmed the AI to refuse requests for violent wrongdoing, extremist propaganda, or sexually exploitative content. Whenever users do find ways to get the AI to say something harmful (through “jailbreaks” or clever prompt hacks), OpenAI treats it as a bug and works to patch it.
Beyond the training, OpenAI invests in “red teaming” – which means stress-testing the model for weaknesses. Before releasing GPT-4, OpenAI engaged over 50 external experts across various domains (security, healthcare, AI ethics, etc.) to attack GPT-4 from every angle. These experts tried to get GPT-4 to reveal confidential information, produce dangerous instructions, or exhibit biases. Their findings (for instance, GPT-4 could explain how to synthesize hazardous chemicals in early versions) were used to fix the model or put in place safeguards. OpenAI published a detailed GPT-4 System Card disclosing the risks and mitigations – from political persuasion and disinformation, to bias in outputs, to privacy issues. It was an unprecedented level of transparency (even as they kept technical specs secret). The system card shows which categories of content GPT-4 was still weak on and what had been done to improve it. For instance, GPT-4 was made 82% less likely to respond to disallowed content requests compared to GPT-3.5, and it was significantly better at saying “I don’t know” rather than making stuff up.
OpenAI also announced a new Red Teaming Network in 2023–2024, an open call for experts who want to help test models. This network formalizes what they did with GPT-4, allowing experts (with NDAs) to evaluate models pre-release in their areas of expertise. They’ve even started exploring automated red teaming – using AI to attack AI. In a research paper, OpenAI showed that another AI model could generate adversarial prompts and uncover issues at scale that humans might miss. The combination of human and AI red teaming is like a QA process for safety.
Another major focus area is bias and fairness. Language models can inadvertently harbor biases present in training data (for example, associating certain professions with one gender, or responding differently to users of different backgrounds). OpenAI has worked to measure and mitigate these. They allow users to report biased outputs, and they periodically fine-tune the model to be more neutral or culturally sensitive. An example: earlier versions of ChatGPT would sometimes refuse to discuss certain sensitive topics at all (to avoid controversy), which led to accusations of it having a bias or a political skew. OpenAI then adjusted the model to handle requests in a more balanced way. They have guidelines for the model to follow the user’s instructions as much as possible, within the bounds of safety – and to not insert its own opinions on contentious issues but rather help the user come to an informed conclusion.
Interpretability is a tougher nut. OpenAI has some research in this domain (they’ve analyzed what neurons in GPT-2 and GPT-3 do, and published findings on how models represent concepts). Notably, a team at Anthropic (a safety-focused AI startup) discovered that a large language model spontaneously learned a “steering signal” corresponding to the concept of the Golden Gate Bridge, and they could manipulate the model by amplifying that neuron. OpenAI published similar results for GPT-4, indicating they too managed to locate latent representations of concepts like “climate change” or “sycophancy” inside the model. By tweaking these internal circuits, researchers can induce or reduce certain behaviors. This is very early-stage work, but it’s akin to neuroscience for AI – understanding the “brain” of GPT. OpenAI’s scientist Neel Nanda (now at DeepMind) quipped that if we think understanding the human brain is worthwhile, we should be optimistic about understanding AI models which are simpler (albeit with billions of parameters). The goal of interpretability research is to eventually trust but verify AI reasoning – to know why it gave an answer and ensure there are no hidden malicious thoughts, especially as models get more autonomous. OpenAI collaborates with academics on this and has expressed that progress is crucial but currently limited.
OpenAI’s stance on AI ethics and governance took center stage in 2023. Sam Altman testified to the U.S. Congress in May 2023, urging lawmakers to regulate AI. “If this technology goes wrong, it can go quite wrong… we want to work with the government to prevent that,” he said. He suggested ideas like licensing requirements for developing extremely powerful models, or safety standards that AI models must meet (a bit like the FDA for medicine). Altman’s testimony was well-received and marked a shift: a tech CEO actively asking for rules on his own industry. This was likely motivated by both genuine concern and a desire to shape sensible regulations (versus reactive or overly harsh ones). OpenAI also joined other labs (like Google DeepMind and Anthropic) in a statement that AI, especially future AGI, could pose a societal-scale risk (up to and including, they mentioned, an “extinction” risk in a hypothetical extreme scenario), and thus mitigating that risk should be a global priority – a statement that grabbed headlines.
Concretely, OpenAI has instituted an internal AI governance team that looks at long-term and short-term policy. They have an OpenAI Charter that commits to avoiding uses of AI that could harm humanity or concentrate power unduly, and they promise to assist other efforts on safe AI (and even to stop competing and cooperate if a path to AGI that’s safe for all emerges). They also have a Policy arm that creates usage guidelines (e.g., disallowing political campaigning uses of their models without special review, etc.) and that engages with governments and institutions. In 2023, OpenAI was involved in White House meetings that led to voluntary commitments by AI companies to external security testing of models and other safety measures.
To address ethical concerns, OpenAI seeks out feedback from outsiders too. They have an AI Policy advisory board and they publish many of their research findings for scrutiny. Still, critics argue OpenAI’s closed-source approach and rapid deployment pose risks. Notably, when GPT-4 launched without revealing its training data or architecture, some AI researchers were unhappy – claiming it hinders scientific accountability. OpenAI’s reply is that releasing too much detail could help bad actors replicate the model for malicious use, or lead to misuse before mitigations are in place.
OpenAI also deals with misinformation concerns: ChatGPT can sound authoritative even when wrong. OpenAI improved GPT-4’s factual accuracy a lot, but it’s not perfect. They encourage users to verify important outputs and have built tools to cite sources (like browsing with citations) for fact-checking. Interestingly, OpenAI’s newer models can cite their sources when fine-tuned to do so – e.g., a WebGPT experiment had the model provide URLs for its claims vox.com. Such features might become standard, making the AI more transparent about where info comes from.
On the question of AI’s impact on jobs and society, OpenAI’s leadership has expressed mixed feelings – optimism about productivity and welfare gains, but concern about displacements and misuse. Altman has said he expects new jobs will be created, but that some jobs will change significantly (and policy may be needed to assist transitions). OpenAI has an educational initiative to provide free credits and resources to educators, seeing potential for AI as a tutor or assistant in schools, but they also acknowledge risks like cheating or reliance on AI for thinking.
A particularly thorny ethical issue is autonomy and agency: as OpenAI’s models get embedded into decision-making systems or allowed to act (like the Codex agent can modify code, others could trade stocks or control machines), ensuring they don’t take harmful actions is paramount. OpenAI has experimented with a system called “Constitutional AI”(similar to Anthropic’s approach) where the AI is guided by a set of written principles and it self-criticizes its outputs based on those principles. This can help instill normative behavior beyond what just examples can do. For instance, a principle might be “the AI should not incite hate or violence,” and the model, if it generates something edgy, can evaluate it against that rule and adjust.
Finally, OpenAI has indicated that long-term AI safety (avoiding an out-of-control superintelligent AI scenario) is a concern they take seriously. They’ve stated that if achieving AGI safely is beyond their own capability, they would be ready to slow down or seek help. “Unaligned AGI could pose substantial risks to humanity… solving the AGI alignment problem may require all of humanity working together,” they wrote. They even have a clause that if someone else was close to AGI and doing it unsafely, OpenAI would try to stop racing and instead collaborate to ensure safety. Skeptics question if this is realistic in practice, given competitive pressures, but the fact that OpenAI moved from nonprofit to “capped-profit” and engages openly in governance suggests they are attempting to straddle innovation with precaution.
A notable event: in March 2023, over a thousand tech figures (including Elon Musk, who co-founded OpenAI but later parted ways) signed an open letter calling for a 6-month pause on training AI systems more powerful than GPT-4. They cited the need for better safety protocols. OpenAI did not sign that letter; Altman said though he agreed with some points, a voluntary pause by one company wouldn’t help if others didn’t also pause. Instead, he advocated for government and industry standards to be developed.
In conclusion, OpenAI approaches AI safety on multiple levels: technical alignment (RLHF, red-teaming, interpretability research), usage policies and monitoring (to prevent misuse in the wild), and external transparency & collaboration(engaging with policymakers, sharing research, and even asking for oversight). This multifaceted effort is ongoing and challenges remain – for example, hallucinations (confidently wrong answers) are still an open problem, and value alignment (making sure an AI’s goals, if it had any, would remain pro-human) is far from solved. But OpenAI has made safety improvements a selling point: Sam Altman noted “GPT-4 is more likely to refuse harmful requests than any other model of similar capability.” They view deploying models incrementally, learning from real-world use, as the safest path – rather than waiting for perfect theoretical solutions. This pragmatic philosophy sometimes draws fire (critics say it’s like beta-testing on society), but OpenAI responds that careful deployment with safeguards is better than either reckless release or keeping powerful AI secret.
As AI systems become ever more entwined with daily life, OpenAI’s stewardship in these early days is hugely influential. By setting norms like releasing model cards, engaging with regulators, and implementing AI guardrails, OpenAI arguably pushes the industry toward responsible innovation. Whether it’s enough to tame the might of a superintelligence someday is uncertain, but for now, OpenAI is at least confronting the ethical dimensions head-on. “We want to be transparent about how well our alignment techniques work in practice, and we want every AGI developer to use the world’s best alignment techniques,” the company says. In the coming years, this commitment will be tested as models grow more powerful. If OpenAI’s vision holds, advanced AI can be like a wisely governed utility – immensely beneficial and broadly accessible, with checks in place to minimize downsides. Achieving that is a tall order, but OpenAI has made it a centerpiece of its work, not an afterthought. As Sam Altman told lawmakers, “Regulation will be essential… we do believe there will be dramatic benefits from these technologies, but we have to mitigate the risks.” In many ways, OpenAI is attempting to build the airplane while flying it, keeping it aloft with one hand (unprecedented engineering) and installing safety belts with the other (alignment and policy measures). The world is watching closely – and using ChatGPT – as this grand experiment unfolds.
Sources: OpenAI & IBM documentation; OpenAI technical reports and blog posts; TechCrunch and Reuters news on OpenAI’s Oracle deal; OpenAI press releases on partnerships; OpenAI CEO Sam Altman’s Congressional testimony; OpenAI’s alignment research publications; and interviews with OpenAI researchers, among other referenced sources above.