Massive Audio Tech Week: Flagship Headphones, Monster Speakers & More (Sept 4

Bose Unveils New Flagship QuietComfort Ultra Line: Bose introduced its QuietComfort Ultra Headphones ($429) and Ultra Earbuds ($299) with a refreshed design, Bose Immersive Audio spatial sound, and hi-res lossless support via Snapdragon Sound ^[1]. The Ultra series will replace the Bose 700 and QC Earbuds II as the new flagships, while a revamped QuietComfort Headphones model ($349) succeeds the QC45, shipping September 21 ^[2]. Bose claims the new models deliver its best-ever noise cancellation performance ^[3].
JBL’s Big Speaker Launches: JBL announced the Boombox 4 ($549) and PartyBox 720 ($1,099) portable speakers, each packing serious power and battery life ^[4]. The Boombox 4 outputs 210 W with dual woofers and is rated IP68 with up to 34 hours playback ^[5], while the huge PartyBox 720 pumps 800 W, adds mic/guitar inputs plus a beat-synced light show for parties ^[6] ^[7]. Both hit stores later this month after a Sept. 3 pre-sale ^[8]. JBL also launched the Grip, a $99 ultra-portable Bluetooth speaker (between its Clip and Flip lines) featuring a rugged upright design, 14-hour battery, and Bluetooth Auracast for multi-speaker pairing ^[9] ^[10].
Sony Slashes Prices in Audio Sale: In business news, Sony kicked off an end-of-summer sale with up to 40% off select audio gear ^[11]. For example, its top-rated WH-1000XM5 noise-canceling headphones dropped to $299.99 (down from $399) ^[12]. The promo also bundles extra discounts on headphone + earbuds combos ^[13], signaling a competitive push as new models hit the market.
Baseus Teams Up with Bose for New “Inspire” Series: At IFA Berlin, China’s Baseus (with tuning help from Bose) launched three new headphones/earbuds under the Inspire line ^[14]. Topping the range is the Inspire XH1 over-ear headset with Dolby Spatial Audio, LDAC codec support, and adaptive ANC that scans your surroundings 38,400 times per second – boasting up to 100 hours battery life (65 h with ANC) ^[15]. For those wanting something smaller, the Inspire XP1 true wireless earbuds promise punchy bass (via dual-layer “SuperBass 3.0” drivers) and –50 dB noise cancellation, with 45 hours total playtime including the case ^[16]. Rounding out the lineup, the Inspire XC1 are billed as the world’s first open-ear clip-on earbuds “with Sound by Bose,” using a combo of dynamic and balanced armature drivers in a flexible, IP66-rated hook design for runners and cyclists ^[17]. All three models are shipping now in the ~$129–$149 range ^[18]. Tony Ware of Popular Science noted that in a sea of trade-show noise, these noise-canceling collabs managed to stand out by cancelling noise – quite literally ^[19].
JLab Embraces Sustainability & New Designs:JLab made a splash at IFA 2025 with a forward-looking focus on sustainable audio tech. The California-based brand announced a battery replacement program – becoming one of the first major audio makers to commit to user-replaceable batteries in earbuds and headphones by 2026 (ahead of new EU regulations in 2027) ^[20]. “We believe that everyone has a role to play in building a more sustainable future…doing what’s right for people and the planet shouldn’t have to wait,” said JLab CEO Win Cramer ^[21], underscoring the initiative. On the product side, JLab unveiled its JBuds Open Headphones – a $99 open-ear, open-back wireless headset with dual coaxial drivers (35 mm + 12 mm) that delivers immersive sound while letting you stay aware of your surroundings ^[22] ^[23]. The company also launched the Epic Pods ($99.99) – JLab’s first true wireless earbuds with adaptive ANC – featuring dual drivers (10 mm dynamic + Knowles balanced armature) and hi-res audio support for richer sound ^[24]. Both new models boast robust battery life (18+ hours on the open headphones; 40+ hours total for the earbuds) and come in 100% plastic-free packaging as part of JLab’s eco-friendly push ^[25] ^[26].
Sennheiser Targets Hi-Res Audio on a Budget: Sennheiser quietly revealed the Accentum Wireless noise-canceling headphones, a more affordable sibling to its Momentum line. Priced around $180, the Accentum looks like the flagship Momentum 4 but packs a surprise: it supports lossless, CD-quality audio over USB-C – something even the $380 Momentum 4 can’t do ^[27]. This means users can bypass Bluetooth compression and enjoy true hi-res sound when wired via the USB-C port. The trade-offs for the lower price? No carrying case or analog 3.5 mm jack, and purely physical button controls (no touch sensors) ^[28]. Sennheiser is preserving premium features where it counts (like sound quality) while trimming extras to hit a sub-$200 price point. The black Accentum is set to pre-order Sept. 25 (shipping by Oct. 4) with a white model to follow in November ^[29].
EarFun Boasts Big Battery & Codec Support: Budget audio brand EarFun used IFA to launch two feature-packed, wallet-friendly models. The Air Pro 4+ are noise-cancelling earbuds that combine a 10 mm dynamic driver with a balanced armature to deliver “cavernous bass, crisp highs and sweet mids,” while supporting aptX Lossless and LDAC codecs for 24-bit audio streaming ^[30]. They manage an impressive 54 hours total playback (36 h with ANC on), with fast-charge giving 3 hours from a 10-minute top-up ^[31]. Meanwhile, the new Wave Pro X over-ear headphones also pack dual drivers (40 mm + 10 mm) and similarly support aptX Lossless/LDAC, and even offer wired 3.5 mm input for audiophiles ^[32]. Their standout spec is a whopping 100-hour battery life on a charge (one of the few in the industry to hit triple digits) ^[33] – a figure rivaling even some true wireless earbuds cases. Both EarFun models include multi-point Bluetooth pairing and advanced AI-powered call noise reduction, bringing flagship-level features to budget devices.
Apple Audio on the Horizon – Health-Tracking AirPods?: While Apple didn’t release new headphones this week, the rumor mill is buzzing about the upcoming AirPods Pro 3 expected later this month. Leaked reports suggest Apple’s next-gen earbuds (likely debuting alongside the iPhone 17) will be the most health-focused earbuds yet, potentially transforming AirPods into “a comprehensive health monitoring device” in addition to an audio accessory ^[34]. The AirPods Pro 3 are rumored to integrate heart-rate and body temperature sensors, among other biometrics ^[35], building on features like the hearing wellness tools introduced in AirPods Pro 2. Such upgrades would mark a bold leap in wearable health tech – leveraging the ear’s ideal spot for accurate measurements (the ear canal can gauge core temperature more reliably than a wrist, for example) ^[36] ^[37]. If these reports pan out, Apple’s new earbuds could blur the line between consumer audio and medical-grade device, setting a trend for the industry. (Apple has not confirmed these details, but analysts expect an announcement at the company’s September event.)
Pro Audio Corner – Shure’s Centennial Innovations: In the professional audio realm, Shure – celebrating its 100th anniversary – is using the IBC 2025 show (mid-September in Amsterdam) to showcase new studio and broadcast gear. The company teased a “groundbreaking solution” for broadcast audio capture ^[38] and unveiled product highlights like the MV7i Smart Microphone & Interface, which introduces a world-first ability to directly connect a second XLR microphone into the USB mic itself, recording two channels without needing an external audio interface ^[39]. Shure is also debuting the Axient Digital PSM in-ear monitor system (its first fully digital IEM for live/studio use) and a high-channel-count ANX4 wireless receiver, among other pro audio tools ^[40] ^[41]. This flurry of pro launches underlines Shure’s push for “advancing the media and entertainment sector” through cutting-edge tech and reflects how studio audio equipment is evolving alongside consumer gadgets. (Chad Wiggins, Shure’s VP of Innovation, noted that major industry events like IBC offer an “unmatched platform for driving innovation” in audio as the next century of sound tech unfolds ^[42].)

Full Report

Bose Debuts QuietComfort Ultra Flagship Headphones & Earbuds

Bose made headlines by unveiling its next-generation QuietComfort Ultra series – a top-tier wireless over-ear headphone and matching true wireless earbuds. These new Ultras introduce Bose’s own Immersive Audio technology (the company’s take on spatial 3D sound) and upgrade to Qualcomm’s Snapdragon Sound platform for hi-res, lossless audio over Bluetooth ^[43]. In practice, that means the QuietComfort Ultra Headphones finally move to USB-C and can deliver full CD-quality wireless playback (via aptX Adaptive codec) on supported devices ^[44]. Bose also refreshed the design and materials for a more premium feel ^[45]. Priced at $429, the over-ear Ultra Headphones are positioned to succeed the acclaimed Noise Cancelling Headphones 700, while the QuietComfort Ultra Earbuds (2nd gen, $299) replace 2022’s QuietComfort Earbuds II as Bose’s flagship in-ear offering ^[46]. Both Ultras put a big emphasis on enhanced noise cancellation and personalization: Bose says its new algorithm adapts constantly to the user’s hearing profile and surroundings, claiming “the best ANC performance of any headphone, whether earbud or headset” to date ^[47]. Notably, the Ultra Earbuds are significantly smaller than the previous version and – at $299 – even cost about $20 more than Apple’s AirPods Pro (2nd gen) ^[48], signaling Bose’s confidence in its tech.

To round out the lineup, Bose also introduced a simpler model simply called the QuietComfort Headphones (no “Ultra” moniker), which will effectively replace the older QuietComfort 45 at a $349 price point ^[49]. This model foregoes some of the Ultra’s bells and whistles but still offers Bose’s core ANC and audio quality improvements. All three new Bose devices come in black or white (with a limited-edition green available for the QC Headphones) and are set to roll out soon – pre-orders open Sept. 14, with the QC Headphones shipping first on Sept. 21 and the Ultra series following in early October ^[50].

Beyond hardware, Bose detailed its “Immersive Audio” system – essentially a proprietary spatial audio feature that creates a wider soundstage for music and movies ^[51]. Much like Apple’s Spatial Audio or Dolby Atmos for headphones, Bose’s version can even use head-tracking sensors in the Ultra devices to keep sound positioned as you move ^[52]. Overall, this launch demonstrates Bose doubling down on high-end audio tech (spatial 3D sound, lossless wireless) to compete with the likes of Sony and Apple in the premium headphone space. Early impressions from industry observers highlight the importance of Bose finally embracing modern features like USB-C and hi-res codecs – catching up on specs while leveraging the company’s renowned noise-cancellation strengths.

JBL Launches Powerhouse Boombox 4, PartyBox 720 & Pocket-Sized Grip Speaker

If Bose was all about personal listening, JBL took aim at filling rooms (and backyards) with big sound. On September 3, JBL unveiled two new heavy-duty portable speakers – the Boombox 4 and PartyBox 720 – plus a small-but-mighty Grip speaker, expanding its popular Bluetooth audio lineup.

The JBL Boombox 4 is the latest in the brand’s line of bass-blasting boomboxes. Externally it resembles its Boombox 3 predecessor, but under the hood JBL has boosted output to 210 W (in AC mode) thanks to an upgraded array of two 5-inch woofers, two 0.75-inch tweeters, and three passive radiators ^[53]. It even sports a new LED-lit bass enhancement horn to toggle between “deeper” vs. “punchier” bass modes ^[54]. Despite the beefed-up internals, the Boombox 4 actually shaves weight off the previous model and carries an IP68 rating – meaning it’s fully waterproof and dustproof, ready for beach or pool parties ^[55]. Impressively, JBL claims up to 34 hours of playtime on a charge (thanks in part to a large replaceable battery and an energy-saving “PlaytimeBoost” feature) ^[56]. When it’s time to really crank things up, the Boombox 4 supports Bluetooth 5.4 with Auracast, enabling wireless linking with multiple speakers or future Auracast transmitters ^[57]. It even adds stereo pairing capability, addressing a request from fans of the Boombox 3. All told, the Boombox 4 is a brute in a fairly portable package, aimed at those who want serious volume and bass on the go.

If the Boombox is for portability, the new PartyBox 720 is for pure party power. This model is the second-largest in JBL’s PartyBox series that includes a built-in battery (only the gargantuan PartyBox 1000 is bigger, but that one needs a wall plug). The PartyBox 720 delivers a massive 800 W of sound through two 9-inch woofers and two 1.25-inch tweeters, easily enough to entertain a large gathering or outdoor event ^[58]. Of course, it wouldn’t be a PartyBox without a light show – the 720 is decked out with LEDs that strobe and sync to your music, including fun starry sky and trail lighting effects that react in real time ^[59]. DJs, karaoke lovers, and musicians will appreciate the dual XLR inputs, which accommodate microphones, guitars, or even a mixing deck ^[60]. Like its smaller siblings, the PartyBox 720 has a built-in battery (~15 hours playtime per charge) with the option to extend sessions by swapping in spare batteries (sold separately) – a unique feature for such a large speaker ^[61]. It’s also semi-portable despite its size, featuring built-in wheels and a handle, and carries an IPX4 splash-resistance rating (so it can handle the occasional spilled drink at the party) ^[62]. In short, the PartyBox 720 is a self-contained “party on wheels” made for event DJs and party hosts who need high output without constant mains power.

Both the Boombox 4 and PartyBox 720 became available for pre-order starting Sept. 3, and JBL plans a rapid rollout: the PartyBox 720 ships Sept. 21 globally, while the Boombox 4 hits retail by Sept. 28 ^[63]. Dave Carr at SoundGuys remarked that these upgrades manage to add “more power and more features” to JBL’s portable speakers “without reinventing the formula.” In his view, JBL is making each speaker “more powerful, versatile, and durable” while sticking to what works – bombastic sound and rugged design ^[64] ^[65].

On the opposite end of the size spectrum, JBL also introduced the Grip, a $99 mini Bluetooth speaker designed as a step up from the ultra-compact JBL Clip. The Grip stands out literally by standing upright – it’s JBL’s first portable speaker meant to sit vertically by default, saving space on a desk or nightstand ^[66]. Despite its small footprint (roughly the size of a soda can), the Grip packs a 16 W full-range driver and manages IP68 full waterproof/dustproof toughness ^[67]. It’s built for both “on-the-go use” – with a rope loop and oversized side buttons – and indoor ambiance, with a curved design and customizable ambient LED lighting to fit your mood ^[68]. Tech-wise, it carries the latest Bluetooth 5.4 with Auracast, allowing it to join multi-speaker streams (for instance, multiple Grip speakers can play in sync, or it can tap into an Auracast transmitter in public spaces) ^[69]. Battery life is a solid 14 hours per charge, and USB-C fast charging refills it in about 3 hours ^[70]. The Grip launched immediately with pre-orders open and shipping by Sept. 28 alongside its bigger Boombox cousin ^[71]. With the Grip, JBL aims to give budget-conscious buyers a durable little speaker that doesn’t compromise on modern features like Auracast – essentially bringing some of its flagship tech down to the $100 level.

(It’s worth noting JBL wasn’t the only Harman brand making noise – sister brand AKG also drew attention at IFA with its N5 earbuds, and Harman’s luxury arm Mark Levinson unveiled the No. 5909 headphones in new colors – but JBL’s announcements were among the most widely covered in the audio press during Sept 4–5.)

Sony’s Big Sale and Market Moves

In a quieter form of news, Sony didn’t announce new hardware on Sept 4–5 but did something potentially impactful for consumers: it launched a massive end-of-summer sale slashing prices on many of its popular headphones, speakers, soundbars, and TVs. The sale, which went live on Sept. 4, offers up to 40% off select gear ^[72]. For example, Sony’s flagship WH-1000XM5 noise-canceling headphones – which debuted around $399 – have dropped to $299.99 during this event ^[73]. Last year’s WH-1000XM4 is even more affordable at $199 (down from $349), and budget models like the WH-CH720N ANC headphones are just $99 (usually ~$179) ^[74]. On the speaker side, Sony’s portable X-series Bluetooth speakers and soundbars also saw steep discounts (e.g. an ULT Field 5 wireless speaker for $249, normally $329) ^[75].

Notably, Sony is also encouraging bundle deals: buying certain headphones and true wireless earbuds together yields extra savings on top of the individual discounts ^[76]. This suggests Sony is perhaps clearing inventory ahead of rumored new product launches (there’s speculation of an upcoming WF-1000XM6 earbud and other updates). It’s also a strategic move to grab consumer attention while many rivals are announcing new devices – by lowering price barriers to its highly rated existing models. MacRumors reported on the sale and noted that most deals are available through Sony’s site and major retailers, with the promotion likely running until mid-September ^[77] ^[78]. For shoppers, this is an opportune moment to snag top-tier Sony audio gear at a significant discount. For the industry, it’s a reminder that pricing and value can be as newsworthy as new tech, especially as the holiday season (and new product cycle) approaches.

Baseus & Bose Collaborate on “Sound by Bose” Inspire Headphones

A notable East-meets-West collaboration in audio came from Baseus, a Shenzhen-based electronics brand, which unveiled its new Inspire series personal audio devices co-developed with Bose. Bose’s involvement – marketed as “Sound by Bose” co-branding – brings the legendary American audio company’s tuning expertise to Baseus’s lineup of affordable gear ^[79]. Announced on Sept. 4 at IFA 2025, the Baseus Inspire series comprises three models: an over-ear headphone and two wireless earbud designs, each aiming to deliver premium features at lower prices.

Leading the pack is the Baseus Inspire XH1, an over-ear flagship headphone designed for immersive listening. The XH1 is loaded with features typically seen in high-end models: it supports Dolby Spatial Audio for surround-like sound, carries Sony’s LDAC codec certification for hi-res wireless music, and boasts advanced active noise cancelling. Baseus claims the Inspire XH1’s adaptive ANC system uses 4 mics and scans ambient sound 38,400 times per second, able to suppress noise by up to –48 dB ^[80]. Early testers noted that when combined with cushy “CloudComfort” earpads, the XH1 effectively hushes the chaos of a trade show floor. Perhaps most impressive is the battery: up to 100 hours of playback on a charge (or ~65 h with ANC constantly on) ^[81]. And if you somehow run it down, a quick 10-minute fast charge yields ~12 hours of listening ^[82] – essentially a transatlantic flight’s worth of juice. With multipoint Bluetooth connectivity and a 5-mic array for clear calls, the Inspire XH1 is positioned as a travel workhorse headphone, yet Baseus is pricing it at a fraction of typical flagship costs (around the $149 range, though exact pricing varies by region) ^[83].

For those preferring earbuds, Baseus rolled out the Inspire XP1, a set of true wireless stereo (TWS) earbuds that emphasize big sound in a small form. They utilize a dual-layer diaphragm design that Baseus dubs “SuperBass 3.0” for extra low-end thump, complemented by “SuperBalance 3.0” tuning for clarity ^[84]. Despite their compact size, the XP1 earbuds manage adaptive ANC rated to –50 dB, using 6 microphones and AI noise reduction to continuously adapt to noise levels ^[85]. Battery life is also generous – up to 45 hours total with the charging case (likely around 9 h per charge, plus four recharges from the case) ^[86]. They even feature some unique touches for comfort, like umbrella-shaped silicone ear tips for a better seal. All in all, the Inspire XP1 aim to be bass-heavy yet balanced everyday earbuds that punch above their price (roughly $129).

Finally, Baseus introduced an unconventional design with the Inspire XC1, which it touts as the world’s first open-ear clip-on earbuds “with Sound by Bose.” Essentially, these are ear hook-style Bluetooth earbuds that clip onto your outer ear, leaving the ear canal open. This design is similar to Sony’s open-ring or Bose’s Sport Open Earbuds concepts, but Baseus has Bose-assisted audio tuning here. Each XC1 unit packs a 10.8 mm dynamic driver plus a Knowles balanced armature – effectively a dual-driver setup – to deliver full-range sound in an open-ear form factor ^[87]. They support LDAC codec like the others, and interestingly include built-in EQ tuning AI to adjust sound based on fit. Baseus also ruggedized the XC1 for active use: they carry an IP66 rating to survive dust, sweat and even heavy rain, and are wind-resistant up to 25 km/h for biking or running ^[88]. Being open-ear, they don’t noise-cancel (by design you hear your environment), but they fill a niche for users who want situational awareness (runners, cyclists) with better audio quality than bone-conduction sets. The Inspire XC1 are priced around $129 as well and available in multiple colors.

All Baseus Inspire models are reportedly already shipping (in China and select markets) as of IFA, with global availability expanding via online retailers ^[89]. The collaboration with Bose is a strategic win for Baseus – leveraging Bose’s brand credibility in sound tuning to attract consumers who might otherwise overlook a lesser-known brand. Bose, for its part, has in recent years lent its tuning or noise-canceling tech to partnerships (for instance, with Skullcandy ^[90] and now Baseus) as a way to extend its reach in lower price tiers without launching Bose-branded budget products. It’s a trend of “audio ingredient branding” that mirrors how optics companies (ZEISS, Leica) work with smartphone makers. Early coverage of the Inspire series was positive, noting that noise-cancellation and audio performance were highlights – Popular Science editors hinted they were impressed enough to immediately start listening tests, emphasizing that “immersive doesn’t have to mean expensive” when gear is “inspired” in design and pricing ^[91].

JLab’s IFA 2025 Reveals: User‑Replaceable Batteries, Open-Ear Headphones & ANC Earbuds

JLab took a different tack at IFA – rather than sheer specs or luxury features, it put a spotlight on user-friendly innovation and sustainability in audio. In Berlin, JLab announced what could be a game-changer for gadget longevity: a comprehensive plan to implement replaceable batteries across its wireless earbuds and headphones by 2026 ^[92]. This proactive move comes well ahead of a European Union mandate (set for 2027) requiring electronics to have user-replaceable batteries. By beating the regulation by a year, JLab is positioning itself as an industry leader in eco-conscious design. The plan includes standardized coin cell rechargeables for earbuds and soft-pack cells for over-ear headphones and charging cases, with replacement batteries to be sold directly to consumers ^[93]. Crucially, JLab says no proprietary tools will be needed – just common mini-screwdrivers or simple twist-lock mechanisms to swap batteries ^[94]. If executed well, this means owners of JLab products won’t have to discard their headphones once the battery degrades (typically 2–3 years in many devices); instead, they can extend the life of their gear with a DIY battery swap. JLab’s CEO Win Cramer framed it as taking responsibility for e-waste and giving customers more value, saying the company is “introducing headphones and earbuds with easily replaceable batteries” because “doing what’s right … shouldn’t have to wait” ^[95]. This stance earned praise at IFA, with sustainability becoming a hotter topic in consumer electronics.

Alongside this announcement, JLab unveiled two new products that embody its value-driven, feature-rich ethos. First is the JBuds Open Wireless Headphones, an unconventional open-ear, open-back on-ear headphone. Unlike typical closed-back over-ears, these have a vented design that lets outside sound in – much like bone conduction or “air conduction” headphones – so you can stay aware of your environment ^[96]. JLab is aiming this at folks who want to enjoy music or podcasts while still hearing the world (for safety or social reasons). The JBuds Open use large 35 mm drivers plus secondary 12 mm drivers in each earcup (a coaxial dual-driver setup) to cover bass through treble ^[97]. The company touts a custom “LabFocus” tech to minimize sound leakage despite the open design ^[98], as well as a bass boost feature for extra low-end at any volume. They include spatial audio support (likely virtualized surround for movies/gaming) and have Cloud Foam™ cushioned earcups and headband for comfort ^[99]. In terms of battery, the JBuds Open manage 18+ hours per charge – quite decent given they likely use less power without heavy ANC processing ^[100]. Priced at $99 USD (or £99/€119 in EU) ^[101], these headphones are deliberately affordable. JLab’s goal is to carve a niche for an everyday headset that you can wear at work or on a walk and still hold a conversation or hear traffic. While open-ear designs usually sacrifice some bass and noise isolation, JLab is betting some consumers will gladly accept that trade-off for situational awareness and comfort. Interested users can sign up now for pre-order alerts as JLab prepares them for market ^[102].

The second debut is the JLab Epic Pods, a set of true wireless ANC earbuds that mark a couple of firsts for JLab. At $99.99 MSRP ^[103], these are JLab’s first earbuds with adaptive active noise cancellation – meaning the ANC level can auto-adjust based on ambient sound. They also step up JLab’s audio game with a hybrid dual-driver setup in each bud: a 10 mm dynamic driver for bass and mids, plus a Knowles balanced armature for detailed highs ^[104]. This should, in theory, allow clearer sound separation and “hi-res” caliber audio quality (and indeed JLab advertises them as Hi-Res Audio capable with a frequency response up to 40 kHz). The Epic Pods include Lab Spatial Audio processing for an immersive effect, and use three mics per earbud with AI for Environmental Noise Cancellation during calls ^[105] – aiming to filter out background chatter so your voice comes through cleanly. Battery life is a strong point: over 40 hours total (with ANC off) or 30+ hours with ANC on ^[106], likely around 8–10 hours per charge on the buds themselves. And JLab didn’t forget convenience features: the case has USB-C quick charge (5 hours of use from 10 minutes charging) ^[107], the buds are IP55 sweat-resistant for workouts ^[108], and they have in-ear wear sensors for auto-pause plus a low-latency mode for gaming ^[109]. Essentially, JLab is packing as many premium features as possible into a sub-$100 package – directly undercutting pricier ANC earbuds from Bose, Apple, Sony, etc. The Epic Pods could appeal to budget-conscious listeners who still demand long battery life and solid ANC performance. Like the JBuds Open, the Epic Pods are presented with an eco-friendly twist: 100% recyclable, plastic-free packaging using sustainable materials ^[110], as part of JLab’s broader push.

Overall, JLab’s showing at IFA demonstrated how smaller audio companies can innovate not just in gadget specs but in user experience and policy, from repairability to pricing. The ability to swap a battery or buy an ANC earbud for $99 that competes with $200+ models are the kind of consumer-friendly moves that could pressure bigger brands to follow suit. At the very least, JLab gained a reputation boost among enthusiasts and environmentally minded shoppers this week, with some calling its battery initiative a challenge to the rest of the industry to address e-waste.

Sennheiser’s Accentum: High-End Features for Mid-Range Price

Amid the fanfare of big launches, Sennheiser took a more low-key approach to announce an intriguing new headphone that audiophiles on a budget will appreciate. The German audio stalwart is introducing the Accentum Wireless – a set of over-ear, noise-canceling Bluetooth headphones – as a mid-range addition below its flagship Momentum series. At a glance, the Accentum looks nearly identical to the pricier Momentum 4 Wireless (same general shape and style) ^[111], but it’s set to retail for about $180 (€179/£159) – less than half the Momentum’s price. Despite the lower cost, the Accentum carries many of Sennheiser’s signature features, and even one the Momentum doesn’t: lossless audio via USB-C.

Sennheiser confirmed that when you connect the Accentum to a device with a USB-C cable, it can function as a USB DAC/headphone and stream full 16-bit/44.1 kHz lossless audio from the source ^[112]. In contrast, the $380 Momentum 4, while an excellent Bluetooth headphone, cannot play true lossless even when wired (it only has analog 3.5 mm input). This means the Accentum actually outshines its big brother in one niche aspect – a very appealing one for audio purists who might want bit-perfect sound from a PC or phone. For wireless listening, the Accentum supports at least aptX HD and AAC codecs (Sennheiser hasn’t said if aptX Adaptive or LC3 is included), providing high-quality Bluetooth audio typical of its class.

Beyond codec tricks, the Accentum aims to deliver the classic Sennheiser sound and robust active noise cancellation at a more accessible price. It uses the same 37 mm dynamic drivers as the Momentum series ^[113], which suggests it should have a similar audio signature – generally balanced with a slight bass emphasis and clear treble. Sennheiser says it tuned the Accentum specifically for strong ANC performance as well ^[114], though it likely has a slightly less advanced ANC system than the Momentum 4 to keep costs down. The company’s product philosophy here is to “preserve as many features from the Momentum line as possible while keeping the price under $200”, which inevitably means some trade-offs ^[115]. For the Accentum, those compromises include: no hard carry case (it probably comes with a simple pouch, if anything), no 3.5 mm analog jack at all (you’re expected to use USB-C for wired audio), and a more basic physical button control scheme (the Momentum 4 has touch controls and smart wear-detection sensors that pause music when you remove it – the Accentum does without those) ^[116]. These omissions won’t bother everyone, especially given what’s retained: multi-point Bluetooth pairing, a 50-hour battery life, customizable EQ via the Sennheiser Smart Control app, and of course the core sound and ANC quality that Sennheiser is known for.

In terms of design, the Accentum comes in black or white finishes (initially, black launches first). It’s a clean, minimalist look – so similar to the Momentum that only close inspection reveals slightly cheaper plastic in some areas. Still, comfort and build should be solid; Sennheiser’s mid-range headphones in the past (like the HD 4.50 BTNC or HD 450BT, to which the Accentum is a spiritual successor ^[117]) have been praised for being lightweight and comfortable for long listening. The timeline for release is a bit staggered: pre-orders for the black Accentum open on Sept. 25, with shipping expected by Oct. 4 in the US and EU ^[118]. The white variant will ship later in late November 2025 ^[119] – possibly due to additional production time for that color. Sennheiser will sell them via its website and retail partners; given the price, they’ll compete directly with the likes of Sony’s WH-XB910N or JBL’s Tour One M2 in the mid-range ANC category.

The significance of the Accentum is twofold: it broadens Sennheiser’s wireless ANC lineup to hit a lower price, and it shows the brand experimenting with new features (like USB-C digital audio) that cater to discerning listeners. It’s somewhat unusual to see a budget-friendly headphone offer full digital audio input, and it could set a trend if consumers respond well. For listeners who want the option of zero-compression, zero-latency audio for home use, but also Bluetooth convenience on the go, the Accentum presents a unique value proposition at $180. As one Digital Trends audio editor put it, “the Accentum are priced at $180 and can do something the Momentum 4 can’t: accept lossless digital audio via their USB-C port.” ^[120] That headline alone will turn heads among audio enthusiasts. It will be interesting to see reviews in the coming weeks to confirm if the Accentum’s sound and ANC hold up as truly “Momentum-lite” headphones that deliver 80–90% of the flagship experience for 50% of the cost. If yes, Sennheiser could have one of the best bang-for-buck headphones of 2025 on its hands.

EarFun’s Affordable Audio Overflow: 100-Hour Headphones & Hi-Res Earbuds

While not as internationally famous as some rivals, EarFun has built a reputation for punching above its weight in the budget audio scene. This week, EarFun seized the IFA spotlight to announce two new additions: the EarFun Air Pro 4+ and the EarFun Wave Pro X. Both names may be a mouthful, but they represent EarFun’s 4th generation Air series earbuds and an updated over-ear model, respectively – and both come loaded with features typically seen on products twice their price.

Starting with the Air Pro 4+, these are true wireless earbuds with active noise cancellation, and they immediately stand out for their dual-driver acoustic design. Each earbud houses a 10 mm dynamic driver plus a balanced armature, arranged in what EarFun calls a “coaxial” setup ^[121] ^[122]. This is the kind of hardware approach used by higher-end audiophile earbuds (think Soundcore’s Liberty 3 or some 1More models), as it allows dedicated drivers for bass vs. treble. EarFun claims this yields “cavernous bass, crisp highs and sweet mids” ^[123] – marketing lingo, but the hardware bodes well for sound quality at least. They didn’t skimp on codec support either: the Air Pro 4+ support aptX Lossless (Qualcomm’s newest codec for bit-perfect CD-quality over Bluetooth) as well as LDAC ^[124]. It’s quite rare for earbuds under $150 to support both of those hi-res codecs; this positions the Air Pro 4+ among the most affordable earbuds to offer 24-bit wireless audio capability.

The ANC on these buds uses a standard feed-forward/feed-back 6-microphone array and is touted to significantly hush external noise. EarFun developed something it dubs “Non Side-Fitted Acoustic Architecture” – essentially an internal design tweak to reduce sound leakage and improve resonance inside the tiny earpieces ^[125]. The result should be cleaner sound and possibly better noise isolation to help the ANC. Speaking of which, the noise-cancellation is rated to cut noise by up to 43 dB (a figure mentioned in some marketing materials), putting it in league with top-tier ANC buds.

One of the most impressive specs is battery life: the Air Pro 4+ boast 54 hours total playback (with ANC off) – about 36 hours with ANC on ^[126]. That figure likely means ~9 hours per charge on the buds (ANC off) or ~6 hours (ANC on), plus extra charges from the case to total 54/36. Indeed, What Hi-Fi confirms a 10-minute quick charge adds ~3 hours of listening ^[127], which is on par with fast-charge in much pricier models like Apple’s or Jabra’s. Other conveniences include Google Fast Pair for instant Android pairing, in-ear detection (auto pause/play), and even a low-latency mode presumably for gaming ^[128]. All this comes at what is expected to be a very affordable price (exact pricing wasn’t explicitly listed in the coverage, but EarFun products usually land in the $79–$119 range; given the tech inside, the Air Pro 4+ might be around $99).

Moving to the EarFun Wave Pro X, these are over-ear wireless headphones that likewise try to offer premium specs on a budget. Like the earbuds, the Wave Pro X use a dual-driver configuration in each ear cup: a large 40 mm driver for bass and mids, paired with a secondary 10 mm driver for highs ^[129]. Dual drivers in headphones are much rarer than in earbuds – most over-ears use a single large driver – so this is an ambitious design. The aim, EarFun says, is to achieve a more “immersive signature” and dynamic, emotive sound by letting each driver handle different frequency ranges ^[130]. The Wave Pro X support the same hi-res codecs as the buds (aptX Lossless and LDAC) ^[131], which means users can get full 16-bit/44.1 kHz audio quality over Bluetooth if their source supports it. Additionally, these headphones actually include a 3.5 mm analog input for wired listening, and plugging in via cable can unlock even higher fidelity (likely 24-bit/96 kHz given no Bluetooth limitations) ^[132]. It’s uncommon to see LDAC and an analog jack and dual drivers all in one budget-friendly headphone, so EarFun clearly is flexing some engineering muscle here.

The battery life on the Wave Pro X is nothing short of extraordinary: up to 100 hours on a single charge (with ANC off) ^[133]. Even with ANC on, one can expect on the order of 70+ hours, which is still multi-fold above industry norms (~30–40 hours for most ANC cans). This puts EarFun in competition with only a handful of models (for example, Cambridge Audio’s Melomania over-ears also claim ~100 hours) ^[134]. Such longevity could appeal hugely to travelers or those who just don’t want to charge their headphones every few days. To manage phone calls and voice assistants, the Wave Pro X use five microphones with AI to focus on the speaker’s voice ^[135], presumably helping call clarity even in wind or noisy streets. They also support Bluetooth Multipoint pairing so you can connect to, say, a phone and laptop simultaneously – now a must-have feature in this category ^[136].

Pricing for the Wave Pro X likewise wasn’t explicitly given in the article, but considering EarFun’s past products (the previous Wave model was around $79), the Pro X might be a bit higher, perhaps ~$129 given all the tech. Even so, it would significantly undercut big-name competitors like the Anker Soundcore Space Q45 or OneOdio A10 in price while matching or beating them in many specs. The caveat with EarFun, of course, is that real-world performance and build quality need to live up to the spec sheet. But if they do, these two products could seriously shake up the entry-to-mid level audio market by delivering features like lossless Bluetooth and triple-digit battery hours at rock-bottom prices. It’s the kind of aggressive value play that puts pressure on larger brands to justify their premiums.

EarFun’s announcements also reflect a broader trend at IFA 2025: smaller audio brands are incorporating advanced codecs and huge batteries as key differentiators. Just as JLab is focusing on sustainability, EarFun is focusing on maximizing runtime and sound quality per dollar. Both angles show how competition in the headphone space is heating up not just in flagships (where Bose, Sony, Apple dominate), but in the affordable segment where many consumers shop. For the tech-savvy on a budget, 2025 is shaping up to offer some excellent choices.

Apple’s Next AirPods Pro: Health Monitoring is the New Sound

While no new Apple audio products dropped in early September, the tech world is abuzz with anticipation for Apple’s upcoming fall event (expected later in September 2025). A flurry of reports on Sept. 3–4 has shed light on what could be the biggest shift in AirPods functionality since their debut. Namely, the AirPods Pro (3rd Generation) – likely to be announced alongside the iPhone 17 – are rumored to double as powerful health-tracking devices ^[137].

According to coverage by Gadget Hacks and corroborating leaks from 9to5Mac, the AirPods Pro 3 are “shaping up to be the most significant health-focused earbuds yet,” potentially equipped with a suite of biometric sensors ^[138]. Where current AirPods are primarily about audio and convenience (with a nod to hearing health via decibel monitoring), the new model is said to make a “bold leap” toward making your everyday earbuds “a comprehensive health monitoring device.” ^[139] What does that mean in practice? For one, Apple has been testing heart-rate sensing via the ear – internal prototypes can measure pulse from the inner ear, which some studies suggest can be as accurate as wrist-based readings ^[140]. Additionally, body temperature sensors are expected, allowing AirPods to potentially take your core temperature from the ear canal (a method proven more reliable for fevers and ovulation tracking than wrist thermometers) ^[141].

In fact, Apple’s research teams have been exploring the ear as a vantage point for health data. One Apple study published recently looked at using AI on audio signals to estimate heart rate, with promising results ^[142]. The company has also already leveraged AirPods as hearing aids (a feature FDA-approved in AirPods Pro 2 via an EarHealth update ^[143]), signaling their intent to blur consumer audio with health tech. With AirPods Pro 3, rumors suggest Apple will integrate the earbuds deeply into its HealthKit ecosystem – so data like heart rate, temperature, maybe even posture or activity levels (via motion sensors) could sync to the Health app, complementing Apple Watch data ^[144] ^[145].

Aside from health features, other expected upgrades include a new “H3” chip powering the buds, which should improve efficiency and enable “much better Active Noise Cancellation” – noteworthy since the current H2 chip already doubled ANC performance over the original AirPods Pro ^[146]. The H3 might also handle more advanced computational audio tasks and always-on Siri or hearing monitoring without draining the battery. There are whispers of new capacitive touch controls (possibly on the case, which is rumored to shrink slightly) and added functionality like using AirPods as a camera remote shutter for an iPhone ^[147] ^[148]. Sleep tracking is another interesting tidbit: code in iOS suggests AirPods could detect when you fall asleep and automatically pause your music or podcast ^[149], to conserve battery and possibly even log sleep data.

All told, if these features come to pass, the AirPods Pro 3 will represent a paradigm shift: from audio accessories to multi-purpose health wearables that happen to pipe music. It aligns with CEO Tim Cook’s often quoted line that Apple’s greatest contribution will be “about health.” Analysts predict Apple will market these AirPods as a vital extension of the Apple Watch – monitoring your body in ways a watch can’t (since ears can capture core body temp and potentially more). Of course, integrating health sensors needs rigorous calibration and possibly regulatory approvals. But Apple already got FDA clearance for the hearing-aid function and likely has been in talks about biometric readings. Some in the medical community caution that consumer devices must be validated to avoid false health alarms, but overall there’s excitement that hundreds of millions of AirPods in circulation could one day help track population health metrics like hearing loss, heart trends, or even stress levels (if heart rate variability can be measured).

From a competitive standpoint, this move could leapfrog Apple ahead of rivals like Samsung or Bose in the smart earbuds category. Companies like Jabra have added heart-rate to earbuds before (the Jabra Sport Pulse in 2014 had it), but no one has combined multiple health sensors with the polish and ecosystem integration that Apple can. If AirPods Pro 3 do launch in September 2025 as rumored, expect a lot of discussion about how “your next headphones might save your life” – a very different pitch from simply noise cancellation or sound quality improvements. And notably, Apple focusing on health doesn’t mean neglecting audio: improved ANC, likely some new audio tuning, and maybe new Lossless audio support (if the H3 chip and Bluetooth 5.4 allow using Apple Music’s Lossless over a new codec or an ultra-wideband link, as some speculate) could also be in store. In summary, Apple’s earphones could soon join its watch in the realm of mainstream health gadgets, a sign of how tech and wellness are converging in personal audio.

(We’ll have to watch Apple’s September keynote to see how much of this comes true. Regardless, the fact that multiple credible reports align on these health features indicates where the industry is heading: earbuds as the next frontier of health monitoring, in addition to entertainment.)

Pro Audio Developments: Shure Marks 100 Years with New Gear at IBC

Shifting to the professional audio and studio equipment sphere, Shure Inc. – an iconic name in microphones and audio tech – is celebrating its 100th anniversary in 2025. Coinciding with this milestone, Shure used the news cycle around Sept 4–5 to preview a slate of new professional audio products it will showcase at the upcoming IBC 2025 broadcast conference in Amsterdam (Sept. 12–15). For audio engineers, broadcasters, and studio geeks, these announcements are significant, as Shure continues to innovate even after a century in business.

One highlight is Shure’s first fully digital in-ear monitoring system, the Axient Digital PSM. In-ear monitors (IEMs) are used on stages and in studios to let performers or broadcasters hear a custom mix; going digital promises improved audio quality and more flexible frequency management. Shure says the Axient Digital PSM offers “superior audio quality, RF performance, unmatched flexibility, scalability, and low latency” – likely making it a new gold standard for concert tours and TV productions ^[150]. It integrates tightly with Shure’s flagship Axient Digital wireless mic system for easy coordination ^[151].

Another major intro is the Shure ANX4“Scalable Wireless Receiver.” This is a rack-mounted receiver unit that can be software-licensed to increase its channel count up to 16 channels of Axient Digital or 24 channels of Shure’s mid-tier ULX-D system in one device ^[152]. In other words, it’s a single box that can replace multiple rack units of wireless receivers, which is a big deal for broadcasters or theaters managing many mics. By buying channel licenses, users can expand their wireless mic capacity without new hardware – a modern, networked approach to pro audio gear ^[153].

For field production (like film and ENG news crews), Shure is introducing portable versions of its SLX-D digital wireless system – including a new SLXD5 portable two-channel receiver and an SLXD3 plug-on transmitter for boom mics ^[154]. These bring Shure’s reliable digital wireless tech to cameramount and location sound use, which previously might rely more on analog systems. The continued expansion of digital wireless into all form factors is notable for sound pros who need encryption, better range, and no analog companding artifacts.

Perhaps the most eye-catching is the Shure MV7i, described as a “Smart Microphone and Interface.” The MV7 (original) is a popular USB podcast mic modeled after Shure’s SM7B. The new MV7i takes that concept further: it features a world-first patented technology enabling a second XLR microphone to connect directly into it, effectively allowing one USB mic to act as a two-channel interface ^[155]. This means a creator could plug a second mic (say another vocal mic or an instrument mic) into the MV7i’s XLR input, and the MV7i will handle both mics’ digital conversion and send two separate channels to the computer via USB. Traditionally, doing a two-mic recording would require an external audio interface/mixer – Shure is eliminating that need for a lot of simpler setups. It’s a clever solution for podcasters or interviewers: one person can use the MV7i itself, and a guest can be on a second mic chained through it. For musicians, one might plug in a vocal mic and a guitar mic into the MV7i. This hybrid device really underscores how much functionality can be packed into a single USB microphone unit now. It also supports connecting that second mic without needing any separate preamp or phantom power supply – the MV7i provides it – making high-quality dual-channel recording plug-and-play. This is a niche but genuine innovation, showing that even in 2025 there are new tricks in the microphone world.

Additionally, Shure previewed the MoveMic 88+ Wireless Stereo Microphone, which is pitched at on-the-go content creators (especially those who shoot video on phones). It’s a tiny dual-channel wireless mic that sends a stereo signal directly to a smartphone, with selectable pickup patterns ^[156]. It might be used for recording live music or ambient sound in stereo for mobile journalists and YouTubers – the “first-of-its-kind wireless direct-to-phone stereo mic,” Shure claims ^[157].

On the software side, Shure is highlighting its new cloud-based device management platform ShureCloud for enterprise use (to monitor and update gear remotely) ^[158], and the latest Wireless Workbench 7 software that pros use to coordinate frequencies and monitor wireless systems ^[159]. These tools are increasingly important as the RF spectrum gets more crowded and as AV teams manage systems across venues or campuses.

In Shure’s press release, Chad Wiggins, Associate VP of Innovation at Shure, said their presence at IBC is about “driving innovation and exploring how technology is reshaping our industry,” adding that Shure’s involvement in IBC’s accelerator program is to support initiatives empowering engineers and creators ^[160]. In short, Shure is positioning itself not just as a maker of mics, but as a holistic solutions provider for the next era of broadcasting and live production – from stage monitoring to cloud monitoring.

For a global roundup reader primarily into consumer tech, the takeaway is that pro audio is also undergoing leaps: better wireless tech, smarter mics, and integration of hardware with software (like cloud control). It’s a reminder that the same innovations – wireless, AI, battery improvements, etc. – driving consumer audio are also revolutionizing the tools that make concerts, films, and broadcasts sound so good. And for Shure, a company founded in 1925 (originally selling radio parts) ^[161], to still be pushing out first-ever features in 2025 is a testament to the continuous evolution in the audio equipment world.

Sources:

Bose QuietComfort Ultra announcement – Digital Trends ^[162] ^[163] ^[164]
JBL Boombox 4, PartyBox 720, Grip details – SoundGuys ^[165] ^[166], SoundGuys ^[167] ^[168]
Sony sale info – MacRumors ^[169] ^[170]
Baseus Inspire series at IFA – Popular Science ^[171] ^[172]
JLab IFA announcements – JLab Press Release ^[173] ^[174]
Sennheiser Accentum headphone – Digital Trends ^[175] ^[176]
EarFun Air Pro 4+ and Wave Pro X – What Hi-Fi ^[177] ^[178]
AirPods Pro 3 health features rumor – Gadget Hacks/9to5Mac ^[179] ^[180]
Shure IBC 2025 new products – Shure Press Release ^[181] ^[182]