Updated: November 6, 2025
At a glance
- Morocco consolidates its rank in Mediterranean produce trade, with fruit and vegetable exports valued at €3.7 billion and long‑term growth that has quintupled in value since 2005, according to data cited by Italiafruit and summarized by Morocco World News. Tomatoes remain a pillar of the basket. [1]
- Blueberries stand out despite drought: the 2024 campaign saw ~74,000 tons exported, +15% YoY, for >$500 million in revenue—driven mainly by European demand and helped by efficiency measures in water use. [2]
- Gulf capital targets Egypt’s North Coast:Qatari Diar will invest $29.7 billion to develop a luxury, mixed‑use destination at Alam Al‑Roum on the Mediterranean, with a $3.5bn land payment and $26.2bn in‑kind development; Cairo says the signing is slated for Thursday. [3]
Morocco’s produce exports are now a €3.7bn Mediterranean force
Morocco’s fruit and vegetable exports across the Mediterranean were valued at €3.7 billion, underlining how the country has shifted from drought recovery to regional powerhouse. Citing Italiafruit data, Morocco World News reports that export volumes rose 120% and values increased fivefold between 2005 and 2023. Tomatoes remain a “true pillar” of the basket—around 600,000 tons—while berries and avocados have gathered pace. Main buyers remain France and Spain (about 49% of shipments) and the UK/Netherlands (about 29%), with North America (U.S. and Canada) primarily taking citrus. [4]
Why it matters: For European retailers, Morocco’s proximity, year‑round programs, and logistics via Tangier Med help diversify supply at a time of climate volatility and tight margins. For Moroccan growers, the mix of higher‑value crops (berries, avocados) and reliable tomato programs reinforces pricing power but also raises exposure to water risk and EU phytosanitary scrutiny.
Blueberries: Morocco’s drought‑defying export star
Despite persistent water stress, Morocco’s blueberry sector continues to expand. In 2024, exporters shipped ~74,000 tons, +15% vs. 2023, generating >$500 million in revenue. Producers and their international partners have leaned on precision and drip irrigation, better post‑harvest management, and a tight Europe‑facing logistics window to sustain growth. The article notes ongoing irrigation‑efficiency efforts aligned with national strategies to optimize scarce water, even as the sector targets further acreage gains this decade. [5]
The takeaway: Morocco’s window—primarily January to May—slots neatly between surges from South America and Spain, keeping shelves stocked in the EU and UK. Continued gains will likely depend on water governance, cultivar choices with better heat tolerance, and access to new markets in the Gulf and Asia to reduce over‑reliance on Europe—factors already on exporters’ agendas.
Qatari Diar’s $29.7bn bet on Egypt’s Mediterranean coast
In a move that could reshape investment flows along the southern Mediterranean, Qatari Diar—the real‑estate arm of Doha’s sovereign wealth fund—will invest $29.7 billion to transform Alam Al‑Roum on Egypt’s North Coast into a high‑end, year‑round destination. According to Reuters, the agreement with Egypt’s New Urban Communities Authority (NUCA) combines a $3.5bn land payment with $26.2bn of in‑kind development, spanning about 1,985 hectares along ~7 km of coastline. The project is expected to generate at least $1.8bn in annual revenue, with 15% earmarked for NUCA once investment costs are recovered. The signing was slated for Thursday, November 6, and the news buoyed Egypt’s sovereign bonds. [6]
Context: The planned destination sits within a competitive North Coast pipeline that includes the UAE‑backed Ras El‑Hekma development. For Egypt, the deal aligns with a broader strategy to unlock Gulf investment and stabilize public finances; for Qatar, it would mark the largest investment in Egypt since the restoration of diplomatic ties and follows a $7.5bn pledge earlier this year. [7]
The bigger picture: A Mediterranean corridor of food and tourism
- Trade meets tourism: Morocco’s booming produce exports and Egypt’s mega‑resort push reflect a Mediterranean corridor where agri‑trade and coastal tourism both court European demand and proximity.
- Resilience economics: Water scarcity is the binding constraint. Morocco’s export growth now hinges on efficiency tech (drip, fertigation, monitoring) and regulatory alignment with EU standards; Egypt’s coastal bets will be judged on infrastructure delivery, environmental stewardship, and foreign‑currency generation.
- Winners & watch‑outs:
- Winners: Moroccan berry and tomato exporters (marginal gains from scale/logistics); EU/UK retailers (supply diversity); Egyptian construction, hospitality, and services linked to North Coast build‑out.
- Watch‑outs:Water policy, EU pesticide rules, port/logistics bottlenecks, FX swings, and the operational pace of mega‑projects.
Sources
- Morocco World News on the €3.7bn valuation and long‑run growth/destinations; tomato volumes. [8]
- FreshPlaza on blueberry tonnage, YoY growth, revenues, and water‑efficiency measures. [9]
- Reuters on Qatari Diar’s $29.7bn investment structure, project scope, expected revenues, and planned signing date. [10]
References
1. www.moroccoworldnews.com, 2. www.freshplaza.com, 3. www.reuters.com, 4. www.moroccoworldnews.com, 5. www.freshplaza.com, 6. www.reuters.com, 7. www.reuters.com, 8. www.moroccoworldnews.com, 9. www.freshplaza.com, 10. www.reuters.com
