Netflix, Inc. (NASDAQ: NFLX) is back in the spotlight today as the freshly split stock trades around the $106 level, while investors digest a flurry of November 26 headlines: a new law‑firm investigation, fresh bullish takes on the 10‑for‑1 stock split, expanded international content bets, and continued intrigue around Netflix’s bid for Warner Bros. Discovery. [1]
Key takeaways for Netflix stock today
- NFLX is trading near $106, up roughly 2% intraday from a prior close around $104.40, leaving shares about 20% higher year‑to‑date after the recent 10‑for‑1 stock split. [2]
- Wall Street’s 12‑month price targets still imply upside, with an average around $135 and a median of $139, versus today’s split‑adjusted price a little above $100. [3]
- New November 26 headlines include a Schall Law Firm shareholder investigation, a Smartkarma deep‑dive on today’s price drop, fresh coverage of Netflix’s Taiwan content push, a global Stranger Things merchandising blitz, and continued debate over Netflix as a top “stock‑split stock” to buy. [4]
- In the background, Warner Bros. Discovery has asked Netflix and rival bidders for improved offers by December 1, keeping deal risk and opportunity firmly in focus. [5]
- Fundamentally, Netflix is still growing fast: Q3 revenue climbed about 17% year over year to $11.5 billion, though EPS missed forecasts due mainly to a one‑off Brazilian tax dispute, and 2025 margin guidance has been trimmed slightly. [6]
Note: This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security.
Netflix stock today: price, volume and valuation after the 10‑for‑1 split
As of late morning U.S. trading on November 26, 2025, Netflix shares are changing hands around $106, up roughly 1.8–2.0% on the day. Recent data from market feeds and Investing.com show: [7]
- Last trade: about $106–107
- Previous close:$104.40
- Day range so far: roughly $105–107
- 52‑week range: approximately $82 to $134
- Market cap: in the mid‑$400 billion range
Today’s gains come after a choppy stretch in which the stock briefly traded near $104.40, down about 2.4% intraday, according to a Smartkarma “Market Movers” note, which still pegs Netflix’s year‑to‑date return at roughly +20%. [8]
On valuation, different data providers are broadly consistent:
- Netflix trades at a premium price‑to‑sales multiple—Zacks estimates roughly 9x forward 12‑month sales, more than double its broadcast/TV peer group, and assigns it a Value Score of “D”. [9]
- Investing.com pegs the average 12‑month analyst target at about $134.65 (post‑split), with a high estimate near $160 and an overall “Buy” consensus from dozens of covering analysts. [10]
In other words, Netflix is still priced like a premium growth franchise: investors are paying up for its global scale, strong content slate and growing ad business, but that also leaves less room for error when news turns negative.
What moved NFLX on November 26, 2025?
1. Smartkarma highlights a 2.4% drop and mixed factor profile
One of today’s early write‑ups comes from Smartkarma, which published a piece titled “Netflix, Inc.’s Stock Price Drops to $104.40, Marking a 2.4% Decrease: A Deep Dive into NFLX’s Performance.” [11]
Key points from that report:
- Smartkarma notes NFLX at $104.40, down about 2.4% in the session at the time of writing, on heavy volume above 34 million shares.
- Despite the daily decline, the article emphasizes Netflix’s +20% year‑to‑date gain, underscoring that recent weakness is still occurring within a longer uptrend.
- Their proprietary “Smart Score”—a composite of value, dividend, growth, resilience and momentum metrics—comes out to 2.8 on a 5‑point scale, with strong marks for growth and momentum, but weak scores on value and dividend (Netflix does not pay a dividend).
The takeaway: quantitative models still like Netflix’s growth trajectory and trend strength, but the stock doesn’t screen as “cheap,” which can make sell‑offs sharper when sentiment sours.
2. Schall Law Firm announces a new shareholder investigation
The most eye‑catching legal headline today is a GlobeNewswire press release from The Schall Law Firm, a U.S. shareholder‑rights practice. The firm says it has opened an investigation into Netflix “for violations of the securities laws.” [12]
According to the release, Schall is looking into whether Netflix:
- Issued false or misleading statements; and/or
- Failed to disclose information important to investors.
The firm is soliciting investors who believe they suffered losses to contact them to discuss potential participation in a case.
A few important context points:
- This type of announcement is common after large price swings, especially when earnings disappoint or guidance changes.
- The press release is not a court filing and does not mean any fraud has been proven; it signals that attorneys are exploring whether a class action might be viable.
- Another securities‑litigation firm, Edelson Lechtzin, announced a similar investigation earlier in November, citing the Q3 earnings miss and market reaction. [13]
For investors, the immediate financial impact is usually limited, but a growing cluster of law‑firm inquiries can contribute to headline risk and reinforce perceptions that the company’s recent communication has raised questions.
3. Stock‑split buzz: Netflix spotlighted as a post‑split buy
Overnight, The Motley Fool published a widely syndicated article—carried by Nasdaq and Finviz—titled “1 Stock‑Split Stock to Buy Now — It’s Up 88,900% Since Its IPO and History Says Shares Are Headed Higher.” Unsurprisingly, the stock in question is Netflix. [14]
The piece highlights several themes that are driving bullish chatter today:
- Netflix has undergone three stock splits since its 2002 IPO: a 2‑for‑1 split in 2004, a 7‑for‑1 split in 2015, and the new 10‑for‑1 split that took effect on November 17, 2025. [15]
- Using Bank of America research, the author notes that, on average, U.S. stocks return around 25% in the 12 months following a stock‑split announcement, and extrapolates that if Netflix matched that average, its share price could rise roughly 27% by October 2026. [16]
- The article points to a median Wall Street target price of $139 per share, implying about 30% upside from a price in the $106–107 range. [17]
Crucially, Netflix’s own press release explains that the split was designed to make shares more accessible to employees in its stock‑option program, not to change the underlying economics. Shareholders of record as of November 10 received nine additional shares after the close on November 14, with split‑adjusted trading starting November 17. [18]
From an investing standpoint, a split is cosmetic—but it can improve liquidity, lower the price per share, and often draw in new retail investors, which may be one reason trading volumes around NFLX remain elevated.
4. Netflix doubles down on Taiwan and Chinese‑language content
Another fresh November 26 story, syndicated by inkl from Benzinga, focuses on Netflix’s push into Taiwan and Chinese‑language content. [19]
Highlights:
- Netflix has expanded its partnership with Taipei’s Golden Horse Film Festival, Taiwan’s top film event, as part of a strategy to build more globally exportable Chinese‑language hits.
- The company is backing talent programs and awards, including a 500,000 New Taiwan dollar “inclusive storytelling” prize and a masterclass with acclaimed director Kim Won‑suk.
- Netflix is premiering new Taiwanese series like “Had I Not Seen The Sun: Part 1” at Golden Horse, and spotlighting films such as Noah Baumbach’s “Jay Kelly.”
- Management reiterated that Chinese‑language entertainment is gaining global traction, and Netflix aims to use Taiwan as a creative hub to fuel subscriber and viewing growth across Asia and beyond.
That same article reiterates Q3 numbers—revenue up 17.2% year over year to $11.51 billion, EPS of $5.87 vs a higher consensus estimate, and record viewing shares in the U.S. and U.K.—and notes that the company expects full‑year 2025 revenue of around $45.1 billion, up roughly 16%, with a strong Q4 slate anchored by Stranger Things and live sports. [20]
For the stock, this reinforces the idea that international content remains a major growth lever, helping justify a premium valuation even as competition intensifies.
5. ‘Stranger Things’ finale fuels merchandising and marketing blitz
On the entertainment side, a Reuters feature—syndicated today by Interaksyon—spotlights Netflix’s enormous send‑off for its flagship sci‑fi franchise “Stranger Things.” [21]
Key details:
- Netflix is rolling out a global marketing and merchandising campaign around the fifth and final season, including a “One Last Ride” cycling event in Los Angeles that drew thousands of fans.
- Retail partners like Target and Walmart are selling more than 150 themed products, from backpacks to retro‑inspired snacks, in what Netflix calls its largest consumer‑products program ever.
- Brands are leaning into 1980s nostalgia, reviving flavors and toys from the era to tie into the show’s setting.
This story dovetails with analyst commentary that Netflix is finally embracing merchandising as a serious revenue and branding lever, something legacy studios have done for decades. Over time, a stronger consumer‑products machine could support higher margins and more diversified revenue—but in the near term, it’s mostly a sentiment and engagement driver for the stock.
6. Leveraged Netflix ETFs in focus as dominance is questioned
Benzinga also published a separate article this morning—referenced on inkl and other aggregators—examining Netflix through the lens of two leveraged ETFs: Direxion Daily NFLX Bull 2X Shares (NFXL) and Direxion Daily NFLX Bear 1X Shares (NFXS). [22]
The piece notes:
- Netflix still enjoys massive global scale, with over 300 million subscribers and reach in more than 190 countries, allowing it to spread content costs over a vast base. [23]
- However, the company’s most recent quarterly report missed earnings expectations (EPS around $5.87 vs. $6.94 consensus) and slightly undershot top‑line forecasts, marking the first such miss since early 2024. [24]
- As a result, NFLX has been down more than 2% over the last month and roughly 12% over the last six months, even after today’s bounce, as investors debate its dealmaking ambitions and competitive position. [25]
The article primarily serves as context for traders considering leveraged plays like NFXL (2x long) and NFXS (1x inverse). For long‑term investors, the key message is that volatility around Netflix is high enough to sustain entire ETF products dedicated solely to the stock.
Deal drama: Warner Bros. Discovery bids reach critical phase
Perhaps the most strategically important storyline in the background is Netflix’s potential role in the sale of Warner Bros. Discovery (WBD).
A series of Reuters reports across October and November lay out the sequence: [26]
- October 31, 2025: Netflix was reported to be exploring a bid for Warner Bros. Discovery’s studio and streaming assets, hiring Moelis & Co. as an advisor and gaining access to WBD’s due‑diligence data room.
- November 20, 2025: Warner Bros. Discovery received preliminary buyout bids from Paramount Skydance, Comcast and Netflix, kicking off what could become one of the biggest media deals in years.
- November 25, 2025 (last night U.S. time): Reuters reported that Warner Bros. Discovery has asked bidders to submit improved offers by December 1, after which it may enter exclusive negotiations with one party.
For Netflix shareholders, this raises several intertwined questions:
- Strategic upside: Acquiring Warner’s studio and streaming business could give Netflix control over iconic IP like Harry Potter, DC Comics and HBO’s prestige catalog, strengthening its content moat and preventing rivals from locking up those assets. [27]
- Balance sheet and execution risk: A large acquisition would increase leverage and integration complexity for a company that has historically preferred organic growth and smaller, targeted deals.
- Regulatory risk: Any deal involving Warner Bros. Discovery would face intense antitrust and political scrutiny, especially if it further concentrated power among a handful of tech‑media giants. [28]
So far, Netflix has not publicly confirmed details of its bid, and there is no guarantee any transaction will occur. But the possibility of a major acquisition is clearly part of what’s driving analyst debates and law‑firm investigations around the stock’s future risk/reward profile.
Fundamentals: fast growth, but expectations are sky‑high
Beneath the daily headlines, the core Netflix story hasn’t changed much over the last month.
Q3 2025 results and guidance
In its most recent reported quarter (Q3 2025), Netflix:
- Generated revenue of about $11.51 billion, up roughly 17% year over year, driven by subscriber growth, higher pricing and a fast‑growing advertising tier. [29]
- Reported GAAP net income around $2.5 billion, but EPS of $5.87 fell short of Wall Street’s forecast mainly because of a roughly $619 million tax expense tied to a Brazilian dispute. Without that one‑off charge, net income growth would have been much higher. [30]
- Delivered its strongest advertising quarter to date, with management projecting that ad revenue will more than double in 2025. [31]
Guidance remains robust but slightly less rosy than before:
- Netflix now expects full‑year 2025 revenue around $45.1 billion, up roughly 16% from 2024. [32]
- The company trimmed its operating‑margin outlook to about 29%, down from a prior 30% forecast, due primarily to the tax item. Q4 margin is projected at roughly 23.9%. [33]
Analyst commentary has framed this as a “high‑quality stumble”: the top line remains strong and the tax issue is largely one‑off, but in a richly valued stock like Netflix, even a modest EPS miss is enough to trigger profit‑taking.
Holiday content and engagement tailwinds
Zacks’ latest analysis, syndicated by Nasdaq, underscores how crucial the holiday slate will be for sentiment: [34]
- December will see the final volume of Stranger Things season 5, culminating with a series finale on New Year’s Eve.
- The third Knives Out film, “Wake Up Dead Man”, arrives December 12 with strong early critical buzz.
- Emily in Paris season 5 and Troll 2 add to the global crowd‑pleasers in the lineup.
Combine that with the marketing push and merchandising blitz described in Reuters’ Stranger Things feature, and it’s clear Netflix is leveraging its biggest franchises hard into year‑end. [35]
Analyst sentiment: cautiously bullish, with louder skeptics
Wall Street remains generally positive on NFLX, but the tone has shifted from euphoric to cautiously optimistic:
- Consensus: Data aggregated by Investing.com shows an average 12‑month target near $135 and an overall “Buy” rating, with dozens of analysts rating the stock, most of them bullish. [36]
- Median target: The Finviz/Motley Fool analysis cites a median target of $139, implying roughly 25–30% upside from current levels. [37]
- JPMorgan: Analyst Doug Anmuth recently reaffirmed a Neutral rating but cut his split‑adjusted target from about $127.50 to $124, noting that Netflix shares have fallen around 11% since Q3 earnings amid worries about dealmaking and competition. [38]
- Zacks: Lists Netflix with a Rank #3 (Hold), citing rich valuation multiples even as revenue and earnings continue to grow. [39]
Put simply: analysts still see Netflix as a high‑quality, dominant streaming leader, but recent volatility, the Warner Bros. bidding saga, and questions about long‑term margin expansion have tempered enthusiasm.
What today’s news means for Netflix investors
Bringing it all together, here’s how the November 26 headlines could factor into an investment thesis on NFLX:
- Short‑term sentiment is fragile.
- Law‑firm investigation announcements and Smartkarma’s highlighting of a 2.4% drop show how quickly the narrative can swing from “stock‑split hero” to “litigation and factor model caution.” [40]
- Long‑term growth drivers remain intact.
- International content investments (like the Taiwan push), global franchises (Stranger Things), and an ad business on track to more than double this year all support the view that Netflix still has multiple levers for double‑digit revenue growth. [41]
- The Warner Bros. Discovery situation is a big unknown.
- If Netflix ultimately wins WBD’s studio and streaming assets on reasonable terms, it could supercharge its IP portfolio and bargaining power. If it overpays—or walks away after extended negotiations—investors may need to recalibrate growth and risk assumptions. [42]
- Valuation leaves little room for disappointment.
- A forward price‑to‑sales multiple roughly twice that of peers, paired with a consensus “Buy,” means any earnings miss, guidance tweak or regulatory hiccup can spark outsized moves, up or down. [43]
- Volatility will likely stay elevated.
- The existence of leveraged single‑stock ETFs (NFXL/NFXS), the ongoing stock‑split hype cycle, and the WBD bidding war all suggest traders will continue to target NFLX for short‑term positioning. [44]
Bottom line
On November 26, 2025, Netflix stock is trading modestly higher, stabilizing after a post‑earnings, post‑split pullback, but the news flow is anything but quiet. Investors are weighing:
- Strong underlying growth and a packed holiday content slate,
- New international content bets in Taiwan,
- Aggressive monetization of the Stranger Things franchise,
- A fresh shareholder investigation headline, and
- A potentially transformational—yet risky—bid for Warner Bros. Discovery.
For long‑term, fundamentals‑focused investors, today’s developments mostly refine the existing story: Netflix is still a high‑growth, high‑expectation streaming and media powerhouse with meaningful optionality but also rising scrutiny.
For short‑term traders, the combination of legal headlines, deal rumors, leveraged ETFs and post‑split technicals suggests that NFLX will likely remain a high‑beta vehicle into year‑end.
Again, this article is not investment advice. Anyone considering Netflix stock should carefully review the company’s latest SEC filings, earnings releases, and their own risk tolerance—or speak with a qualified financial advisor—before making decisions.
References
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