Netflix Stock Today (NFLX) – Price, Analyst Calls and Key News on November 28, 2025

Netflix stock is ending this holiday-shortened trading week on a positive note, trading modestly higher as Wall Street digests fresh analyst commentary, the recent 10‑for‑1 stock split, and ongoing debate about the streaming giant’s valuation.

Below is a detailed look at where Netflix (NASDAQ: NFLX) stands today, Friday, November 28, 2025, and what’s driving the share price right now.

Netflix share price snapshot on November 28, 2025

As of the latest trades on Friday:

Share price: about $107.49
Daily move: up roughly 1.3% versus Thursday’s close of $106.14
Intraday range: low near $105.61, high around $107.88
Today’s open: about $106.54 ^[1]
Market cap: roughly $450–457 billion depending on the data provider ^[2]
52‑week range: $82.11 (low) to $134.12 (high) ^[3]
YTD total return: around 20–21% as of today ^[4]

In plain English: Netflix stock is trading in the lower half of its 52‑week range but is still nicely positive for 2025 overall, even after a choppy few months.

Headline of the day: Rosenblatt trims target, keeps Netflix at “Buy”

The biggest Netflix-specific catalyst on November 28 is a fresh note from Rosenblatt Securities:

Rosenblatt lowered its 12‑month price target on Netflix from $153 to $152 after the company’s recent 10‑for‑1 stock split, but reaffirmed its Buy rating. ^[5]
The adjustment is mostly mechanical, reflecting updated assumptions around share count, FX and debt, not a negative view of the business. ^[6]
Rosenblatt’s target implies roughly 40–43% upside from the mid‑$100s share price, depending on which “today” price you use (MarketBeat calculates ~43.2% upside from the prior close). ^[7]
The firm argues Netflix can trade at about 45× earnings based on 2026 estimates, supported by an estimated 28% EPS CAGR, and notes a Piotroski score of 9, signaling strong financial health. ^[8]

MarketBeat’s summary of the same call highlights that:

Rosenblatt’s $152 target sits within a broader analyst range, and
Overall Wall Street sentiment remains a “Moderate/Strong Buy”, with an average price target around $134. ^[9]

Takeaway:
Today’s tweak from Rosenblatt is not a downgrade; it’s a minor recalibration that still frames Netflix as a growth stock with substantial upside in analysts’ base cases.

Fresh valuations and fair‑value debates (today’s commentary)

Several new pieces published today, November 28, 2025, underscore that investors are still arguing about whether Netflix is expensive or fairly priced.

1. Simply Wall St: Strong business, but screens as overvalued

A new Simply Wall St note titled “Does the Latest Sports Streaming Push Make Netflix Shares Worth a Closer Look?”lands today and comes out decidedly cautious: ^[10]

The article notes that:
- Netflix stock is up ~1.8% over the past week,
- up ~19.7% year‑to‑date, but
- down ~3.5% over the past month, reflecting recent volatility.
Their DCF model pegs a fair value of about $86.54 per share, implying Netflix trades at roughly a 23% premiumto that intrinsic value estimate.
On valuation ratios:
- They estimate Netflix at ~43.1× earnings,
- Versus an entertainment industry average around 20.8×,
- And a “peer average” (for high‑growth comparables) near 76×.
Their proprietary “Fair Ratio” suggests a more reasonable multiple around 36×, so by their math, Netflix looks somewhat overvalued.

2. TIKR valuation model: Upside case to $141 per share

On the bullish side, a detailed TIKR blog post published today walks through a model that still finds meaningful upside: ^[11]

They assume:
- 13% annual revenue growth,
- Operating margins climbing to about 34%, and
- A long‑term P/E multiple of 33×.
Under those assumptions, TIKR projects Netflix could move from roughly $106 to $141 per share over the next ~2.1 years — about 33% total return or 14% annually.
The article emphasizes:
- Record TV share in the US (8.6%) and UK (9.4%),
- A slate of global hits across series, films, and live events (including highly watched boxing events), and
- The advertising business on track to more than double revenue in 2025.

In other words, some models scream “overvalued,” others show solid upside. The difference comes down to how optimistic you are about long‑term growth, margins and the maturity of the streaming market.

3. Other notable opinion pieces from today

A Motley Fool article on “unstoppable stock‑split growth stocks that could soar” features Netflix, highlighting its long‑term compounding and post‑split accessibility for smaller investors. ^[12]
A TIKR “price prediction” piece (separate from the model described above) argues that Netflix has delivered 700%+ returns over the past decade and could still generate strong returns as it scales advertising and live events. ^[13]
A Seeking Alpha article titled “Beyond the Binge: Netflix Stock Might Have Already Eaten The Feast” takes a more skeptical angle, suggesting that much of the growth story may be priced in and warning about fading pricing power and slower operating leverage going forward. ^[14]

Net effect of today’s commentary:
Analysts and research sites are broadly bullish on the business, but split on the stock: bulls focus on earnings growth, ad revenue and content dominance; bears focus on high multiples and the risk that growth normalizes.

Fundamental backdrop: Q3 2025 earnings still set the tone

Most of today’s Netflix stock coverage keeps pointing back to the Q3 2025 results released on October 21, which remain the key fundamental anchor.

From Netflix’s shareholder letter and related coverage: ^[15]

Revenue: $11.51 billion in Q3 2025, up ~17% year over year, in line with guidance.
Operating income: $3.25 billion;
Operating margin: 28.2%, below guidance due to a one‑off $619 million charge tied to a Brazilian tax dispute. Without that charge, the company says it would have beaten its original margin forecast.
EPS: Diluted EPS of $5.87, up about 9% YoY, though roughly $1 below internal forecasts because of that tax item.
Free cash flow: Around $2.66 billion in Q3 alone, reflecting the company’s evolution into a high‑margin, cash‑generative media business.
Regional revenue growth (YoY in Q3):
- UCAN (US & Canada): +17%
- EMEA: +18%
- LATAM: +10%
- APAC: +21%

For the full year 2025, Netflix now expects: ^[16]

Revenue of about $45.1 billion, up ~16% year over year (17% on an FX‑neutral basis), and
A 2025 operating margin around 29%, slightly below prior 30% guidance due to the Brazil tax charge, but still a meaningful step up from 2024.

Put simply, Netflix is now a firmly profitable, high‑margin global media platform rather than a cash‑burning growth story — a big reason why analysts like Rosenblatt are comfortable with P/E multiples in the mid‑40s.

Advertising and sports: the growth engines everyone is watching

A big chunk of today’s Netflix analysis focuses on the ad‑supported tier and live sports, now central to the narrative.

New ad reach metrics and bigger ad dollars

On November 12, eMarketer reported that Netflix has introduced “monthly active viewers” (MAVs) as its new core ad metric: ^[17]

Netflix’s ad chief Amy Reinhard said the platform now reaches about 190 million monthly active viewersworldwide on its ad‑supported tiers.
Earlier in the year, Netflix disclosed 94 million ad-tier monthly active users (MAUs) and 170 million viewers, so the new MAV figure reflects ongoing growth and a stricter “watched at least a minute of ad content” definition.
eMarketer estimates:
- $2.05 billion in US ad revenue in 2025, rising to $3.01 billion by 2027.
- On their math, ad‑supported viewers generate far more revenue per head than ad‑free subscribers — over 4× as much in some scenarios.

A recent Digiday interview with Netflix’s ads boss emphasizes that: ^[18]

The ad tier is now considered “past the test phase” and a core growth lever.
Netflix has:
- Rolled out an in‑house ad server plus Magnite as its primary SSP,
- Integrated with major DSPs like Amazon, Google DV360, The Trade Desk, Yahoo, and others across its 12 ad‑supported markets, and
- Expanded audience targeting (education, household income, in‑market segments) and data onboarding via LiveRamp.
Netflix is testing interactive ad formats and dynamic ad insertion in live sports and tentpole events, including WWE programming and NFL games, which could become premium inventory.

The upshot: advertising is still a relatively small piece of total revenue, but it’s one of the fastest‑growing and highest‑margin pieces, and a key justification for today’s valuation multiples.

The 10‑for‑1 stock split: cosmetic or catalyst?

Netflix completed its long‑anticipated 10‑for‑1 stock split earlier this month, with shares beginning trading on a split‑adjusted basis on November 17, 2025. ^[19]

Key points from recent split coverage:

Before the split, Netflix traded above $1,000 per share; post‑split, the price is roughly one‑tenth, which is why today’s $107 level corresponds to over $1,070 on a pre‑split basis. ^[20]
The move is explicitly aimed at making shares more accessible to employees and smaller investors, particularly those buying through stock plans or fractional‑share‑limited brokers. ^[21]
The split does not change the company’s fundamental value, but historically such actions can:
- Improve liquidity and retail participation, and
- Make options trading more active, which can amplify volatility.

One important nuance today:
Because the split is still relatively fresh, some data providers briefly showed distorted P/E ratios (sub‑10 multiples) when the share price had been adjusted but the EPS figures had not. More reliable sources (Yahoo Finance, StockAnalysis, Macrotrends) show a trailing P/E in the mid‑40s, which is consistent with Netflix’s growth and profitability profile. ^[22]

Quick valuation snapshot as of today

Putting all the valuation data together, here’s where things roughly sit on November 28, 2025:

Price: about $107.5
Trailing P/E: around 44–45× earnings, depending on source. ^[23]
Forward P/E: roughly 35× based on 2026 EPS estimates. ^[24]
PEG ratio: about 1.3–1.4, implying the P/E is somewhat aligned with expected earnings growth. ^[25]
Price‑to‑sales: about 10× trailing sales with ~$43.4 billion in TTM revenue. ^[26]

Relative to peers:

Simply Wall St puts Netflix at ~43× P/E vs ~21× for the broader entertainment industry, but below 70×+ for some high‑growth streaming peers. ^[27]
Fair‑value estimates vary wildly:
- Simply Wall St DCF: ~$86.54 (about 23% downside) ^[28]
- ValueInvesting.io (Peter Lynch fair value): around $55.62, implying much steeper overvaluation on their conservative assumptions. ^[29]
- TIKR scenario model: target near $141, implying ~30% upside under strong growth and margin expansion. ^[30]

So, on valuation, Netflix is clearly not cheap, but investor opinion ranges from “priced for perfection” to “still reasonable for a dominant global media platform.”

Competition and M&A overhang: Apple TV, Warner Bros. Discovery and more

Today’s news cycle also draws attention to the competitive and strategic backdrop Netflix is operating in.

Apple TV+ as a “scariest rival”

A 24/7 Wall St article published today labels Apple TV as possibly Netflix’s “scariest rival,” despite Netflix’s continued dominance: ^[31]

The article notes that:
- Barriers to entry in streaming are low, but dominating and staying profitable is hard.
- Netflix’s economic moat comes from its global content engine, scale, and now ad‑supported and live offerings.
- Apple’s deep pockets, bundling via Apple One, and premium brand make it a serious long‑term threat for user attention and consumer wallet share.

Still, the piece reiterates that many challengers have already tried and failed to unseat Netflix, underscoring why the market is willing to assign such a rich multiple.

Netflix as a bidder for Warner Bros. Discovery (WBD)

Another major storyline running in the background — and referenced in today’s Rosenblatt note — is Netflix’s involvement in the bidding process for Warner Bros. Discovery (WBD):

Over the past week, Paramount Skydance, Comcast and Netflix all submitted preliminary bids for WBD’s assets, according to multiple reports. ^[32]
Reuters and others highlight that any winning bid would face intense regulatory scrutiny, particularly around streaming, theatrical and sports rights concentration. ^[33]
Rosenblatt explicitly states it does not assume a WBD acquisition in its base‑case Netflix thesis, viewing it more as a risk/optionality factor than a must‑have deal. ^[34]

For shareholders, this adds M&A uncertainty on top of the usual competitive dynamics. A successful WBD deal could supercharge Netflix’s IP library (Harry Potter, DC, HBO, etc.) but would also likely mean regulatory risk, integration risk and a big capital outlay.

How today’s picture fits into the longer‑term Netflix story

Putting all of this together:

Financially, Netflix is:
- Growing revenue in the mid‑teens,
- Expanding margins toward high‑20s/low‑30s, and
- Generating billions in free cash flow each quarter. ^[35]
Strategically, it is:
- Pivoting away from pure subscription metrics to ad reach and engagement,
- Leaning into live sports and events (NFL, WWE, major boxing fights) as appointment viewing, and
- Experimenting heavily with ad tech, interactive formats and brand integrations to boost ad monetization. ^[36]
On the stock side, it:
- Has split its stock 10‑for‑1, making per‑share prices more approachable,
- Trades at a premium valuation versus traditional media, but not wildly out of line with high‑growth tech‑adjacent peers, and
- Sits roughly 20%+ above its level at the start of 2025, but below its 52‑week high, leaving room for both upside and downside depending on how growth evolves. ^[37]

What investors may want to watch next

For anyone following Netflix stock into December and 2026, today’s news points to several upcoming catalysts:

Warner Bros. Discovery process
- A new bid deadline is expected around December 1, and any indication of Netflix’s continued interest (or withdrawal) could move the stock. ^[38]
Holiday engagement and Q4 numbers
- Netflix’s Q4 2025 guidance calls for another ~17% revenue growth, driven by members, pricing and ad revenue. Actual holiday‑season engagement on big titles and live events will be closely watched. ^[39]
Ad‑tier momentum
- Advertisers are paying attention to the new MAV metric, interactive ad tests, Amazon DSP integration and more granular audience targeting. Evidence that ad revenue is indeed doubling in 2025, as management has signaled, would strengthen the bullish case. ^[40]
Regulation and competition
- Any shifts in regulatory tone around media consolidation (especially in the U.S.) and competitive moves from Apple, Disney, Amazon and others will shape how sustainable Netflix’s moat looks. ^[41]

Final note

This article summarizes publicly available information on Netflix stock as of November 28, 2025 and is intended for informational purposes only. It is not investment advice. Anyone considering buying or selling NFLX should do their own research and, where appropriate, consult a qualified financial adviser.

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