Procter & Gamble (PG) Stock Today, November 25, 2025: Modest Rebound as CFO Webcast, Analyst Targets and Institutional Flows Take Center Stage

Procter & Gamble (NYSE: PG) edges higher on November 25, 2025 as Wall Street digests tariff headwinds, a key CFO conference appearance, fresh institutional filings and continued sector underperformance.

Key takeaways for PG stock today

Share price: Procter & Gamble (NYSE: PG) is trading in the high‑$140s on Tuesday, up roughly 0.8–0.9% intraday after a sharp slide on Monday, leaving the stock still close to its 52‑week lows. ^[1]
52‑week range & performance: PG sits not far above its 52‑week low around $144, well below its high near $180.43, and is down roughly 12% year‑to‑date and about 16–17% over the last 12 months, underperforming the broader consumer‑staples sector. ^[2]
Fresh corporate news (today): P&G announced that CFO Andre Schulten will present at the Morgan Stanley Global Consumer & Retail Conference on December 2, with a live webcast for investors. ^[3]
Regulatory/advertising development: A decision from BBB National Programs’ National Advertising Division following a P&G challenge to rival Blueland’s TikTok influencer ads clarified which disclosures are acceptable, underscoring how aggressively P&G defends its brands in the marketing arena. ^[4]
Institutional flows: New 13F‑based reports show mixed but active institutional positioning: some managers trimmed holdings, while others — including J.W. Cole Advisors and Edmond de Rothschild Holding — boosted stakes, with institutions overall holding roughly two‑thirds of PG’s float. ^[5]
Fundamentals: P&G’s latest quarter (Q1 FY 2026) delivered core EPS of $1.99 vs. ~$1.90 expected on $22.4 billion in sales, and management reaffirmed full‑year guidance despite tariff and cost headwinds. ^[6]
Valuation & rating: PG trades at around 21–22x trailing earnings with a ~2.8–2.9% dividend yield. Most large brokers keep a “Moderate Buy” / “Buy” stance, with 12‑month price targets clustered around $170–$172, implying mid‑teens potential upside from current levels. ^[7]

Procter & Gamble stock price today (November 25, 2025)

By late Tuesday trading, Procter & Gamble shares are changing hands around the high‑$140s, roughly $148 per share, up close to 0.9% on the day. ^[8]

Key real‑time metrics from major data providers show:

Last trade: ≈ $148–$148.3
Move vs. Monday close:+0.8–0.9%, recovering a portion of Monday’s steep drop of about 2.6–2.7%. ^[9]
Day range: various feeds put today’s range roughly in the $147–$150 band. ^[10]
52‑week range: about $144.09 – $180.43, leaving PG only a few dollars above the low end of that band. ^[11]
Market capitalization: depending on the exact print, PG’s equity value sits in the $340–$350 billion range, qualifying it as a mega‑cap consumer‑staples bellwether. ^[12]
Trading volume: today’s turnover is running around 5–6 million shares, somewhat below the three‑month average near 7.6 million at the time of writing. ^[13]

Despite today’s modest bounce, the bigger picture remains one of significant drawdown:

Over the last three months, PG has fallen about 7–8%.
Over the past year, the stock is down roughly 16–17%, compared with a mid‑single‑digit decline for the Consumer Staples Select Sector SPDR (XLP), meaning P&G has lagged its defensive peers. ^[14]

How PG is tracking versus the broader market

Today’s move in PG comes against a backdrop of ongoing strength in U.S. equities:

The S&P 500 added roughly 0.7% on November 25, extending Monday’s strong rally as investors remain hopeful about a possible Federal Reserve rate cut in December. ^[15]
The Dow Jones Industrial Average has been outperforming, rising around 0.7–0.8% on the day and notching a 500‑point advance at one stage. ^[16]
Tech shares, by contrast, were more mixed, with Nvidia’s drop acting as a drag on the Nasdaq, keeping the broader rally in check. ^[17]

In that context, PG’s performance looks defensive but uninspiring:

It is participating in the bounce, but
It still trails the S&P 500 and even the broader consumer‑staples group over most recent time frames. ^[18]

For investors, that divergence reinforces the narrative emerging in recent research: P&G remains fundamentally solid, but the market has been re‑rating slow‑growth staples names lower after years of outperformance.

Fresh Procter & Gamble news on November 25, 2025

1. CFO Andre Schulten to speak at Morgan Stanley Global Consumer & Retail Conference

The main company‑specific headline today is P&G’s announcement that Chief Financial Officer Andre Schulten will be a featured speaker at the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025 at 8:45 a.m. Eastern Time. ^[19]

Key details:

The presentation will be webcast live, with a replay available through P&G’s investor relations site.
Management typically uses these conferences to reiterate strategy and guidance, update investors on category trends, pricing, and cost headwinds, and provide color on capital allocation.

Given heightened attention on tariff costs, volume growth and restructuring, investors will be listening for any incremental commentary versus the Q1 FY 2026 earnings call in October.

2. Advertising dispute: NAD rules on Blueland TikTok disclosures after P&G challenge

In the regulatory/brand‑protection arena, BBB National Programs’ National Advertising Division (NAD) today released a decision in a fast‑track case sparked by a complaint from Procter & Gamble. ^[20]

P&G had challenged how rival Blueland disclosed paid influencer relationships on TikTok Shop content.
NAD concluded that some uses of the platform’s built‑in “creator earns commission” label were appropriate, while other disclosure practices were voluntarily modified or discontinued.

This decision is unlikely to be financially material for P&G, but it’s a reminder that the company actively polices advertising standards in its categories, particularly around eco‑oriented cleaning products where Blueland competes with P&G brands.

3. Brand innovation this week: Aussie Ultra Wonder curl‑care launch (Nov. 24)

Just one day ahead of today’s trading session, P&G’s Aussie hair‑care brand announced the launch of Aussie Ultra Wonder, a new curl‑care line aimed at consumers seeking multi‑tasking, premium‑feeling products at mass‑market prices. TS2 Tech+1

According to the company:

The line features three “multi‑benefit” products designed to combine moisture, frizz control and curl definition in fewer steps.
The launch is being promoted through a Business Wire release and syndicated across financial portals, reinforcing P&G’s strategy of premiumizing everyday categories like hair care. TS2 Tech

While any single brand launch is unlikely to move a $300‑plus‑billion market cap, it supports the long‑term growth narrative around P&G’s beauty and grooming portfolios.

Institutional and insider activity: who’s buying, who’s trimming PG

New 13F‑based news flow and alternative‑data reviews released today and over the last 24 hours paint a picture of active but mixed institutional positioning in PG.

Big institutional moves in Q2 filings

Recent MarketBeat summaries highlight multiple managers adjusting their PG stakes:

J.W. Cole Advisors Inc.
- Increased its PG position by 51.9% in Q2, to 141,380 shares worth roughly $22.5 million. ^[21]
Edmond de Rothschild Holding S.A.
- Boosted its stake by 9% to 235,032 shares, valued around $37.4 million as of the latest filing. ^[22]
Manchester Capital Management LLC
- Trimmed its stake by 18.4%, ending the quarter with 20,917 shares, worth about $3.33 million. ^[23]
Financial Advocates Investment Management (reported separately) cut its PG holdings by roughly one‑fifth, according to another November 25 MarketBeat alert. ^[24]

Across these reports, MarketBeat notes that around 65.8% of P&G stock is held by institutions and hedge funds, underscoring its status as a core defensive holding in many professional portfolios. ^[25]

QuiverQuant: insider, hedge‑fund and congressional trading

Alternative‑data platform Quiver Quantitative adds more color: ^[26]

Over the past six months, P&G insiders have recorded 25 open‑market stock sales and zero purchases, as top executives including CEO Jon Moeller, COO Shailesh Jejurikar, and CFO Andre Schulten monetized portions of their equity awards.
Among institutions, Quiver counts 1,659 firms increasing their PG holdings and 2,079 decreasing in the most recent quarter, reflecting heavy churn around the name even if the overall institutional ownership remains high.
Members of U.S. Congress traded PG stock 18 times in the last six months, with a mix of purchases and sales, indicating that the stock remains on the radar of politically connected investors.

These flows don’t point to a single clear narrative — instead, they suggest that PG is actively being re‑positioned in portfolios as investors weigh its defensive income profile against valuation and tariff risks.

Fundamentals remain solid after Q1 FY 2026 earnings

Even as the share price struggles, P&G’s operating performance remains robust.

In its fiscal 2026 first quarter, reported on October 24, 2025, the company delivered: ^[27]

Net sales:$22.4 billion, up 3% year‑over‑year, with organic sales up 2%.
Core EPS:$1.99, an increase of 3% vs. the prior year and roughly $0.09 above consensus estimates in many surveys.
Reported EPS:$1.95, up about 21% year‑over‑year, reflecting lapping higher restructuring charges in the prior period.
Operating cash flow:$5.4 billion for the quarter.
Net earnings: about $4.8 billion.
Cash returned to shareholders:$3.8 billion, made up of roughly $2.55 billion in dividends and $1.25 billion in share repurchases.

Management reaffirmed full‑year fiscal 2026 guidance, including: ^[28]

All‑in sales growth:+1% to +5% vs. fiscal 2025.
Organic sales growth: from roughly flat to +4%.
Core EPS: in a band of about $6.83–$7.09 per share, broadly in line with analyst expectations around $6.9–$7.0.

Tariffs, job cuts and efficiency measures

Tariffs and restructuring are major themes framing sentiment around PG:

After earlier projecting about $800 million in after‑tax tariff costs for fiscal 2026, P&G now expects that figure closer to $400 million, thanks to evolving trade rules and internal mitigation measures. ^[29]
The company still anticipates a small net headwind when tariffs, commodity costs, interest and taxes are all considered, even with a $300 million FX tailwind, according to its guidance update. ^[30]
Separately, a major restructuring plan announced earlier in 2025 includes cutting around 7,000 non‑manufacturing jobs — roughly 15% of such roles — and exiting some smaller brands over the next two years. Analysts estimate $1–1.6 billion in pre‑tax charges but expect improved long‑term efficiency. ^[31]

Taken together, the numbers depict a company that is still growing modestly, highly profitable, and very cash‑generative, but now navigating higher structural costs and a less forgiving valuation environment.

Valuation, dividend and analyst outlook

Earnings multiple and peer comparison

On today’s prices, PG trades at approximately: ^[32]

Trailing P/E: about 21–22x
Forward P/E: around 20–21x
Price / Book: roughly 6.5x
Beta: about 0.3–0.4, reflecting its defensive, low‑volatility profile.

A Benzinga P/E snapshot noted that P&G’s multiple is meaningfully higher than the ~17.6x aggregate P/E of the household products industry, suggesting investors still assign a quality premium — though that premium has compressed versus past years. ^[33]

Dividend profile

P&G remains a cornerstone dividend aristocrat:

Annual dividend: roughly $4.23 per share, paid quarterly at about $1.0568. ^[34]
Dividend yield: around 2.8–2.9% at current prices.
Payout ratio: around 60–62% of earnings, leaving room for continued buybacks and reinvestment. ^[35]

Third‑party research has recently emphasized P&G’s multi‑decade dividend growth record, with some outlets noting a streak of nearly seven decades of consecutive dividend increases. TS2 Tech+1

Street ratings and price targets

Across Wall Street, the tone is constructive but not euphoric:

A MarketBeat survey finds 12 Buy ratings and 9 Hold ratings, with a consensus rating of “Moderate Buy” and an average target price around $171.53. ^[36]
Barchart reports a similar “Moderate Buy” consensus from 24 analysts, with an average target near $169.77, implying mid‑teens upside vs. today’s price in the high‑$140s. ^[37]
QuiverQuant compiles price‑target data from eight analysts and cites a median target around $172, broadly in line with the MarketBeat and Barchart figures. ^[38]

Independent stock‑screening platforms like StockAnalysis and TipRanks also show “Buy”‑leaning ratings and targets in the low‑ to mid‑$170s, reinforcing the message that, while expectations have cooled, analysts largely see PG as undervalued relative to its long‑term fundamentals rather than structurally broken. TS2 Tech+2TipRanks+2

Key risks and watch‑points

Even for a classic blue‑chip like P&G, investors are tracking several risk factors:

Tariff and trade uncertainty
- Tariff‑related after‑tax costs remain material at an estimated $400 million for fiscal 2026, and any renewed escalation in trade disputes could push those higher again. ^[39]
Volume growth vs. pricing power
- Recent quarters have leaned heavily on pricing and mix rather than volume growth, raising questions about how far P&G can push premium pricing without eroding market share — especially as lower‑priced private‑label and challenger brands gain traction. ^[40]
Regulatory and legal overhangs
- Earlier this month, a U.S. judge allowed a lawsuit over Kid’s Crest toothpaste packaging to proceed, on allegations that labeling could encourage excessive use by children. The case is still in early stages, and any impact looks more reputational than financial so far, but it adds to the backdrop of heightened scrutiny on health and safety claims. TS2 Tech
Consumer‑staples sector sentiment
- As Barchart and others have highlighted, PG has underperformed the Consumer Staples sector ETF (XLP) over the last year, suggesting investors are not willing to pay the same premium they once did for defensive earnings. ^[41]
Execution on restructuring and job cuts
- The 7,000‑job reduction and brand rationalization are intended to boost longer‑term efficiency, but they carry integration and execution risks. If savings don’t materialize as planned, or if there is operational disruption, margins could come under pressure. ^[42]

What today’s setup might mean for different types of investors

For income‑focused, long‑term holders, PG today offers:

A near‑3% dividend yield,
A long track record of steady dividend growth, and
Exposure to a portfolio of household brands with durable demand, from Tide and Ariel to Pampers, Gillette and Olay. ^[43]

At the same time, the stock trades below recent highs, with consensus targets suggesting mid‑teens potential upside over 12 months if P&G simply executes on its guidance and sector sentiment stabilizes. ^[44]

For more growth‑oriented or valuation‑sensitive investors, key considerations include:

PG’s premium valuation vs. sector peers, despite slower organic growth, and
The possibility that the market continues to rotate toward higher‑beta sectors if interest‑rate expectations stay market‑friendly. ^[45]

Bottom line

On November 25, 2025, Procter & Gamble stock is catching a modest bid after Monday’s sell‑off, but it remains firmly in the “underperformer” camp within consumer staples. The latest headlines — a high‑profile CFO conference appearance, active institutional repositioning, and ongoing tariff and legal watch‑points — are all being filtered through a lens shaped by solid fundamentals but elevated macro and regulatory uncertainty.

For now, Wall Street’s message is broadly consistent: PG looks like a high‑quality, income‑oriented compounder that has been repriced lower, not a broken business. Whether that makes the current pullback a long‑term opportunity or simply fair value depends on each investor’s time horizon, risk tolerance and portfolio needs.